Freelancing can offer great flexibility and a chance to ‘be your own boss’ and now may be a great time to give it a go. Whether you are looking to build a long term freelancing career or find interim work whilst looking for the right permanent opportunity, a lot of the same challenges and rewards apply.
If looking for a permanent job, getting some freelance experience will be great for your CV and will offer you the chance of increasing your connections.
First you need to decide what skills and experience you have to offer ie experience in social media marketing/general online marketing, experience of designing book covers or experience of editing technical content.
Whatever this is can be your main offering but being open to new skills and continued learning is essential if you want to sustain a full-time freelance career. There is so much training available online that you can teach yourself almost anything to either get more advanced with a current skill or learn a new skill. See our recent blog on upskilling yourself online. The more skills you have to offer the more successful you can be.
Once you are clear what you can offer potential clients, you can go about finding these clients and letting them know about your service. Start with your existing network of contacts and build from here. Advertise on social media channels and consider memberships of appropriate societies where you can advertise yourself and learn from other members. BookMachine are currently partnering with the Chartered Institute of Editing and Proofreading to offer CIEP free membership in August.
Whatever freelancing services you want to offer there are some key qualities that you will need and that publishers will be looking for:
- Confidence in your ability
- Self-motivation and discipline
- Excellent communication skills (written and verbal)
- An understanding of your target market
- Value for money
- Being organised and adhering to deadlines
Showcasing as many of these skills as possible when approaching potential clients will give you a greater chance of success.
Once you have had some experience, you can start asking for testimonials and referrals which is a great way of building your network further. Also hopefully you will start to get repeat business and regular assignments.