This is an interview with Kayleigh Pullinger, Designer at emc design. emc design is the largest design agency dedicated to book publishing in the UK. Kayleigh joined emc in 2017 after earning her designer’s stripes in the big city. Although new to book design, she is excited to learn new skills and over the moon that she can now spend more time with her lopsided pet rabbit (Bobbity) instead of commuting.
1) How did you start your career? And do you have any tips for people wanting to cross over from graphic to book design?
My first job was working as an in-house designer for a charity, followed by two jobs working for design agencies with clients varying from independent start-ups to big FTSE100 corporates.
My tips to those who’d like to cross over from graphic design to book design would be to familiarise yourself with inDesign as much as possible, and brush up on your basic Photoshop skills. Knowing the software that you’ll use day in day out will speed you up and free some headspace for getting creative with the realia (realia is the term used for images on the page, used to illustrate a language learning point). Start looking at the world around you, which, as designers, you probably do anyway. Take notice of how websites work, what makes an online article look different to one in a magazine? Study the pizza menu next time you’re out and about and make a mental note of how the menu is designed. All these little things help in really unexpected places.
2) What are your favourite and least favourite parts of your job?
My favourite part of my job is definitely styling realia, closely followed by a good stint of text formatting. I love how quickly you can go from a completely unstyled page of text to something visually engaging. I have to say that my least favourite part of my job is checking my own proofs, as I’m terrified of missing a big blunder.
3) If you could travel five years back in time, what advice would you give yourself?
Don’t panic if what you’re doing feels unfulfilling at the time, it’s all a learning curve, and eventually you’ll end up doing something that engages you properly. Take your time over every job, no matter how small. Get off the internet and go out into the world more, to museums and galleries and concerts and even just down the road.
4) Who do you admire and why?
Jessica Hische is my hero. She’s a lettering artist and illustrator, which is a far cry from what I do, but her career path and drive inspire me. She also keeps a lot of personal projects on the boil, which I think really helps keeps your creative cogs oiled. Oh, and she can code too!
5) Will you be at London Book Fair and if so, what are you most looking forward to?
I won’t be personally this year, but some of my emc design colleagues are going down, so feel free to say hello to John and Ben.
Bonus Q: What book characters would you invite to your fantasy literary dinner party?
Being a child of the Harry Potter generation, I’m definitely inviting Albus Dumbledore, Luna Lovegood and Dobby. Let’s also throw in Anne Elliot, Lyra and Marvin the Paranoid Android to mix it up a bit.
Thanks Kayleigh for taking the time to answer our questions! You’ve made me want to try my hand at book design now…