London Book Fair 2018 Round-Up

 

We’ve had an amazing (if exhausting!) three days at the London Book Fair 2018 this week. We’ve had really productive meetings with clients new and established, met some brilliant new candidates, been to fascinating seminars and walked far too many steps (I wish I’d had a pedometer to keep count)!

Our Highlights from the London Book Fair 2018

We had a comfortable booth in the Club at the Ivy, which acted as our base and a venue for meetings on all three days of the fair.

The excitement of the fair was contagious, and it was really fun to walk around soaking up the atmosphere and looking at the stands. It was great to see what new releases are coming out soon as well as new developments in the industry as a whole, including a big focus on technology and audio.

The big talking point this year was the recreation of the Oval Office, built to publicise the release of Bill Clinton and James Patterson’s new novel, The President is Missing. My other favourite was the Usborne stand, which looked like a treehouse! The children’s section was as fun and colourful as ever.

The Bookcareers Clinic

Christina and Alison had a great time at the Bookcareers.com clinic supported by The Publishers Association. They met enthusiastic future publishers and gave them our best tips as well as explaining a little more about what we do, including our temps service, which is a great way for aspiring publishers to gain (paid!) work experience. If you missed it, you might want to have a look at our Work Experience and Entry Level Resources page on our blog.

Networking

Helen particularly enjoyed meeting interesting people in academic and professional publishing at the ALPSP (Association of Learned and Professional Society Publishers) drinks on Tuesday. She would like to thank them for organising such a good networking opportunity!

Seminars

There were too many excellent seminars to name all of them, but here are some of our highlights:

Anna went along to the Society of Young Publishers seminars on Getting Into and Getting Ahead in Publishing. These seminars were broadcast live on Facebook and if you missed them, you can still watch them here. They simultaneously launched their new mentoring scheme, SYPinto – find more information here and get your applications in quickly! The main take-aways from the seminars were: tell the recruiter why they should hire you, don’t include irrelevant or negative things and the cover letter is as important, if not more important than the CV. Networking and making contacts is the thing and that’s partly what LBF is about!

Helen went to the seminar ‘Academic Research: How Free Should it Be?’ It was very interesting and opened her eyes to the complex drivers behind Open Access (OA) publishing and the complexity of the issues surrounding it, including the differing perceptions of OA in different markets. For example, Indian researchers are generally suspicious of OA but China tends to have less of a problem with it and will be happy to go OA with a prestigious brand.  It’s a complex global picture and the lines of communication between publishers and researchers are not always clear, which leads to difficulties.  Researchers often take a narrow view and are focussed on how publishing affects their funding but publishers have an overarching view of the complex issues and other drivers of the change to OA, so they aren’t always “on the same page” and that is a challenge that needs to be addressed.

From Academic to Children’s publishing: Ellie was particularly excited to see one of her childhood heroes, Jacqueline Wilson. She went to listen to her give a great question and answer session, where she spoke about the challenges and rewards of writing about children from disadvantaged backgrounds who experience very difficult situations. She also talked about returning to old characters (as in her new book, My Mum Tracy Beaker) and the new challenges facing children growing up today compared to when she first started writing. Apparently she finds it much more difficult to write a text-message conversation than an in-person one!

On a more serious note, Claire went to the talk on ‘A Bookish Brexit’, which covered ideas on what the international publishing community might expect from a post-Brexit UK publishing industry and what policy positions the UK will need to adopt. The Publisher’s Association released their Blueprint for UK Publishing which you can see here.

Claim to fame…

Our very own Senior Recruitment Consultant Claire Carrington-Smith was featured in the Bookseller Daily on the Wednesday for ‘My Job in Five’! If you missed it you can see it again here.

 

Let us know what your favourite part of the London Book Fair in the comments below. Or contact us on any of our social media: TwitterFacebook, LinkedInYouTube or Instagram.

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How to Have a Successful London Book Fair

With less than a week to go until the start of the London Book Fair 2018, here’s a collection of our top tips so you have a fun and successful time. These suggestions are aimed at first-timers, whether you’re coming as a student, job-seeker, intern or first-jobber, but it’s good to keep them in mind no matter where you are in your career.

  • Wear flat shoes

    You might be tempted to wear heels, but trust me, you will regret this decision. The Olympia is huge, and you are likely to be on your feet all day. Dress code varies according to the sector you’re in, but you can’t go wrong with business casual. Your old gym trainers are probably a no-no, but a clean pair of flat shoes or boots will be fine.

  • Plan your time in advance

    You might have meetings booked or be required to be on your company’s stand at certain times. Check the list of seminars in the programme so you have a rough idea of the things you don’t want to miss. There’s so much on and it’s such a big venue that you’re bound to miss things otherwise.

  • Plan some chill-out time

    It will get exhausting walking around all day, so plan some time to yourself so you can sit down and have a cup of tea or some lunch. If you are nervous in crowds, plan somewhere you can go to escape for a while if you get overwhelmed. This is close to impossible in the venue itself, as the bathrooms and cafés are packed all day, so plan in advance somewhere you can go nearby. This is a tough event for anyone prone to anxiety in crowds, so be prepared and look out for friends and colleagues who might be struggling a bit.

  • Bring a portable phone charger

    It goes without saying – you don’t want your phone to die halfway through the day. Download the Book Fair app for a convenient map and timetable of the event, and stay up to date on Twitter by following the #LBF18 hashtag. Take photos! Take pictures of stands you like as a reminder to yourself, or share them on social media.

  • Come to the Careers Clinic on Thursday

    Remember to bring your CV if you’re coming to this event. Two of our consultants, Alison and Christina, will be at the clinic along with other publishing HR and recruitment professionals, ready to answer your questions and offer advice. This is the place to go if you are job-seeking. Other people around the fair and on stands are not there for recruitment purposes so it’s best not to go around handing out your CV outside of this event.

  • Remember to stay hydrated!

    Bring a bottle of water (and maybe a snack if you’re super organised). It’s very easy to get hot and dehydrated, and queues are long and prices high at the cafes.

We look forward to meeting you there! Keep in contact via our Twitter or come along to the Careers Clinic. Also see our previous blog post about What to Expect at the London Book Fair.

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Kayleigh Pullinger: Interview with a Book Designer

This is an interview with Kayleigh Pullinger, Designer at emc design. emc design is the largest design agency dedicated to book publishing in the UK. Kayleigh joined emc in 2017 after earning her designer’s stripes in the big city. Although new to book design, she is excited to learn new skills and over the moon that she can now spend more time with her lopsided pet rabbit (Bobbity) instead of commuting.

1) How did you start your career? And do you have any tips for people wanting to cross over from graphic to book design?

My first job was working as an in-house designer for a charity, followed by two jobs working for design agencies with clients varying from independent start-ups to big FTSE100 corporates.

My tips to those who’d like to cross over from graphic design to book design would be to familiarise yourself with inDesign as much as possible, and brush up on your basic Photoshop skills. Knowing the software that you’ll use day in day out will speed you up and free some headspace for getting creative with the realia (realia is the term used for images on the page, used to illustrate a language learning point). Start looking at the world around you, which, as designers, you probably do anyway. Take notice of how websites work, what makes an online article look different to one in a magazine? Study the pizza menu next time you’re out and about and make a mental note of how the menu is designed. All these little things help in really unexpected places.

2) What are your favourite and least favourite parts of your job?

My favourite part of my job is definitely styling realia, closely followed by a good stint of text formatting. I love how quickly you can go from a completely unstyled page of text to something visually engaging. I have to say that my least favourite part of my job is checking my own proofs, as I’m terrified of missing a big blunder.

3) If you could travel five years back in time, what advice would you give yourself?

Don’t panic if what you’re doing feels unfulfilling at the time, it’s all a learning curve, and eventually you’ll end up doing something that engages you properly. Take your time over every job, no matter how small. Get off the internet and go out into the world more, to museums and galleries and concerts and even just down the road.

4) Who do you admire and why?

Jessica Hische is my hero. She’s a lettering artist and illustrator, which is a far cry from what I do, but her career path and drive inspire me. She also keeps a lot of personal projects on the boil, which I think really helps keeps your creative cogs oiled. Oh, and she can code too!

5) Will you be at London Book Fair and if so, what are you most looking forward to? 

I won’t be personally this year, but some of my emc design colleagues are going down, so feel free to say hello to John and Ben.

Bonus Q: What book characters would you invite to your fantasy literary dinner party?

Being a child of the Harry Potter generation, I’m definitely inviting Albus Dumbledore, Luna Lovegood and Dobby. Let’s also throw in Anne Elliot, Lyra and  Marvin the Paranoid Android to mix it up a bit.

Thanks Kayleigh for taking the time to answer our questions! You’ve made me want to try my hand at book design now…

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London Book Fair 2018 – What to Expect

Here at Atwood Tate, we’re getting ready for the London Book Fair, which will be taking place on the 10-12th April at the Olympia exhibition centre in Hammersmith. We are busy booking in meetings with our wonderful clients; it’s a great opportunity for us to connect or reconnect with our contacts across the industry. It’s an important time of year for publishers, especially for rights and acquisitions departments, but for everyone else involved in the production and sale of books too. It may be held in London but it is a global affair, with stands from 1,000+ companies from 56 countries around the world and attendees from over 118 countries.

What’s on

Seminars

There are SO MANY interesting talks on, and while it’s impossible to go to them all, you should definitely look at the programme to see what you’re interested in going to so you can plan your time around them. Some of our must-sees are:

  • How to Get Into Publishing – Wednesday 11th April, 4-5pm. This panel, organised by the Society of Young Publishers (SYP), will discuss how you can get your first role in publishing.
  • How to Get Ahead in Publishing – Wednesday 11th April, 5:15-6:15pm. Another SYP panel event, this one is aimed at those already in publishing looking to make it onto the next stage of their career and climb up the ladder.
  • Bookcareers.com clinic supported by The Publishers Association – Thursday 12th April, 14:30-17:00. Come and chat with an HR manager or publishing recruitment consultant at this careers clinic! Get advice on your CV and ask questions to the experts. Our Senior Recruitment Consultants Alison Redfearn and Christina Dimitriadi will be there and can’t wait to meet you. Be warned though – this is a very popular event and will be busy. Get there early and prepare to queue.

Networking

There are plenty of opportunities to network at the fair – at stands, in queues, sitting next to people in seminars… There are also networking events, and you are likely to see us hovering around – do say hello! We’ll be at:

Market Focus

This year there will be a Market Focus on the Baltic countries (Estonia, Latvia and Lithuania) as they celebrate a century since their independence. The aim of the Market Focus is to showcase books and the publishing trade in specific countries and regions around the world, and to highlight and encourage business opportunities globally.

This is really just an introduction to what will be happening at the London Book Fair this year. Whether this is your first time at the Fair or your thirtieth, we look forward to seeing you there! Get your ticket here. Follow #LBF18 on Twitter for more updates.

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Literary Prizes: a win for quality literature? With BookMachine and the TLS

Many thanks to Anna Slevin, our Temps Administrator, for this blog.

This week Atwood Tate went to the BookMachine event where the TLS hosted a panel discussing the nature of literary prizes. It was a real eye-opener as the panel were perfectly frank and honest in their capacity as judges for various prizes. An interesting one to perhaps keep in mind is Encore as they judge second novels and recognise that an author has continued in their chosen career and awards the winner £10k in recognition of their success, regardless of the fate of their first novel.

In contrast, another prize being awarded this year is for books of Jewish interest judged from across all genres be it memoir or fiction, history or comedy. Some of which were proposed and of no interest which made shortlisting somewhat simpler. Apparently the decision making was quite sedate and devoid of drama. (On a side note, you do not want an actor or actress like Joanna Lumley to preside over the judging panel, instead you want a politician like Michael Portillo because they will tell people when to speak and when to make a decision and when to go home which makes the process much smoother – Please note, these were the opinions of two panellists!)

The Cost of Gold

The general feeling was that most literary prizes are less about individual achievement of the author (compared to say, an athlete in the Olympics) than promotion of the product or the publisher. The sheer cost of marketing and the need for a ready print-run should you be short-listed for the Booker Prize can be crippling for smaller publishing houses which can result in less diversity at the submission stage for which the ultimate long- and shortlists can be criticised for. An audience member admitted to having won a prize and following the subsequent uplift, created their own literary prize to be awarded to other authors. At which point the nature of literary prizes seems to become an industry perpetuation and hype the public can glimpse but rarely buy into. It was observed that over the last century, the number of literary prizes on offer in the UK has grown to similar proportions of those in Europe; an odd trend given that historically the greater volume of competitions was considered vulgar by the British public.

The Question of Self-Publishing

An interesting question from the floor asked whether there will be a time when self-published books are judged alongside trade publications and the panellists were in unequivocal agreement that it was only a matter of time. The quality is not the issue. Only the volume. Who would do all of the reading? Who indeed.

 

When did you last read a prize-winning book?

…and did you agree it was worth the award?

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International Women’s Day – Inspirational Female Writers

To celebrate International Women’s Day 2018, we have collected some of our favourite inspirational quotes from female writers. There were too many to include all of them, so let us know in the comments what your favourite is that we’ve missed!

‘You may shoot me with your words,
You may cut me with your eyes,
You may kill me with your hatefulness,
But still, like air, I’ll rise.’
― Maya Angelou, Still I Rise

‘I would venture to guess that Anon, who wrote so many poems without signing them, was often a woman.’
― Virginia Woolf, A Room of One’s Own

‘I am no bird; and no net ensnares me: I am a free human being with an independent will.’
― Charlotte Brontë, Jane Eyre

‘No black woman writer in this culture can write “too much”. Indeed, no woman writer can write “too much”…No woman has ever written enough.’
― bell hooks, remembered rapture: the writer at work

‘I believe in the resistance as I believe there can be no light without shadow; or rather, no shadow unless there is also light.’
― Margaret Atwood, The Handmaid’s Tale

‘Strengthen the female mind by enlarging it, and there will be an end to blind obedience.’
― Mary Wollstonecraft, A Vindication of the Rights of Woman

‘There’s really no such thing as the ‘voiceless’. There are only the deliberately silenced, or the preferably unheard.’
― Arundhati Roy

‘Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.’
― Audre Lorde

‘We were scared, but our fear was not as strong as our courage.’
― Malala Yousafzai, I Am Malala: The Girl Who Stood Up for Education and Was Shot by the Taliban

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Team update: Welcome to the team, Anna!

We are delighted to announce we have a new Temps and Freelancers Administrator, Anna Slevin! She will be providing administrative support to Alison Redfearn and Kellie Miller in our London office.

Anna Slevin

Anna entered the publishing and recruitment worlds by temping (some of those roles gained through Atwood Tate!) after finishing her broad English and American Literature degree. Instead of completing a dissertation at university, Anna opted for the more unusual opportunity to write 6000 words of creative non-fiction about cinnamon and she has continued to think outside the box ever since. Passionate about food, theatre and stories in general, she is happy to help with most things. She joined Atwood Tate in February 2018 as the Temps and Freelancers Administrator in the London office.

annaslevin@atwoodtate.co.uk

0203 574 4427

See our Meet the Team page for more information and contact details for all our consultants.

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Byte the Book | Buzz Words: How Can You Build a Community Around Your Content

Last night I attended Byte the Book’s event on marketing and building a community around your content, sponsored by Bookswarm. As Atwood Tate’s Social Media Coordinator, I found the talk from industry leaders and influencers really interesting.

We gathered in the chapel at the House of St Barnabas (a not-for-profit private members’ club working against homelessness), which was a beautiful if unconventional venue. The wine I’d bought not long before had to be quickly finished off as we couldn’t bring alcohol into the chapel. As I sat on a hard wooden pew, I drafted a tweet with an image of the chapel, which I immediately had to delete upon being told the crucifix hanging over the alter was in fact copyrighted.

the chapel and full audience waiting for the discussion to begin

The chapel sans crucifix

At any other panel talk, the audience being glued to their phones throughout would be considered rude. At a digital marketing discussion, it’s encouraged, with live updates from the #BytetheBook hashtag projected on to the screen behind the speakers.

Digital Marketing Tips from the Panellists

Lysanne Currie, a journalist and digital strategist, chaired the discussion. She began by asking Laura Lindsay, Director of Global Communications at Lonely Planet, about the community of travellers Lonely Planet has built online and offline. Lindsay recounts how Lonely Planet started its online community in the 1990s by sharing letters from their readers. They were one of the first brands on Twitter, and built their following by sharing content from their community of travellers, not just sharing marketing materials. Building an online community, she says, is no different to building a ‘real world’ community.

Children’s author Piers Torday notes the barriers to connecting directly with readers online when those readers are children, so he embeds himself in distinct communities of parents, librarians and teachers. These are the gatekeepers and the people who buy children’s books. He also discusses the differences between content on different platforms. Twitter, he says, is great for conversations. Instagram is best for curated storytelling.

Leena Normington, YouTuber and Social Media Producer at Vintage Books, advises the audience to choose what platform(s) work for you, and not worry about using every platform. She notes the different demographics engaging with different media – for example podcasts tend to have a slightly older and more male audience than YouTube videos. She also emphasises treating your online audience as real people, not only as viewers or subscribers.

The panellists agree that the key to a great social media presence is to be consistent and to be genuine. Have a schedule for uploading content and show who you are as a person, rather than just marketing your book. Try new things and experiment, see what works for you and it’s okay to stop if it’s not working.

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Team update: Welcome to the team, Clare!

We’re delighted to welcome our new Recruitment Consultant, Clare Chan! She is joining our London office, where she will be working on Editorial (STM) vacancies and roles in Production, Production Editorial, Design, Distribution and Operations positions across publishing sectors (excluding B2B) in London, East Anglia and the Home Counties.

Clare Chan

Clare started her publishing career in Hong Kong where she managed an independent art book publishing house and gained experience in design, editorial and print production.  Moving to London, she continued her publishing career specialising in Sales and Marketing at Black Dog Publishing and Artifice books on architecture.  Clare has worked in a variety of positions in publishing and has developed a great knowledge of the industry.  She enjoys swimming and going to art exhibitions (especially photography arts!) She joined Atwood Tate in February 2018 as a Publishing Recruitment Consultant, and works on Editorial roles in STM publishing and vacancies in Production, Production Editorial, Design, Distribution, and Operations positions across all publishing sectors (excluding B2B) in London, East Anglia and the Home Counties.

clarechan@atwoodtate.co.uk

0203 574 4428

See our Meet the Team page for more information and contact details for all our consultants.

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LGBT History Month in Books and Publishing

February is LGBT History Month in the UK, a month to remember the contributions of lesbian, gay, bisexual and transgender people throughout history and to raise awareness of the current position of LGBT people in society. We thought this would be a good time to reflect on and celebrate LGBT authors and those working in publishing.

LGBT booksDetail of the portrait of a young woman (so-called Sappho) with writing pen and wax tablets

I am a big fan of LGBT literature, with my dissertation at university being about the influence of Sappho on twentieth century female poets – Anne Carson, with her beautiful translations of Sappho’s fragments; Amy Lowell, chronically overshadowed by her relative Robert; Olga Broumas and her collaborations with Jane Miller and T. Begley, celebrations of female love and desire.

Oscar Wilde, Virginia Woolf, Patrick Ness, Sarah Waters, Rita Mae Brown, Jeanette Winterson, Ali Smith… LGBT writers and texts have helped shape literary history, though many are forgotten, or their sexuality hidden. Many chose not to write explicitly about their sexualities, due to censorship. Today we obviously do not censor LGBT literature, though barriers remain to getting published. Books featuring LGBT characters may be considered more niche and therefore not chosen for publication. As a result, LGBT authors and characters are underrepresented on our bookshelves.

What’s changing in the publishing industry?

Publishers are trying to change this and diversify their lists. Penguin Random House launched Write Now in 2016, a programme for un-agented writers from communities underrepresented in publishing. This includes those from BAME and LGBT+ communities. Selected writers are invited to insight days and ten are selected for a year-long mentoring programme, with the aim to then publishing these writers.

Little Tiger announced today that they will be publishing a short-story anthology for young adults written by LGBT+ authors. They are now accepting submissions for PROUD from unpublished and un-agented LGBT+ writers.

Last year, Pride in Publishing launched as a network for anyone who identifies as LGBT+ working in the UK publishing industry. They hold bimonthly networking events and committee meetings which all members are welcome to attend.

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