How can Technology Improve the Efficiency of the Publishing Industry?
I attended a BIC (Book Industry’s Supply Chain Org) seminar early September to hear from industry experts about the opportunities and challenges facing the publishing industry. With six professional speakers, the seminar covered how artificial intelligence, immersive products, audio books and other technology help to improve the efficiency in the book industry. It was fascinating to see how AI can help sales and marketing, acquisitions and a broad range of functions within publishing and librarians putting together course lists and helping to make collections decisions. As simple as searching a keyword say “neuroscience”, you can see the road map of its semantic distribution.
In a quasi classroom setting, the seminar discussed how virtual reality and augmented reality content is adopted in the education and training sector. The speaker gave an example of a module in healthcare studies where students use virtual reality technology to complete the module assessment. Not only did this increase the assessment completion rate, but it also allowed lecturers to analyse the data on the students’ performance or identify common errors. Data and technology have played a significant role in the publishing industry in the past century, a role that will continue to evolve and refine as we explore new opportunities. I look forward to attending the next seminars and seeing what’s around the corner for the industry!