Category Archives: Industry Voices

Interviews with, and opinion pieces by, people across the Publishing industry.

What I’ve Learnt from working at Atwood Tate as Administrator & Social Media Coordinator

Working at Atwood Tate
What I’ve Learnt working as Administrator & Social Media Coordinator at Atwood Tate

In July 2016 I joined Atwood Tate as a maternity cover Administrator. In October I was made permanent as the Administrator and Social Media Coordinator. Sadly I am now leaving the company which I have absolutely loved working for, for an exciting opportunity working as a Marketing and Publicity Executive at a Trade publishing house.

As Administrator, and later Social Media Coordinator, I have learnt a lot during my time at Atwood Tate! From the different publishing sectors to the true cost of London commuting!

Upon leaving University in May 2016 I hectically began applying for numerous jobs and work experience placements within publishing and had first-hand experience of the difficulty of breaking into this industry.

Publishing is an increasingly competitive world to enter into and often candidates requires a lot of experience to get an entry-level job. With work experience placements often over-subscribed and most not covering more than expenses, it was sometimes difficult to add extra work experience to my CV. Instead I developed my skills within blogging, social media and coding which eventually led to me gaining a few interviews.

If you want to learn more about how blogging, YouTubing and Coding/HTML can help make your CV’s stand out take a look at our blog posts on these subjects!

I was lucky enough to come across a vacancy at Atwood Tate and attended an interview for the role. I was later offered the position of Administrator and jumped at the opportunity to be working within the publishing industry on the recruitment side of things.

Working in recruitment is a great way to learn about the industry and to network with a lot of people working within it.

Ultimately, I’ve decided to return to my roots within publishing, but during my time at Atwood Tate I have learnt many things about this industry and have had a great time doing so:

What I’ve Learnt Working at Atwood Tate:

  • There are more sectors in publishing that just Trade, Academic and Educational. This includes: B2B (Business to Business), STM (Science Technical and Medical) and Professional publishing. These sectors are just as exciting as the three I knew about prior to joining, and are a great place to build experience and learn more about publishing.
  • Also, there are a lot more roles within publishing than just editorial. A lot of people are looking to enter Editorial positions when they first apply for publishing roles, but Publicity, Sales, Rights and many other job roles are just as engrossing and immersive within the industry
  • Recruitment Companies, such as Atwood Tate, are a great resource for job-hunters, both experienced and entry-level. Even if Atwood Tate have no available roles for entry-level candidates we have created resources for entry-level candidates across our social media and on our website. This includes fortnightly Q&As, a work experience resources page, quick email responses to inquiries and regular helpful blog posts on job applications, temping and skills development.
  • Publishing Recruitment is just as immersive as working in a publishing house. When I first joined Atwood Tate I wanted to meet people within publishing, and develop my networking abilities. Since starting I have gone to numerous Society of Young Publishers event, attended the London Book Fair and LBF seminars, gone to the Borough Book Bash and generally communicated with publishing houses and publishers via our Social Media accounts
  • And last but not least, one of the best things I’ve learnt from working at Atwood Tate: helping people to find a job within publishing is a fantastic feeling.

Not only have I met some great people outside of the office but I have also made some fantastic friends within the company as well – mostly from bringing in copious amounts of cake!

One of the best bits of feedback we can receive from candidates and clients alike is about how friendly they find the staff at Atwood Tate, and it’s true! I may be biased but the main aim of everyone at Atwood Tate is to get our candidates their dream jobs, and clients their dream employees. And to give advice during the times that we’re waiting for those jobs to come in.

I’m leaving Atwood Tate in the full knowledge that if I ever need a new job in future I will be in safe hands when coming to them.

I also leave behind our new social media which I have had the great responsibility and joy of developing, including our YouTube Channel and Instagram. I leave this in the capable hands of our new Administrator and Social Media Coordinator: Andrew Willis.

You’ll be hearing more about Andrew in the coming week! So watch out for that.

For now I leave Atwood Tate with huge thanks for the wonderful opportunities and experiences I have had. And best of luck to our new Administrator Andrew, who’s going to do a wonderful job!

 

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Stand Up For Science: Why STM Publishing in April is all about March?

Today we have a guest post from STM publishing professional, Emma Williams.

Emma Williams STM publishing

After completing an MA in Publishing at the Oxford International Centre for Publishing Studies (OICPS) Emma began her career in STM Publishing almost 7 years ago at Elsevier, specializing in licensing and journal management. Emma is currently happily employed within the Health Sciences group at Wiley, helping partner societies to manage and develop their journals to their fullest potential. Also a former Society of Young Publishers Oxford Chair, Emma is a particularly keen follower of industry developments and innovation and interested in supporting early career professionals. Emma advocates The Scholarly Kitchen blog to nearly everyone she meets in Publishing, and is active on Twitter where you can get in touch via @TheRightsOne (personal) or @JournalsEmma (professional) respectively.

Stand Up For Science: Why STM Publishing in April is All About March?

You may not see it, but scientific and academic research is all around you. It helped build your house, fixed your headache, drove or cycled you to work, was mixed into your coffee and even contributed to that mysterious three lbs that you just can’t shake…

(Authors Note: This could also be the commonly practiced Schrodinger’s Biscuit Tin experiment too- if the lid is closed, are there even edible biscuits in there?)

Research in all its forms and fields is effectively the pursuit of an objective truth, often for the purpose of the benefit and/or advancement of humanity. In a time when ‘alternative’ facts and false news run riot, we must be like Indiana Jones and the Grail Knight- well informed so we can choose wisely. By this, I mean that we must try to understand and communicate the importance of well structured, methodologically sound, evidence based research practices and their contribution to defensible end results.

In the past, there have been barriers to communicating research to the public, outside of traditional scholarly journal publication.

Historically, science was commonly a pursuit for the wealthy elite and discussed in technically complex language between experts in the field firstly through correspondence, which eventually became formalized within Scholarly publishing. I would encourage everyone (especially all early career STM publishing professionals) to look at the creation of The Royal Society’s Philosophical Transactions for more on the development of early scholarly publishing.

Alongside the formalization of these academic conversations around research, history has also documented public distrust of science and scientists. Perhaps this relates to an amount of disconnect from scientific conversation, but it may also be defensive (science is always a potential catalyst for innovation) against change for reasons which people may not like, be ready for, or even fully understand. This is clearly documented internationally in many cases of fear of ‘magic’ or witchcraft, religious conflict, and even cultural stereotyping.

Just think briefly for a moment on events like the Salem Witch Trials (circa 1692), or films such as Terminator (1984). Consider novels like Dr Jekyll and Mr Hyde (1886) or Frankenstein (1818). What about the depictions in both old and new media primarily made for young children, of Belle’s so called ‘crackpot’ inventor father in the story of Beauty and the Beast (1991) ? His eccentricity (i.e. scientific curiosity) predisposes him to such general public concern that he is nearly sent to an asylum- a particularly terrifying and often permanent commitment in past days. It is clear that in the historic public consciousness, there were very real fears that scientific curiosity, or developments, left unchecked would then get humanity ‘in over their heads’ across a variety of situations.

I believe that most people, living during even the more modern dates of some of these examples, would have thought of 2017 as sufficiently advanced into ‘The Future’, to expect better understanding, explanation and truthful rationalization of some of these fears. However, the modern citizen now faces a frightening time- we see heightened (or certainly more vocalized) opposition to evidence-based science; fear of globalization; and concerns about access to quality education.

So where can we find these trusted truths, to understand our world, communicate with each other and inform appropriate decision making for public good?

Although publishers and academia alike have recognized and begun to rectify some of the conversational gaps between academic research reporting and the general public through a wide variety of science engagement initiatives (Pint of Science events, or Publisher blogs for example) there is clearly still a lot of work to be done around mitigating unfounded fears and improving integrative discussion.

Now more than ever, the public must be able to either understand research processes directly, or to trust a third party to understand these and then report research results accordingly. Only then can we assess that end result and allow it to inform our own decisions and opinions. If we are not able to understand or we do not have access to such trusted sources, we are increasingly vulnerable to choosing poorly, and any ensuing negative consequences on an individual, national and a global level.

This is why scientists, academics, publishers and many other people gathered in various locations worldwide to March for Science on Saturday 22nd April. My personal experience of the global research community is that it is richly diverse, and full of those who have decided to embrace their curiosity about how something works, or could be improved, or could be learned from, and report back to the rest of us. I consider these people- our scientists and researchers- as an advanced guard, gathering intelligence on everything from climate change to medicine to lessons from history.

It is my opinion that we should fund and support research and engage with scientists and academics wherever possible in order to ensure that we don’t repeat mistakes, help people faster and preserve our world for generations to come.

For more information, please see:

https://www.marchforscience.com/
https://hub.wiley.com/community/exchanges/discover/blog/2017/02/16/values-have-no-borders?referrer=exchanges
Want more? Please see the below articles that the author came across while writing this, for ‘interesting’ further reading:

1. ‘Fake research’ comes under scrutiny, by H. Briggs, BBC News, 27th March 2017. Accessed via http://www.bbc.co.uk/news/science-environment-39357819 on 18th April 2017.

2. 8 Hilarious Historical Fears That Seriously Delayed Progress by P. Carnell, Cracked, March 11th 2015. Accessed via http://www.cracked.com/article_22224_8-plainly-stupid-fears-that-held-back-human-progress.html on 17th April 2017.

3. We have always been modern, and it has often scared us by R. Higgitt, The Guardian, 24th June 2013. Accessed via https://www.theguardian.com/science/the-h-word/2013/jun/24/technology-history-modernity-speed-fears on 18th April 2017.

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How to Get Ahead in Academic Publishing

Today we have a guest post from Academic Professional: Suzanne Kavanagh.Suzanne Kavanagh Academic Book Week

 

Suzanne Kavanagh has worked in publishing for over 20 years, most recently as Director of Marketing and Membership Services at ALPSP. You can contact her via @sashers or suzanne.kavanagh@gmx.com.

 

How to Get Ahead in Academic Publishing

Armed with a fistful of crumpled CVs and an Art History degree, I trudged up and down Charing Cross Road looking for a bookselling job. I’d set my heart on working in publishing in my third year at uni, but trawling through The Guardian I realised it would be hard for me to stand out from hundreds of applicants who, no doubt, also felt just as passionately about books and read voraciously as I did. I figured bookselling would be a good starting point.

This was the first time I’d considered what I had to offer. It made me think about how selling jeans in a shop provided influencing, negotiation and questioning skills. I realised that bar work provided customer service and conflict resolution skills (as well as excess consumption of warm white wine…essential for low budget book launches). Fast forward a few weeks and I was happily ensconced at a specialist art bookseller.

Aside from a borderline obsession with alphabetising each section and secretly sniffing new stock, I learned a lot that would be relevant for my career.

It was pretty cutting edge for *coughs* 1993 *coughs*. We had a PC networked stock management system. We used this to mail out subject leaflets to customers around the world. I used my enthusiasm and retail experience to help customers find the book they were after and proved to be an occasional foil to the sometimes-grumpy owner.

My first job at a small trade publisher was in the sales and marketing team. I dealt with bibliographic information, wrote jacket blurbs, marketing copy and produced the new titles catalogue. I got to know everyone in the company and gained a real insight into the publishing process.

But the low salary made it hard to live in London. Sound familiar?

Meanwhile a friend kept telling me about the publisher she worked at. They published academic texts for students, researchers and professionals in the humanities and social sciences. She loved working there. And she was paid quite a bit more than me. Academic publishing had never occurred: I’d always assumed that publishing meant fiction, poetry and pictures. But the facts speak for themselves.

The UK Government’s Department for Culture, Media and Sport reports that the publishing sector employed 200,000 people in 2015 – an increase of 3.7% on the year before. (Source: DCMS 2016 Focus on Creative Industries report). These figures include book, journal, newspapers, magazines and database publishing. However, in 2011, Creative Skillset reported the breakdown by sub-sector: Journals and Periodicals employed 26% of the workforce and Book Publishing 17% and Academic is drawn from both these categories.

In May 2016 the UK Publishers Association reported that total sales of book and journal publishing were up to £4.4 billion in 2015. Academic journal publishing was up 5% to £1.1 billion and there were £1.42 billion export revenues with two thirds of this figure in education, academic and ELT (English Language Teaching). (Source: PA Statistics Yearbook 2015 news release)

Academic is a vibrant sector employing a lot of people and is a major economic driver in the creative industries.

My second publishing job was at that academic publisher promoting journals and reference works. When asked why I wanted the job, the answer was clear: I’d relish working with books that support education, research and the furthering of knowledge. I got the job and – to my surprise and delight – a decent pay rise.

The great thing about many academic publishers is that they tend to be large organisations with more opportunity for training and promotion. I took all options open to me. I applied for internal jobs to learn about different lists and improve my skills. I was curious, enthusiastic, worked and played hard. I got to know people, respected different departments and personalities it took to run the business. Roles included Marketing Coordinator, Executive, Manager, Senior Manager.

Since then I’ve had the privilege of working in a range of organisations including Taylor & Francis, Continuum and the Association of Learned & Professional Society Publishers. I saw first hand how diverse the sector is at ALPSP, an international trade body for not-for-profit organisations. Their members include the American Historical Association, the Royal Society of Chemistry, the OECD, SAGE, as well as all the larger commercial companies like Elsevier and Springer Nature. There are a lot of publishers covering pretty much all disciplines.

I know it seems obvious, but the biggest lesson I’ve learnt is that job mobility and training go hand in hand with progressing your career.

You may start in one department/role. That doesn’t preclude you moving to others where your experience is applied in different ways. There are plenty of opportunities with more specialist jobs where, with the right training, you can become expert in a particular niche.

When I started out, it was relatively simple: assistant / coordinator / executive / manager roles in sales / marketing / production / editorial. And now? Well a quick glance through the Atwood Tate vacancy list tells a story. Roles like ‘Predictive Analytics and Insight Specialist’ and ‘Instructional Designer’ sit alongside Product Editor and Marketing Executive. It’s a taste of how the industry is changing. If you move roles, and learn new skills, you’re more likely to get on.

So what does the future hold for you and what skills do you need to be successful? There are three main areas you need to plot your profile against. Where do you map yourself on this chart? Where do you want to be? This is by no means exhaustive, but provides insight into where the industry will be.

Academic Flow chart

My final advice for working in academic publishing?

  1. Be curious: ask open questions, listen and learn
  2. Read industry publications, blogs and research
  3. Remember you’re dealing with people: be courteous, build your network
  4. Take every training opportunity – from free webinars to paid-for courses
  5. Enjoy it! You’re giving something back to advancing human knowledge.

 

We thank Suzanne for her wonderful guest post!

For more information about Academic Book Week, and more information about academic publishing, see the official website and the Twitter feed.

If you are a publishing professional and would be interested in writing a guest post for Atwood Tate just get in touch.

Please email: eleanorpilcher@atwoodtate.co.uk or get in touch via any of our social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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Building Inclusivity in Publishing

building-inclusivity-in-publishing

Our pledge to help publishing to build inclusivity

Last month The London Book Fair, in partnership with The Publishers Association, held a conference on Building Inclusivity. I attended the event for Atwood Tate, because in our role as a publishing recruitment agency we have a responsibility to ensure recruitment processes are inclusive and offer all suitable candidates an equal opportunity to be considered for a role.

As members of the Recruitment and Employment Confederation, we adhere to its Code of Professional Practice.  A respect for diversity is one of the main guiding principles of this code. We adhere to all applicable legislation, encourage equal opportunities in recruitment and establish working practices to safeguard against prejudice.

Over the past few weeks, I have been reflecting on the thoughts and insights that were shared at the Building Inclusivity event.  To start with, in using the word “inclusivity” rather than “diversity” the organisers of the event were clearly trying to drive on the tired conversation which has been stalling for a long time in the publishing industry.  Semantics can have a strong effect and I did feel that there was renewed energy and determination shown by speakers and delegates at the conference.  There was a focus openness and accessibility rather than a defining of differences and analysis of the norm versus the “other” in the publishing industry as things stand.

In her keynote speech, Crystal Mahey-Morgan, founder of OWN IT!, reminded us that books lead to readers developing empathy, and empathy leads to humanity.  I only learned about this proven link between reading and the development of empathy and morals when reading Maryanne Wolf’s wonderful Proust and the Squid (which incidentally I would recommend to anyone interested in literacy, reading, neurology and sociology), so whilst a lot of people in the book industry may know about the importance of reading for society, Mahey-Morgan’s words were a powerful reminder.

Charities like Beanstalk do important work in getting into schools to promote reading to all, but I know from observing my own children learning to read, that in order for a person to want to read, the content needs to be engaging and interesting.  None of us expect our friends and family to necessarily share all of our interests or preferences, so we already accept a variety of genres and content, but the consensus at the Building Inclusivity conference was that the books published in the UK are not wholly representative of our society or meeting its needs.

Recruitment & Inclusivity

It was clearly felt that there is a correlation between what is published and who is working in publishing and that’s where the recruitment side of things comes into play.  The industry needs to be more than just “open” to recruiting from outside of the traditional profile of publishing people but needs to make an effort to demonstrate the desire to be inclusive and take measure to increase accessibility to a wider pool of prospective employees.

At the conference, employers were encouraged to make a pledge as what measures they would aim to take after the conference in order to play an active part in creating a publishing industry that is inclusive and representative of our society as a whole.

My pledge on the day to do more at the grass roots level with Beanstalk was inspired by looking at what we could do personally at Atwood Tate to help bring a love of reading to a wider range of children.  Crystal Mahey-Morgan’s words about humanity and the story of author Robyn Travis struck a chord with me, as a governor at a primary school in a deprived area, where a lot of children a brought up in homes without books.

However, we at Atwood Tate also want to make it our pledge to ensure that we are providing as much advice and support to our publisher clients, as possible to help them to promote equal opportunities in recruitment and share ideas as to how to establish working practices to safeguard against prejudice and promote inclusivity and equality.

We are not HR consultants or expert advisors, but we can offer the following:

  • As trained members of the REC, we all have a solid understanding of all applicable legislation and Atwood Tate embraces diversity and seeks to promote the benefits of diversity in all of our business activities and to develop a business culture that reflects that belief.
  • Through our daily work and attending industry events and REC round table meetings we keep up to date with new trends and initiatives. We can share the knowledge and insight we have about what is being done in publishing and other industries to improve inclusivity in recruitment processes.
  • We are expert at writing engaging and non-discriminatory job advertisements and we are able to advertise widely and reach out to candidates outside of the publishers traditional networks.

What are your thoughts on inclusivity in publishing? Let us know in the comments below or contact us on our social media sites: Twitter, Facebook, LinkedIn or Instagram.

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PPA Business Class: The Tech and Data One

ppa-business-class-tech-and-data

You may remember that on the 21st October we attended the PPA Marketing Conference; well on the 18th November we will be attending the Tech and Data One!

For more information about the event click here!

Here’s a brief summary of the sessions you can attend on the day:

Sessions:

The Panel: Systems, Big Data And Making the Money
As a senior tech executive, how do you drive strategy and help business grow? What are the partnerships you can seek to create, and are there particular skill sets you can hire to help meet your objectives?

  • Creative Advertiser partnerships
  • Strategies for data-focused technologies
  • Investing in specialised staff and skills

Other sessions at the event include topics on:

  • Data
  • Compliance and Legality
  • Transformational Publishing
  • Suppliers: The Inside Track

Speakers Include:

Chris Fosberry, CTO, Argus Media
Mark Brincat, CTO, The Economist Group
Mike Fraser, CTO, Wilmington plc
Jonny Kaldor, CO-Found, Kaldor Group
Sean Hayes, Group Head of Data, Incisive Media
Duncan Smith, Director, iCompli
Lee Atkinson, AWS Enterprise Solutions Architect

We’re happy to be an official sponsor for this event, as we were for the last which you can read about here!

Two of our consultants, David Martin and Kellie Miller,  will be attending the event! David handles all of our IT and Data roles whilst Kellie is the Temps team manager. Please feel free to contact them via their emails, which can be found here, or via LinkedIn to request a meeting or to get in touch on the day.

Let us know if you’re attending the event on Twitter, Facebook and don’t forget to share any photos on Instagram!

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Equal Opportunity and Diversity in Publishing

 

equal-opportunities-and-diversity-1

Building Inclusivity in Publishing Event

On the 15th November our consultant Helen will be attending the Building Inclusivity in Publishing event, run by the Publishers Association and the London Book Fair.

The day-long conference will look at each component of the publishing industry and the representation of people in each area, from authors to consumers.

The day will encourage the attendees to re-evaluate their ideas of diversity and to see who the real audience are, by drawing on positive examples and personal experiences! By the end of the conference the attendees will know how to build inclusivity within the publishing industry!

As an Equal Opportunities company Atwood Tate are very keen on spreading the word on inclusivity throughout Publishing! Within our company we never discriminate against the candidates, clients or employees we work with, we encourage diversity in publishing! For more information on our Equal Opportunities and Diversity policy click here.

The Inclusivity conference will include panels and speakers from all areas of publishing, including authors, agents and booksellers. Here’s the Conference Programme.

Speakers Include:

  • Crystal Mahey-Morgan, founder, OWN IT! Publishing
  • Robyn Travis, author, Mama Can’t Raise No Man
  • Tim Hely Hutchinson, Group CEO, Hachette UK
  • Louise Clarke, Latimer Group
  • Diana Broccardo, Profile Books
  • Emad Ahmed, Creative Access and ex-News Statesman
  • Sunny Singh, academic and author, co-founder Jhalak Prize
  • Siena Parker, Penguin Random House
  • Jessica Kingsley, Jessica Kingsley Publishers
  • Jazzmine Breary, Jacaranda

And many others! For a full list of speakers see here! Conference Speakers.

The panels and case studies look fascinating and we can’t wait to hear the thoughts of everyone who attends!

Be sure to watch out in the days after the conference for a summary blog about the event and the level of inclusivity in publishing, and please say hello to Helen if you see her!

In the meantime we will be on Twitter, Facebook, LinkedIn and Instagram to cover the conference! Let us know if you’re attending.

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PPA Master Class: The Marketing One Summary

 

ppa-masterclass

The PPA recently launched a new series of half day conferences specifically for senior professionals, and last Friday was one for Marketing.

A range of professionals from across the industry came together to share their experiences in a morning ably chaired by Ruth Mortimer, Content Director, Centaur Media. The first panel focused on the key skills the panel of Caroline Hird  (BMJ), Kendal Mott (Procurement Leaders), and Ian McGowan, (Merit Group) felt marketing professionals needed. Marketing automation, data analytics, and strategic thinkers were all things the panel felt were crucial. Indeed, these three things were mentioned repeatedly throughout the morning.

Nick Varney and Amanda Munoz of Dow Jones, then led a panel discussing subscriptions, using their experience with the Wall Street Journal as an example to illustrate how membership can revitalise revenue streams. The importance of personalisation, exclusivity of content, and engendering a sense of customer loyalty were the key take-aways from this panel.

Caroline Hird, Marketing Director of the BMJ spoke on the importance of community and driving customer engagement to increase revenues, build customer loyalty, and drive innovation. Caroline’s three key points about communities:

1)    Be clear why you are doing this – and be able to report on your successes (and failures)

2)    Have a unique value proposition – know your niche and offer them something they cannot get elsewhere

3)    Be focused – just because you can do something, it doesn’t mean you should

Nik Dinning, Marketing Director of Retail Week/New Civil Engineer explored how using targeted content strategies – both exploiting back catalogue content and developing new partner content – to drive revenue and substantial return on investment. Again, Nik talked about the importance of knowing your niche and doing your research to find out what the market wants.

Lastly, Ruth Mortimer looked at the difference between customer engagement and customer numbers, driving home the message that a targeted group of engaged consumers can be vastly more valuable than a high CPM. She also talked a little about the importance of measuring the right things to help make fully informed marketing choices.

All-in-all it was a fascinating morning, and if you get the opportunity to go to the Tech & Data one in November, do so!

Make sure to let us know if you attended the conference on twitter @AtwoodTate 

Now if you’ll excuse me, I am off to read Mary Meeker’s 2016 Internet Trends  because Ruth Mortimer told me to!

 

 

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OPuS Event: Careers in 21st Century Publishing

opus-careers-in-21st-century-publishing

The other week our Oxford-based consultants, Claire Louise Kemp and Lisa Smars, attended the Atwood Tate sponsored Oxford Publishing Society (OPuS) event Careers in 21st Century Publishing. OPuS invited four industry professionals to share their career stories and their top tips for getting into the publishing industry. What we learned was that there is no one career path you can take in publishing – and often what you thought you’d be doing is not where you actually end up!

The speakers:

David Spencer, Publisher Social Sciences at Elsevier

When starting university, David hadn’t really considered a career in publishing. He taught in Australia for a year, and completed a master’s of sociology in sport, before starting to apply for jobs. He landed his first job in publishing in the editorial department at Taylor & Francis. From there he advanced and got his own list responsibilities, and he recently joined Elsevier as Publisher.

Emily Brand, Managing Editor at Bodleian Library Publishing

After studying history at university Emily started working at Osprey Publishing as an Editor, stayed there for a couple of years before joining OUP as a Production Editor. Recently she started working at Bodleian Publishing as Managing Editor. Emily has been working as a freelance writer and historian alongside her full-time roles, and have published several books.

 Robbie Cooke, Marketing and PR Manager at Rebellion

After finishing a Master’s in Publishing from Oxford Brookes, Robbie started his first job in publishing as Marketing Assistant at Taylor & Francis.  Following on from that he worked at Boardworks, and Pearson Education before getting a job at Rebellion as a Marketing and PR Coordinator. Rebellion is primarily a games company, so not a traditional publisher as such, and when Robbie joined them, he was their first ever marketing person.

Emily Pigeon-Martin, Online Consultant at Lidl

Like Robbie, Emily also has a MA in Publishing from Oxford Brookes, but so far her career has been very different. She started her publishing journey at Haymarket as Direct Marketing Executive, before working in marketing at News International and Sunday Times. After that she left more traditional publishing and joined the supermarket chain Lidl as Digital Marketing Manager.

Thing we learnt, important advice, and interesting facts:

  • When you start applying for you first job in publishing, don’t be disheartened by job rejections – we all get them!
  • When companies are recruiting new staff, it’s important to remember that they often look for candidates that can progress within the organisation.
  • Show enthusiasm in job interviews.
  • When you start your first job in publishing, remember to show initiative, manage your time properly, try your best to understand the day-to-day challenges of the people around you, get out of your comfort zone, and never stop learning.
  • Don’t be afraid of maternity cover contracts – they can be a great way to gain valuable experience and to get a foot in the door of a company.
  • A lot of the skills you’ll pick up are transferable.
  • Networking is a key part of every job – so get good at it! (read our blog on the topic!)
  • Believe in yourself.

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PPA Business Class: Marketing Conference

ppa-business-class-atwood-tate-header

The PPA has launched a new series of half day conferences specifically for senior professionals – this one on Friday 21st October is for Marketing and one in November for Tech.

See: www.ppa.co.uk/events/businessmedia2016 for more details.

Here’s a taste of what will be covered:

Shiny Happy People

Faced with an increasing array of new marketing tools and the requirement for smarter, savvier marketing to cut through the noise surrounding customers, getting the right skills has never been more important. Our panel of experts tackle the key issues:

  • Business strategist…customer insight expert…innovation leader…what is the role of a marketing director in 2016?
  • What marketing skills are needed right now?
  • How do you address the digital skills gap?

Other sessions on:

  • Subscriptions
  • ‘Community’
  • Putting The Commercial Into Content Marketing

Speakers include:

We’re pleased to be an official sponsor for both events and Olivia Constantinides from our London office and Claire Louise Kemp from our Oxford office will be attending the Marketing one, so do request a meeting or get in touch on the day.

Let us know how if you’re attending by using the PPA twitter hashtag #PPABusinessClass. Don’t forget to add @PPABusiness and us too @AtwoodTate!

 

 

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BAME in Publishing

Sarah Shaffi, online editor and producer at The Bookseller, and Wei Ming Kam, sales and marketing assistant at Oberon Books, have recently set up the BAME in Publishing network “in response to the endless diversity debates and panels that have come and gone in the last few years”. The following blog is from Sarah, giving a bit more of the background behind the network and some next steps we can all take to improve things for everyone in the industry.

BAME in Publishing - correct
sarah shaffi
Let me tell you a story.

I was at a book launch and was introduced to a man working for the publishing company which had released the book in question. We’d not met before but within seconds this man, let’s call him Colin (not his name), said that we had. I told him we hadn’t.

He then named a very specific occasion on which we’d met. Impossible, I said, I wasn’t at that event.

Ah, of course, Colin countered, he’d met me at this other event, he said, naming a place and rough date. Nope, not me either, I said, with frustration probably suffusing my voice.

Luckily he stopped, because I was this close *holds thumb and forefinger apart just enough to slide a piece of paper in between* to snapping at him that he was clearly mixing me up with some other brown girl he’d met at a publishing event.

My story isn’t unusual. Ask any person from a Black, Asian or majority ethnic background in publishing if they’ve ever been mistaken for someone else because of their skin colour, and I guarantee most of them have similar stories to mine.

Which is one of the many reasons it’s time to make sure publishing diversifies its workforce. It’s a selfish reason, but I’d like there to be more brown girls in publishing so the six of us here already (OK, maybe a few more than six) don’t keep getting mistaken for each other.

But on a more serious note, publishing should recruit more people from ethnically diverse backgrounds (and economically and geographically diverse backgrounds) because it will be a good thing for the industry. Why? It kind of boils down to one thing…

The wider the backgrounds of the people working in publishing, the more likely publishers are to come up with new ideas and new books and see new voices. And this means that publishers can reach wider audiences, sell more books, and make more money.

Helping to increase the number of people from BAME backgrounds in publishing, and then hopefully the number of books by BAME people published in the UK, is behind why me and Wei Ming Kam set up BAME in Publishing.

The group, which is for people already in the industry and those aspiring to work in publishing, is a positive, fun space for BAME people, but also a safe one, where people can share experiences, get advice, and make connections and find mentors. It’s time to turn the discussion around diversity in publishing from one where we moan about how terrible it all is to one where we celebrate the BAME talent already in the industry, support them, and make sure they’re visible, to the industry itself and to those wanting to join.

For people from ethnic minority backgrounds wanting to come into publishing, I have the following tips:

  • Don’t be afraid. I know it can seem daunting to be one of the only non-white faces around, but you’re paving the way for future generations, and you should always remember that.
  • Speak up. One of the valuable things about you is that you might look at the world from a slightly different perspective, so if you have an idea or an opinion, share it. (Politely and in an appropriate setting, of course.)
  • Go for paid positions. There are a number of paid internships out there, so make sure you apply for them. Work experience is fine, but working for free should only be done for a week or two absolute maximum.
  • Make connections. Find people who have done the jobs you want to do, and drop them a line to say hello and ask if they would mind you asking their advice. It’s especially easy to do this with Twitter.
  • Join BAME in Publishing!

And for publishers, a few things you could be doing:

  • Look beyond Creative Access. Creative Access is brilliant, but one intern a year in your company probably isn’t going to change anything fast.
  • Reach out to schools. London is one of the most multicultural cities in the world, and so many UK publishing firms are based in the capital. It’s not difficult to find schools where the make-up of pupils is diverse, so go out there and talk to them, make sure they know the many different roles and opportunities available to them at a publishing house.
  • Pay. I can’t say this enough – publishers should be paying interns and, if possible, should at least be shouting travel expenses for work experience students.
  • Widen the advertising net. Sure, The Guardian and your own website are great, but are you making an effort to reach new audiences with your job adverts? Are you advertising on Twitter and Tumblr, in publications targeting people of different ethnic backgrounds?

My hope is that, if we all work together, BAME in Publishing will no longer need to exist, and I’ll never be mistaken for that other brown girl in publishing again.

Want to find out more? Go to BAMEinpublishing.tumblr.com/faqs, email bameinpublishing@gmail.com, or leave a comment below.

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