Category Archives: Industry Spotlight

Industry Spotlight: B2B

Welcome to Atwood Tate’s industry spotlight series, where we go behind the scenes of each of our recruitment desks to give you the scoop on working with Atwood Tate. Our next entry is with our  fantastic B2B desk, manned by Karine Nicpon and Julie Irigaray.  Karine and Julie help match B2B clients and candidates across the country, with a variety of roles across a range of business sectors.

What is B2B publishing?

B2B or business-to-business publications are industry focussed and aimed at people in work. They are also called ‘professional’ or ‘trade’ journals (which are different from academic journals, don’t get confused!). An example would be The Bookseller or InPublishing: both are B2B magazines aimed at the publishing industry. There are as many B2B publishing sectors as there are job industries. You will find business publications for lawyers and finance professionals, but also construction workers, nurses, farmers, the list goes on. B2B readerships can be ‘vertical’ (publication is aimed at a specific industry, such as lawyers) or ‘horizontal’ (the audience is spread over many industries, such as PAs). These titles can be weekly, fortnightly, monthly, quarterly etc. in print and/or digital. A lot of B2B publishers also run conferences and events aimed at the industries they cover. Some publishing groups publish both B2B and B2C magazines.

What is the difference between a B2B and a B2C publication?

B2B is aimed at people in a professional capacity whilst B2C publications are consumer magazines made to entertain/inform in a more general capacity (such as fashion magazines or TV listings) or consumer specialist titles about a special interest/hobby (e.g. music, cookery, photography). We need to differentiate these two sectors from customer publishers/content marketing agencies who produce content aimed at customers on behalf of a specific company. Examples include free inflight magazines or supermarket magazines. Some customer publishers have become more specialised and produce print and digital content on behalf of businesses, charities, educational or professional bodies, who might not have an in-house publishing team.

What publishing sectors does Atwood Tate cover?

Atwood Tate is a specialist publishing recruitment agency. We work with publishers across a number of sectors from consumer books (fiction/non-fiction), educational and academic publishing to STM (scientific, technical and medical) publishing.

On the magazine side of things, we mainly focus on B2B publishing and events and also work with information providers. We sometimes do have vacancies across customer/contract publishing as some of our clients do both B2B and custom publishing. But we rarely represent consumer-only publishers, unless their publications are niche/specialist magazines, which we find have a lot of similarities with B2B publishing in terms of skills required to fit a role.

Does B2B publishing automatically mean finance or legal publishing?

Not at all! As mentioned above, B2B publishing can cover any industry. We very often do have roles in financial publishing but we also partner with clients producing content for retail or marketing professionals, GPs, lawyers, optometrists, etc. If you chose to work in B2B publishing, you could end up covering any subject; the possibilities are endless!

What roles can Atwood Tate help with in B2B publishing?

We recruit across all publishing functions from content creation (reporter, features writer, news editor, copy-editor/sub-editor, managing editor, etc.) to production (designer, production editor, production manager) and sales, events or marketing roles. We also have more specialised roles such as market/price reporters or data journalists. And we can even help with IT roles as we have an IT consultant! We recruit for permanent and contract or temp/freelance roles.

For more information about B2B publishing, feel free to contact Karine  at karinenicpon@atwoodtate.co.uk or Julie at JulieIrigaray@atwoodtate.co.uk. For B2B temp/freelance roles, please contact Kellie Millar  at kelliemillar@atwoodtate,co.uk

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Industry Spotlight: Temping

 

 

Welcome to Atwood Tate’s industry spotlight series, where we go behind the scenes of each of our recruitment desks to give you the scoop on working with Atwood Tate. Our first entry is with our wonderful temps and freelancers desk, manned by Kellie Millar and Alison Redfearn. Kellie and Alison help clients not just in London but nationwide, and they work with temps and freelancers at all levels, in all publishing sectors from trade and education to Scientific and academic as well as professional and B2B. They also proudly help and support many interns gain their first paid assignments in publishing. The temps desk is supported by Anna Slevin, who helps with on-boarding new temps, administering holiday pay and dealing with all time sheet or payroll issues.

How can temping benefit my career?

Companies can’t always predict when they’ll need someone. The requirements can come fast and without notice and are urgent. If you’ve been struggling to get a job, through temping, you could actually start working tomorrow.

Due to the urgency of the requirement, sometimes, there isn’t even time for an interview. At most, the client may ask for just a quick, informal phone call so they can ask some relevant questions and gauge a candidate’s answers and then hire. That’s how quick it can be sometimes – you might hear from us on Monday and start working on Tuesday. Sometimes, our temps move directly from one role to another, developing new skills and using the temping experience to further their publishing careers step by step, or even get made permanent! Temps can be booked to cover sick leave, holiday, special projects or to take the pressure off a team whilst they are recruiting for a permanent role – they may even hire you!

What type of job sectors do you cover?

We cover temp and freelance roles across the book, journal and B2B magazine sector as well as  the ever evolving digital publishing and IT technology sectors within Editorial, Marketing, Sales and Production, Product Development, E-Learning as well as Admin and Customer Support.

What type of roles can I get as a temp?

Here is a small sample of roles we have placed!

  • Social Media and Marketing Assistant, Trade Publisher
  • Customer Support Administrator, Magazine Publisher
  • Editorial Assistant (Exams), Educational Publisher
  • Brand and Marketing Executive, Children’s Publisher
  • Production Controller, Arts Publisher
  • Part time Publicity Assistant, Non Fiction
  • Publicity Manager, Fiction Publisher
  • Marketing Executive, Scientific Publisher
  • Legislation Editor, Legal publisher
  • Freelance Sub Editor, B2B publisher

How would I get paid?

Temps are added to Atwood Tate’s payroll and get paid on a weekly basis, on an hourly rate. We use online timesheets for you to record your hours, which your manager approves. Temps also accrue holiday pay and can also opt into pensions too. Payments are paid directly into your bank account each Friday, just in time for the weekend!

What if I want to go permanent?

Temping can be an excellent route to finding a permanent role in publishing. You can treat the temporary assignment like a working interview and network with your team and various departments to learn about roles that may be coming up. There is the possibility while you are temping to be offered a permanent role. You can also apply for any internal roles you see being advertised. The beauty of temping is the variety, the opportunity to explore. More senior candidates also enjoy the flexibility that temping or freelancing offers. For those of you starting out, you can build up your admin and publishing experience and even if you don’t go temp to perm through your temp assignment, the experience gained and added to your growing CV, will put you in good stead for applying for future permanent roles.

For more information about temping or freelancing do feel free to contact us via Atwood Tate’s “Meet the team” page or to apply for temp and freelancer roles visit our job pages 

 

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