Author Archives: David Martin

About David Martin

David is a Senior Consultant at Atwood Tate and has extensive experience in both the publishing and recruitment industry with a key focus on business areas such as: Digital, Technology, Change & Transformation, Information Security and Data & Analytics. He started his publishing career as a Corporate Project Leader for Swets Information Services who were a subscription and information agency that worked on behalf of a multitude of publishers. He then went on to work for NLA media access as a Senior Account Manager where he provided collective licensing solutions in order to protect publishing industry's copyright. In June 2014 he left the NLA to pursue a career in recruitment and worked as a consultant for a Digital, Technology and Change & Transformation agency before joining Atwood Tate.

Information Security and the world of publishing

information-security-the-world-of-publishing

Information Security and the world of publishing

Before I started out in recruitment, my publishing roots were in rights and licensing and my role was to ensure companies that re-used our content for commercial use was copyright compliant i.e. they paid for it.

Fast forward some years and I find myself speaking to candidates that work in information security (in fact, my first placement in recruitment was a senior information security role) and, although the two things are completely separate, there are some similarities.

The first being that in both verticals you’re protecting something, whether that be content or data and systems and the second is that you’re retaining the commercial value so that you (the owner) are the only one that capitalises on it.

That aside, and moving more on to the point, we’ve all seen what’s happened in recent years; corporations of all different sizes being hacked of commercial and private content, even recently a well-known search engine having had up to a billion of its users’ details accessed and even as far as the Russians tampering with the US presidential vote.

The financial services industry is all over information / cyber security and has been for some time now but then they have to be as they have to look after our money after all or, if failure to do so, face severe penalties.

But are publishers doing enough?

Yes they don’t have our personal money, but they do put substantial time and effort into creating and curating content (not alone the monetary value) that enrich our lives on so many levels and not to mention the data they have from us as consumers and all the systems and technology that support this content digitally.

The bigger players out there are scaling up their information security departments to protect what they own but is the industry as a whole keeping up? As many publishers move into a more ‘direct to consumer’ relationship with customers this will be even more crucial.

Additionally, on the 25th May 2018, the UK government will be applying the General Data Protection Regulation (GDPR) which will introduce a new legal framework surrounding the use of personal data with the consequences of misuse resulting in huge fines.

But rest assured, Atwood Tate can provide the most appropriate resource and help with the compliance burden, whether that be in a permanent or interim capacity.

So should you be looking to get ready for the upcoming GDPR or want to ensure your technology and content is secure, we can assist in areas such as:

  • Data protection
  • Audit and regulatory compliance (ISO27001, PCI-DSS etc.)
  • Infrastructure security design
  • 3rd party supplier assurance
  • Programme and project assurance
  • Controls and access management
  • Threat management
  • Vulnerability assessment

On that note, have a happy Christmas and look forward to speaking to you in the New Year.

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PPA Business Class: Tech and Data One Summary

PPA Business Class: Tech & Data one

PPA Business Class: Tech and Data One Summary

A week ago Friday, Kellie and I attended The Tech and Data One, an event put together by the PPA (Business Class). The event was held at M by Montcalm in the heart of London’s tech city.

The event was excellently executed with well thought-out content coupled with interesting debate. It was an opportunity to meet publishers and suppliers (to publishers) alike from Chief Technology Officers to Chief Data Officers, Strategists and Compliance Specialists (as well as top of their game consultants from the recruitment sector!).

  • Chaired by Chris Fosberry, CTO of Argus Media, the event kicked off with a panel discussion involving Mark Brincat, CTO of The Economist Group, Mike Fraser, CTO of Wilmington PLC and Jonny Kaldor, Co-Founder of the Kaldor Group covering the implementation of the right technology, the best strategy, skill-set and partnerships  in order to help the business grow and flourish.
  • Sean Hayes, Group head of Data from Incisive Media was next presenting Data, Data Everywhere which was all about getting the right data strategy for the business and utilising the best data so that the correct demographic knows your product and services, increasing the revenue stream.
  • Following this, and beautifully delivered by Duncan Smith, Director iCompli with a touch of clever humour, was an interesting piece on compliance regarding the use of data, where we are with it and where we’re going. Lookout for the GDPR (General Data Protection Regulation!).
  • To conclude the presentations, Lee Atkinson, Enterprise Solutions Architect of AWS (Amazon Web Services) explained how new cloud architectures can benefit the publishing sector, by streamlining operations and increasing value whilst in a secure environment.

With the presentations over, we split into small groups for an informal workshop where we discussed and shared ideas of our technology experiences and best practices.

A great event and I would highly recommend the next one!

If you attended the event, or will be attending the next, let us know! Contact us via Twitter, Facebook, LinkedIn or Instagram.

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Rave Technologies – Annual Publishing Conference 2016

Rave Technologies - Annual Publishing Conference 2016

On the 8th of November,  Karine and David, attended the Annual Publishing Conference 2016, hosted by Rave Technologies. David attended the morning and Karine the afternoon.

Speakers: Annual Publishing Conference

The Next 15 Years

David’s talk, amongst other things, was an interesting insight into the future of technologies and how this could benefit us or possibly hinder us.

He spoke about why some companies had failed in the last 15 years as they had not kept a breast with up to date technologies and why some had not because they had done! And the pattern would continue for the next 15 years if we all don’t get on board the rapid moving technological landscape.

Another point he raised is information/cyber security both in publishing (how there needs to be more awareness of it) and in our everyday life as the number of gadgets we use increase.

Implementing a Content Enrichment – The easy way, or the right way

Jason, Director, Platform Capabilities at Wiley gave guidance on how to implement a content enrichment strategy. The idea is to enrich digital content as to make it more valuable to the publisher.

This could include related article services to grouping together content so that it can be used for multiple purposes such as SEO and TDM services.

Going beyond Content is the Secret to your Success

Paul spoke about how to really know your customers through the enhancement of data and, by doing this, knowing what products your customers want (and will ultimately purchase!).

In a nutshell, this is done by analysing the digital footprint of your customer; what their purchase history looks like, their demographic etc. (the list is endless, these are just two examples), you then can tailor products, services and campaigns to they want.

What happens when you involve users in developing your products?

Sharon Cooper, Chief Digital Officer for the BMJ, gave an interesting talk on how their digital products need to be designed in line with user needs. But how do they know their individual user needs? What could be a good function for one may not be good for another.

Well, the conclusion to this, is to involve the actual users on their specific needs across the whole spectrum of the medical industry from student to GP and management. They are then able to get an idea of the requirements and build in the functionalities for the relevant level.

Secondly, hold a Design Sprint, where you take 5 people from different sectors of the business (sales, technology etc.) and take 5 days out to road map the product as follows:

Day 1: UNPACK

Share knowledge, common understanding of the design challenge and define metrics.

Day2: SKETCH

Generate ideas and variations, critique and weighted voting.

Day 3: DECIDE

Conflicts and assumptions, storyboard and plan prototype.

Day 4: PROTOTYPE

Build a realistic version of the storyboard.

Day 5: TEST

Validate with real users and determine how people understand your product.

Did you attend the Publishing Conference at Rave Technologies? If so let us know in a comment below or send us a message on Twitter, Facebook, LinkedIn or Instagram!

 

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