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Girls can do Anything

The panel:  Abiola Bello (Author and co-founder of Hashtag Press), Hannah Sheppard (Literary Agent, DHH Literary Agency), Charlie Morris (Senior Publicity and Marketing Executive, Stripes Books), Gillian McAllister (Sunday Times Bestselling Author)

On Wednesday, our administrators Kathryn and Anna went to the evening event Girls can do Anything, Write? The first panel discussion in a new series hosted at The Library in Covent Garden as part of the London’s Big Read 2019, inspiring an eagerly listening audience with suggestions for success in a publishing career.

Are women’s voices heard enough in the publishing industry?

The industry is predominantly populated by women so why are women rarely the ones in charge of those important decisions? After acknowledging that there are exceptions to this within the big six trade publishers, the big takeaways were:

  1. Male voices are often given more weight – women are making the hiring and firing decisions but men are rising through the ranks at faster speed.
  2. Men and women brand themselves differently – men are often more confident and actively seek a response, whilst women couch themselves with a much more passive approach. This confidence, particularly in authors trickles all the way down to the retail selling of a book.
  3. The glass ceiling has not yet been smashed – more conversations need to be had in the sharing of maternity leave for example.

On a positive note, women reign supreme in crime fiction at the moment and their voices are being heard in publicity roles across publishing.

Lesson: Be confident and share support, whatever stage you have reached in your career

(Don’t be afraid to ask AND offer!)

How can more BAME women be heard in publishing?

Publishing houses are making more of a conscious effort in their recruitment processes however, diversity reports show that there is more work to be done.

  1. There are not many BAME submissions and more books need to be published with BAME characters
  2. There is a twitter “mob mentality” around individual voices, however the existing writing community is under pressure to avoid writing diverse characters. So how do we get diverse books to young readers, with characters reflecting themselves, to encourage them become authors?
  3. It is possible that we need to start from the bottom, and address potential unconscious bias within schools and promote books outside of the educational canon.

Some Advice…

Are you an aspiring writer? Here are some useful tips:

  • FINISH THE BOOK! You can edit later, it is much easier to work on a finished manuscript.
  • Find something that triggers inspiration for you. A particular genre of films?
  • When reading, read analytically. (This is relevant to a career in publishing on the other side of the desk too!)
  • When writing, your characters should drive the plot – what do they really want? It is their goal that should lead the story.
  • It is important to network; attend events, blog, join in conversations, subscribe to industry news outlets like The Bookseller and BookBrunch. (This is relevant to a career in publishing on the other side of the desk too!)
  • TIP: Try to write 20 minutes a day and take a day off.

Do you want to get into publishing? Here are some useful tips:

  • Read a lot, especially what is being promoted, bestsellers and what is being reviewed. It is important to have knowledge of what works and the industry itself.
  • HAVE OPINIONS! When applying for a job, look for a connection between yourself and the role you are applying for.
  • Read the job advert closely, understand exactly what they are looking for and demonstrate that you have those skills.
  • Look at the companies’ social media and website and see what they value.
  • TIP: Recognise the business person within yourself and be a boss in your field!

With contributions from Anna Slevin.

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Industry Spotlight: Temping

What is temping?

Publishers contact us to book temps when they need an extra pair of hands to help them meet a deadline or when they are extra busy. These roles are also urgent with almost immediate starts. Our clients also need temps to cover sick leave or to cover whilst a new permanent team member is being recruited.  They may even consider the temp! Temp roles can range from 2 days up to 6 months and can be extended further and even lead to a permanent role.  

Temping with Atwood Tate

The Temps/Freelancers team cover roles across the entire publishing industry including trade and educational, Academic, Science as well as professional and B2B, digital and print.  They also cover administration, finance, HR, marketing, and sales.

The team are:

Kellie Millar (Temps/Freelancers Manager) kelliemillar@atwoodtate.co.uk

Novia Kingshott (Senior Recruitment Consultant) NoviaKingshott@atwoodtate.co.uk

Anna Slevin (Temps/Freelancers Administrator) annaslevin@atwoodtate.co.uk

Anna is a former Atwood Tate temp herself and had a few admin placements in Accounts Payable and Publications Teams. As she can testify temps are paid weekly on Fridays and receive holiday pay which goes into a “pot” they draw from when they go on annual leave. Temps can be paid by hour or have a day rate depending on the job.

Our clients aren’t all publishers but have a busy publishing team. These also include a royal academic society, a charity or even a standards or ratings publisher. A lot of the time when temping, skills are readily transferrable and employers are more flexible regarding your work background. Marketing roles are particularly easy to transfer across or specialist knowledge such as science or law can be very useful in editorial for those specialist subject publishers.

How will temping benefit me and is an extension guaranteed?

Sometimes temps cover a role more senior or more junior than they would typically expect. This could be in a different area to one they have worked in before or one they do because they love what the publisher works on and the job. Temping is great for exploring the industry and various companies.

Temp roles will often say “extensions possible” this is because roles can be extended for more days and weeks or a contract on the publisher’s payroll could be offered. There are no guarantees but it does happen and you are more than welcome to apply for internal vacancies while working for that publisher which may not be available to the general public.

Candidates do come to Atwood Tate specifically wanting temp or freelance work but quite often they are looking for a permanent job but don’t yet have the required experience so the Temps team can help to get that ‘foot in the door’. Once a candidate has a bit more experience in publishing, the Permanent Team can help look for a permanent role in publishing. Kellie and Novia can help you to build up that in-house experience.

What is the recruitment process for temping?

A role comes in. We tell you about it / You express interest. We put you forward. If the client chooses your CV you can start working immediately or there may be a telephone interview or even a face to face interview. Interviews are less formal and shorter with temp roles.  

As a Temp: work hard + submit timesheets + be paid on Fridays = WORK IN PUBLISHING!!!

(You also learn a lot no matter how well you know the role and get to work with some really lovely people.)

With contributions from Anna Slevin

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Industry Spotlight: STM Publishing

Welcome to Atwood Tate’s industry spotlight series, where we go behind the scenes of each of our recruitment desks to give you the scoop on working with Atwood Tate. This week Clare returns, focusing on roles in STM publishingSTM word cloud

 

What does ‘STM’ means in publishing?

STM publishing refers to scholarly, Scientific, Technical, Medical and professional publishers.  In Atwood Tate, we work with a wide range of publishers from academic and scientific publishers, learned societies, open-access publishers and professional bodies to reach out to publishing professionals.  The content is often journals or books based, for journals, there are open-access journals and subscription journals.

What will be the academic requirement?

The majority of roles we work on require a scientific degree.  It is not often that a Master’s or PhD is required but for senior editorial positions, especially working on a particular scientific subject, it is likely that a specific academic background will be needed. However, for roles that are more operational or with a strategic focus, companies might be more flexible on educational background.  Some candidates have, for example, an English degree who now work in a managerial STM publishing role so never say never!

What roles do we work on within STM publishing?

We work on roles from junior to senior level.  From Editorial or Publication Assistant, to middleweight Production Editor or Commissioning Editor; senior level Managing Editor or Publishing Operations Manager and so on.  STM publishing is a big area and it is full of potential to transfer your expertise.

Is there good progression in STM Publishing?

STM publishing is fast growing and blooming quickly so there will definitely be good progression.  Through working with different portfolio of journals and academia, you will grow your network and gain a wider knowledge of STM publishing.  Currently, a lot of STM publishers are expanding and restructuring so there are definitely opportunities to grow your career in the field.

If you are looking for a job in STM Publishing, get in touch with Clare at clarechan@atwoodtate.co.uk.

Atwood Tate is a member of ALPSP (The Association of Learned and Professional Society Publishers).

Keep an eye out for ScholarlySocial @ScholarlySocial which has networking meetings.

 

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SYP Alumni Event: How do you make a difference to your company when you are not the company’s decision makers?

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Oxford Publishing Society: 21st Century Publishing Careers

On Thursday we attended the OPuS Event Careers in 21st century publishing at Oxford Brookes University. The event featured three speakers from a wide range of companies who talked through their own specific work experience path. The event aimed to answer questions on the ease of progressing and moving around in publishing, what key elements are needed to build your career and the possibility of finding success outside traditional publishing companies.

Faye & Alison and Oxford Publishing Society

 

Ian Campsall, Product Manager for The Science Direct Article Page at Elsevier

Ian completed the Oxford Brookes MA as he wanted to change careers. He completed an internship at John Wiley and then applied for the position of Digital Publishing Executive at Wiley, he then moved into product management for mobile platforms. He is now Product Management for Elsevier working on The Science Direct Article page.

Aaron O’Dowling-Keane, Sales and Marketing Manager at Sherlock: The Game is Now

Aaron also studied the MA in Publishing at Oxford Brookes and completed internships at OUP and the International Labour Office in Geneva. Her first role in publishing was for a small African Publisher in Oxford, she then moved away from publishing into crowdfunding, then story led interactive games and is now a Sales and Marketing Manager for a Sherlock themed escape room.

Saskia Watts, Marketing Specialist, VitalSource (Ingram)

After completing her MA in Publishing at Oxford Brookes, Saskia worked for Lightening Source as a marketing coordinator and she is now a marketing specialist for Ingram Vital Source.

Here are some interesting tips from the evening:
• Take risks
• Technology is everything and digital skills are important
• Organisation is key
• Talk to your company about career development opportunities
• Soft skills are vital
• Feedback is a good thing, use constructive feedback to improve
• Recognise that publishing is all about collaboration
• Take Risks, if the role does not suit you and you are not happy move on
• Be curious and talk to everyone, get to know people from different places
• Try everything and do everything, volunteer at university events, join societies like OPuS, SYP
• Create the role that you want
• Adapt and be flexible and keep learning

Useful links:
Oxford Publishing Society, OPuS: http://oxfordpublishingsociety.org/
SYP (Society of Young Publishers): https://thesyp.org.uk/

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B2B Job Focus: Market Reporters

Do you remember our article about B2B reporters? Today we will look at a specific category of journalists: Market Reporters!

Market Reporters

Market reporters (or Pricing/Price Reporters) are journalists with distinct duties. They assess commodities prices and write market commentaries and news on specific markets.

Commodities are substances or products that can be traded. Single commodities markets include metals (gold, zinc, steel), energy (fuel oil, natural gas) or agriculture (rice, wheat, corn).

Market reporters talk to trader and investors to establish a list of prices, either on a daily or weekly basis. They also need to develop solid relationship with commodity analysts, forecasters, financial planners and company CEOs and expand and maintain this network.

Investors rely on market reporters for information about what to buy, sell or hold. As their analysis has an impact on the stock market, these journalists can be influential. They need a great deal of diplomacy as well as resilience and communication skills.

Typical duties

Market reporters are expected to:

  • Develop an expertise of their industry, build strong contacts within it and attend relevant conferences, meeting and events
  • Assess prices and write commentaries and news about the industry
  • Interview professionals and travel when required to attend meetings
  • Keep up to date and report on foreign markets
  • Have a good head for numbers and be meticulous with the data they collect

Background

Our clients are open to graduates with the following degrees:

  • Journalism
  • Finance
  • Business
  • Economics.

Of course, employers will expect you to have excellent writing and numerical skills. For senior positions, a relevant track record in the industry is necessary.

This article was the last of our series on B2B Job Focus, we hope you enjoyed it!

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SYP Panel Help Aspiring Publishers to Kick-Start Their Career

In September, SYP London kindly hosted ‘Kick-Start Your Career: How to Succeed with your Job Search this Autumn’ for aspiring and entry level publishing candidates hoping to gain some career and work experience from established members of the industry. Speakers included our very own Associate Director Helen Speedy, who all brought their experiences and insights on how to build a successful career in publishing.

Did you miss the event? Perhaps you would like a recap! Helen Speedy shares her publishing career advice and experiences.

Explain your role and how you got there (approx. 5 mins each).

I am the Associate Director at Atwood Tate, a specialist publishing recruitment company based in Central London and Oxford. My job is to manage the Permanent team day-to day, who consist of seven consultants and an administrator, and make sure everybody is hitting their targets, having smooth relations with both clients and candidates and generally feeling happy. I am also the contact for senior publishing roles across the country, so a day can be talking through pipelines and business development with my team, or taking briefs from clients and sourcing appropriate candidates for the recruitment process.

I got my first job through talking to one of the speakers at the Oxford Brookes Careers Day towards the end of my MA, who gave me the contact details of someone looking for an Office Junior.

How do I get my first job in publishing?

There are a number of ways to get your first publishing job, and it’s worth trying a few to give yourself the best possible chance.

  • MA (plus work experience and networking)
  • Work experience placements that could lead to your first job
  • Through an agency – temping can lead to perm or to getting that work experience you needed but being paid properly along the way (also perm)
  • Networking events are a great way to build up your contacts and make a good impression before you’ve even made an application!
  • Proactive volunteering/personal work are also worth considering to boost your CV and stand out from the crowd. It is a lot easier to prove your interest in children’s illustrated fiction if your social media, blogging or volunteering backs you up!

What advice would you give your younger self, when you were just starting out?

Be more confident and don’t always assume that there are people better qualified than you.

What do you regret doing in your career?

I don’t have any regrets really. That may sound a bit complacent, but I have the philosophy that you make the right decision at the time and there is no point looking back. There are various points in my career when I could have taken a different path and I have turned down jobs and also taken roles that didn’t quite turn out to be what I thought. I remind myself that I made those decisions and they felt like the right choice at the time.  As long as you feel in control  and you are happy with your decision at that time, you should not have any regrets.  The only lasting regret I have is not calling out a bully, but I was young and in the junior position, so I forgive myself and it has given me the strength to help others confront difficult situations and not be scared to do so myself.

Associate Director Helen Speedy (second from left) after speaking on the panel

What’s the best career advice you’ve heard?

  • In terms of CV advice, make sure it shows the difference you made and the impact you’ve had, not just a list of your duties
  • If you’ve got lots of voluntary experience, internships and temp roles, try categorising rather than listing chronologically – tell a story and make sure the facts support the narrative.

How do you know if you should go for a role or not?

  • Can you tick 70-80% of the boxes (usually nobody has it all!)
  • Is it located in a sensible place for you to commute to?
  • Does picturing yourself in the role make you feel excited?
  • Do you think it would give you opportunities to learn?
  • What do you know about the company culture and how that would suit you?
  • If you’re not sure, try to have a conversation (with recruiter or name on advert)

Is it off-putting for employers if you apply for lots of different positions at the same company?

It depends on the size of company. It can be off-putting if it looks you are applying for anything and there is no real effort on any of the applications.  HR will begin to wonder how can  you be truly that interested in so many different roles with different skillsets! If there are different roles that catch your eye, find out if they will refer you if their role isn’t suitable. In a small company,you may get referred internally (I did for my first job and ended up with a better job than the one I applied for!)

Want to hear more about the SYP?

The Society of Young Publishers is a membership body for aspiring publishers and current candidates in the first ten years of their career. With branches in London, Oxford, South-West, North, Ireland and Scotland; the SYP is the biggest membership organisation in the publishing industry. For more details and to sign up, go to https://thesyp.org.uk/membership-signup.

 

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Industry Spotlight: Marketing and Publicity

Welcome to Atwood Tate’s industry spotlight series, where we go behind the scenes of each of our recruitment desks to give you the scoop on working with Atwood Tate. This week, Olivia returns, focusing on Marketing and Publicity roles.

marketing strategy image

Marketing

What do Marketers in publishing do?

Marketers are responsible for promoting a publisher’s products or services to their target audience, whether that be to individual consumers (B2C) or other businesses (B2B). Marketing can broadly be split into traditional (e.g. print advertisements, newsletters, flyers, brochures) and digital (e.g. social media, email, websites, paid search, SEO). The majority of marketing roles in publishing combine the two or are digital focused, so it’s advisable to keep your digital skills up to date.

Marketers have many different channels and techniques at their disposal and roles will vary depending on the nature of the product or service and target audience. For example, if you are marketing books to teachers you are likely to produce a lot of visually appealing marketing collateral and do a lot of direct mail campaigns. On the other hand, if you are marketing a medical journal to doctors you will likely target them with intellectually stimulating email campaigns.

Do you need a marketing qualification to work in marketing?

Absolutely not. It’s something employers might find desirable but a lot of people start out in an entry level role and build up from there. Some people choose a qualification once they’ve built up some experience and decided on an area to specialise in. The Chartered Institute of Marketing (CIM) and Institute of Direct and Digital Marketing (IDM) both provide qualifications which can be studied for alongside a full-time job. Your employer may even cover the cost of the course.

Where can a marketing job take me?

Marketing is great in that the skills and knowledge you develop are very transferable and will be useful for so many employers and different industries. There are a wealth of marketing roles in publishing. Some people choose to stay in one area of publishing for most of their career while others move around different sectors, which is possible to do, especially if you have particular skills or a specialism which is in high demand.

As there are so many marketing roles there are lots of opportunities for career progression and chances to move into management positions or very specialised roles.

publicist author interview

Publicity/PR

What do Publicists in publishing do?

Publicists are responsible for managing relationships with authors and dealing with their agents. Their job is to secure press coverage for books in the print, broadcast and online media so they are expected to build strong press relationships. They are also responsible for organising and attending events with authors, such as book launches and signings, interviews, author tours and appearances at literary festivals. Publicists need to stay informed about new trends and developments in their area of publishing and they often attend editorial meetings and contribute to pitches for new acquisitions.

Is PR all about parties and schmoozing with authors?

Yes, you might get the chance to work with high-profile and celebrity authors. You may also work with new and debut authors, which can be just as exciting and rewarding. Regardless of author list, there’s a lot of hard work and relationship building which goes into making any campaign successful.

Do you need a big network of media contacts?

Initially no. In junior roles you will be assisting PR Managers with their campaigns and general admin. As time goes on, you will start to build up a network of contacts. If you are working on particular titles, this may become quite specialised. For example, if you’re working with cookery authors, you will build up contacts with cookery magazines and food bloggers.

What skills do you need to succeed in marketing and publicity?

Marketing and publicity roles are closely linked and require similar skill sets. Anyone who wants to succeed in one of these roles needs superb communication and relationship building skills. They are busy jobs so excellent organisation skills are also essential. Creativity is also important. Some publishers work with small budgets, so you have to be innovative and resourceful to come up with new and inventive ideas. Keeping up to date with trends in the market is also key.

Marketers in particular often need to have strong copywriting skills and a good eye for detail. Photoshop and InDesign experience is a plus, especially if working in a collateral heavy role. Software skills are important as there are marketing programs you will be expected to use, such as CRM, email, social media, marketing automation software and analytics tools. There are a wealth of programs which do different things so it’s good if you can pick them up quickly. Video and audio content creation skills are increasingly desired in publishing, especially when working with online products.

If you are looking for a job in Marketing or Publicity, get in touch with Olivia at Olivia@atwoodtate.co.uk.

 

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B2B Job Focus: Sub-Editors

In a previous post, we described different career paths available to B2B reporters. In this article, we explore the significant part played by sub-editors/copy-editors in the editing process!

Sub-editors / Copy-editors

Sub-editors who work for newspapers and magazines are often called copy-editors (or subs). Their role is to process the copy that will appear in their publication. They must ensure that it is accurate, free of mistakes, makes sense and reads well.

Sub-editors often sit in/next to the production team. They do not write articles, but they edit the work of others to “house-style” and adhere to word counts. They also write headlines, standfirsts, captions and summaries. Their duties may include laying out pages too.

Typical tasks

  • correcting spelling or grammar/typographical errors
  • writing headlines, abstracts and captions
  • checking the article’s accuracy and spotting potential legal problems
  • cutting or editing copy to fit on the page
  • liaising with reporters and editors
  • laying out pages

Sub-editors need to be meticulous and ready to edit heavily if necessary. They are more often than not the crafty hands turning articles into compelling stories. They need to be very organised and able to work to tight deadlines.

Many sub-editors trained as journalists before moving on to this position. Unfortunately a lot of publishers outsourced their sub-editing/production function in the last decade and journalists and editors often have to fill in for sub-editors as they don’t have the in-house staff required. And the line is sometimes very thin between these positions.

Career Path

The National Council for the Training of Journalists (NCTJ), the National Union of Journalists (NUJ), the Society of Editors and the Publishing Training Centre offer preliminary accredited qualifications or copy-editing courses by distance learning. Graduates with relevant qualifications, such as a degree in English, media or publishing are also considered. The career path for a sub-editor includes being promoted to senior and potentially chief sub-editor or production editor. Their main role is to supervise a team of sub-editors and oversee the whole production process, making sure the magazine is delivered on time and to schedule.

Next week, we will be entering the fascinating world of Market Reporters!

Is our career advice helping you in your job search? Do let us know via our social media channels!

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B2B Job Focus: Deputy Editors/Editors

Are you a section editor who wants to climb up the career ladder? Today we’ll introduce you to Deputy Editors & Editors!

Deputy Editors/Editors

Deputy Editors are second-in-command within the publication. When the Editor is away, the deputy Editor deputises for them.

Depending on the publication’s size and structure, the role of the Deputy Editor may vary: you can have the same duties as a section Editor’s or assist Editors with their workload. Deputy Editors are usually less involved in hands-on writing and focus more on editing the work of other journalists, assisting the Editor with workflow management and mentoring/managing more junior members of staff. On top of solid writing skills, you will need excellent communication and organisation skills.

Here is a summary of what the role typically involves:

  • Edit and proofread the work of writers
  • Manage and assign articles (and sometimes write them)
  • Oversee the publication’s content to maintain quality and accuracy
  • Organise copy editing and production processes
  • Mentor or manage junior members of the team

Some publications may use the job title Assistant Editor instead, while other companies both have a deputy Editor and an assistant Editor. Assistant Editors’ main duty is to support the Editor, sometimes by performing a similar role as a section Editor. It’s confusing, we know!

Most deputy Editors have a solid background as a Reporter/Senior Reporter with a keen interest in the editing process. A degree in journalism or in a subject related to the publication (for example, a law degree to work for a law publication) can also be an asset. The next step for a deputy Editor is to become Editor!

Editors

Editors are responsible for the publication’s smooth delivery and more importantly for its Editorial strategy and commercial success. They need to ensure that the content published is accurate and compelling as well as meeting the audience’s needs. Editors act as the face of the publication, and as a result they may be required to attend events and conferences related to their industry. They need to be commercially aware and keeping up-to-date with market trends. They might also be involved in the launch or development of events associated to their publication as events now represent a large part of some publishers’ revenues.

Editors are expected to:

  • Plan, coordinate and revise content for publication
  • Manage Editorial workflow and monitor the printing process to ensure deadlines are met
  • Establish and monitor budgets
  • Be aware of market trends and identify new opportunities for new products
  • Review story ideas and suggest new ones
  • Act as the main point of contact between Editorial team and other departments
  • Work with sales and marketing teams to raise brand awareness
  • Work with events team to develop/launch new events or provide events content
  • Attend industry events and chair panels
  • Manage and develop Editorial team, recruiting staff and conducting appraisals

Editors’ responsibilities can be very broad especially if you are working on a small publication. Editors work closely with the sales, marketing and production teams as well as writers to produce a quality publication.

As we mentioned before, job titles vary enormously from a company to another. A step up from Editor would be Managing Editor and/or Editor-in-Chief.

Extensive experience is usually necessary to become an Editor, as we explained in our previous articles on B2B journalism and Section Editors. So if you are an ambitious graduate, you’ll have to get some relevant experience before applying for such a position!

Is our career advice helping you in your job search? Do let us know via our social media channels!

 

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