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Consultant in the Hot Seat: Faye Jones

 

 

Which three books changed your life?

  1. 1984 by George Orwell – I read this book for my English Literature A Level and then went to see a theatre production of it and it blew my mind. Everyone in my family has read it and we will often say that situations in the news can be “very 1984”. This is the first book that changed the way I looked at surveillance and made me think about how we’re always being watched by someone!
  2. The Great Gatsby by F. Scott Fitzgerald – I read the Great Gatsby on holiday and managed to finish it in a couple of hours because I was hooked. I then went on to study it at Alevel before I read 1984 and it made me want to study English after I left school. I really enjoyed the Baz Luhrmann film adaptation as it’s quite true to the book but I would definitely choose the book over the film if I had to make a choice between the two.
  3. The Curious Incident of the Dog in the Night time by Mark Haddon – I didn’t think that I would enjoy this book when I first heard about it but it was another holiday read that I couldn’t put down. I love the way that the main characters thoughts are narrated and the story is fantastic. I really want to go and see the theatre adaptation of the book so hopefully I can book tickets to see it soon!

Who would you invite to your fantasy literary dinner?

  1. Roald Dahl – would love to pick his brain about what his books are inspired by and how his upbringing in Cardiff effected his writing.
  2. W H Auden – I absolutely love Auden’s poetry especially Miss Gee, I would just sit and listen to him read his poetry all day if I could.
  3. Jacqueline Wilson – I grew up reading all of Jacqueline Wilson’s books and would love to meet her in person.

What has been the highlight/s of the past year?

I graduated from university in July 2017 and while I was studying I went to weekly Lindyhop classes and became quite involved in the Swing Dance Society. It was sad leaving Reading after I graduated but luckily for me I got to move back 9 months later and started going back to Lindyhop classes straight away. I loved seeing my dance friends again and seeing how the beginners have improved while I was away.

If you could write ‘THE book’ on something, the definitive how-to guide on any subject, which topic would you choose.

If I had to write a book on anything it would be how to handle yourself in social dancing situations within partnered dances (if you can’t tell I really like social dancing). I think many beginners are worried about doing something wrong or stepping on another person’s feet but it is all about confidence! I would love to write a book that guided you through how to build up your confidence and eventually, ask a stranger to dance with you at an event.

True fact: My mother made me go to Ballet classes when I was 4 because I use to walk around on what I called my ‘tippy toes’ all day and everyone was worried that I would really hurt my feet.

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ALPSP Conference 2018

Atwood Tate is a long-term member of the Association of Learned & Professional Society Publishers (ALPSP) and were delighted to attend their conference 12 – 14 September 2018.  This conference plays a key role in scholarly publishing, and it attracted a high-level audience from all sectors including publishing people from academic, professional and STM publishing.  This conference provides an opportunity to share information and knowledge, learn about new initiatives, as well as engage in open discussion on the challenges and opportunities facing publishing.

 

I spent a day at the ALPSP conference and attended a number of fruitful talks, including Evolution of Peer Review, Industry Updates, Openness & Transparency in Scholarly Publishing and What’s New in the Digital Humanities.  The talks were very informative, and it also strengthens my knowledge in the field.  In particular, I enjoyed the talk by The Charlesworth Group where the speaker Jean Dawson talked about how scholarly publishers can use their service and promotes their works via WeChat to the Chinese audience.  Ann Michael from Delta Think made an interesting point on how data is never perfect so we need to build skills and team to fill the gaps.

Other than talks and seminars, there was also charity run in aids of FODAD, a small UK registered charity providing support to those in Sri Lanka, conference dinner and after-dinner quiz. Featuring a wide-ranging programme, this is a must-attend event for everyone involved in the scholarly publishing community.

If you weren’t able to attend, there are a number of resources and presentations available to view and listen to here: https://www.alpsp.org/2018-Programme

Video footage of all plenary sessions is also available on the ALPSP YouTube page.

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Atwood Tate Book Club: Halloween

 

Have you ever wondered what a team of publishing recruitment specialists like to read in their down time? Curious about our favourite books growing up? Welcome to the Atwood Tate Book Club, where we reveal what books have a special place on our shelves! For this entry, we peek under the bed and around darkened corners with our favourite Halloween appropriate reads.

Anna Slevin, Temps & Freelancers Administrator

Gentleman & Players by Joanne Harris .

Psychological thriller that really ramps up the tension in an all-boys school, written by a former teacher (of Chocolat fame) with two narrators and two time periods as a former tragedy comes back to haunt the school… Honestly one of the most disconcerting reads as hindsight and ignorance confuse the reader as the disturbing mystery plays out.

The Stuff of Nightmares by Malorie Blackman

Short stories that show schoolchild nightmares that ultimately reach a conclusion as the reality of a train crash hits home. Memorable a decade later! Dreamscapes are the perfect landscape for awful situations with terrible images that stay with you…

Charlotte Tope, Publishing Recruitment Consultant

The Virago Book of Ghost Stories volume ll

 

It’s not in print anymore so you’ll have to do a bit of searching to get a second hand copy, but a collection of haunting tales all written by women. I recommend Black Dog Penelope Lively. You’re going to have to read in-between the lines for this one!!

 

Faye Jones, Publishing Recruitment Consultant

The Woman in Black  by Susan Hill

The Woman in Black was the first horror book that I read after finishing school, and even though I couldn’t put it down I wanted to because it was so scary! I only read it at night time which was probably a bad idea and when the film came out I convinced my friends to try reading it before watching it in the Cinema. If you’re looking for a chilling read I would recommend the Woman in Black.

 

 

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Industry Spotlight: STM Publishing

Welcome to Atwood Tate’s industry spotlight series, where we go behind the scenes of each of our recruitment desks to give you the scoop on working with Atwood Tate. This week Clare returns, focusing on roles in STM publishingSTM word cloud

 

What does ‘STM’ means in publishing?

STM publishing refers to scholarly, Scientific, Technical, Medical and professional publishers.  In Atwood Tate, we work with a wide range of publishers from academic and scientific publishers, learned societies, open-access publishers and professional bodies to reach out to publishing professionals.  The content is often journals or books based, for journals, there are open-access journals and subscription journals.

What will be the academic requirement?

The majority of roles we work on require a scientific degree.  It is not often that a Master’s or PhD is required but for senior editorial positions, especially working on a particular scientific subject, it is likely that a specific academic background will be needed. However, for roles that are more operational or with a strategic focus, companies might be more flexible on educational background.  Some candidates have, for example, an English degree who now work in a managerial STM publishing role so never say never!

What roles do we work on within STM publishing?

We work on roles from junior to senior level.  From Editorial or Publication Assistant, to middleweight Production Editor or Commissioning Editor; senior level Managing Editor or Publishing Operations Manager and so on.  STM publishing is a big area and it is full of potential to transfer your expertise.

Is there good progression in STM Publishing?

STM publishing is fast growing and blooming quickly so there will definitely be good progression.  Through working with different portfolio of journals and academia, you will grow your network and gain a wider knowledge of STM publishing.  Currently, a lot of STM publishers are expanding and restructuring so there are definitely opportunities to grow your career in the field.

If you are looking for a job in STM Publishing, get in touch with Clare at clarechan@atwoodtate.co.uk.

Atwood Tate is a member of ALPSP (The Association of Learned and Professional Society Publishers).

Keep an eye out for ScholarlySocial @ScholarlySocial which has networking meetings.

 

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Administrator in the Hot Seat: Anna Slevin

If you could write ‘THE book’ on something, the definitive how-to guide on any subject, which topic would you choose?

This is also my one true fact to share but I wrote 6,000 words about cinnamon instead of a dissertation for my degree! It wasn’t definitive so I’d quite like to go back and do that someday. (It was a choice between cinnamon or coffee at the time but I didn’t want to end up hating coffee!)

What three books changed your life?

First Test by Tamora Pierce

Where a girl didn’t have to pretend to be a boy to do what she wanted! (Tamora Pierce started in the eighties and is having a revival at the moment) It didn’t so much change my life as shape it from the start because my mum read it to me when I was about six I think.

The Corfu Trilogy by Gerald Durrell

(Slightly cheating I know but I only picked it up because it was so thick!) This autobiography melded fact and storytelling the point where I went off and wrote about cinnamon and studied Creative Nonfiction later. It’s been adapted into several television productions each different from the last. It showed me that real life can be as interesting as fiction and imagination can be applied to everything. Even slugs.

Kitchen by Banana Yoshimoto

I often give people the impression that I only read longer books or sprawling series, this isn’t entirely true because of this book. The amount of foreign literature in translation on British shelves is minimal – this is criminal. Kitchen is two novellas by a Japanese author that were somehow mainstream enough to be in English at my local library. Novellas are often underrated or undervalued, unfortunately they cost almost the same as much lengthier paperbacks. But some stories should be a certain length. Some stories need a certain style, a certain pace. Some stories are specific and individual and particular. But resonate. I now actively look for shorter fiction and translations.

If you were given the chance to have one superpower from any book/comic character, what would you have?

 Walking between worlds. It’s something of a theme in Diana Wynne Jones from her nine-lived enchanters with the title Chrestomanci to Howl of the Moving Castle fame (the film is very different! In the book he’s actually Howell Jenkins from Wales in our world) and in Homeward Bounders while in The Merlin Conspiracy there is confusion with multiple Earths…

The way it can mean so many different things even to one author strikes me as something special. It normally makes the character appreciate the world they come from or find one they prefer! I like the idea of seeing how different societies function and being able to choose for myself, much like a good book…

Bonus Question

Who would you invite (and why) to your fantasy literary dinner party?

There’s a saying: “never meet your heroes” and a lot of the best characters can be very obnoxious… I’m actually reading The Immortal Dinner at the moment with Keats and Wordsworth in appearance but Wordsworth sounds like a very difficult guest at times!

Do you invite characters or authors? What would they eat? Does Bob Dylan count, having won the Nobel Prize? If this is a fantasy literary dinner party I would invite my dad and Bob Dylan to talk to each other because my dad would love that, and William Morris; I would invite my mum and Margaret Drabble because she introduced me to her, and Eric Hobsbawm; and I would quietly slip out the back door and ask my parents about it later as an after-party. I don’t know who would be making the food. My parents introduced me to literature for which I can never thank them enough so I think I’d rather they get the opportunity and I know I would have no regrets, facilitation being the better part of valour.

 

 

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Oxford Publishing Society: 21st Century Publishing Careers

On Thursday we attended the OPuS Event Careers in 21st century publishing at Oxford Brookes University. The event featured three speakers from a wide range of companies who talked through their own specific work experience path. The event aimed to answer questions on the ease of progressing and moving around in publishing, what key elements are needed to build your career and the possibility of finding success outside traditional publishing companies.

Faye & Alison and Oxford Publishing Society

 

Ian Campsall, Product Manager for The Science Direct Article Page at Elsevier

Ian completed the Oxford Brookes MA as he wanted to change careers. He completed an internship at John Wiley and then applied for the position of Digital Publishing Executive at Wiley, he then moved into product management for mobile platforms. He is now Product Management for Elsevier working on The Science Direct Article page.

Aaron O’Dowling-Keane, Sales and Marketing Manager at Sherlock: The Game is Now

Aaron also studied the MA in Publishing at Oxford Brookes and completed internships at OUP and the International Labour Office in Geneva. Her first role in publishing was for a small African Publisher in Oxford, she then moved away from publishing into crowdfunding, then story led interactive games and is now a Sales and Marketing Manager for a Sherlock themed escape room.

Saskia Watts, Marketing Specialist, VitalSource (Ingram)

After completing her MA in Publishing at Oxford Brookes, Saskia worked for Lightening Source as a marketing coordinator and she is now a marketing specialist for Ingram Vital Source.

Here are some interesting tips from the evening:
• Take risks
• Technology is everything and digital skills are important
• Organisation is key
• Talk to your company about career development opportunities
• Soft skills are vital
• Feedback is a good thing, use constructive feedback to improve
• Recognise that publishing is all about collaboration
• Take Risks, if the role does not suit you and you are not happy move on
• Be curious and talk to everyone, get to know people from different places
• Try everything and do everything, volunteer at university events, join societies like OPuS, SYP
• Create the role that you want
• Adapt and be flexible and keep learning

Useful links:
Oxford Publishing Society, OPuS: http://oxfordpublishingsociety.org/
SYP (Society of Young Publishers): https://thesyp.org.uk/

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B2B Job Focus: Market Reporters

Do you remember our article about B2B reporters? Today we will look at a specific category of journalists: Market Reporters!

Market Reporters

Market reporters (or Pricing/Price Reporters) are journalists with distinct duties. They assess commodities prices and write market commentaries and news on specific markets.

Commodities are substances or products that can be traded. Single commodities markets include metals (gold, zinc, steel), energy (fuel oil, natural gas) or agriculture (rice, wheat, corn).

Market reporters talk to trader and investors to establish a list of prices, either on a daily or weekly basis. They also need to develop solid relationship with commodity analysts, forecasters, financial planners and company CEOs and expand and maintain this network.

Investors rely on market reporters for information about what to buy, sell or hold. As their analysis has an impact on the stock market, these journalists can be influential. They need a great deal of diplomacy as well as resilience and communication skills.

Typical duties

Market reporters are expected to:

  • Develop an expertise of their industry, build strong contacts within it and attend relevant conferences, meeting and events
  • Assess prices and write commentaries and news about the industry
  • Interview professionals and travel when required to attend meetings
  • Keep up to date and report on foreign markets
  • Have a good head for numbers and be meticulous with the data they collect

Background

Our clients are open to graduates with the following degrees:

  • Journalism
  • Finance
  • Business
  • Economics.

Of course, employers will expect you to have excellent writing and numerical skills. For senior positions, a relevant track record in the industry is necessary.

This article was the last of our series on B2B Job Focus, we hope you enjoyed it!

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BIC’s New Trends in Publishing Seminar

How can Technology Improve the Efficiency of the Publishing Industry?

I attended a BIC (Book Industry’s Supply Chain Org) seminar early September to hear from industry experts about the opportunities and challenges facing the publishing industry.  With six professional speakers, the seminar covered how artificial intelligence, immersive products, audio books and other technology help to improve the efficiency in the book industry. It was fascinating to see how AI can help sales and marketing, acquisitions and a broad range of functions within publishing and librarians putting together course lists and helping to make collections decisions.  As simple as searching a keyword say “neuroscience”, you can see the road map of its semantic distribution.

In a quasi classroom setting, the seminar discussed how virtual reality and augmented reality content is adopted in the education and training sector. The speaker gave an example of a module in healthcare studies where students use virtual reality technology to complete the module assessment.  Not only did this increase the assessment completion rate, but it also allowed lecturers to analyse the data on the students’ performance or identify common errors. Data and technology have played a significant role in the publishing industry in the past century, a role that will continue to evolve and refine as we explore new opportunities. I look forward to attending the next seminars and seeing what’s around the corner for the industry!

 

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Industry Spotlight: Marketing and Publicity

Welcome to Atwood Tate’s industry spotlight series, where we go behind the scenes of each of our recruitment desks to give you the scoop on working with Atwood Tate. This week, Olivia returns, focusing on Marketing and Publicity roles.

marketing strategy image

Marketing

What do Marketers in publishing do?

Marketers are responsible for promoting a publisher’s products or services to their target audience, whether that be to individual consumers (B2C) or other businesses (B2B). Marketing can broadly be split into traditional (e.g. print advertisements, newsletters, flyers, brochures) and digital (e.g. social media, email, websites, paid search, SEO). The majority of marketing roles in publishing combine the two or are digital focused, so it’s advisable to keep your digital skills up to date.

Marketers have many different channels and techniques at their disposal and roles will vary depending on the nature of the product or service and target audience. For example, if you are marketing books to teachers you are likely to produce a lot of visually appealing marketing collateral and do a lot of direct mail campaigns. On the other hand, if you are marketing a medical journal to doctors you will likely target them with intellectually stimulating email campaigns.

Do you need a marketing qualification to work in marketing?

Absolutely not. It’s something employers might find desirable but a lot of people start out in an entry level role and build up from there. Some people choose a qualification once they’ve built up some experience and decided on an area to specialise in. The Chartered Institute of Marketing (CIM) and Institute of Direct and Digital Marketing (IDM) both provide qualifications which can be studied for alongside a full-time job. Your employer may even cover the cost of the course.

Where can a marketing job take me?

Marketing is great in that the skills and knowledge you develop are very transferable and will be useful for so many employers and different industries. There are a wealth of marketing roles in publishing. Some people choose to stay in one area of publishing for most of their career while others move around different sectors, which is possible to do, especially if you have particular skills or a specialism which is in high demand.

As there are so many marketing roles there are lots of opportunities for career progression and chances to move into management positions or very specialised roles.

publicist author interview

Publicity/PR

What do Publicists in publishing do?

Publicists are responsible for managing relationships with authors and dealing with their agents. Their job is to secure press coverage for books in the print, broadcast and online media so they are expected to build strong press relationships. They are also responsible for organising and attending events with authors, such as book launches and signings, interviews, author tours and appearances at literary festivals. Publicists need to stay informed about new trends and developments in their area of publishing and they often attend editorial meetings and contribute to pitches for new acquisitions.

Is PR all about parties and schmoozing with authors?

Yes, you might get the chance to work with high-profile and celebrity authors. You may also work with new and debut authors, which can be just as exciting and rewarding. Regardless of author list, there’s a lot of hard work and relationship building which goes into making any campaign successful.

Do you need a big network of media contacts?

Initially no. In junior roles you will be assisting PR Managers with their campaigns and general admin. As time goes on, you will start to build up a network of contacts. If you are working on particular titles, this may become quite specialised. For example, if you’re working with cookery authors, you will build up contacts with cookery magazines and food bloggers.

What skills do you need to succeed in marketing and publicity?

Marketing and publicity roles are closely linked and require similar skill sets. Anyone who wants to succeed in one of these roles needs superb communication and relationship building skills. They are busy jobs so excellent organisation skills are also essential. Creativity is also important. Some publishers work with small budgets, so you have to be innovative and resourceful to come up with new and inventive ideas. Keeping up to date with trends in the market is also key.

Marketers in particular often need to have strong copywriting skills and a good eye for detail. Photoshop and InDesign experience is a plus, especially if working in a collateral heavy role. Software skills are important as there are marketing programs you will be expected to use, such as CRM, email, social media, marketing automation software and analytics tools. There are a wealth of programs which do different things so it’s good if you can pick them up quickly. Video and audio content creation skills are increasingly desired in publishing, especially when working with online products.

If you are looking for a job in Marketing or Publicity, get in touch with Olivia at Olivia@atwoodtate.co.uk.

 

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B2B Job Focus: Sub-Editors

In a previous post, we described different career paths available to B2B reporters. In this article, we explore the significant part played by sub-editors/copy-editors in the editing process!

Sub-editors / Copy-editors

Sub-editors who work for newspapers and magazines are often called copy-editors (or subs). Their role is to process the copy that will appear in their publication. They must ensure that it is accurate, free of mistakes, makes sense and reads well.

Sub-editors often sit in/next to the production team. They do not write articles, but they edit the work of others to “house-style” and adhere to word counts. They also write headlines, standfirsts, captions and summaries. Their duties may include laying out pages too.

Typical tasks

  • correcting spelling or grammar/typographical errors
  • writing headlines, abstracts and captions
  • checking the article’s accuracy and spotting potential legal problems
  • cutting or editing copy to fit on the page
  • liaising with reporters and editors
  • laying out pages

Sub-editors need to be meticulous and ready to edit heavily if necessary. They are more often than not the crafty hands turning articles into compelling stories. They need to be very organised and able to work to tight deadlines.

Many sub-editors trained as journalists before moving on to this position. Unfortunately a lot of publishers outsourced their sub-editing/production function in the last decade and journalists and editors often have to fill in for sub-editors as they don’t have the in-house staff required. And the line is sometimes very thin between these positions.

Career Path

The National Council for the Training of Journalists (NCTJ), the National Union of Journalists (NUJ), the Society of Editors and the Publishing Training Centre offer preliminary accredited qualifications or copy-editing courses by distance learning. Graduates with relevant qualifications, such as a degree in English, media or publishing are also considered. The career path for a sub-editor includes being promoted to senior and potentially chief sub-editor or production editor. Their main role is to supervise a team of sub-editors and oversee the whole production process, making sure the magazine is delivered on time and to schedule.

Next week, we will be entering the fascinating world of Market Reporters!

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