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Why Temping is Terrific!

Have you thought about temping? Did you decide to focus on securing a permanent role?

A common misunderstanding about temping is that it distracts you from finding your dream job! This is not the case…

Temping is the perfect way to decide the kind of role you would like, the type of company you would like to work for and where your skill set lies.

Not only that but temp positions can turn into permanent ones! If you work hard, stand out and prove yourself they won’t want to let you go!

Here’s what one of our temps said:

`Atwood Tate were really helpful and friendly when I first went to meet them and got me into a temp role really quickly at a great publishing house… They were also really enthusiastic and encouraging when my temporary role got made permanent (even though that meant cutting my temporary contract short). Would definitely recommend Atwood Tate for anyone looking to get into publishing!’

Once you are in, you get first pick of any internal roles and you can apply!

Temping also allows you to build up your publishing knowledge and experience that will assist you in an interview along with building up your network of contacts in a small industry.

Our temp’s team doesn’t stop assisting you once we have placed you in a role. Instead we will continue to place you into temp roles to build up your publishing experience which will secure you a permanent role!

`It has been a great success since registering in May this year. The windows into different areas of the publishing industry that assignments offered have proven invaluable for securing a permanent publishing role. I’ve felt support from start to finish.’

Contact our temps team to register:

Novia Kingshott, Senior Publishing Recruitment Consultant on 0203 574 4421

Kathryn Flicker, Temps Coordinator on 0203 574 4427

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Bite Sized Series: Super Sales

What is sales in Publishing?

Sales role can vary in different ways – you can be doing an office-based sales role or it can also be home working with a company car where you drive to meet clients on site.  Sales in publishing is often a very friendly environment and it is more of a warm selling because bookseller/wholesalers knows what sells the best for them.

Are sales roles all about cold calling?

Not at all!  A Business Development role, which in most cases means cold-calling and developing new client relationships.  However, Key Account roles is more of a relationship-building role with your designated clients/regions.  For Sales Representative roles, you will be most likely travel a lot, from arranging meetings to face-to-face, you will get to visit your region a lot.

The perks? Travelling!
Sales role, especially international sales means there are unlimited opportunities to travel with the role.  I once talked to a candidate who looks after international sales who has travelled from the UK to Singapore, then Australia and back.  When I was working in publishing sales back in Hong Kong, I was also very excited to have trips travelling to Frankfurt for the book fair and then Shanghai and Beijing too.  If you love travelling, you will not be disappointed!

So just to sum up:

  • The secret to successful sales is all about having passion for what you are selling
  • Friendly, observant and knowledge (of the market) will help you go a long way
  • Sales is the bridge between the customers and the publishing team. You will often bring back market feedback to the editorial and marketing team so you can all bring more success to the list
  • Budgeting and planning trips are usually included in the job too, so good numeric skills will definitely help

-Advice from our Publishing Recruitment Consultant, Clare Chan

If you want some more information then check our other blog!

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Bite Sized Series: Marvellous Marketing

What do marketers in Publishing do?

Marketers are responsible for promoting a publisher or client’s products or services in order to reach their target audience. Marketing can be either traditional (e.g. print advertisements, brochures, flyers) or digital (e.g. social media, email campaigns, websites, SEO, digital advertising). The main goal of marketing is to generate sales. Nearly all marketing roles that we recruit for do have a strong digital element, so it is important to keep these skills up to date.

How easy is it to transfer your marketing skills into a role in publishing?

The skills and knowledge that you develop in marketing are highly transferable, especially if you have particular expertise or a specialism that is in demand. Marketers often need to have strong copywriting skills and a keen eye for detail, as well as excellent communication and relationship building skills. An up-to-date knowledge of the sector you’d like to work in as well as an understanding of the company and its target market, will strengthen your application.

What marketing roles do we work on?

We work on marketing roles in book, journal, magazine publishing and events across all sectors and related industries.  Content marketing is also a growing area. No matter the sector, marketing is a highly creative role and publishers are always looking for imaginative strategies and innovative ways to engage audiences. As there are so many marketing roles, there are many opportunities for career progression. If you’re interested in a marketing role or would like to find out more, we would love to hear from you!

So just to sum up:

  • Marketers are responsible for promoting a publisher or client’s products or services in order to reach their target audience and generate sales.
  • The skills and knowledge that you develop in marketing are highly transferable, especially if you have particular expertise or a specialism that is in demand.
  • Marketing is a creative role so it’s important that you market yourself as well as your product. Be authentic and think about your personal brand!
  • PLANNING! Get a marketing plan at least 3-6 months ahead of publication date!

-Advice from our Publishing Recruitment Consultant, Catherine Roney

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Working In the Book Trade: The Business of Selling Books

Did you know that the UK is the world’s biggest exporter of books?  Publishing is a large and growing industry and the total number of books published in the UK last year was 173,000.  Publishing businesses in the UK alone have a collective annual turnover of £6 billion, making the UK the fifth biggest market in the world after the US, China, Germany, and Japan. On average, the UK publishing industry employs 30,000 people directly and roughly 70,000 people indirectly spread across over 8,000 publishers. Publishing is now a multimedia business and last year digital books accounted 15% of the 360,000,000 physical and eBooks sold. Ebook sales have dropped a little in recent years from 17% to 15%, perhaps because they are being rapidly displaced by digital audio books! These figures give you an idea of the size and importance of the publishing industry.

Earlier in the month, Parissa Bagheri from Atwood Tate was invited back to her alma mater, the University of Greenwich, to attend an event they were holding to discuss Working in the Book Trade: The Business of Selling Books. The panel of speakers included CEO of Bonnier, Perminder Mann, CEO of Hachette, David Shelley, and the Ex-Chairman of Blackwell’s Bookshop Trevor Goul-Wheeker. These leading figures in publishing and the book trade shared their experiences and journeys into publishing, offering advice to those in the audience looking to do the same.  We know a lot of our followers are aspiring publishing professionals or still young in their publishing career, so wanted to share their insights with you too.

CEO of Hachette David Shelley was first up in telling the audience about how he entered the industry. David’s parents owned a second-hand bookshop, so he was exposed to the sales side of publishing from an early age. He began his career as an Editorial Assistant for Alison and Busby (a well-established small publisher).  He kept the company running for 5 years and encompassed problems along the way, such as the book distributor going bust and relocating the office near to Brixton near to where he lived. The owner of Little, Brown asked David if he would consider buying a few books a year as an Editor and he joined the company, which eventually led to his promotion to Publisher, then Head of Division, and finally to his current role running Hachette UK!

Hachette publishes 5,000 books every year and has a staff of 18,000. David explained that the editorial departments receive 1,000 applications for every editorial assistant job, whereas the sales team often only receive around three direct applications. He emphasised the importance of exploring different sectors; foreign rights professionals get to read, travel and correspond with authors whereas, production departments, whilst equally driven and creative focus more on the people and processes in the background. David also advised that publishers are looking for people who are keen to work in finance, also stating that the first two to three years of entering the industry is all about grafting your way through. It is necessary to differentiate yourself from others, don’t rely on just the contacts you have. Don’t be afraid to be bold and fearless in your first year, don’t undersell yourself, and be proud and show off your achievements. People love to mentor younger people, so offer to have coffee with them to show your passion and interest!

His tips for a good cover letter are:

  • Look up the books that your target publisher is publishing and research its heritage
  • Brilliant quality writing – this is a reflection of how well you can communicate
  • Talk about your favourite writers, what are they doing?
  • Be thoughtful and considerate
  • Don’t follow the rules strictly, break rules and disagree!

Bonnier is the sixth largest publishing company in the UK and its CEO Perminder Mann also talked about her experience in the publishing industry. Growing up, she spent much of her time reading, making sure to build up her English vocabulary. She spent time interning and eventually had an interview with Macmillan for a role in its in Special Sales department. She was offered the job, which she explained was quite challenging, but she used the opportunity to gain as much knowledge as she could. Perminder was then promoted in sales and travelled throughout the UK to meet buyers. Later she moved to Transworld (now part of Penguin Random House) as an entrepreneur in a five person team, and faced the problem of not having as much contact or support, constantly having to juggle between having a career and being a mother. She survived that and then moved into children’s publishing, but was travelling too much and decided to move out of publishing altogether.  Publishing isn’t quite like any other industry, though, and she ended up returning when she was offered a position at Bonnier.

Perminder talked about how at Bonnier you don’t have to choose between a career and family, as you can work flexibly she has put benefits in place such as a good a maternity policy.  This is something that Perminder is extremely passionate about given her own experience throughout her career and she is now in the middle of improving paternity pay and continuing to champion equality.

Finally, the ex-chairman of Blackwell’s Bookshop Trevor Goul-Wheeker took to the floor to explain how he fell in love with the publishing industry. Trevor started off as a bookseller and fell in love with the book trade, partly because of the people involved in it. Blackwell’s is a well-known book retailer, but as the digital publishing industry gradually took over, Blackwell’s was forced to start closing stores and were closing 16 high street shops every day. Currently, the UK bookshops account for 41% of books sold with ecommerce accounting for 35% of book sales. However, Trevor stated that bookshop recommendations are still the number one influencer when people are choosing which book to buy.  He believes that bookshops still offer customer engagement and a valued experience and that bookselling and publishing go hand in hand.

All three speakers did emphasise that you do not need a masters to get into publishing; most publishing companies prefer more hands on experience, which shows a variety of skills.  They also all agreed that ecommerce and ebooks are slowly taking over from print as they are easier to access and to read on the go. Audio books are now attracting a new demographic of “readers” and enabling publishers to tap into a new market. Publishers are already and will continue to learn about and develop in the area of audio.

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Frankfurt Book Fair 2019

It is only a week to go until the start of the Frankfurt Book Fair 2019, so we’ve put together a collection of top tips and things to do and see while you’re there! These suggestions are aimed at anyone attending, whether you’re coming as a student, publishing professional, job-seeker or just trying to increase your knowledge of the publishing and media industry. Even if you’re an annual attendee at the event, we’ve got some ideas for you!

Here are some of our top tips:

  • Plan your time in advance: there will be many conferences and events throughout the day so it is important that you check the schedule in order to see what events might interest and benefit you the most. It is a huge venue with plenty going on, so by planning your time well, you’ll be able to get the most out of the fair! Do also use the hall plan to avoid getting lost!
  • You will be meeting clients and important contacts, so you do want to be smart and ladies might be tempted to wear heels, but trust me, you will most definitely regret this decision. The Frankfurt exhibition centre is huge and the book fair is spread across several halls, so you will for sure be on your feet all day. Wear flat shoes or shoes that are comfortable. Of course dress code varies but you can never go wrong with business casual, a pair of flat clean shoes or boots will keep you comfy throughout the day!
  • Considering it’s an all-day event and you might well be using your phone to contact colleagues, show clients clips and perhaps be taking plenty of photos and videos yourself, bring a portable phone charger! Download the Frankfurter Buchmesse App for a convenient guide around the fair as well as a timetable of the event. Do take pictures of impressive stands you like as a reminder to yourself, but most definitely share them on social media too!
  • As this is the biggest international event of the year for the publishing industry, there’ll be a lot of people and food stalls and stands will have queues! So remember to carry a bottle of water to keep yourself hydrated! Bring a snack if you’re super organised. It’s very easy to get hot and dehydrated in big events, to avoid the long queues and high prices at the cafes!

Lastly, although you are out in Frankfurt for the Book Fair, it’s also important to plan some chill-out time, so that you don’t get overwhelmed! Walking around all day or keeping a constantly cheerful face on for your back to back meetings is exhausting. Frankfurt is a beautiful city in the centre of Germany and there is plenty to see and do to escape for a little while! Take some time before arriving to see what there is around and see if there is an alternative venue that you can escape to to, whether that be cultural things to do and see or places to eat and drink in peace! This is a tough event for anyone prone to anxiety in crowds, so be prepared and look out for friends and colleagues who might be struggling a bit.

Here is a list of places you might like to visit near/around the venue:

  • If you get a tired of the traditional German food, this traditional Japanese restaurant called Mangetsu, offers great Japanese food and is a great place to go if you’re in need of some quiet space.
  • The heart of Frankfurt is The Römerberg: Frankfurt’s Old Town Centre, this town centre is filled with traditional buildings, a very picturesque square that will look amazing in photos!
  • The Palm Garden is the largest botanic garden in Germany, so it is definitely worth seeing if you have the time. I’m sure the garden will look fantastic during the Autumn season!

For more places to visit around Frankfurt click here!

Make sure to check what events are going on throughout the fair and which companies are attending!

Byte the Book is networking at the book fair this year and are offering Networking Drinks on October 16th in the fair from 9pm till late! This will be a great opportunity to meet some new people from the media and publishing industry and would be great to broaden your knowledge on both industries! For more information on the event click here!

In case you weren’t aware Norway is the guest of honour this year so to honour that we’ve decided to share some of our favourite Norwegian reads:

The Bookseller of Kabul by Asne Seierstad

Harry Hole thrillers series by Jo Nesbo

A Doll’s House by Henrik Ibsen

Sophie’s World by Jostein Gaarder

We look forward to seeing you all post about the event, do keep in contact via our Twitter, tweet us pictures and information about the event we’ll be glad to hear from you!

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Summer Reads!


A seemingly perfect crime, what can go wrong? A couple honeymooning in paradise find something in the water. Deciding to keep it a secret, they think they are the only ones who know about the discovery. They soon find out that their actions have deadly consequences and someone else knows their secret. A good thriller and the perfect summer book that hooks you in right from the very first page.

At the heart of this gripping read are a trio of brothers, a disappearance and a lack of suspects. Set in the Australian outback, this atmospheric thriller is not one to be missed this summer.

`One of the year’s most unmissable debuts’. Queenie’s life seems to be spiralling out of control, a family that don’t understand her, a boss that doesn’t seem to notice her and a man she can’t get over. Queenie is a character you will be rooting for from the first page.

A story of love and war. The Biafran War is told from the perspective of three characters whose lives are interwoven in ways they would not have imagined. This novel is great if you love to immerse yourself in historical fiction with compelling and intelligent characters.

Non-fiction that stirs the desire to make change. Mainly aimed at black women but plenty to take away for everyone. A read that will make you challenge your assumptions and think about `space’ in different contexts and ways.

May not be the typical relaxing holiday reading but worth it! Set post world war ll, a woman with financial inheritance attempts to build economic prosperity in a small community in Australia where her romantic interest lives.

Some more summer reading tips:

http://ow.ly/AS2z30pcRlBh

http://ow.ly/M3hp30pcRnR

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How to be Productive: 6 tips to maximise productivity in high-frequency publishing

Last week we went to the PPA event 6 Pro Tips to Maximise Productivity for high frequency publishers. A lot of information and advice was given and we learned a lot! Here we have summarised the big takeaways for you.

6 pro-tips:   

  1. Break tasks down into smaller chunks of work
  2. Time-Boxing
  3. Removing Repetition
  4. Automation in all areas of pure process
  5. Talk about email habits and practices
  6. Leave work on time

Here we dig a little deeper into these tips by summarising what the main speakers had to say and discuss the relationship between technological and cultural productivity.

Simon Weare – PCS Development Officer

                   Estimate all the things little and often

Simon defined productive as the most relevant and valuable thing that you should be doing right now. `Best resource we have is our mind and our time.’

Simon is an advocate of technological productivity. He says we need to use a module/software that embraces change and allows for organisational visibility. There should be no hidden activity, all effort and work should be demonstrated and shown. The system should manage productivity in a way that is visible to everyone; everyone should be able to see what each other is working on and what stage it is at.

Within this system there should be mechanisms to evaluate priorities, frameworks and estimates to assist in understanding the activity and review these frequently.

Resistance to change is a productivity killer and can slow down the progress of your team. To be productive we have to adapt to change and manage it. To do this we have to allow and allocate for the scope to change, this means you won’t disappoint by not delivering but will adapt when the deadline changes or progresses.

Simon says: `if you aren’t measuring it, you aren’t managing it’.

Rich Mansell – PCS Solutions Manager

Rich is also an advocate of technological productivity. Rich says we live in a time critical environment and we need to think productive in terms of software.

We need to reduce the number of systems in place and instead have just one that can distribute content to all places. Including software that sends content out to the web.

We need to think in terms of how software can aid and store content. Most companies have a large amount of folders, we need to remove this inefficiency so that we can locate content more quickly without manual intervention.

This will improve staff morale by reducing clicks and tasks. Templates will also help in removing this repetition of work.

4 key areas when choosing any system are: partnership approach, analyse the current workflow, design the bespoke workflow and learn from past experiences.

Hayley Watts – Productivity Ninja

Hayley is an advocate of cultural productivity. When are you the most focused? When do you procrastinate? Hayley says we need to manage our attention energy and pinpoint our most productive hours in our working day and do the most important things then. Right activity, right time.

Making lists is one of Hayley’s tips; they help in knowing what to do when your energy and focus is at a lower level. It helps to also have a done list to keep track but don’t dwell on what you have not done. Instead focus on what is going to make the most impact and put your energy into that.

Another one of Hayley’s tips is to make your emails work for you. Which emails do you want to be copied into? Communicate your preferences of what will work for you to your team.

It is important to protect your productivity levels. We are more likely to make mistakes when stressed, tired, multitasking or overloading. This will result in decision fatigue. Rather than carrying on it is more beneficial to take a break and come back with a clear head. In your break do activities that increase your energy levels; go for a run, do some reading, or socialise. Find what works for you.

It is important to communicate your own deadlines `I’ll be free at 1, I have to do this task at the moment’. This will protect your hours without impacting your team.

Be calm, ruthless, weapon savy and human not superhero – Hayley’s definition of a productivity ninja.

There is a marriage between technology and culture; simplifying is the key. We need to manage our focus and energy whilst being able to digest content and integrate systems. Dealing with change by being flexible and open is also key to being productive. It is important to recognise that not all employees are going to be open to change but by working and going on a journey together change is positive.

Think Productive – Getting your inbox back to zero course

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Cover Letter Dos and Don’ts

You have found the job of your dreams, researched the role and the company and perfected your CV. Wait, and you still have to write your cover letter, right? Yes you do!

Do not underestimate the importance of the cover letter, it works simultaneously with your CV to reflect and highlight the skills you have outlined.

A well written cover letter will help you to stand out and increase your chances of the recruitment manager remembering you.

We know how daunting application writing can be, so we are sharing our top dos and don’ts.

Do:

  • Research the role and the company before you start writing
  • Have a clear structure; use paragraphs and an easy to read font
  • Have an opening sentence with a positive tone that also signals that you are applying for this specific role `I am writing to apply for….’
  • Highlight why you are interested in the role, and what is attractive about the company
  • Let them know why they should interview you by summarising your strengths and skills that make you the best candidate to do that job
  • Your skills and strengths should be tailored to the requirements and objectives set out in the job description
  • Emphasise what you can do for the company, you can outline a career goal that meets with the company’s objectives or expand on the key skills in your CV
  • Thank the employer for their time and that you look forward to hearing from them
  • If you start with `Dear name’ you should end with `yours sincerely’ and if you start with `Dear Sir/Madam’ you should end with `yours faithfully’.
  • Check your spelling and grammar not once, but twice or three times  

Don’t:

  • Send a generic, untailored cover letter
  • Write more than one page. The aim of a cover letter is to summarise concisely why you are applying for the role, why you are the right candidate for the job and why you want to join the organisation
  • Use creative fonts, colours, abbreviations
  • Include unnecessary personal information or skills/qualifications not specific to the job
  • Include your salary preferences or requirements unless asked by the employer
  • Generalise or be too casual in tone. Instead be specific in how you have excelled in previous roles
  • Write without having researched the company and what your role involves
  • Send your cover letter without checking you have addressed it to the right company and contact

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Sales and Customer Service

I joined Atwood Tate in February 2018 and specialise in recruiting for Sales, Production, Production Editorial, Rights, Contracts, Project Management, Design, Distribution & Operations roles.  In this blog, I will be explaining jobs in Sales and Customer Service sectors within publishing.

Sales

What is a sales role in publishing?

Sales roles are diverse – from Sales Assistant, Sales Executive, Sales Representation roles which bring in new business to an Account Manager role looking after a designated group of client/company products, i.e an Account Manager for children titles in the US market for an international leading trade book publisher.  For sales roles, it is also usually divided into a specific list of titles and accounts: normal accounts (bookshops/direct customers) and special sales (supermarkets/retail stores/ wholesalers). 

What does a sales role involve?

Your job is to understand the front list titles, prepare new titles presentation, build and maintain relationships with customers/clients, represent your publisher and persuade your target audience to sell your titles or products.

What skills do you need to succeed in a sales role?

Communication and presentation skills. You need to be results and target driven and have a good head for numbers. Excellent negotiating skills are a must.  You will also need to keep up with latest market trends, observe the market, feed it back to your publisher and make strategic plans to keep the business going. 

Is there good progression in sales?

Sales roles are very diverse so they are always full of opportunity and progression.  You can make a lateral move or you move upwards and onwards.  The contacts and relationships you will build up throughout the years will also become one of you biggest assets when you look for a new opportunity – so make sure you stay in touch with everybody!

Customer Service

What is a customer service role?

Customer service is fundamentally a role to support the operations of a sales department.  You will update metadata on the company database, websites or other online platforms.  You will also handle queries from booksellers/clients/direct customers, issue invoice and follow up on the finances.  Other responsibilities may include logistics management, stock queries, and resolving problems.

What skills do you need in a customer service role?

As for the nature of the role, you will be a tech-savvy person.  Preparing sales materials for your colleagues, updating the database and processing orders will be your main duties so a good eye for detail, good communications skills and a high ability to solve problems will be essential.  

How do you progress in a sales/customer service role?

You can start as a Sales Coordinator and then move towards managing accounts and eventually overseeing a sales operations team.  Keep up with the latest technology and software, be an expert in what you do.  If you eventually wanted to have a fresh challenge, you could look into operations or project management roles.

If you have any questions about Sales or Customer Services roles in publishing, don’t hesitate to get in touch!

Clare Chan, Senior Publishing Recruitment Consultant

Tel:        0203 574 4428 Email: clarechan@atwoodtate.co.uk

Specialist areas: Sales, Production, Production Editorial, Rights, Contracts, Project Management, Design, Distribution & Operations roles.

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10 Dos and Don’ts of CV Writing

Are you putting off writing or editing your CV? One of the most commonly asked questions we get is about the format of CV’s. To help you along with your CV writing process we have written a summary of our top 10 dos and don’ts of CV writing!

Dos:

  • Keep your CV at two pages max (we know it is hard!). You need to demonstrate you can prioritise relevant information with the content you provide
  • Introduce yourself in a personal statement at the top of the page, including your skills and what you are looking for in a few sentences
  • Include your contact details and a link to your LinkedIn profile
  • Save your CV in a word doc or PDF in the format `full name and CV’  
  • Set out the dates of your employment, the company and your position clearly with accurate spacing
  • You can include a brief description of the company you worked for, followed by bullet points to present your achievements, using figures and stats where necessary (use power words!)
  • The education and employment sections should be in reverse chronological order. You can include a `relevant experience’ section
  • Have a skills section highlighting any IT and language speaking skills. You can also include any courses/training, driving skills or leadership skills that are relevant
  • Choose a professional font, one that is easily read and looks good when printed or scanned
  • Important: Be meticulous in your spelling and grammar!

Don’ts:

  • Avoid long, chunky looking paragraphs (white space is your friend!)
  • List all of your GCSEs/O-Levels or every module from your degree, just those related to the job you are applying for
  • Experiment with size (making the text bigger to fill the space/smaller to fit) or wacky colours and fonts
  • DOB, picture and marital status are not necessary
  • Use acronyms, technical terms or clichés (instead demonstrate clichés such as `hard worker’ in your experience and achievements)
  • Use personal pronouns
  • Include irrelevant skills and work experience (not including them will not decrease your chance of getting the job!)
  • Explain why you left every single position. You can cover this at interview, but also in your covering letter.  If you are not currently in employment and want to explain why, put a brief note in your covering letter.  If you are applying through an agency, be transparent with them and they can help you to explain.  If you have done a series of fixed term contracts, putting “fixed term contract” next to the job title will signal that this is why you haven’t stayed longer in the role
  • Submit your CV with unprofessional email addresses or names
  • Lie! With a simple search a lie can be found out and this won’t go down well with your interviewer

Extra Tip: Don’t leave gaps.  Account for any gap years/sabbaticals or times out of work, but briefly and without it becoming distracting.  If you omit something, it will raise more questions than a brief sentence accounting for the gap.

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