The PPA Independent Publisher Conference and Awards 2015 took place at The Brewery on 9th December.
The morning offered a huge range of presentations across two streams focusing on strategy and content. Afterwards, 400 publishing professionals attended the glittery lunch at which the 2015 winners were announced and the awards presented. These included our own Atwood Tate MD, Claire Law, who presented the Business Media Brand of the Year award to The Drum, Carynx Group.
The strategy stream kicked off with a series of case studies examining how publishers are tackling the area of live events, digital publishing, retail and mobile. Highlights included Rhinegold’s MD Ciaran Morton talking about Rhinegold Live, an innovative (free) rush hour concert series. We also heard from Alex Beaumont, Cogora MD; Andy Salter, Road Transport Media MD; Dan Sims, Retail Director, Seymour; and Jonny Kaldor, Kaldor’s CEO.
Later sessions included “How to build and retain a strong team to drive business success”, offering top tips on two contrasting approaches from Terry Grimwood (Publishing Director at DJ Murphy) and Marc Hartog (Founder & CEO, Apptitude Media). An insight into native and programmatic Advertising was offered by Richard Johnstone, Editorial Director, The Drum and Carole Jordorson , Digital Strategist at Digital Heights.
The morning closed with a fascinating panel presentation on “20 Things you need to know about Digital Publishing” delivered by five leading experts , Jonathan Collins, CEO, Affino; Fiona Evans, Director of Publishing Partnerships, Collective; Esther Kezia Harding, Digital Editor and Designer, Page Lizard; and Michael Kowalski, Founder, Contentment.
Altogether a great day!