Advertising Salary on Publishing Roles

Advertising Salary on Publishing Roles

Recently, there has been some discussion online about a lack of transparency in publishing recruitment in regards to agencies (and publishers) not disclosing the salaries on job adverts.

‘Available on request’?

At Atwood Tate, we disclose salary information on advertisements where we are permitted, but much of the time our clients ask us to keep this information confidential until point of enquiry.  There are a variety of reasons why employers wish to keep salary confidential or as “available on application”.  It can be because they wish to remain flexible or to maintain confidentiality across the company.  Other employees who are in similar roles may not be keen for their salary banding to be public knowledge.

We understand that this may make things seem a little more difficult for job seekers, but, although we are often not permitted to disclose the salary on the advert itself, for the vacancies we are working on we will always be happy to disclose information about the salary of the role if you are registered with us or send us your CV when you enquire about the position.

Salary advice before submission

We will always be clear on the salary range available for a job before we agree with you to submit your application.  You will have the opportunity to state your desired salary, so that expectations on this issue are managed on both sides from the outset.

In most cases, we will be able to provide greater detail than is supplied on the advert and this ensures no candidate arrives at an interview only to discover that the salary offered for a job does not meet their requirements. We are here to help on that front and can add a level of insight and transparency.

Call our Consultants

Don’t be shy of calling a telephone number on an advert for more information about the salary level. In some cases the advertiser may not be able to give you an exact figure, but in those cases, we would advise that you give the hiring manager or recruiter an idea of the salary that you would be looking for and they should be able to tell you if the position advertised would be in line with that.

At Atwood Tate, we are all for transparency and we will do our best to provide as much relevant information as possible when guiding you through the application process.

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SYP Panel Talk: “How to assert yourself in publishing”

SYP Panel Talk: “How to assert yourself in publishing”

On Tuesday night, I went to my first SYP event, which was a panel talk on “How to assert yourself in publishing”. On the panel were: Roly Allen (@roly_allen) a Publisher at Ilex, part of Hachette UK,  Bryony Woods (@BryonyWoods)  Literary Agent at Diamond Khan and Woods,  Ailah Ahmed (@ailahahmed), Commissioning Editor at Little, Brown, part of Hachette UK, and Pinelopi Pourpoutidou, Head of Foreign & Digital Sales at Michael O’Mara Publishing.

Discussion ranged from topics such as knowing when it is time to speak up in meetings, what confidence is, and whether maternity-leave affects career progression, and what can be done to change this. Here are 7 of the top tips to take away from the evening.

 

On Applications…

1. Keep your cover letters short and specific to the job

Cover letters do not need be very long. Half a side of A4 will suffice. Make it short and sharp and to the point. Outline your key skills and how they make you suitable for the requirements of the role. Investigate the company, know what they do. Say why you want to work for them and why they should want you to work for them.

2. Sell yourself in your interests.

The interests section in your CV is your chance to sell yourself, and gives the company an idea of you as a real person. Be honest, but also be professional. Do you play sports, play in a band, part of an activity/ interest club, been travelling? Make sure you share!

 

On Confidence…

3. Fake it till you make it

Few people can start in a role and have complete confidence right away. It is learnt over time as you acclimatise to the role. Being nervous as you start out is normal, but if you are not confident, you can just pretend you are. The panel suggested Amy Cuddy’s method of ‘Fake it Till You Make It”. Watch her TED Talk on it here: https://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are

The panel also suggested Lean In by Sheryl Sandberg as a resource particularly for women with tips and advice on how to build confidence and how to be a successful leader in the workplace.

 4. Loudness isn’t confidence- knowing what you’re talking about is.

Don’t think that you will come across as confident just by talking louder and being brash and confrontational. Being quieter and more introverted doesn’t mean that you are less effective or less valuable. What is important is preparing your facts before you talk and share. An idea that you have investigated and can support with facts and realistic costings is much more useful than something unprepared, said loudly.

5. Form a support network, even if just an informal one.

One tip suggested, especially to benefit people from minorities with less representation in the industry, was to form a support network with people in the industry who have come from a similar background. Either in your company, or out wider out into the industry; find someone or a group of people who are at a similar stage to you, and people you feel you can confide in, and ask advice from, who you can meet up with once a month over a coffee.

6. Don’t be afraid of speaking up in meetings, but know when to stop.

If you have an idea that is relevant, share it. But if you are told it will not work, then know when to stop.

 

On Asking for More…

7. When to ask for a pay rise

The panel suggested that you should perhaps start thinking about asking for a pay rise after a year into a role. An employer should not think less of you for asking, and the worst that they can say is no. If they do reject your request, ask if you can review this decision in 3 to 6 months. They suggested that you should pick your time to ask also based on what the situation of both you and your company are. If the company is making cut backs, it might not be the correct time to ask. But if you have had a period of success (as opposed to just one success), then you should ask. Your request should make a case for your worth to the company, and why you deserve this rise.

 

This was a fascinating talk, and all the speakers were enthusiastic and entertaining. Thanks to the speakers and The SYP for hosting the event!

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A Day In The Life Of . . . A Temporary Rights and Permissions Assistant

Today, we have another of our temporary workers, breaking down their role as a Rights and Permissions Assistant for us!

What was your role and how long was the assignment for?

I started on a six week placement which extended to three months reviewing permission logs.  This then progressed to the current temporary contract and I have been in this role for 2 ½ years.

Were you interviewed for the role?  Yes

What were your key duties?

Reviewing published books to check any third party items such as images and quotes had been cleared for use.

Processing incoming permissions queries, preparing licenses and invoices

Processing incoming translation and other rights requests, negotiating the terms and fee payable, preparing the contract and invoice

Some marketing of titles for rights selling

Tell us about the culture?

Everyone at the company is very friendly and helpful (which has been great given how many questions I have asked of people).  Everyone is keen to produce the best books they can.  Many roles include foreign travel and even if you stay in the UK you are always working with people around the world both inside and outside the company which gives a real multi-cultural flavour to the role.

What did you like best?

There are so many things, among them I really enjoy being able to tell authors that their books are being translated. Seeing the translated books when they arrive is always a great pleasure as you never really know how they will look until you see them.

What did you learn?

Everything!  I had never done this role before and so it has been a real baptism of fire as I have learned how to use new systems and databases, copyright rules as well as refining my negotiation skills.

How did you find your experience with Atwood Tate? Great, Kellie, Michael and the team have always been very supportive and helpful at every step.

How did Atwood Tate approach you for the role? Atwood Tate’s database, job board?  I first contacted Atwood Tate after seeing the role on The Bookseller website and then spoke with Kellie about it in further detail.

Interested in temporary opportunities? Please contact Atwood Tate’s temps team administrator, Michael Lawlor michaellawlor@atwoodtate.co.uk

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A Day In The Life Of . . . A Temporary Office Manager

Temping with Atwood Tate can open up a world of opportunities and can put you on the road to employment as soon as tomorrow!

We thought we’d share some of our temps’ experiences and demonstrate the variety of roles available…

 

A Day In The Life Of . . . A Temporary Office Manager

What was your role and how long was the assignment for?

I was assigned to a trade book publisher as a Temporary Office Manager for 4 weeks.

Were you interviewed for the role?  

Yes, briefly on the morning that I started in the role. They needed someone to fill the role quickly, at short-notice, so I started working there within two days of being told about the role.

What were your key duties?

As Office Manager, I was in charge of the Post-Room, which involved distributing incoming post, and ordering couriers and franking outgoing mail. It was also my duty to monitor and report any facilities issues within the office, and also to monitor and order office supplies. I also managed the logistics of author book signings in the office. Other duties included processing invoices, general administrative duties, and various ad-hoc duties as they arose.

Tell us about the culture?

The office was a friendly and welcoming environment to work in. As the office was open plan, the different departments were all very approachable, and there was a great sense of a team effort, supporting each other, across the entire office.

What did you like best?

What I liked best about this role was that it was a busy and changing role, where there were new challenges and opportunities each day. I also enjoyed the opportunity to interact and work with all of the departments in the office.

What did you learn?

I learnt a lot about how a trade book publisher works, and how each individual department plays a vital role in bringing a new book title to fruition. I also learnt a great deal about the logistics side of publishing, from sending out new releases for promotional purposes, how to order a courier to transport a large window display. Finally, I learnt the importance of ensuring a happy office, such as getting light bulbs changed quickly, ensuring the air conditioning works and keeping coffee supplies well stocked!

How did you find your experience with Atwood Tate?

I had a great experience with Atwood Tate, being kept informed at all stages of taking on the assignment as to what was going on, and being briefed along the way as to what the role would involve and what was expected of me. They were always available to contact by phone and email whenever needed to.

How did Atwood Tate approach you for the role? Were you registered on Atwood Tate’s database or was it via a job board?

I had registered for Temping opportunities with Atwood Tate, and they contacted me asking if it would be possible for me to start in the role immediately.

Interested in temporary opportunities? Please contact Atwood Tate’s temps team administrator, Michael Lawlor, at michaellawlor@atwoodtate.co.uk

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Job Roles In Publishing

Our last Q&A dealt with job sectors, breaking them down for candidates to better understand what each entailed and the kind of skills required to excel within them. This week, we’re tackling job roles in publishing! Here’s a brief overview:

Marketing – Marketing campaigns. Social media. SEO. Promotional copy. Analytics. These are just some of the duties you’ll be carrying out within marketing. A keen understanding of your market and strong interpersonal skill are a must.

Sales – Targets. Lead generation. Events. Duties will vary from sector to sector and can include sales rep roles for trade publishing to delegate, sponsorship and advertising sales positions. The ability to excel in a fast-paced environment as well as work autonomously is key to these roles.

Rights – Negotiation. Contracts. Trade conferences. This job role suits numerical candidates who will enjoy negotiating contracts and securing publishing rights for books with foreign and domestic publishers.

Production – Typesetting. Proofreading. Processing orders. A role for the technically minded, it calls for strong IT skills including proficiency in InDesign and CMS. Depending on sector, you could be working on magazines, journals, textbooks or fiction/non-fiction titles.

Editorial – Copyediting. Administration. Photo research. Just some of the duties that fall within editorial’s remit. This role proves to be quite popular and naturally requires a creative candidate with excellent oral and written skills but being adept at general administrative tasks is also crucial.

Design – Adobe Creative Suite. CSS. Javascript. Technical skills are an absolute necessity for design roles as well as a creative flair that can be used to create a strong visual company brand.

There are of course other job roles we could cover, from HR and Finance to IT and Operations, but these roles typically fall within or work to support one of the above categories.

So, if you’re thinking about beginning a career in publishing, it’s good to assess your experience and decide what skills you would like to develop further! And if you have any questions, be sure to join us on Twitter @AtwoodTate tomorrow at 12 noon for our fortnightly Q&A on job roles!

Alternatively, you can contact us in London at london@atwoodtate.co.uk and in Oxford at oxford@atwoodtate.co.uk.

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Team updates and welcome to the team Andrew!

Team updates and welcome to the team Andrew!

It’s been a busy time here at Atwood Tate with team promotions and a new Administrator and Social Media Coordinator, Andrew Willis joining us this month, so here are some team updates for you.

After completing an MA in Film & Literature, Andrew entered publishing through temping at various publishers. While at University, Andrew wrote a short film and many short-stories, and as well as writing aspirations, has a great interest in both the publishing and film production industries. He enjoys playing and watching cricket. He began working at Atwood Tate in May as an Administrator for the Books, Journals and B2B teams.

andrewwillis@atwoodtate.co.uk  020 7034 7900

 

We’re also delighted to announce some promotions in the team! You can find more about our team at our Meet the Team page and for a full list of all our contact info, here’s a link to our Organisation structure which also tells you who covers what job roles/sectors in our London and Oxford offices.

Congratulations to:

 

Karine Nicpon is now Lead Consultant across all B2B publishing recruitment. Karine will be covering Editorial plus Production, Design, Sales & Marketing roles

karinenicpon@atwoodtate.co.uk
020 7034 7905
Linked in

 

 

Alison Redfearn in our Temps team has been promoted to Senior Temps/Freelancers Consultant and will continue finding great temps and freelancers focussing in Trade Book and Educational publishing sectors

alisonredfearn@atwoodtate.co.uk
020 7034 7922
Linked in

 

 

Olivia Constantinides is now a Senior Consultant in our Permanent team. Olivia looks after Sales, Marketing, Publicity and Customer Services roles in all sectors (excluding B2B)

olivia@atwoodtate.co.uk
020 7034 7869
Linked in

 

 

Don’t forget to Link in with your Consultant to keep track of new job vacancies, industry news and events.

 

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Job Sectors in Publishing

Today, we wanted to do a brief breakdown on the different job sectors in publishing for you. A lot of graduates are interested in working in publishing but are not always sure exactly what sector they would like to work in. It’s good to keep an open mind but to also have an understanding of the fundamentals of each sector and whether it might suit you:

Business Publishing (B2B): B2B stands for Business-to-Business and means producing specialist publications and media for businesses and specialist consumer markets. Sales and marketing roles are prevalent within this sector and editorial positions will often call for journalistic qualifications like NCTJ.

Academic Publishing: This sector is responsible for the distribution of academic research and scholarly, peer reviewed articles. It suits details-oriented people, often with an academic background.

STM Publishing: STM stands for Scientific, Technical and Medical Publishing and they report on scholarly research. Like academic publishing, it suits candidates motivated by research as well as a demonstrable interest in scientific reportage.

Educational Publishing: This sector covers a variety of educational publications, from ELT (English Language Training) to creating accessible fiction for struggling readers. It can often suit candidates with a teaching background and a working knowledge of the educational system.

Professional Publishing: This sector is geared towards management and administrators within business, finance and legal industries. Like B2B, it can often require journalistic qualifications and a comprehensive knowledge of one’s subject from finance, government or law.

Print/Production Services & Library Suppliers/Distributors: This sector involves large-scale production of reading materials and is a strong area for technical-minded production assistants and controllers and candidates with an interest in logistics and operations.

Digital/Emerging Technologies: This sector is for the tech-savvy out there, candidates who have a passion for digital products, who can write about them, market them or develop them from inception.

Charity Publishing: This sector contains charities who predominantly publish their own list of titles, to increase awareness about the work they do. Candidates with an interest in local and global issues as well as a desire to make a contribution generally lean towards this area.

Publishing/Rights/Licensing Jobs: This sector covers agencies who cover copying and re-use of previously published content. They also collect licensing revenue for publishers. Candidates interested in rights and legal compliance can excel here.

Trade Publishing: Finally, Trade, one of most popular sectors for publishing graduates. This covers fiction, non-fiction and children’s publishing. It is a natural fit for creative types and, with trade editorial being perhaps the most applied for role in the industry, one might consider opting for an alternative job type within this sector, such as sales, marketing and operations.

There’s more information on our website for each sector and you can always get in touch with your questions. Once you know the direction you want to move in, you can start your journey! Contact us in London at london@atwoodtate.co.uk and in Oxford at oxford@atwoodtate.co.uk.

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What I’ve Learnt from working at Atwood Tate as Administrator & Social Media Coordinator

Working at Atwood Tate
What I’ve Learnt working as Administrator & Social Media Coordinator at Atwood Tate

In July 2016 I joined Atwood Tate as a maternity cover Administrator. In October I was made permanent as the Administrator and Social Media Coordinator. Sadly I am now leaving the company which I have absolutely loved working for, for an exciting opportunity working as a Marketing and Publicity Executive at a Trade publishing house.

As Administrator, and later Social Media Coordinator, I have learnt a lot during my time at Atwood Tate! From the different publishing sectors to the true cost of London commuting!

Upon leaving University in May 2016 I hectically began applying for numerous jobs and work experience placements within publishing and had first-hand experience of the difficulty of breaking into this industry.

Publishing is an increasingly competitive world to enter into and often candidates requires a lot of experience to get an entry-level job. With work experience placements often over-subscribed and most not covering more than expenses, it was sometimes difficult to add extra work experience to my CV. Instead I developed my skills within blogging, social media and coding which eventually led to me gaining a few interviews.

If you want to learn more about how blogging, YouTubing and Coding/HTML can help make your CV’s stand out take a look at our blog posts on these subjects!

I was lucky enough to come across a vacancy at Atwood Tate and attended an interview for the role. I was later offered the position of Administrator and jumped at the opportunity to be working within the publishing industry on the recruitment side of things.

Working in recruitment is a great way to learn about the industry and to network with a lot of people working within it.

Ultimately, I’ve decided to return to my roots within publishing, but during my time at Atwood Tate I have learnt many things about this industry and have had a great time doing so:

What I’ve Learnt Working at Atwood Tate:

  • There are more sectors in publishing that just Trade, Academic and Educational. This includes: B2B (Business to Business), STM (Science Technical and Medical) and Professional publishing. These sectors are just as exciting as the three I knew about prior to joining, and are a great place to build experience and learn more about publishing.
  • Also, there are a lot more roles within publishing than just editorial. A lot of people are looking to enter Editorial positions when they first apply for publishing roles, but Publicity, Sales, Rights and many other job roles are just as engrossing and immersive within the industry
  • Recruitment Companies, such as Atwood Tate, are a great resource for job-hunters, both experienced and entry-level. Even if Atwood Tate have no available roles for entry-level candidates we have created resources for entry-level candidates across our social media and on our website. This includes fortnightly Q&As, a work experience resources page, quick email responses to inquiries and regular helpful blog posts on job applications, temping and skills development.
  • Publishing Recruitment is just as immersive as working in a publishing house. When I first joined Atwood Tate I wanted to meet people within publishing, and develop my networking abilities. Since starting I have gone to numerous Society of Young Publishers event, attended the London Book Fair and LBF seminars, gone to the Borough Book Bash and generally communicated with publishing houses and publishers via our Social Media accounts
  • And last but not least, one of the best things I’ve learnt from working at Atwood Tate: helping people to find a job within publishing is a fantastic feeling.

Not only have I met some great people outside of the office but I have also made some fantastic friends within the company as well – mostly from bringing in copious amounts of cake!

One of the best bits of feedback we can receive from candidates and clients alike is about how friendly they find the staff at Atwood Tate, and it’s true! I may be biased but the main aim of everyone at Atwood Tate is to get our candidates their dream jobs, and clients their dream employees. And to give advice during the times that we’re waiting for those jobs to come in.

I’m leaving Atwood Tate in the full knowledge that if I ever need a new job in future I will be in safe hands when coming to them.

I also leave behind our new social media which I have had the great responsibility and joy of developing, including our YouTube Channel and Instagram. I leave this in the capable hands of our new Administrator and Social Media Coordinator: Andrew Willis.

You’ll be hearing more about Andrew in the coming week! So watch out for that.

For now I leave Atwood Tate with huge thanks for the wonderful opportunities and experiences I have had. And best of luck to our new Administrator Andrew, who’s going to do a wonderful job!

 

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Stand Up For Science: Why STM Publishing in April is all about March?

Today we have a guest post from STM publishing professional, Emma Williams.

Emma Williams STM publishing

After completing an MA in Publishing at the Oxford International Centre for Publishing Studies (OICPS) Emma began her career in STM Publishing almost 7 years ago at Elsevier, specializing in licensing and journal management. Emma is currently happily employed within the Health Sciences group at Wiley, helping partner societies to manage and develop their journals to their fullest potential. Also a former Society of Young Publishers Oxford Chair, Emma is a particularly keen follower of industry developments and innovation and interested in supporting early career professionals. Emma advocates The Scholarly Kitchen blog to nearly everyone she meets in Publishing, and is active on Twitter where you can get in touch via @TheRightsOne (personal) or @JournalsEmma (professional) respectively.

Stand Up For Science: Why STM Publishing in April is All About March?

You may not see it, but scientific and academic research is all around you. It helped build your house, fixed your headache, drove or cycled you to work, was mixed into your coffee and even contributed to that mysterious three lbs that you just can’t shake…

(Authors Note: This could also be the commonly practiced Schrodinger’s Biscuit Tin experiment too- if the lid is closed, are there even edible biscuits in there?)

Research in all its forms and fields is effectively the pursuit of an objective truth, often for the purpose of the benefit and/or advancement of humanity. In a time when ‘alternative’ facts and false news run riot, we must be like Indiana Jones and the Grail Knight- well informed so we can choose wisely. By this, I mean that we must try to understand and communicate the importance of well structured, methodologically sound, evidence based research practices and their contribution to defensible end results.

In the past, there have been barriers to communicating research to the public, outside of traditional scholarly journal publication.

Historically, science was commonly a pursuit for the wealthy elite and discussed in technically complex language between experts in the field firstly through correspondence, which eventually became formalized within Scholarly publishing. I would encourage everyone (especially all early career STM publishing professionals) to look at the creation of The Royal Society’s Philosophical Transactions for more on the development of early scholarly publishing.

Alongside the formalization of these academic conversations around research, history has also documented public distrust of science and scientists. Perhaps this relates to an amount of disconnect from scientific conversation, but it may also be defensive (science is always a potential catalyst for innovation) against change for reasons which people may not like, be ready for, or even fully understand. This is clearly documented internationally in many cases of fear of ‘magic’ or witchcraft, religious conflict, and even cultural stereotyping.

Just think briefly for a moment on events like the Salem Witch Trials (circa 1692), or films such as Terminator (1984). Consider novels like Dr Jekyll and Mr Hyde (1886) or Frankenstein (1818). What about the depictions in both old and new media primarily made for young children, of Belle’s so called ‘crackpot’ inventor father in the story of Beauty and the Beast (1991) ? His eccentricity (i.e. scientific curiosity) predisposes him to such general public concern that he is nearly sent to an asylum- a particularly terrifying and often permanent commitment in past days. It is clear that in the historic public consciousness, there were very real fears that scientific curiosity, or developments, left unchecked would then get humanity ‘in over their heads’ across a variety of situations.

I believe that most people, living during even the more modern dates of some of these examples, would have thought of 2017 as sufficiently advanced into ‘The Future’, to expect better understanding, explanation and truthful rationalization of some of these fears. However, the modern citizen now faces a frightening time- we see heightened (or certainly more vocalized) opposition to evidence-based science; fear of globalization; and concerns about access to quality education.

So where can we find these trusted truths, to understand our world, communicate with each other and inform appropriate decision making for public good?

Although publishers and academia alike have recognized and begun to rectify some of the conversational gaps between academic research reporting and the general public through a wide variety of science engagement initiatives (Pint of Science events, or Publisher blogs for example) there is clearly still a lot of work to be done around mitigating unfounded fears and improving integrative discussion.

Now more than ever, the public must be able to either understand research processes directly, or to trust a third party to understand these and then report research results accordingly. Only then can we assess that end result and allow it to inform our own decisions and opinions. If we are not able to understand or we do not have access to such trusted sources, we are increasingly vulnerable to choosing poorly, and any ensuing negative consequences on an individual, national and a global level.

This is why scientists, academics, publishers and many other people gathered in various locations worldwide to March for Science on Saturday 22nd April. My personal experience of the global research community is that it is richly diverse, and full of those who have decided to embrace their curiosity about how something works, or could be improved, or could be learned from, and report back to the rest of us. I consider these people- our scientists and researchers- as an advanced guard, gathering intelligence on everything from climate change to medicine to lessons from history.

It is my opinion that we should fund and support research and engage with scientists and academics wherever possible in order to ensure that we don’t repeat mistakes, help people faster and preserve our world for generations to come.

For more information, please see:

https://www.marchforscience.com/
https://hub.wiley.com/community/exchanges/discover/blog/2017/02/16/values-have-no-borders?referrer=exchanges
Want more? Please see the below articles that the author came across while writing this, for ‘interesting’ further reading:

1. ‘Fake research’ comes under scrutiny, by H. Briggs, BBC News, 27th March 2017. Accessed via http://www.bbc.co.uk/news/science-environment-39357819 on 18th April 2017.

2. 8 Hilarious Historical Fears That Seriously Delayed Progress by P. Carnell, Cracked, March 11th 2015. Accessed via http://www.cracked.com/article_22224_8-plainly-stupid-fears-that-held-back-human-progress.html on 17th April 2017.

3. We have always been modern, and it has often scared us by R. Higgitt, The Guardian, 24th June 2013. Accessed via https://www.theguardian.com/science/the-h-word/2013/jun/24/technology-history-modernity-speed-fears on 18th April 2017.

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SYP Practical Workshops: How to be a Booktuber

How to be a booktuber

SYP Practical Workshops: How to be a BookTuber

On Monday evening our Administrator and Social Media Coordinator Ellie was lucky enough to attend the first of the Society of Young Publishers (SYP) Practical workshops. The topic was:

How to be Booktuber.

The workshops are a new yearly series of workshops occurring once a month, about a different topic each month. For a full list of the upcoming workshops and how to apply to take part in one take a look at the SYP’s page here.

This workshop was run by an established Booktuber: Leena Normington, aka justkissmyfrog on YouTube.

Leena has previously worked as a Creative Producer for Pan Macmillan, running their BookBreak series on YouTube, and currently works for the Telegraph. She has been a Booktuber for 7 years and was happy to share some tips and practical advice about starting a BookTube channel.

Held at Hachette, the evening consisted of a lot of laughter, discussions and a task of pitching a YouTube video around a certain book.

The workshop was fully attended by 10 people so everyone got a chance to speak, ask questions and generally chat about the different ways YouTube can helping the publishing community within publicity, marketing, sales and more.

Here are our three top tips we took from the event:

  • Affiliate links on YouTube channels

Affiliate links are links to website and booksellers online where viewers of YouTube videos can purchase any of the products, in this case books, discussed within the video. Not only are these links great for promoting books but they’re also fantastic for monitoring how many and what type of books are being bought by the audience. Through this information a Booktuber can monitor the tastes of their audience and adapt to suit them, as well as prove that BookTube sells books!

  • YouTube & Google Analytics

Views are not everything…no, really! On YouTube when you post a video you can go to the Creator Studio and view your analytics for your channel and each individual video. Whilst getting 1000 views on a video would be fantastic, it’s better if the watch time of the video (the average length of time a person spent viewing the video) is higher or equal to the length of the video. If you have 1000 views, but the viewers only spent an average of 30 seconds watching a 4 minute video, this actually shows that this video wasn’t as successful as you thought. If a video has only 100 views but was watched for the entirety of its length this was a more successful video.

  • Tone & Topic

A strong point to take away from this workshop was the need for a consistent tone and topic across all social media channels within business. If a business has a Twitter, Instagram, newsletter etc, when building a new YouTube channel you need to build a channel that matches the established social media in tone and topic. It would be jarring to create fun, bright videos about different topics if the company’s other social media is very serious and focused solely on one topic.

BookTube is a growing social media platform, one which we ourselves have begun, and has been featured recently at several events. You can read about the BookTube event ran by BookMachine last month here.

This workshop was a lot of fun and left Ellie with a lot of information to take away; from software advice to campaign planning. It it was a fantastic evening with Leena and other SYP members and we can’t wait to hear about, and maybe attend, some of the next workshops!

For more information the workshops be sure to follow the SYP on twitter at @SYP_UK and also follow the official hashtag for the workshops: #SYPpubskills

Do you like the sound of BookTube or the SYP workshops? Let us know on any of our social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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