This is a Bookmachine event, run by the Bookmachine.
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If kids are glued to their devices, where do books fit in? How can we make sure they keep reading for pleasure? Our expert speakers will look at different ways to engage young people online to make reading fun.
BookMachine is an informal event series. You are guaranteed to meet someone interesting and learn something new.
Are you attending this event? Let us know!
Buy your tickets here!
Writers, agents, publishers and institutional brands are all grappling with the same dilemma: how to produce high-quality books and state of the art digital content whilst at the same time judiciously managing their costs. Project management includes multiple internal and external connections and skillsets.
Take a glimpse into the crystal ball of publishing with three experts and understand how the ever-evolving role of creative collaboration will affect all of us in the future.
whitefox are 5 years old this Spring and will be celebrating with drinks for everyone after the talks.
Free for Bookmachine members, £5 before 30th April and £8 from 30th until the event date: 9th May 2017.
Buy your tickets here!
OPus/Bookmachine/SYP Christmas Party
Our consultants Lisa Smars and Claire Louise Kemp are very excited to be attending the OPuS, Bookmachine & SYP Christmas Party this year! Held at the Jam Factory in Oxford it is set to be a very fun, very festive, evening!
It is the perfect evening to mingle with everybody across the publishing industry, just a plain good night out.
Common Symptom #2: Networking
Speak Softly and Carry a Big Book
You’re at a fancy venue. You have a glass of wine in your hand, maybe some food or maybe only the fond memory of food at this point, you’ve been standing here so long, watching, waiting, trying to find an in, an opening, a shot – that’s right, you’re networking.
Networking in publishing can be a fairly daunting prospect, especially for young graduates. It’s difficult to be assertive when you don’t claim to be an expert on anything this early in your career. And if you’re quiet and retiring, you’re not exactly going to make a lasting impression. But it’s a worthwhile endeavour so it’s important to try.
As we’ve previously covered in our work experience blog, publishing is a saturated market so you will always have to run a little faster, climb a little higher, work just that little bit harder, to make any headway. It can be bitter pill to swallow but it comes back to how badly you want it.
The important thing to remember is that, believe it or not, networking in the publishing world can actually be quite fun! It’s a chance to mingle with like-minded people who know your struggle and are usually quite helpful in offering advice or tips. A memorable conversation can go a long way. What starts as an observation about the venue or your journey there can lead to suggestions and introductions you could not have come across in any online search you might try. Take a business card, take two! Take as many as you can until you have a winning hand. And if you have your own cards, even better.
There are great events happening all the time, from Christmas parties to pub quizzes, hosted by a variety of societies and institutes, all of them masters at bringing people together for a night of fun and games while also creating an ideal space for networking.
And don’t worry, if networking doesn’t come naturally to you, remember that, like everything it gets easier the more you do it. You don’t need to own the room, you can be yourself and let your passion show through. Think of talking points in advance to help break the ice, familiarise yourself with publishers and who their authors are so you can show you know their company and what they’re about.
Next step? Sign up to newsletters, check out websites like the SYP, Bookseller, BookMachine, then pencil in some dates – who knows, it’s possible you could bump into one of our staff making the rounds and we might be just the person who can help you!
For those of you that missed last night’s BookMachine event, here are a few notes on what we picked up from the four excellent speakers on the subject of ‘Publishing for Kids: how to reach book buyers online’
Steve Bohme, UK Research Director at Nielsen Book Research presented some interesting statistics on children’s online habits.
You Tube and video sharing featured consistently as the most popular online habit for 0-17 years-olds. Use of WhatsApp and Netflix is also on the rise.
However, whilst children’s book buyers are more engaged in the online world than other book buyers and spend a lot of their online time on You Tube, only 33% of children’s books are purchased online and browsing video sites is very low on the list of places that kids discover books online. Is there an untapped opportunity here for children’s publishers?
Next up was Claire Morrison, Senior Marketing Manager for DK Books, who confirmed that for this well-established brand, physical books were still their biggest seller with sales still on the rise. DK is one of a few trade book publishers to have a search and analytics team and Claire described the work that this team carries out on identifying the personae of their buyers. Ensuring their content is in line with the consumer’s expectations is vital to maintaining DK’s strong and trusted brand. Claire stressed the importance of the brand’s online presence as a means of interacting with customers and DK prides itself on have a 100% rating on giving feedback via its social media channels. Claire also introduced DK’s online encyclopaedia project DKFindOut!.
After a break and a mingle, Charlotte Hoare the Digital Marketing Manager at Hachette Children’s Books warned about the perils of static websites, which may seem a cheaper option than a proper CMS, but will prove more costly in the long run. She also noted the tendency for marketers to set up websites for one short marketing campaign only for this website to be forgotten and not updated until a reminder arrives that the domain name is about to expire. Her advice was to be braver and be wiser when devising digital marketing campaigns.
The final speaker of the evening was Sven Huber, founder and CEO of Boolino. Boolino was launched in the Spanish market in 2011 and its vision is “to become globally the leading online platform about children’s books and reading, for both parents and all the people involved in the education of children aged between 0 and 12 years”. The founders of Boolino realised that very few readers were discovering books online and most publishers find it challenging to connect with consumers online (and in particular parents). In addition, they felt that the majority of children’s publishers were lacking in good segmented email marketing lists. By bringing together on their website content relating to children’s books and parents, Boolino aims to provide that age segmented data. Boolino has created an ecosystem of more than 1000 bloggers and is attempting to simulate the discovery process you get in bookstores.
The next BookMachine event is BookMachine at The London Book Fair 2016 on April 13 @ 4.30 pm – 5.30 pm. See you there!