Byte The Book hosted an event in June 2019 at the Groucho Club “What Does The Future of Culture and Storytelling Look Like?” The panel, hosted by Tortoise’s Michael Kowalski included Alex Holmes of Mostly Lit, Ines Bachor from the Frankfurt Book Fair and Pan Macmillan’s Technology director, James Luscombe.
The panel agree that predicting the future can be incredibly
hard and not many would have predicted the recent spurt in popularity of
audiobooks and podcasts. Hopefully they’ve still not reached their peak and
there will be lots more opportunities to engage with authors, interviews etc.
The panel agreed people really like the authenticity of podcasts.
On thoughts for what new tech will be coming soon:
James has been playing around with a voice app but it’s
really hard to control and is still too early for the available technology. 4G
made downloading and accessing content much quicker and easier and it’ll be
interesting to see what 5G will bring…
Ines talked about cutting-edge areas for storytelling
methods. Innovative story telling is coming with immersive content and AI eg Springer
brought out an AI textbook but there’s still the question of how to monetise
these kind of products.
Alex mentioned what some of the audience agreed with –
the future is scary (he referred to Black Mirror! And that we don’t know what’s
going to happen next.
The panel agreed there’s a huge amount of stories and
content out there, which means that the really good things can get drowned out.
As well as great books, there’s so much extra marketing content too – everyone
is a storyteller, with social media we’re now living in a storyfied world.
An interesting question from the audience was to see how
many people use Siri etc with only 25% of the room currently engaging. So we
all love reading but it might be a while before we ask them for a bedtime
https://bytethebook.com/report of the event and pics
BytetheBook hosted a particularly good event called ‘How Do you Market Authors and their Books?’
Introduced by Justine Solomons and chaired by Hermione
Ireland (Marketing Director at Little Brown Book Group @hermioneireland) the
evening covered a really good range of questions for both authors and those
working in marketing in publishing.
They had a range of experts including Julia Silk (Literary
Agent at Kingsford and Campbell @juliasreading), Truda Spruyt (Director of PR
agency Colman Getty @TrudaSpruyt) and Kit Caless (Author and Publisher at
Influx Press @KitCaless) to ensure we heard all sides of the story!
- It’s important to market yourself (or your
author) not just your product. You need to creative and authentic.
- It’s vital to be resilient (perhaps more in
publicity) where you get lots of no’s before you get yes’s.
- There was a split on the importance of social
media with Kit saying it depends if the author is confident to do. Similarly
events can work well if the author is behind it and has connections.
- Partnerships also work well if the author has a
strong back story and connections.
- Everyone agreed it’s vital to get a marketing
plan together at a very early stage – 3-6 months ahead of publication date and
you either need time to do marketing yourself or money to pay someone to do it
- Publishers should put together a detailed
marketing plan for you with a budget that generally reflects the size of the
- For self-published authors, be creative (Kit
sends 2-300 advance copies with a hand-written note out to all the indie
booksellers which generates strong advance orders).
- Metadata is vital to get right. There are
various codes and key words that can be used and manipulated to gain
visibility. In big publishers there are tech people doing this but you can put
your book in several niche sub categories to reach a wider audience. You might
be number 1 in a niche!
- Facebook advertising can be used effectively
especially for genre publishing. And try Facebook Live which is free.
- Authors should think about their
readers/audience as the book will need to go through a long selling chain if
published by a publisher (Agent – Editor – Sales – Marketing etc) and they’ll
all be asking – who will be interested in buying this book?
Thanks to the panel and Justine, founder of @BytetheBook and
look forward to the next event!
Here at Atwood Tate, we’re getting ready for the London Book Fair, which will be taking place on the 10-12th April at the Olympia exhibition centre in Hammersmith. We are busy booking in meetings with our wonderful clients; it’s a great opportunity for us to connect or reconnect with our contacts across the industry. It’s an important time of year for publishers, especially for rights and acquisitions departments, but for everyone else involved in the production and sale of books too. It may be held in London but it is a global affair, with stands from 1,000+ companies from 56 countries around the world and attendees from over 118 countries.
There are SO MANY interesting talks on, and while it’s impossible to go to them all, you should definitely look at the programme to see what you’re interested in going to so you can plan your time around them. Some of our must-sees are:
- How to Get Into Publishing – Wednesday 11th April, 4-5pm. This panel, organised by the Society of Young Publishers (SYP), will discuss how you can get your first role in publishing.
- How to Get Ahead in Publishing – Wednesday 11th April, 5:15-6:15pm. Another SYP panel event, this one is aimed at those already in publishing looking to make it onto the next stage of their career and climb up the ladder.
- Bookcareers.com clinic supported by The Publishers Association – Thursday 12th April, 14:30-17:00. Come and chat with an HR manager or publishing recruitment consultant at this careers clinic! Get advice on your CV and ask questions to the experts. Our Senior Recruitment Consultants Alison Redfearn and Christina Dimitriadi will be there and can’t wait to meet you. Be warned though – this is a very popular event and will be busy. Get there early and prepare to queue.
There are plenty of opportunities to network at the fair – at stands, in queues, sitting next to people in seminars… There are also networking events, and you are likely to see us hovering around – do say hello! We’ll be at:
This year there will be a Market Focus on the Baltic countries (Estonia, Latvia and Lithuania) as they celebrate a century since their independence. The aim of the Market Focus is to showcase books and the publishing trade in specific countries and regions around the world, and to highlight and encourage business opportunities globally.
This is really just an introduction to what will be happening at the London Book Fair this year. Whether this is your first time at the Fair or your thirtieth, we look forward to seeing you there! Get your ticket here. Follow #LBF18 on Twitter for more updates.
Get tips from industry professionals and have the opportunity to network with authors, agents, publishers and suppliers to the publishing industry.
This event will be at the Groucho Club. Byte the Book and Groucho members get in free. Non-member tickets are £20. If you are keen to join Byte the Book please sign up here.
Members and non-members need to sign up for a ticket to reserve their place.
Are you attending this event? Let us know!
Byte the Book are hosting a new event about technology and how it is revolutionising distribution in publishing! Take a look here for more details!
Speakers: Byte the Book’s Justine Solomons is going to chair and her speakers will be: Andrew Bromley (Ingram), Orna Ross (Alliance of Independent Authors) and Tereze Brickmane (Tales on Moon Lane).
Topic: How is Technology Revolutionising Distribution in Publishing? How can you get your books into as many places as possible and how can technology help authors, booksellers and publishers reach a wider audience?
Sponsors: Our March event is sponsored by Ingram and ipage. Ingram’s easy-to-use online search, order, and account management platform ipage acts as your comprehensive source for complete title information, product images, stock status updates, ordering, publicity, the latest industry news, and much more.
Tickets: Entrance is free to members of Byte of the Book and members of The Groucho Club. It’s £20 plus booking fee for everyone else. Tickets can be booked here.