Thinking of a career in B2B journalism? Atwood Tate is here to help! In a previous post we introduced you to the wonderful world of B2B publishing. Let’s now take a closer look at the different editorial career paths of B2B publishing, starting with Reporters!
B2B Reporters/Journalists source and write news and features articles for a variety of formats, from print and online magazines to newspapers and broadcast (TV and radio).
B2B journalists investigate and report the latest news within a specific market. In this capacity, reporters may be required to travel nationally and/or internationally to cover industry events. Typical duties include:
- Sourcing and writing news stories/features/opinion pieces about a specific market
- Researching and interviewing key industry contacts to deliver accurate content
- covering conferences and reporting on industry events
- building strong contacts within the industry and developing an expertise of the market covered
B2B publications cover a wide range of subjects: from mechanical engineering to cabinet-making, energy to nursing, there is a publication for every trade!
Our clients are open to journalists without prior B2B experience for entry level positions. For roles requiring previous experience, a B2B background is desirable as writing for business audiences requires a different approach to consumer journalism. Some of our clients also value experience working for a local newspaper as local reporters often have strong investigation skills. Employers are looking for journalists with good research skills and the ability to pick up a subject quickly. You don’t have to know all about civil engineering to work for a civil engineering magazine, but you do need to be able to get to grips with the subject quite quickly. For more senior positions, our clients might ask for previous experience in a specific sector. This is particularly true with complex sectors such as finance or law.
Career paths vary according to what reporters are interested in. The natural progression for news-driven journalists would be from reporter to senior reporter and possibly section editor (news editor or features editor) positions if editing is something of interest. They can also choose to become assistant editors before moving on to a deputy editor and later editor positions, while those who prefer focusing on editing and copy-editing can become sub-editors. There is a thin line between all of these roles and your choice to follow one path or another will depend on your skills and preferences. Job titles can also mean different things in different companies (It’s confusing, we know!) Always read job adverts and job descriptions carefully before applying to try and understand what the role really entails. Or speak to your recruiter!
Is a formal qualification really necessary to become a journalist, I hear you ask? It isn’t an absolute requirement and some of our clients are quite happy with equivalent experience. A course might help craft your skills and teach you the basics of what makes a good reporter. If you can, we would recommend doing a course/training or gaining some relevant experience like internships before applying for a first job. The National Council for the Training of Journalists (NCTJ) offers accredited courses and many universities have journalism degrees.
We hope this helps! Watch this space as we will continue the series next week, where our next post will be on section editors!
Inspired by the different careers in B2B publishing and thinking about new opportunities? We are running a contest to receive a personalised CV surgery session with Karine, our Lead B2B Consultant, to make sure you are the best applicant you can be! Apply here between midnight 20th August and 11.59pm 2nd September to secure your chance!