Types of Sales Roles in B2B Publishing
There are many different types of sales roles within publishing. It is worth asking what type of sales role you are applying for, and highlighting which type you’ve done on your CV, when applying for a job.
Our Sales Consultant in the London office, Olivia, has put together a list of the key types of sales roles to explain further.
The key types are:
- Delegate – selling delegate spaces (i.e. tickets) to attend events and conferences
- Sponsorship – selling sponsorship opportunities for events. It can also refer to sponsored editorial content, which is when companies pay to publish an article in your publication as a way of promoting their own brand.
- Advertising – selling advertising space. Can be either print (e.g. a print publication or magazine) or online (eg. a website). It can also be classified (i.e. no graphics, inexpensive small messages) or display (these include graphics and colour and might take up half a page or more).
- Subscriptions – selling a subscription to a product. Can be print (e.g. a print publication or magazine) or digital (e.g. an online database or service).
- Conference production – this isn’t really classified as media sales. It’s basically a varied mix of sales, marketing, editorial and project management but for entry level conference production roles clients usually want someone with some sales experience, such as delegate sales.
A B2B Sales role, for example, could involve just one or several of these types of sales. It’s quite common to see delegate and sponsorship sales together or delegate and subscriptions.
Generally the skill set required for each type of sales role, and the types of clients they deal with, will be similar. But it’s always best to check with our consultants beforehand which ones the role involves just to avoid confusion.
For more information about Sales roles you can view our current vacancies page and select Sales in preferences.