Tag Archives: books

The Book Trade Charity

What do they do?

The Book Trade Charity is a fantastic organisation, offering support, guidance and financial assistance to all those in the book trade industry presently, in the past or striving to be in the future.

Founded on the principles that age, health and finance should not be a barrier to this creative and inspiring industry, the charity aims to overcome these barriers.

How can they help you?

If you have been struck by an unexpected illness, financial problems, medical situations or redundancy for example you may be eligible for assistance.

By offering grants, housing, and confidential and friendly support to tackle these problems.

The Retreat and Bookbinders Cottages – both in London, are residential facilities for those working or have previously worked in the book trade. Offering a fantastic, comfortable and community centred atmosphere, with individuals who share common experiences.

Travelling costs for interviews, extra financial assistance to move to London for jobs are also ways the charity can help if you meet their requirements.

What about if I haven’t worked in trade books before?

Extra assistance during internships, supporting in education or training courses, financial costs in attending interviews are some of the ways the charity can help you.

www.booktradeentrysupport.org – this website is aimed to provide information to those who are new to the trade. Take a look, it may just help you in reaching your dream job!

Are you looking to get back into work?

Going back to work can be scary and a challenge.

The charity can assist you with this transfer. Re-training after being made redundant, assistance with training courses, financial grants are some of the ways the charity can help you.

Become Involved

Donations are massively appreciated, both one-off, or regular monthly or annual. Currently the charity’s annual grants budget (across all the areas in which it helps) is some £250,000, and donations are relied upon to replenish the budget every year.

If you are up for some fun, you can run an event (possibly a bake sale?) a tasty treat! Or if you are up for something more challenging you can also take part in a run or swim!

The charity also has 5 places in the London Marathon each year – you can achieve a huge personal success and contribute to a great cause at the same time!

If you would like to fill out a grant form or discuss your options, visit the website here:

You can also call: 01923 263128

To donate visit: See the Donation pop up on the website or visit their virgin giving page

You can also read some inspiring stories on their website of the excellent work the charity has carried out.

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London Book Fair 2019

With less than two weeks to go until the 2019 London Book Fair, preparation is well under way! Not booked your ticket yet? You can here: https://www.londonbookfair.co.uk/

We are excited to again be part of one of the biggest events of the year, offering up CV advice and our expert knowledge of the publishing industry at The Careers Clinic (you will need to be registered to attend the London Book Fair to participate but they have a limited number of free London Book Fair tickets).

Would you like to meet us at the fair or after at our office near Bond Street station? Give our administrator a call on 0203 574 4420 to book an appointment!

NB: We’re running an Evening CV / Get registered Surgery event on Wednesday 6th March and you can book an appointment for anytime up until 7pm!

We are feeling extra excited because for the first time there will be a live podcast stage! With a line-up that includes Ian McEwan and Daisy Buchanan, the podcasts will be happening over the three days at The Fireside Chat Stage. You can find the podcasts events here: https://publishingperspectives.com/2019/02/london-book-fair-announces-inaugural-podcast-lineup-smartphones-pew-research/ Make sure to check it out!

Are you a first timer?

  • Plan your travel! (There are direct bus routes and Kensington Olympia has its own railway station)
  • Check out the lists of exhibitors and plan who you want to visit
  • Bring a big bag! (You may want to pick up leaflets and information)
  • There will be lots of free seminars, make sure to attend one
  • Take a notepad and pen – exhibitor stands and what they are promoting will give you industry insight that you can use in an interview
  • Network as much as you can
  • Follow up on all connections made
  • Most importantly – visit our consultants at The Careers Clinic

Are you a regular attendee? (Authors, agents, publishers)

We don’t need to tell you what to do!

But make sure you are stocked up on business cards and have planned the exhibitors you are most interested in and the seminars you want to attend!

Three of our fabulous consultants will be at The Careers Clinic!

Meet Clare Chan – Clare works on Production, non-tech Project Management, Design, Operations, Sales, Rights & International Sales in London and the Home Counties  https://www.linkedin.com/in/clare-chan-6437b068/

Meet Kellie Millar – Kellie is the manager of our temps and freelancers desk and also recruits for all Administration, HR and Finance roles https://uk.linkedin.com/in/kelliemillar

Meet Faye Jones – Faye works on Editorial (B2B & Professional), Sales, Marketing and Rights in Oxford and all areas outside London and the Home Counties https://www.linkedin.com/in/faye-jones-a94344147/

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Love to Read – Valentine’s

Welcome back to The Atwood Tate Book Club where we share what is on our consultant’s bookshelves. This post is dedicated to our feel good, favourite and romance books for Valentine’s day!

Kathryn Flicker, Administrator & Social Media Coordinator

Kathryn’s recommended Valentine’s reads are `The Mermaid and Mrs Hancock’, which was shortlisted for the Women’s Prize for Fiction, a novel about love and obsession. Jonah Hancock’s acquisition of a mermaid brings him into contact with Angelica Neal, a courtesan who admires her possessions, and throws them into a world they would not before have entered.

Kathryn would also recommend `Sweet Tooth’ by Ian McEwan. The protagonist Serena Frome is recruited by MI5 to be part of an operation that funds writers whose writing and politics meet the requirements of the government. Serena falls in love with the young writer she is employed to manipulate, leading them both down a road of betrayal.

Helen Speedy, Associate Director

Helen loves reading Georgette Heyer’s novels which are set in the regency period and these all have an element of romance as well as intrigue. Two of Helen’s favourites are `Sprig Muslin’ and `The Corinthian’. In Sprig Muslin, Sir Gareth Ludlow is set to marry Lady Hester Thealer a woman he respects. However, on route to propose to her he sees Amanda Smith, a pretty lady who proves to have a dangerous imagination.

In The Corinthian Sir Richard Wyndham, contemplating his future loveless marriage meets a young and beautiful fugitive, where he offers himself as her protector on her travels. This road leads them into a murder investigation, and then to love.

Catherine Roney, Senior Publishing Recruitment Consultant

Catherine recommends you read `Still Me’ by Jojo Moyes, part of the Me Before You trilogy, this book picks up where After You left off. Now living in New York City, Louisa Clark is now ready for a whole new chapter. Trying to manage a new adventure, along with her new long distance relationship, Louisa is determined to make everything work. Mixing with New York High Society, Lou then meets someone who reminds her of her past and she finds herself torn between two worlds. Funny, warm and romantic, if you enjoyed the other two books then this is a must read!

Anna Slevin, Administrator

Anna enjoys reading Arthurian tales and would recommend `Erec and Enide’ translated into English where the couple are married very early on and have to learn to make it work, is almost a love story told backwards.

Gerald Morris’ modern version of Arthurian tales, Anna also enjoys. `The Savage Damsel and the Dwarf’ in particular for romance is a children’s book still close to Anna’s heart and is as much about families being idiots and going to extremes as it is about learning to love someone for who they are. Anna loves Gerald Morris in particular for his no-nonsense heroes and heroines who make mistakes, fall in love and fight to reach their happily ever after.

Novia Kingshott, Senior Publishing Recruitment Consultant

The Thorn Birds is a romantic novel which details the lives of the Clearys family. Set in a land unlike no other, rich when nature is good and poor when fallen to drought, and centred around fantastic characters. Meggie is the only daughter and distance drives her from her true love Ralph de Bricassart, although it does not drive away their love for each other.

Are you searching for the perfect read for a loved one this Valentine’s Day? Do you want to make them feel special with a perfectly picked out story for them to cosy up with? Along with our recommended reads above, we suggest you take a look at Waterstone’s Valentine’s Day, Books to Love.

https://www.waterstones.com/campaign/valentines-day

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The Art of Reading

The Atwood Tate 2019 Reading List, find out what is on our consultant’s bookshelves this year!

Helen Speedy, Associate Director

HHelen loves history books, and was given `Queens of Conquest’ as a Christmas present as she really enjoys Alison Weir! Helen appreciate’s Weir’s writing upon historical figures, to which there is limited information and these queens from the early Middle Ages sit within that category.

Helen will also be reading `Tombland’ by CJ Sansom, as she loved the earlier Shaedlake books. `Tombland’ is set in Norfolk, where Helen is from, spurring her on to read it even more!

Kathryn Flicker, Administrator & Social Media Coordinator

Kathryn will be reading `Call me by your name’ as she hasn’t yet watched the film and wants to get lost in the romance and setting of Italy through the written word.

Richard Yates, is again on Kathryn’s bookshelf with `Revolutionary Road’.

Having read `The Easter Parade’ and finding it mostly sad, but recommending to everyone she knows, Kathryn is ready for more Yates!

Faye Jones, Publishing Recruitment Consultant

Faye is obsessed with Alfred Hitchcock films and `The Woman in the Window’ is loosely inspired by Rear Window. Having heard such good things, Faye decided to add to her list!

Faye will also be reading `Catcher in the Rye’, a classic she hasn’t got round to yet. `This is going to hurt’ by Adam Kay has been on Faye’s read pile for a while and 2019 is the year!

Anna Slevin, Temps & Freelancers Administrator

Anna is planning to read `Lies Sleeping’ by Ben Aaronovitch and `The Wise Man’s Fear’ by Patrick Rothfuss. Both fiction, both falling into the fantasy camp, they are fun and compelling and make reading fun for Anna!

`The Gastronomical Me’ by M.F.K. Fisher is also on Anna’s bookshelf. Food essays are wonderful to read and delight the senses!

Parissa Bagheri, Trainee Publishing Recruitment Consultant

Parissa is currently reading `The World’s Wife’, after enjoying The Feminine Gospels and its extravagant metaphors, Parissa is reading a Duffy poem a day!

`Eleanor Oliphant is Completely Fine’, humorous and heavy hearted, Parissa is expecting to ride a roller coaster of emotions with this one!

Catherine Roney, Publishing Recruitment Consultant

Catherine is a huge fan of Liane Moriarty and can’t wait to get stuck into her latest book! Nine strangers in need of a break, a beautiful health and wellness retreat, what can go wrong?

If you enjoy warm, funny and family centred novels, indulge in some Liane Moriarty this year!

Karine Nicpon, Lead Consultant

Karine is planning to read `Chéri’ by Colette. Colette is a very famous French writer who Karine has never read, making 2019 the year!

The novel is written in French and English translations are available. A tale of unobtainable love, if you love romance, this is one for you!

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Atwood Tate Book Club: Christmas

Welcome back to the Atwood Tate Book Club, where we reveal what books have a special place on our shelves! For this entry our team of publishing recruitment specialists are delighted to bring you our festive favourites, that keep us feeling warm during the winter months and get us in the Christmas spirit!

 

Charlotte Tope, Publishing Recruitment Consultant

The Little Book of Hygge by Meik Wiking.

Christmas is a time of indulgence, togetherness with loved ones and a shared experience. This book offers advice of how to make the most of your feeling of home and comfort.

Charlotte says: ` Christmas is for everything cosy, and this is pretty much the festive season rolled up into a book. Best read with hot chocolate, PJ’s and a blanket.’

 

Anna Slevin, Temps & Freelancers Administrator

Millions by Frank Cottrell Boyce

This is an alternative present where the UK is about to join the Eurozone, when two brothers find a bag stuffed with stolen money they have less than 3 weeks to spend all of it before the Great British Pound becomes worthless. Young enough to think this is a good idea… old enough to have their own problems anyway. Centred around the value of money and giving, this is a perfect read for this time of year.

Anna says: `Millions is one of those odd books that is intrinsically linked to the screenplay as the author did both but I think the book is better! The perfect Christmas book where you work out what’s important to you with a measure of sainthood thrown in.’

 

Helen Speedy, Associate Director

The Box of Delights by John Masefield

 

The story is set during the Christmas holiday when the protagonist, Kay Harker, returns home from school and gets mixed up in a magical and sometimes menacing adventure around a magical box.

Helen says: `It’s an exciting and atmospheric mystery story and for me means Christmas with themes of magic and wonder. There was an amazing TV series in the early 1980s which my brother and I watched avidly and I wish the BBC would re-run this, as I think children today would love it as well.’

 

Parissa Bagheri, Trainee Publishing Recruitment Consultant 

A Christmas Carol by Charles Dickens

 

A Christmas classic that warms the heart! Where the reader witnesses the protagonist, Ebenezer Scrooge change into a kinder man after visits from the spirits of Christmas Past, Present and Yet To Come.

Parissa says: `I just love Dickens and A Christmas Carol is one of my favourites! It’s one for everyone to enjoy whilst being cosy at home with some Christmas music playing in the background!’

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Atwood Tate Book Club: Halloween

 

Have you ever wondered what a team of publishing recruitment specialists like to read in their down time? Curious about our favourite books growing up? Welcome to the Atwood Tate Book Club, where we reveal what books have a special place on our shelves! For this entry, we peek under the bed and around darkened corners with our favourite Halloween appropriate reads.

Anna Slevin, Temps & Freelancers Administrator

Gentleman & Players by Joanne Harris .

Psychological thriller that really ramps up the tension in an all-boys school, written by a former teacher (of Chocolat fame) with two narrators and two time periods as a former tragedy comes back to haunt the school… Honestly one of the most disconcerting reads as hindsight and ignorance confuse the reader as the disturbing mystery plays out.

The Stuff of Nightmares by Malorie Blackman

Short stories that show schoolchild nightmares that ultimately reach a conclusion as the reality of a train crash hits home. Memorable a decade later! Dreamscapes are the perfect landscape for awful situations with terrible images that stay with you…

Charlotte Tope, Publishing Recruitment Consultant

The Virago Book of Ghost Stories volume ll

 

It’s not in print anymore so you’ll have to do a bit of searching to get a second hand copy, but a collection of haunting tales all written by women. I recommend Black Dog Penelope Lively. You’re going to have to read in-between the lines for this one!!

 

Faye Jones, Publishing Recruitment Consultant

The Woman in Black  by Susan Hill

The Woman in Black was the first horror book that I read after finishing school, and even though I couldn’t put it down I wanted to because it was so scary! I only read it at night time which was probably a bad idea and when the film came out I convinced my friends to try reading it before watching it in the Cinema. If you’re looking for a chilling read I would recommend the Woman in Black.

 

 

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Oxford Publishing Society: 21st Century Publishing Careers

On Thursday we attended the OPuS Event Careers in 21st century publishing at Oxford Brookes University. The event featured three speakers from a wide range of companies who talked through their own specific work experience path. The event aimed to answer questions on the ease of progressing and moving around in publishing, what key elements are needed to build your career and the possibility of finding success outside traditional publishing companies.

Faye & Alison and Oxford Publishing Society

 

Ian Campsall, Product Manager for The Science Direct Article Page at Elsevier

Ian completed the Oxford Brookes MA as he wanted to change careers. He completed an internship at John Wiley and then applied for the position of Digital Publishing Executive at Wiley, he then moved into product management for mobile platforms. He is now Product Management for Elsevier working on The Science Direct Article page.

Aaron O’Dowling-Keane, Sales and Marketing Manager at Sherlock: The Game is Now

Aaron also studied the MA in Publishing at Oxford Brookes and completed internships at OUP and the International Labour Office in Geneva. Her first role in publishing was for a small African Publisher in Oxford, she then moved away from publishing into crowdfunding, then story led interactive games and is now a Sales and Marketing Manager for a Sherlock themed escape room.

Saskia Watts, Marketing Specialist, VitalSource (Ingram)

After completing her MA in Publishing at Oxford Brookes, Saskia worked for Lightening Source as a marketing coordinator and she is now a marketing specialist for Ingram Vital Source.

Here are some interesting tips from the evening:
• Take risks
• Technology is everything and digital skills are important
• Organisation is key
• Talk to your company about career development opportunities
• Soft skills are vital
• Feedback is a good thing, use constructive feedback to improve
• Recognise that publishing is all about collaboration
• Take Risks, if the role does not suit you and you are not happy move on
• Be curious and talk to everyone, get to know people from different places
• Try everything and do everything, volunteer at university events, join societies like OPuS, SYP
• Create the role that you want
• Adapt and be flexible and keep learning

Useful links:
Oxford Publishing Society, OPuS: http://oxfordpublishingsociety.org/
SYP (Society of Young Publishers): https://thesyp.org.uk/

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SYP Panel Help Aspiring Publishers to Kick-Start Their Career

In September, SYP London kindly hosted ‘Kick-Start Your Career: How to Succeed with your Job Search this Autumn’ for aspiring and entry level publishing candidates hoping to gain some career and work experience from established members of the industry. Speakers included our very own Associate Director Helen Speedy, who all brought their experiences and insights on how to build a successful career in publishing.

Did you miss the event? Perhaps you would like a recap! Helen Speedy shares her publishing career advice and experiences.

Explain your role and how you got there (approx. 5 mins each).

I am the Associate Director at Atwood Tate, a specialist publishing recruitment company based in Central London and Oxford. My job is to manage the Permanent team day-to day, who consist of seven consultants and an administrator, and make sure everybody is hitting their targets, having smooth relations with both clients and candidates and generally feeling happy. I am also the contact for senior publishing roles across the country, so a day can be talking through pipelines and business development with my team, or taking briefs from clients and sourcing appropriate candidates for the recruitment process.

I got my first job through talking to one of the speakers at the Oxford Brookes Careers Day towards the end of my MA, who gave me the contact details of someone looking for an Office Junior.

How do I get my first job in publishing?

There are a number of ways to get your first publishing job, and it’s worth trying a few to give yourself the best possible chance.

  • MA (plus work experience and networking)
  • Work experience placements that could lead to your first job
  • Through an agency – temping can lead to perm or to getting that work experience you needed but being paid properly along the way (also perm)
  • Networking events are a great way to build up your contacts and make a good impression before you’ve even made an application!
  • Proactive volunteering/personal work are also worth considering to boost your CV and stand out from the crowd. It is a lot easier to prove your interest in children’s illustrated fiction if your social media, blogging or volunteering backs you up!

What advice would you give your younger self, when you were just starting out?

Be more confident and don’t always assume that there are people better qualified than you.

What do you regret doing in your career?

I don’t have any regrets really. That may sound a bit complacent, but I have the philosophy that you make the right decision at the time and there is no point looking back. There are various points in my career when I could have taken a different path and I have turned down jobs and also taken roles that didn’t quite turn out to be what I thought. I remind myself that I made those decisions and they felt like the right choice at the time.  As long as you feel in control  and you are happy with your decision at that time, you should not have any regrets.  The only lasting regret I have is not calling out a bully, but I was young and in the junior position, so I forgive myself and it has given me the strength to help others confront difficult situations and not be scared to do so myself.

Associate Director Helen Speedy (second from left) after speaking on the panel

What’s the best career advice you’ve heard?

  • In terms of CV advice, make sure it shows the difference you made and the impact you’ve had, not just a list of your duties
  • If you’ve got lots of voluntary experience, internships and temp roles, try categorising rather than listing chronologically – tell a story and make sure the facts support the narrative.

How do you know if you should go for a role or not?

  • Can you tick 70-80% of the boxes (usually nobody has it all!)
  • Is it located in a sensible place for you to commute to?
  • Does picturing yourself in the role make you feel excited?
  • Do you think it would give you opportunities to learn?
  • What do you know about the company culture and how that would suit you?
  • If you’re not sure, try to have a conversation (with recruiter or name on advert)

Is it off-putting for employers if you apply for lots of different positions at the same company?

It depends on the size of company. It can be off-putting if it looks you are applying for anything and there is no real effort on any of the applications.  HR will begin to wonder how can  you be truly that interested in so many different roles with different skillsets! If there are different roles that catch your eye, find out if they will refer you if their role isn’t suitable. In a small company,you may get referred internally (I did for my first job and ended up with a better job than the one I applied for!)

Want to hear more about the SYP?

The Society of Young Publishers is a membership body for aspiring publishers and current candidates in the first ten years of their career. With branches in London, Oxford, South-West, North, Ireland and Scotland; the SYP is the biggest membership organisation in the publishing industry. For more details and to sign up, go to https://thesyp.org.uk/membership-signup.

 

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Industry Spotlight: Marketing and Publicity

Welcome to Atwood Tate’s industry spotlight series, where we go behind the scenes of each of our recruitment desks to give you the scoop on working with Atwood Tate. This week, Olivia returns, focusing on Marketing and Publicity roles.

marketing strategy image

Marketing

What do Marketers in publishing do?

Marketers are responsible for promoting a publisher’s products or services to their target audience, whether that be to individual consumers (B2C) or other businesses (B2B). Marketing can broadly be split into traditional (e.g. print advertisements, newsletters, flyers, brochures) and digital (e.g. social media, email, websites, paid search, SEO). The majority of marketing roles in publishing combine the two or are digital focused, so it’s advisable to keep your digital skills up to date.

Marketers have many different channels and techniques at their disposal and roles will vary depending on the nature of the product or service and target audience. For example, if you are marketing books to teachers you are likely to produce a lot of visually appealing marketing collateral and do a lot of direct mail campaigns. On the other hand, if you are marketing a medical journal to doctors you will likely target them with intellectually stimulating email campaigns.

Do you need a marketing qualification to work in marketing?

Absolutely not. It’s something employers might find desirable but a lot of people start out in an entry level role and build up from there. Some people choose a qualification once they’ve built up some experience and decided on an area to specialise in. The Chartered Institute of Marketing (CIM) and Institute of Direct and Digital Marketing (IDM) both provide qualifications which can be studied for alongside a full-time job. Your employer may even cover the cost of the course.

Where can a marketing job take me?

Marketing is great in that the skills and knowledge you develop are very transferable and will be useful for so many employers and different industries. There are a wealth of marketing roles in publishing. Some people choose to stay in one area of publishing for most of their career while others move around different sectors, which is possible to do, especially if you have particular skills or a specialism which is in high demand.

As there are so many marketing roles there are lots of opportunities for career progression and chances to move into management positions or very specialised roles.

publicist author interview

Publicity/PR

What do Publicists in publishing do?

Publicists are responsible for managing relationships with authors and dealing with their agents. Their job is to secure press coverage for books in the print, broadcast and online media so they are expected to build strong press relationships. They are also responsible for organising and attending events with authors, such as book launches and signings, interviews, author tours and appearances at literary festivals. Publicists need to stay informed about new trends and developments in their area of publishing and they often attend editorial meetings and contribute to pitches for new acquisitions.

Is PR all about parties and schmoozing with authors?

Yes, you might get the chance to work with high-profile and celebrity authors. You may also work with new and debut authors, which can be just as exciting and rewarding. Regardless of author list, there’s a lot of hard work and relationship building which goes into making any campaign successful.

Do you need a big network of media contacts?

Initially no. In junior roles you will be assisting PR Managers with their campaigns and general admin. As time goes on, you will start to build up a network of contacts. If you are working on particular titles, this may become quite specialised. For example, if you’re working with cookery authors, you will build up contacts with cookery magazines and food bloggers.

What skills do you need to succeed in marketing and publicity?

Marketing and publicity roles are closely linked and require similar skill sets. Anyone who wants to succeed in one of these roles needs superb communication and relationship building skills. They are busy jobs so excellent organisation skills are also essential. Creativity is also important. Some publishers work with small budgets, so you have to be innovative and resourceful to come up with new and inventive ideas. Keeping up to date with trends in the market is also key.

Marketers in particular often need to have strong copywriting skills and a good eye for detail. Photoshop and InDesign experience is a plus, especially if working in a collateral heavy role. Software skills are important as there are marketing programs you will be expected to use, such as CRM, email, social media, marketing automation software and analytics tools. There are a wealth of programs which do different things so it’s good if you can pick them up quickly. Video and audio content creation skills are increasingly desired in publishing, especially when working with online products.

If you are looking for a job in Marketing or Publicity, get in touch with Olivia at Olivia@atwoodtate.co.uk.

 

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Administrator in the Hot Seat: Cheryl O’garro

  • Who would you invite (and why) to your fantasy literary dinner party?

Meg Cabot has been one of my favourite authors since my teens, so she is non-negotiable. Richard Brinsley Sheridan and Jane Austen because their ear for wit, satire and the human condition is just fantastic. I think if the three of them got together, the resulting literary effort would  be a masterpiece. I’m just there for the great company!

  • If you could have written any book that exists now, which would it be?

How long do you have?! Off the top of my head, I would have to say either Harry Potter (for obvious reasons) or Northern Lights (the first of the His Dark Materials trilogy.) Both of those for me really draw you into their world and allow your imagination to really flow in a way that isn’t often possible outside of fantasy novels. I first read them when I was 7 and 10 respectively, and I would count both among my favourite books.

  • What has been the highlight/s of the past year?

The examiner telling me that my Masters’ thesis on the psycho-social benefits of hyper-engagement (a term I coined describing the adoption of arts consumption as a personality trait) had a strong and original voice and warranted elaboration. Who am I to decline that kind of professional and academic validation?! That is closely followed by my graduation ceremony in January.

  • If you were given the chance to have one superpower from any book/comic character, what would you have?

Right now it would have to be Quicksilver- the ability to move at great speed would be so useful for travelling and completing tasks. I’d still have my 24 hours in the day, but could fit in so much more! 

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