Tag Archives: b2b

Industry Spotlight: B2B

Welcome to Atwood Tate’s industry spotlight series, where we go behind the scenes of each of our recruitment desks to give you the scoop on working with Atwood Tate. Our next entry is with our  fantastic B2B desk, manned by Karine Nicpon and Julie Irigaray.  Karine and Julie help match B2B clients and candidates across the country, with a variety of roles across a range of business sectors.

What is B2B publishing?

B2B or business-to-business publications are industry focussed and aimed at people in work. They are also called ‘professional’ or ‘trade’ journals (which are different from academic journals, don’t get confused!). An example would be The Bookseller or InPublishing: both are B2B magazines aimed at the publishing industry. There are as many B2B publishing sectors as there are job industries. You will find business publications for lawyers and finance professionals, but also construction workers, nurses, farmers, the list goes on. B2B readerships can be ‘vertical’ (publication is aimed at a specific industry, such as lawyers) or ‘horizontal’ (the audience is spread over many industries, such as PAs). These titles can be weekly, fortnightly, monthly, quarterly etc. in print and/or digital. A lot of B2B publishers also run conferences and events aimed at the industries they cover. Some publishing groups publish both B2B and B2C magazines.

What is the difference between a B2B and a B2C publication?

B2B is aimed at people in a professional capacity whilst B2C publications are consumer magazines made to entertain/inform in a more general capacity (such as fashion magazines or TV listings) or consumer specialist titles about a special interest/hobby (e.g. music, cookery, photography). We need to differentiate these two sectors from customer publishers/content marketing agencies who produce content aimed at customers on behalf of a specific company. Examples include free inflight magazines or supermarket magazines. Some customer publishers have become more specialised and produce print and digital content on behalf of businesses, charities, educational or professional bodies, who might not have an in-house publishing team.

What publishing sectors does Atwood Tate cover?

Atwood Tate is a specialist publishing recruitment agency. We work with publishers across a number of sectors from consumer books (fiction/non-fiction), educational and academic publishing to STM (scientific, technical and medical) publishing.

On the magazine side of things, we mainly focus on B2B publishing and events and also work with information providers. We sometimes do have vacancies across customer/contract publishing as some of our clients do both B2B and custom publishing. But we rarely represent consumer-only publishers, unless their publications are niche/specialist magazines, which we find have a lot of similarities with B2B publishing in terms of skills required to fit a role.

Does B2B publishing automatically mean finance or legal publishing?

Not at all! As mentioned above, B2B publishing can cover any industry. We very often do have roles in financial publishing but we also partner with clients producing content for retail or marketing professionals, GPs, lawyers, optometrists, etc. If you chose to work in B2B publishing, you could end up covering any subject; the possibilities are endless!

What roles can Atwood Tate help with in B2B publishing?

We recruit across all publishing functions from content creation (reporter, features writer, news editor, copy-editor/sub-editor, managing editor, etc.) to production (designer, production editor, production manager) and sales, events or marketing roles. We also have more specialised roles such as market/price reporters or data journalists. And we can even help with IT roles as we have an IT consultant! We recruit for permanent and contract or temp/freelance roles.

For more information about B2B publishing, feel free to contact Karine  at karinenicpon@atwoodtate.co.uk or Julie at JulieIrigaray@atwoodtate.co.uk. For B2B temp/freelance roles, please contact Kellie Millar  at kelliemillar@atwoodtate,co.uk

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PPA Independent Publisher Awards 2017

Speaker talking to audience in front of projection of PPA independent publisher conference 2017

Last month, we were delighted to be one of the sponsors of the PPA Independent Publisher Awards 2017. It was an exciting day and a great occasion to catch up with a lot of friendly contacts, clients and candidates, and the Independent Publisher Conference in the morning was as always full of talented speakers and valuable insights.

Jim Bilton, Managing Director at Wessenden Marketing, was the first to take the stage. He offered the audience a unique insight into the key industry trends in 2017, which has been a challenging year. He observed a massive drop in turnover and headcount growths (these figures were compiled from the benchmark Publishing Futures survey taken by 99 publishers). Key Industry Metrics graphThis has of course affected both our clients and candidates and confidence has reduced particularly in smaller publishers (only 44% are more confident than a year ago). B2B publishing, remarked Jim, is much more global and ad-driven than consumer publishing, and low print. Overall B2B has a solid profitability. Jim gave the audience valuable advice to overcome challenges and adapt to a changing media landscape, and he concluded on a positive note as 2018 should be a promising year with key indicators picking up.

Another crucial piece of information that morning was the session about the imminent GDPR. Simon Morissey, Partner at Lewis Silkin, talked us through users’ implied consent in online marketing. The GDPR will give users more control and choice over their data. This will be a challenge for the publishing industry but Simon pointed out that challenge creates opportunities. He also advised strongly that publishers start thinking about their marketing GDPR strategy now, not in May 2018 but now!

This enlightening morning was followed by the PPA Independent Publisher Awards. I was proud (and I confess a bit nervous!) to give away the award for Publisher of the Year. It was a great afternoon in very nice company. Congratulations again to all the winners of this year and thanks to the PPA for organising such a wonderful event! Bring on 2018.PPA Independent Publisher Awards winners

For more information about the PPA see their website here.

Karine Nicpon, Lead Consultant (B2B roles)

t: 020 7034 7905

e: karinenicpon@atwoodtate.co.uk

https://uk.linkedin.com/in/karine-nicpon

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European Information Industry Network Conference 2015

The Emirates Stadium provided an impressive setting for the European Information Industry Network Conference 2015 on 22 October.

Emirates

Some 160 delegates, comprising B2B publishing leaders, experts and influencers, gathered to “learn, share and connect” as declared by Julian Turner, CEO of Electric Word, in his opening remarks.

His welcome was followed by Kate Worlock, Vice President and Lead Analyst of Outsell, Inc., who explored key growth areas such as marketing automation, search and aggregation, stating that marketing analytics and data are set to hit the top spot next year. She highlighted that by 2020, Millenials (those born between 1980 and 2000) will make up 50% of the workforce as they begin to outnumber baby boomers, and they are already shaping the publishing landscape in terms of agility, and their collaborative and social approach.

Marc Worth

Marc Worth, Chairman & CEO of Stylus Media Group, made some interesting observations about shifts in trends and forecasting which, until recently, have tended to look about 18 months ahead in most industries, following the lead from fashion in the early 80s. With the advent of social media, trends can now appear overnight and disappear just as quickly. This has led to the emergence of micro trends, particularly in niche industries. “Business must be ready to innovate, to be proactive rather than reactive”, said Worth.

Carla Buzasi

Carla Buzasi, Global Chief Content Officer, WGSN, explained how content needs to be able to provoke a reaction. Returning to discussion of the rise of the Millenials, she informed the audience how members of this generation currently operate with, on average, 3 technological devices. And coming up closely behind them is Generation 2 (those born after 2000) who operate with 5. She left us ruminating on the daunting thought that the human brain has now evolved to gather information in the space of just 8 seconds. That’s how long publishing professionals have to capture the engagement of their audience!

EIIN15 participants were able to choose from a number of eminent speakers covering topics such as scaling your media business, technology, digital transformation, customer participation and multiplatform content.

A session of roundtables was staged before lunch, freedom of movement between tables being suggested and seemingly encouraged. The ensuing lack of movement was actually indicative of the success of this element of the programme. Delegates were able to ask, argue, suggest and exchange views and became engrossed in their own micro conferences.

The afternoon presented more insight, case studies and a keynote panel discussion, after which KenWasch, President, SIIA, summarised by saying that the one word present in all discussions had been ‘disruption’; disruption in its powerful, but positive sense, as a necessity for prediction, adaptability and innovation in a dynamic industry.

EIIN 2015

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Introducing Beatrice Harper, new B2B consultant

The world of publishing is more than trade books or academic journals. Here at Atwood Tate we want to help you whatever sector you work in, so we are delighted to welcome Beatrice to the team. Beatrice will be focusing on building the B2B side of our business.

Beatrice Harper
Beatrice 1
Beatrice has joined Atwood Tate after a career that includes recruitment and training, academic research, B2B, journalism, and freelancing as a professional violinist. After completing a PhD and working in academic research at London South Bank University, she joined the RBI B2B publication, European Employment Review, where she wrote about key employee relations developments across Europe. Following this she worked for The Media Network, a specialist editorial headhunter and recruitment consultancy. She also carried out jobseeker training with Agewise Recruitment as part of their DWP contract. Most recently, she was freelancing as a researcher and writer, and in this guise her clients included Delta Economics and Equal Opportunities Review.
Tel: 020 7487 8237
Email: beatriceharper@atwoodtate.co.uk

Please join me in welcoming Beatrice to Atwood Tate, and don’t hesitate to get in touch with any B2B-related queries.

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