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Cover Letter Dos and Don’ts

You have found the job of your dreams, researched the role and the company and perfected your CV. Wait, and you still have to write your cover letter, right? Yes you do!

Do not underestimate the importance of the cover letter, it works simultaneously with your CV to reflect and highlight the skills you have outlined.

A well written cover letter will help you to stand out and increase your chances of the recruitment manager remembering you.

We know how daunting application writing can be, so we are sharing our top dos and don’ts.

Do:

  • Research the role and the company before you start writing
  • Have a clear structure; use paragraphs and an easy to read font
  • Have an opening sentence with a positive tone that also signals that you are applying for this specific role `I am writing to apply for….’
  • Highlight why you are interested in the role, and what is attractive about the company
  • Let them know why they should interview you by summarising your strengths and skills that make you the best candidate to do that job
  • Your skills and strengths should be tailored to the requirements and objectives set out in the job description
  • Emphasise what you can do for the company, you can outline a career goal that meets with the company’s objectives or expand on the key skills in your CV
  • Thank the employer for their time and that you look forward to hearing from them
  • If you start with `Dear name’ you should end with `yours sincerely’ and if you start with `Dear Sir/Madam’ you should end with `yours faithfully’.
  • Check your spelling and grammar not once, but twice or three times  

Don’t:

  • Send a generic, untailored cover letter
  • Write more than one page. The aim of a cover letter is to summarise concisely why you are applying for the role, why you are the right candidate for the job and why you want to join the organisation
  • Use creative fonts, colours, abbreviations
  • Include unnecessary personal information or skills/qualifications not specific to the job
  • Include your salary preferences or requirements unless asked by the employer
  • Generalise or be too casual in tone. Instead be specific in how you have excelled in previous roles
  • Write without having researched the company and what your role involves
  • Send your cover letter without checking you have addressed it to the right company and contact

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