Category Archives: Advice

Interview, CV, Job Seeking Advice.

Job Roles In Publishing

Our last Q&A dealt with job sectors, breaking them down for candidates to better understand what each entailed and the kind of skills required to excel within them. This week, we’re tackling job roles in publishing! Here’s a brief overview:

Marketing – Marketing campaigns. Social media. SEO. Promotional copy. Analytics. These are just some of the duties you’ll be carrying out within marketing. A keen understanding of your market and strong interpersonal skill are a must.

Sales – Targets. Lead generation. Events. Duties will vary from sector to sector and can include sales rep roles for trade publishing to delegate, sponsorship and advertising sales positions. The ability to excel in a fast-paced environment as well as work autonomously is key to these roles.

Rights – Negotiation. Contracts. Trade conferences. This job role suits numerical candidates who will enjoy negotiating contracts and securing publishing rights for books with foreign and domestic publishers.

Production – Typesetting. Proofreading. Processing orders. A role for the technically minded, it calls for strong IT skills including proficiency in InDesign and CMS. Depending on sector, you could be working on magazines, journals, textbooks or fiction/non-fiction titles.

Editorial – Copyediting. Administration. Photo research. Just some of the duties that fall within editorial’s remit. This role proves to be quite popular and naturally requires a creative candidate with excellent oral and written skills but being adept at general administrative tasks is also crucial.

Design – Adobe Creative Suite. CSS. Javascript. Technical skills are an absolute necessity for design roles as well as a creative flair that can be used to create a strong visual company brand.

There are of course other job roles we could cover, from HR and Finance to IT and Operations, but these roles typically fall within or work to support one of the above categories.

So, if you’re thinking about beginning a career in publishing, it’s good to assess your experience and decide what skills you would like to develop further! And if you have any questions, be sure to join us on Twitter @AtwoodTate tomorrow at 12 noon for our fortnightly Q&A on job roles!

Alternatively, you can contact us in London at london@atwoodtate.co.uk and in Oxford at oxford@atwoodtate.co.uk.

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Job Sectors in Publishing

Today, we wanted to do a brief breakdown on the different job sectors in publishing for you. A lot of graduates are interested in working in publishing but are not always sure exactly what sector they would like to work in. It’s good to keep an open mind but to also have an understanding of the fundamentals of each sector and whether it might suit you:

Business Publishing (B2B): B2B stands for Business-to-Business and means producing specialist publications and media for businesses and specialist consumer markets. Sales and marketing roles are prevalent within this sector and editorial positions will often call for journalistic qualifications like NCTJ.

Academic Publishing: This sector is responsible for the distribution of academic research and scholarly, peer reviewed articles. It suits details-oriented people, often with an academic background.

STM Publishing: STM stands for Scientific, Technical and Medical Publishing and they report on scholarly research. Like academic publishing, it suits candidates motivated by research as well as a demonstrable interest in scientific reportage.

Educational Publishing: This sector covers a variety of educational publications, from ELT (English Language Training) to creating accessible fiction for struggling readers. It can often suit candidates with a teaching background and a working knowledge of the educational system.

Professional Publishing: This sector is geared towards management and administrators within business, finance and legal industries. Like B2B, it can often require journalistic qualifications and a comprehensive knowledge of one’s subject from finance, government or law.

Print/Production Services & Library Suppliers/Distributors: This sector involves large-scale production of reading materials and is a strong area for technical-minded production assistants and controllers and candidates with an interest in logistics and operations.

Digital/Emerging Technologies: This sector is for the tech-savvy out there, candidates who have a passion for digital products, who can write about them, market them or develop them from inception.

Charity Publishing: This sector contains charities who predominantly publish their own list of titles, to increase awareness about the work they do. Candidates with an interest in local and global issues as well as a desire to make a contribution generally lean towards this area.

Publishing/Rights/Licensing Jobs: This sector covers agencies who cover copying and re-use of previously published content. They also collect licensing revenue for publishers. Candidates interested in rights and legal compliance can excel here.

Trade Publishing: Finally, Trade, one of most popular sectors for publishing graduates. This covers fiction, non-fiction and children’s publishing. It is a natural fit for creative types and, with trade editorial being perhaps the most applied for role in the industry, one might consider opting for an alternative job type within this sector, such as sales, marketing and operations.

There’s more information on our website for each sector and you can always get in touch with your questions. Once you know the direction you want to move in, you can start your journey! Contact us in London at london@atwoodtate.co.uk and in Oxford at oxford@atwoodtate.co.uk.

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SYP Practical Workshops: How to be a Booktuber

How to be a booktuber

SYP Practical Workshops: How to be a BookTuber

On Monday evening our Administrator and Social Media Coordinator Ellie was lucky enough to attend the first of the Society of Young Publishers (SYP) Practical workshops. The topic was:

How to be Booktuber.

The workshops are a new yearly series of workshops occurring once a month, about a different topic each month. For a full list of the upcoming workshops and how to apply to take part in one take a look at the SYP’s page here.

This workshop was run by an established Booktuber: Leena Normington, aka justkissmyfrog on YouTube.

Leena has previously worked as a Creative Producer for Pan Macmillan, running their BookBreak series on YouTube, and currently works for the Telegraph. She has been a Booktuber for 7 years and was happy to share some tips and practical advice about starting a BookTube channel.

Held at Hachette, the evening consisted of a lot of laughter, discussions and a task of pitching a YouTube video around a certain book.

The workshop was fully attended by 10 people so everyone got a chance to speak, ask questions and generally chat about the different ways YouTube can helping the publishing community within publicity, marketing, sales and more.

Here are our three top tips we took from the event:

  • Affiliate links on YouTube channels

Affiliate links are links to website and booksellers online where viewers of YouTube videos can purchase any of the products, in this case books, discussed within the video. Not only are these links great for promoting books but they’re also fantastic for monitoring how many and what type of books are being bought by the audience. Through this information a Booktuber can monitor the tastes of their audience and adapt to suit them, as well as prove that BookTube sells books!

  • YouTube & Google Analytics

Views are not everything…no, really! On YouTube when you post a video you can go to the Creator Studio and view your analytics for your channel and each individual video. Whilst getting 1000 views on a video would be fantastic, it’s better if the watch time of the video (the average length of time a person spent viewing the video) is higher or equal to the length of the video. If you have 1000 views, but the viewers only spent an average of 30 seconds watching a 4 minute video, this actually shows that this video wasn’t as successful as you thought. If a video has only 100 views but was watched for the entirety of its length this was a more successful video.

  • Tone & Topic

A strong point to take away from this workshop was the need for a consistent tone and topic across all social media channels within business. If a business has a Twitter, Instagram, newsletter etc, when building a new YouTube channel you need to build a channel that matches the established social media in tone and topic. It would be jarring to create fun, bright videos about different topics if the company’s other social media is very serious and focused solely on one topic.

BookTube is a growing social media platform, one which we ourselves have begun, and has been featured recently at several events. You can read about the BookTube event ran by BookMachine last month here.

This workshop was a lot of fun and left Ellie with a lot of information to take away; from software advice to campaign planning. It it was a fantastic evening with Leena and other SYP members and we can’t wait to hear about, and maybe attend, some of the next workshops!

For more information the workshops be sure to follow the SYP on twitter at @SYP_UK and also follow the official hashtag for the workshops: #SYPpubskills

Do you like the sound of BookTube or the SYP workshops? Let us know on any of our social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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How to use LinkedIn to get a Job

LinkedIn

How to use LinkedIn to get a Job

LinkedIn is a professional social media site, with over 225 million users, which is a great place to start when beginning a job search.

Whilst not social in the sense of funny meme sharing and night out gossip, is a great way to socialise and network with potential employers and recruiters. It is also a great hub for learning more about different industries and networking.

If you attend an event, for example the London Book Fair, and meet a publishing professional in the queue of a café, get their name and link up with them afterwards. You never know where a future encounter might take you, and having a LinkedIn account can make it so much easier!

As such, the first step is to create a LinkedIn account!

Whether you’re looking for an apprenticeship, internship, part-time, temporary or permanent role, having a LinkedIn account can be really beneficial.

Not only can you create your own LinkedIn account for people to find, you can also follow other people’s accounts and company profiles. Such as our own: Atwood Tate.

We regularly post our latest jobs, competitions, blogs, and industry news on our account so it is worth following! You can also follow our recruitment consultants and have a one-to-one way of communicating and access to their latest jobs in their sector of job type.

For example: Karine Nicpon handles Editorial roles in B2B and will post these jobs to her LinkedIn account.

But firstly, you need your own account.

Here are some simple tips on how to make your account as professional as possible and use LinkedIn to get a job:

  • Make sure your profile photo is clear and professional. Do not upload a picture of yourself on your latest night out or of striking a silly pose. Use a photo that shows your whole face, is un-blurred and looks professional but approachable.
  • Add your experience – LinkedIn is more social than a CV so you don’t have to be as thoroughly detailed or structured, you can describe your roles with simple bullet points or a brief description. You can also write in first person rather than third.
  • Use keywords – some recruiters search by specific words, for example we search for the keyword Publishing and, depending on roles we have in, editorial or publishing sales etc. But you can also include keywords like office experience, languages, B2B, admin experience etc
  • Fill out everything! If you have volunteer experience, however small, add it, along with any accomplishments you are proud of and any skills or hobbies that you have.
  • Include your contact details – these will only be available to people that you accept as followers, but a recruiter will need them to get in contact with you about potential jobs.
  • Upload a CV! As a recruiter this is really important to us, as this will hold more details on your education, background and specific skills. It is also what a recruiter will need for when they later put you forward for jobs!

Once you have made your LinkedIn account as professional as possible you can follow people!

Companies:

  • Follow companies you are interested in for information on their business, where they’re based, their company size and any jobs that they are advertising.
  • Follow the companies that you have worked for in the past, however small. Link them to your work experience categories to give more information to future employees!
  • Follow recruitment companies for information on their latest jobs! You can see our current jobs on LinkedIn here.

Contacts:

  • Contact friends, colleagues and family to link up as contacts. Not only can you stay in touch (it is a social network after all) but you can also endorse each other’s skills! This lets companies/recruiters know that you’re telling the truth when you say you have experience in HTML, French and Networking, for example.
  • Follow old colleagues and tutors/teachers for potential referrals for future jobs. The more contacts you have the better.
  • Follow recruitment consultants or HR recruiters at potential companies you would like to work for. They might get in touch directly in future.

Now you’ve created your profile and linked up with people you can start applying for roles advertised on companies LinkedIn pages. You can even search for potential roles in the search bar and get job alerts to let you know when a job fitting your preferences and previous job searches becomes available.

We hope that this post helps you with your job search! And we hope that you’ll come and follow us on our LinkedIn account for more details and news on all our latest jobs, our business and industry news. You can also follow us on our other social media accounts: Twitter, Facebook, YouTube or Instagram.

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Advice from the Careers Clinic

Advice from the Careers Clinic

Advice from the Careers Clinic

Last week two of our consultants, Alison and Karine attended the London Book Fair Careers Clinic, run by bookcareers.com.

For all of those who were unable to attend the book fair or the Careers Clinic we wanted to provide you with the information which was most requested by those that attended.

How to write a Good CV:

We have many blog posts on writing a good CV, which you can read here:

The main things to remember when writing a CV is to include all of your publishing experience and to keep it clean and simple.

You must also remember a Cover Letter. The main thing about a cover letter is that you tailor it to each job you apply for. Try not to over complicate things and keep it as concise as possible.

For more information on cover letters take a look at this blog post:

Work Experience

The most popular questions at the Careers Clinic were about work experience.

We don’t handle work experience or internships. But to gain an entry-level job in publishing you need to have at least 3 month’s work experience in publishing.

You can gain this experience through a work experience placement, internship or through temping.

For more information about temping take a look at this post written by our temp team’s administrator Michael:

Temping is a great way to gain paid work experience, and possibly gain a full-time job upon completion of your contract. If you’re looking for an entry-level role Alison Redfearn and Kellie Millar, our temps team consultants, are your best point of contact at Atwood Tate.

For more information about looking for work experience, internships and other ways to gain experience within publishing we suggest you look at our Work Experience and Entry-Level resources page:

We hope all of this helps you on your career search. We’re always happy to answer any questions you have about gaining experiencing, applying for roles or registering with us online.

To register with Atwood Tate you can upload your CV and preferences here, and we will get back to you with information as soon as possible: Registration page. 

You can also take a look at our publishing resources leaflet which we were handing out at the careers clinic: Publishing Resources Leaflet

If you want to know something in particular get in contact with us on any of our social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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Things to Bring to the London Book Fair 2017

Things to Bring to the London Book Fair 2017

Things to Bring to the London Book Fair 2017

The London Book Fair 2017 is fast approaching! It’s only 2 weeks away! And it’s time to get prepared.

Whether you are a publisher, a candidate, an author or a reader you need to remember to bring certain things to the London Book Fair. Not only your ticket but items which will make your day much more enjoyable!

Remember to bring:

Tickets:

Your CV:

  • We are the only recruitment company attending the fair with a stand, come say hello at: stand 3B26 (in Tech). We are also taking part in the Careers Clinic on the Thursday. Bring your CV to talk to help you talk to one of our consultants and to show at the Career’s Clinic. We may even take a copy of your CV, so print more than one – but don’t bring a folder. The majority of the people at the LBF are there to make deals with other publishers, not to recruit. Network with publishers at stands, but don’t force your CV on them. Instead offer…

Business Cards:

  • If you’re an author, candidate or a client and have a business card, be sure to bring them. People don’t have that much time to stop and chat at the fair, so give them a business card with details on how to get in touch.  This is a great way to get noticed and remembered.

Camera:

  • Take some photos of the event! Whether to share on social media or simply to keep track of companies you are interested in. The London Book Fair is a social event as much as an industry one, so why not take a few snaps.

Comfortable Shoes:

  • Do not underestimate the size of the Olympia – where the LBF takes place. The floors are crowded with people, stands and cafes. You will need to walk everywhere so make sure you’ve got comfortable shoes.

Bottle of Water:

  • Water is imperative at events like these. You will be walking a lot in large crowds and the queues for the café get astronomical by lunch time. Be sure to bring some water with you to stay hydrated and comfortable all day.

Notebook:

  • If you’re attending an event, be it a seminar, an author event or the Careers Clinic, so bring a notebook with you. Taking notes is encouraged. There’s a lot to remember and a lot to see. Keep track of all of it to stay informed.

Phone:

  • If you’re meeting people you will need to communicate to find them, as shouting across the hall will not work. You can also use your phone to live-tweet and follow the London Book Fair  twitter account and the official Book Fair hashtag #LBF17! People will be live-tweeting all day! Following the events on twitter is a great way to keep track of events and new throughout the day.

Make sure you keep note of these things to make the most of your attendance at the London Book Fair.

Have you bought your tickets yet? Printed off your map? Finalised which Seminars you want to attend? Found out where the seminars are and what time they start?

Visit the website for more details! And feel free to contact us on any of our social media with your questions: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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Types of Sales Roles in B2B Publishing

Types of Sales Roles B2B

Types of Sales Roles in B2B Publishing

There are many different types of sales roles within publishing. It is worth asking what type of sales role you are applying for, and highlighting which type you’ve done on your CV, when applying for a job.

Our Sales Consultant in the London office, Olivia, has put together a list of the key types of sales roles to explain further.

The key types are:

  • Delegate – selling delegate spaces (i.e. tickets) to attend events and conferences
  • Sponsorship – selling sponsorship opportunities for events. It can also refer to sponsored editorial content, which is when companies pay to publish an article in your publication as a way of promoting their own brand.
  • Advertising – selling advertising space. Can be either print (e.g. a print publication or magazine) or online (eg. a website). It can also be classified (i.e. no graphics, inexpensive small messages) or display (these include graphics and colour and might take up half a page or more).
  • Subscriptions – selling a subscription to a product. Can be print (e.g. a print publication or magazine) or digital (e.g. an online database or service).
  • Conference production – this isn’t really classified as media sales. It’s basically a varied mix of sales, marketing, editorial and project management but for entry level conference production roles clients usually want someone with some sales experience, such as delegate sales.

A B2B Sales role, for example, could involve just one or several of these types of sales. It’s quite common to see delegate and sponsorship sales together or delegate and subscriptions.

Generally the skill set required for each type of sales role, and the types of clients they deal with, will be similar. But it’s always best to check with our consultants beforehand which ones the role involves just to avoid confusion.

For more information about Sales roles you can view our current vacancies page and select Sales in preferences.

You can also contact us on info@atwoodtate.co.uk or 020 7034 7900. Or via social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

 

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How to Use Blogging to Get into Publishing

How to use Blogging to get into Publishing

How to Use Blogging to Get into Publishing

How relevant is blogging to publishing? You’d be surprised. Blogging is not a hobby you should start specifically to enter publishing, but if you have one: mention it!

Blogging is a growing hobby, and a new career choice, in the 21st century. Having a blog gives people a platform to discuss what they want and voice their own opinions. But it also gives you the opportunity to work with others across multiple fields of industry. Not to mention develops skills in your own time which can help you in the long-run.

If you’re just starting out and are looking for an entry-level role within publishing, blogging is a great skill to have! So long as you have some work experience to back it up, blogging can tip the balance on whether or not you get an interview or even a job!

There are many different types of blogs, and all can help you gain many skills, from Coding, Design, Marketing, networking and more! But within the Publishing industry specifically book blogging is a very relevant skill!

Book blogging, or booktubing (video blogging), gives you the chance to voice your opinions about books and the latest book trends. A book blogger can write reviews, top ten lists, trend-reviews and more and each of these topics has some relevance to publishing. If you’re an established book blogger you may even work with publishers; taking part in blog tours, hosting giveaways and Q&As and attending book events.

Through communicating with publishers through these events, and voicing your own opinions, shows a potential employee that you understand the industry. You can see trends, converse with professionals and work to deadlines in a creative and independent manner.

This is relevant to all sectors, be it Trade or B2B, and all roles from IT, Editorial, Publicity and more!

It also shows an interest outside of work, which suggests to a future employer that you are a reliable candidate with a keen sense of the publishing industry.

Whether you’re a book blogger or not; blogging is skill to add to your CV!

Here some things you can highlight to show how blogging is useful to you:

  • Commitment: The longer you’ve been blogging the better. This shows commitment and creative thinking, and also proves that you can work well independently.
  • Networking: If you’ve worked with brands or publishers mention it on your CV. Not only does it prove your communicational skills, but also shows an understanding of the industries you mention. This is particularly good if the brands are relevant to the job you’re applying for.
  • Social Media and SEO abilities: Have you got 1000 twitter followers because of your blog publicity? Mention it! Do you understand SEO? Mention it!
  • Coding: If you’ve altered your HTML yourself or have learnt about it then put that down as a skill. For more information about HTML and how to do it, look at our series of posts here!
  •  Design: Did you design your blog, or make your own graphics/headers? Have you got original artwork or worked with others to create artwork? Put it on your CV.

There are so many relevant and useful skills which can be a real pull to employers when looking at CV.

Make sure you have other work experience to back up your blog experiences, but also be sure to highlight the skills you have learnt through blogging! It could mean the difference between getting a job interview and getting a job when you’re first starting out!

Need any more tips about how to enter publishing? Take a look at our Work Experience & Entry-Level Resources!

For more advice, or if you have any questions, get in touch via any of our social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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Writing a Winning Sales CV

Writing a Winning Sales CV

Writing a Winning Sales CV

Creating the perfect CV is one of the most important things for any job seeker. But particularly so for sales people. Where a journalist can submit samples of their writing or a designer a portfolio of work, as a sales person your CV has to do most of the talking.

Having reviewed many CVs in my time in recruitment, I’ve come to identify what makes an effective and well written CV for sales roles. There are many simple bits of information that candidates miss out which may affect their chances of being considered for a job.

So you don’t make the same mistake, I’ve compiled some guidelines of key things to include!

Whether a second jobber or an experienced sales manager you should include:

  • Sales figures – Where possible you should include details of revenue achieved, targets met, sales made etc… Always make sure they are honest and that you can back them up if asked about them in an interview.
  • Achievements – You should give examples of particular successes you’ve had, whether securing a large deal, signing on a new client…
  • Products & clients – If you’ve worked for a large organisation do specify what area of the business or publication you worked on or what type of products you were selling. It’s also useful to know who you were selling to or specific regions you dealt with.
  • Languages – If you have professional competency in more than one language and would be willing to use it at work, tell us! It might be just what a particular client is looking for.
  • Travel – If you are used to travelling a lot and enjoy it, it’s good to know and if applying for field sales positions, do mention if you have a clean driving licence and car.
  • Line management – If you’ve managed staff, say how many and whether they were office or field based.

Last but not least, being a successful sales person is often very much about your personality so don’t be afraid to let this show on your CV. Also remember that you need strong communication skills and to be well presented and professional so your CV should demonstrate this.

For more general advice on CV layout, you should visit https://atwoodtatepublishingjobs.co.uk/advice/.

If you have any questions get in touch via social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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Companies: Why You Should Consider Temps

Why You Should Consider Temps

Companies: Why You Should Consider Temps

Our articles on temping have typically been to inform candidates of the many benefits that come with temping, both professionally and personally. But today, we’d like to point out the many reasons why temping is such a useful avenue for clients to consider.

  • The flexibility of temps also means company flexibility.

If you’re expanding your team but you’re not quite prepared to hire a permanent person, a temporary employee is a great way to establish exactly what it is you need in terms of additional resources. Maybe you’ve never had extra hands on deck and you’re only now starting to realise the new objectives you can tackle. A temp-to-perm scenario can be a match made in heaven for company and employee alike. As someone grows into a newly created role and reveals the kind of results that can be produced with more staff. The manager can then take these results to HR as Exhibit A on what expanding the team can mean for everyone.

But more than that,

  • Temps bring their own expertise with them.

They don’t need to be entry-level candidates acting as a stop-gap. By hiring consultants or veteran freelancers, a company also gets to avail of a temporary worker’s own experiences, the different business practices they’ve witnessed in their time. New blood often means new ideas and even if the worker doesn’t stick around, their contributions can last forever.

And, of course,

  • Temporary workers can provide much needed breathing space to permanent employees.

When the day-to-day administration is taken off their hands, they’re able to concentrate on the bigger picture and implement the projects. This improve service and streamline practices. You can get a lot done when you don’t have to sweat the small stuff. Even if it’s only for a little while.

So, for anyone who’s currently reviewing team numbers or work-loads, don’t commit until you know for sure exactly what you need – try a temp today! Get in touch with Kellie Millar, who manages our Temps and Freelancers desk, or her colleague, Alison Redfearn, and they can send you more workers than you can shake a stick at!

5 reasons to get a temp:

  • Cover sick leave
  • Cover holiday
  • Help with a project
  • Flexibility – have for 1 day / 1 week / 1 month…
  • No admin – we cover all payment, NI, holiday pay, pension

Kellie Millar
E: kelliemillar@atwoodtate.co.uk
Tel: 02070347897

Alison Redfearn
E: alisonredfearn@atwoodtate.co.uk
Tel: 02070347922

You can also contact us with any questions via our social media pages: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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