PPA Business Class: Tech and Data One Summary
The event was excellently executed with well thought-out content coupled with interesting debate. It was an opportunity to meet publishers and suppliers (to publishers) alike from Chief Technology Officers to Chief Data Officers, Strategists and Compliance Specialists (as well as top of their game consultants from the recruitment sector!).
- Chaired by Chris Fosberry, CTO of Argus Media, the event kicked off with a panel discussion involving Mark Brincat, CTO of The Economist Group, Mike Fraser, CTO of Wilmington PLC and Jonny Kaldor, Co-Founder of the Kaldor Group covering the implementation of the right technology, the best strategy, skill-set and partnerships in order to help the business grow and flourish.
- Sean Hayes, Group head of Data from Incisive Media was next presenting Data, Data Everywhere which was all about getting the right data strategy for the business and utilising the best data so that the correct demographic knows your product and services, increasing the revenue stream.
- Following this, and beautifully delivered by Duncan Smith, Director iCompli with a touch of clever humour, was an interesting piece on compliance regarding the use of data, where we are with it and where we’re going. Lookout for the GDPR (General Data Protection Regulation!).
- To conclude the presentations, Lee Atkinson, Enterprise Solutions Architect of AWS (Amazon Web Services) explained how new cloud architectures can benefit the publishing sector, by streamlining operations and increasing value whilst in a secure environment.
With the presentations over, we split into small groups for an informal workshop where we discussed and shared ideas of our technology experiences and best practices.
A great event and I would highly recommend the next one!