SYP Practical Workshops: How to be a BookTuber
On Monday evening our Administrator and Social Media Coordinator Ellie was lucky enough to attend the first of the Society of Young Publishers (SYP) Practical workshops. The topic was:
How to be Booktuber.
The workshops are a new yearly series of workshops occurring once a month, about a different topic each month. For a full list of the upcoming workshops and how to apply to take part in one take a look at the SYP’s page here.
Leena has previously worked as a Creative Producer for Pan Macmillan, running their BookBreak series on YouTube, and currently works for the Telegraph. She has been a Booktuber for 7 years and was happy to share some tips and practical advice about starting a BookTube channel.
Held at Hachette, the evening consisted of a lot of laughter, discussions and a task of pitching a YouTube video around a certain book.
The workshop was fully attended by 10 people so everyone got a chance to speak, ask questions and generally chat about the different ways YouTube can helping the publishing community within publicity, marketing, sales and more.
Here are our three top tips we took from the event:
Affiliate links on YouTube channels
Affiliate links are links to website and booksellers online where viewers of YouTube videos can purchase any of the products, in this case books, discussed within the video. Not only are these links great for promoting books but they’re also fantastic for monitoring how many and what type of books are being bought by the audience. Through this information a Booktuber can monitor the tastes of their audience and adapt to suit them, as well as prove that BookTube sells books!
YouTube & Google Analytics
Views are not everything…no, really! On YouTube when you post a video you can go to the Creator Studio and view your analytics for your channel and each individual video. Whilst getting 1000 views on a video would be fantastic, it’s better if the watch time of the video (the average length of time a person spent viewing the video) is higher or equal to the length of the video. If you have 1000 views, but the viewers only spent an average of 30 seconds watching a 4 minute video, this actually shows that this video wasn’t as successful as you thought. If a video has only 100 views but was watched for the entirety of its length this was a more successful video.
Tone & Topic
A strong point to take away from this workshop was the need for a consistent tone and topic across all social media channels within business. If a business has a Twitter, Instagram, newsletter etc, when building a new YouTube channel you need to build a channel that matches the established social media in tone and topic. It would be jarring to create fun, bright videos about different topics if the company’s other social media is very serious and focused solely on one topic.
BookTube is a growing social media platform, one which we ourselves have begun, and has been featured recently at several events. You can read about the BookTube event ran by BookMachine last month here.
This workshop was a lot of fun and left Ellie with a lot of information to take away; from software advice to campaign planning. It it was a fantastic evening with Leena and other SYP members and we can’t wait to hear about, and maybe attend, some of the next workshops!
For more information the workshops be sure to follow the SYP on twitter at @SYP_UK and also follow the official hashtag for the workshops: #SYPpubskills