Tag Archives: Digital Publishing

Oxford Publishing Society: 21st Century Publishing Careers

On Thursday we attended the OPuS Event Careers in 21st century publishing at Oxford Brookes University. The event featured three speakers from a wide range of companies who talked through their own specific work experience path. The event aimed to answer questions on the ease of progressing and moving around in publishing, what key elements are needed to build your career and the possibility of finding success outside traditional publishing companies.

Faye & Alison and Oxford Publishing Society

 

Ian Campsall, Product Manager for The Science Direct Article Page at Elsevier

Ian completed the Oxford Brookes MA as he wanted to change careers. He completed an internship at John Wiley and then applied for the position of Digital Publishing Executive at Wiley, he then moved into product management for mobile platforms. He is now Product Management for Elsevier working on The Science Direct Article page.

Aaron O’Dowling-Keane, Sales and Marketing Manager at Sherlock: The Game is Now

Aaron also studied the MA in Publishing at Oxford Brookes and completed internships at OUP and the International Labour Office in Geneva. Her first role in publishing was for a small African Publisher in Oxford, she then moved away from publishing into crowdfunding, then story led interactive games and is now a Sales and Marketing Manager for a Sherlock themed escape room.

Saskia Watts, Marketing Specialist, VitalSource (Ingram)

After completing her MA in Publishing at Oxford Brookes, Saskia worked for Lightening Source as a marketing coordinator and she is now a marketing specialist for Ingram Vital Source.

Here are some interesting tips from the evening:
• Take risks
• Technology is everything and digital skills are important
• Organisation is key
• Talk to your company about career development opportunities
• Soft skills are vital
• Feedback is a good thing, use constructive feedback to improve
• Recognise that publishing is all about collaboration
• Take Risks, if the role does not suit you and you are not happy move on
• Be curious and talk to everyone, get to know people from different places
• Try everything and do everything, volunteer at university events, join societies like OPuS, SYP
• Create the role that you want
• Adapt and be flexible and keep learning

Useful links:
Oxford Publishing Society, OPuS: http://oxfordpublishingsociety.org/
SYP (Society of Young Publishers): https://thesyp.org.uk/

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Industry Spotlight: Marketing and Publicity

Welcome to Atwood Tate’s industry spotlight series, where we go behind the scenes of each of our recruitment desks to give you the scoop on working with Atwood Tate. This week, Olivia returns, focusing on Marketing and Publicity roles.

marketing strategy image

Marketing

What do Marketers in publishing do?

Marketers are responsible for promoting a publisher’s products or services to their target audience, whether that be to individual consumers (B2C) or other businesses (B2B). Marketing can broadly be split into traditional (e.g. print advertisements, newsletters, flyers, brochures) and digital (e.g. social media, email, websites, paid search, SEO). The majority of marketing roles in publishing combine the two or are digital focused, so it’s advisable to keep your digital skills up to date.

Marketers have many different channels and techniques at their disposal and roles will vary depending on the nature of the product or service and target audience. For example, if you are marketing books to teachers you are likely to produce a lot of visually appealing marketing collateral and do a lot of direct mail campaigns. On the other hand, if you are marketing a medical journal to doctors you will likely target them with intellectually stimulating email campaigns.

Do you need a marketing qualification to work in marketing?

Absolutely not. It’s something employers might find desirable but a lot of people start out in an entry level role and build up from there. Some people choose a qualification once they’ve built up some experience and decided on an area to specialise in. The Chartered Institute of Marketing (CIM) and Institute of Direct and Digital Marketing (IDM) both provide qualifications which can be studied for alongside a full-time job. Your employer may even cover the cost of the course.

Where can a marketing job take me?

Marketing is great in that the skills and knowledge you develop are very transferable and will be useful for so many employers and different industries. There are a wealth of marketing roles in publishing. Some people choose to stay in one area of publishing for most of their career while others move around different sectors, which is possible to do, especially if you have particular skills or a specialism which is in high demand.

As there are so many marketing roles there are lots of opportunities for career progression and chances to move into management positions or very specialised roles.

publicist author interview

Publicity/PR

What do Publicists in publishing do?

Publicists are responsible for managing relationships with authors and dealing with their agents. Their job is to secure press coverage for books in the print, broadcast and online media so they are expected to build strong press relationships. They are also responsible for organising and attending events with authors, such as book launches and signings, interviews, author tours and appearances at literary festivals. Publicists need to stay informed about new trends and developments in their area of publishing and they often attend editorial meetings and contribute to pitches for new acquisitions.

Is PR all about parties and schmoozing with authors?

Yes, you might get the chance to work with high-profile and celebrity authors. You may also work with new and debut authors, which can be just as exciting and rewarding. Regardless of author list, there’s a lot of hard work and relationship building which goes into making any campaign successful.

Do you need a big network of media contacts?

Initially no. In junior roles you will be assisting PR Managers with their campaigns and general admin. As time goes on, you will start to build up a network of contacts. If you are working on particular titles, this may become quite specialised. For example, if you’re working with cookery authors, you will build up contacts with cookery magazines and food bloggers.

What skills do you need to succeed in marketing and publicity?

Marketing and publicity roles are closely linked and require similar skill sets. Anyone who wants to succeed in one of these roles needs superb communication and relationship building skills. They are busy jobs so excellent organisation skills are also essential. Creativity is also important. Some publishers work with small budgets, so you have to be innovative and resourceful to come up with new and inventive ideas. Keeping up to date with trends in the market is also key.

Marketers in particular often need to have strong copywriting skills and a good eye for detail. Photoshop and InDesign experience is a plus, especially if working in a collateral heavy role. Software skills are important as there are marketing programs you will be expected to use, such as CRM, email, social media, marketing automation software and analytics tools. There are a wealth of programs which do different things so it’s good if you can pick them up quickly. Video and audio content creation skills are increasingly desired in publishing, especially when working with online products.

If you are looking for a job in Marketing or Publicity, get in touch with Olivia at Olivia@atwoodtate.co.uk.

 

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Industry Spotlight: Production and Operations

Welcome to Atwood Tate’s industry spotlight series, where we go behind the scenes of each of our recruitment desks to give you the scoop on working with Atwood Tate. This week’s entry is with Clare Chan, who works on Science, Technical, Medical, Distribution, Operations and Production roles across London, the Home Counties and East Anglia. In this entry, Clare will be breaking down how to get into Production, Distribution and Operations in the publishing sector.

Production

production

What does ‘production’ mean in publishing?

There is a wide range of production roles in publishing, most commonly Production Assistant, Production Controller, Production Editor and Production Manager. Production itself can be varied– covering printed and digital books, printed and digital journals and more. The skill set of a Production Manager in trade books versus a professional publisher can be very different, so it is all down to the content of what is being published to determine what kind of production knowledge you should have or what duties you will be doing in the role. So a role in children’s books will probably be highly illustrated and need someone with a good eye for detail and 4 colour experience.

What will be the academic requirement?

There isn’t a specific requirement to get into production roles.  You will need to demonstrate substantial project and supplier management as well as excellent communication skills because the majority of the suppliers will be offshore.  You will also need to have good software skills, i.e. Excel spreadsheets, InDesign and Adobe CS, Biblio3 (especially for trade book publishers) or XML publishing (for digital publishing).

What background will the clients be looking for?

Your previous experience plays a significant role when it comes to applying for production jobs.  Production roles are not as fluid as one would think when it comes to switching roles.  For instance, if you wanted to become a Production Controller in a children’s book publisher, you should have novelty book production experience and also knowledge of European toy safety legislation.  And if you are to work for a journals publisher, you will be working as a Production Editor and dealing with external typesetters to get the journals published which often also requires copy-editing skills.  More details about Production Editor will be discussed in my next blog when I explore STM editorial roles – keep your eyes open for that!

Is there good progression in production?

There is a good progression and a clear career strucutre and you will also become a production specialist as you build up solid knowledge from previous experience. One thing to bear in mind is that production technology is ever changing so keeping up with new software and technology is essential.  The book industry is a great example: decades ago, it was all about off-set printing, but now we have digital printing as well as e-book and audiobook production.

What key skills do you need?

A good learning attitude is a must.  Good communication skills, project management, time management, account management as you will manage different suppliers (most often overseas) and there could be pressing deadlines from time to time so being organised is important too. Numerical skills are also important as you’ll could be working with Excel, calculating and negotiating costs for reprints and shipping etc.

Distribution and Operations

operations

What roles are there in the Distribution and Operations in publishing?

We deal with a range of distribution and operations roles. Examples of roles we recruit for include Inventory Assistant, Inventory Coordinator, Stock Controller, Supply Chain Manager, and Head of Operations. Distribution and Operations plays an essential part in a publishing house, monitoring the inventory and arrange reprint or stock movement when needed.

What skills or knowledge will the clients be looking for?

Analytical skills and excellent software knowledge. You will be using Excel spreadsheets a lot, including Excel formulas. Depending on the publishers, you might also need to have certain software knowledge.  Communication and organisation skills are also essential as you will be coordinating with in-house colleagues from Design, Editorial, Rights, Sales & Marketing as well as external suppliers.

Is there good progression?

Similar to Production roles, Distribution and Operations are also a specialist roles with good progression.  You may eventually lead the team and be promoted to Inventory Manager and Head of Operations.  Keeping up with the latest data management technology will also lead you a long way in the field.  Candidates with Production experience may move laterally into Distribution and Operations for a change in their career path. There are always new opportunities!

If you have any questions about Production, Distribution or Operations roles, feel free to get in touch with Clare at clarechan@atwoodtate.co.uk!

 

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Literacy in a Digital Age | Beanstalk Event

Beanstalk are a nationwide charity dedicated to helping child literacy in the UK by sending trained volunteers into schools to read with them. We think this is really special which is why Beanstalk are Atwood Tate’s chosen charity. When they hosted a panel discussion on the topic of Literacy in a Digital Age, Anna went along to find out more.

In the news, recent headlines have decried a decline in the vocabulary of primary school children that has taken place in the last decade. Perhaps there is a correlation in the rise of portable technology. By using the best affordable technology to support provision to schoolchildren Beanstalk are hoping to improve national literacy levels. A new trial scheme has Amazon staff members Skyping school settings to bring voluntary reading support to remote locations it would be difficult to reach in person.

From the left: Ginny Lunn (CEO of Beanstalk), Andrew Franklin (Panel Chair; Publisher, Profile Books), Dame Julia Cleverdon (Chair of the National Literacy Trust), Francesca Simon (Author of Horrid Henry series), Prof Teresa Cremin (Head of Education at Open University), Dr Nicola Yuill (Director of Children and Technology Lab, Sussex University)

Smartphones and tablets can be a distraction, potentially leading to a lack of long-term concentration. The panel were asked whether technology could help teachers support reading or indeed help reading levels in general. The outlook was generally positive.

Comments ranged from 0-3 year olds being encouraged by tablets; the interactivity and personalisation a story with the aid of technology engaged otherwise reluctant readers; Prof Teresa drew attention to audio supplements and the digital book apps by Nosy Crow; text-based computer games can also expand a player’s vocabulary. Learning to read can be hard – and technology by its very nature is non-judgemental.

Francesca pointed out that her market is 5-8 year olds and ebooks account for less than 1% of her royalties. A parent downloading a portable copy of a book their child already has. Children still like physical books the panel agreed. How much of that is cultural habit future generations will discover.

Studies show that children are more likely to share an open book than a tablet or phone screen Dr Nicola explained, although phones for us are private and personal. Any discussion therefore needs to include frank conversations about how we interact with technology in society. The panel concluded that literacy is about more than just reading. It is about sharing ideas, stories, interests and enjoyment. Part of what Beanstalk does so well is connecting children with adults who will encourage them to read what interests them.

The ideal is to interact through the technology, not with the technology. We just haven’t got there yet. Nursery rhymes have incredible potential and replicating the anticipation with a picture book, with gaps for words and interaction may well be possible with the mediated experience delivered by technology. This could help in home environments where adults cannot sit and read with a child for ten minutes a day.

Other things discussed included the dearth of reading aloud as it is not included in school targets. The audience contributed to the conversation too and acknowledged the scale afforded by technology as it can reach more people, bringing together a community of shared readers; social media can suggest books suitable for a certain age group to busy parents.

When 1 in 4 children do not own a book of their own in the UK and public libraries are closing it is easy to think that access to books is the only problem but technology can give access. The other major issues are generating the desire to read and knowledge of what is available. Technology is the tool, not an answer in itself.

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Byte the Book | Buzz Words: How Can You Build a Community Around Your Content

Last night I attended Byte the Book’s event on marketing and building a community around your content, sponsored by Bookswarm. As Atwood Tate’s Social Media Coordinator, I found the talk from industry leaders and influencers really interesting.

We gathered in the chapel at the House of St Barnabas (a not-for-profit private members’ club working against homelessness), which was a beautiful if unconventional venue. The wine I’d bought not long before had to be quickly finished off as we couldn’t bring alcohol into the chapel. As I sat on a hard wooden pew, I drafted a tweet with an image of the chapel, which I immediately had to delete upon being told the crucifix hanging over the alter was in fact copyrighted.

the chapel and full audience waiting for the discussion to begin

The chapel sans crucifix

At any other panel talk, the audience being glued to their phones throughout would be considered rude. At a digital marketing discussion, it’s encouraged, with live updates from the #BytetheBook hashtag projected on to the screen behind the speakers.

Digital Marketing Tips from the Panellists

Lysanne Currie, a journalist and digital strategist, chaired the discussion. She began by asking Laura Lindsay, Director of Global Communications at Lonely Planet, about the community of travellers Lonely Planet has built online and offline. Lindsay recounts how Lonely Planet started its online community in the 1990s by sharing letters from their readers. They were one of the first brands on Twitter, and built their following by sharing content from their community of travellers, not just sharing marketing materials. Building an online community, she says, is no different to building a ‘real world’ community.

Children’s author Piers Torday notes the barriers to connecting directly with readers online when those readers are children, so he embeds himself in distinct communities of parents, librarians and teachers. These are the gatekeepers and the people who buy children’s books. He also discusses the differences between content on different platforms. Twitter, he says, is great for conversations. Instagram is best for curated storytelling.

Leena Normington, YouTuber and Social Media Producer at Vintage Books, advises the audience to choose what platform(s) work for you, and not worry about using every platform. She notes the different demographics engaging with different media – for example podcasts tend to have a slightly older and more male audience than YouTube videos. She also emphasises treating your online audience as real people, not only as viewers or subscribers.

The panellists agree that the key to a great social media presence is to be consistent and to be genuine. Have a schedule for uploading content and show who you are as a person, rather than just marketing your book. Try new things and experiment, see what works for you and it’s okay to stop if it’s not working.

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Best Book and Publishing-Related Podcasts

When I’m not listening to an audiobook on my way to work, I love listening to podcasts – especially ones about books and publishing! It’s no secret that the audio sector is growing, whether through audiobook services like Audible, Kobo or Google Play, or through the rise of podcasts. Here are a few of my favourite book and publishing-related listens:

1)    Mostly Lit

A weekly books and pop-culture podcast from Alex Reads, Rai, and Derek Owusu. Aimed at a millennial audience, this is a fun and accessible podcast that promotes reading as something for everyone to enjoy. It makes reading cool again, discussing books alongside films and TV.

You can find them on Twitter @MostlyLit

2)    Minorities in Publishing

This publishing industry podcast from Jenn Baker interviews publishing professionals as well as authors and others related to the industry about diversity (or the lack thereof) in book publishing.

You can find them here: http://minoritiesinpublishing.tumblr.com/

3)    BBC Radio 4 Books and Authors

BBC Radio 4 hosts a number of high quality book podcasts, which include interviews with high-profile authors and public figures. It tends to focus on more literary fiction. Harriett Gilbert hosts A Good Read, where she discusses people’s favourite books. Recent episodes feature Ruby Tandoh, Nicola Sturgeon, and Stephen Fry. Also see Radio 4’s other podcasts – Bookclub and Short Story in particular are worth a listen.

Download Books and Authors here: http://www.bbc.co.uk/programmes/p02nrsfl/episodes/downloads

4)    Guardian Books

Similar in tone to the Radio 4 podcasts, the Guardian’s version is a weekly show hosted by Claire Armistead, Richard Lea, and Sian Cain with interviews and discussions about latest book trends and themes. Recent episodes cover LGBT must-reads and Helen Dunmore’s posthumous Costa prize.

Find all episodes here: https://www.theguardian.com/books/series/books

5)    Time Literary Supplement – Freedom, Books, Flowers & the Moon

This weekly podcast from the TLS takes its name from the Oscar Wilde quotation, ‘With freedom, books, flowers, and the moon, who could not be happy?’ Stig Abell, Thea Lenarduzzi and Lucy Dallas are joined by special guests and discuss articles from the week’s edition of the magazine, covering literature and related topics, including politics, culture, language and history.

All episodes are on their website and can be found here: https://www.the-tls.co.uk/podcast-freedom-books-flowers-moon/

6)    Book Riot

Book Riot is well worth a listen for their accessible discussions of book-related news. There is a notable American bias, but any global publisher today will want to keep up with what’s happening in the book world over the pond.

Find it on the Book Riot website (and while you’re there, it’s also worth taking a look at the other content on there!): https://bookriot.com/listen/shows/thepodcast/

Let us know in the comments or on social media what you’ve been listening to recently!

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Tips for Video Interview Success

Video interviews are becoming increasingly popular. They may take two forms: they may be conducted via Skype or a similar platform, where you talk in real-time to an interviewer, or they may involve recording answers to pre-set questions without the presence of an interviewer. The former is similar to a face-to-face interview, although there are a few things you should watch out for. The latter may feel more unnatural if you haven’t done one before, but remember everyone is in the same boat and there is nothing to worry about!

Our Top Tips for Success in your Video Interview

  • Make sure you won’t be interrupted. Remember that video interview on the BBC that went viral when the interviewees children came bursting into the background? Interviewers will probably understand if something like that happens, but it’s likely to throw you off your game! Make sure your children, pets, roommates etc. are aware of what you’re doing and are kept out of the room. You don’t want your cat walking all over your keyboard in the middle of the interview!
  • Use a plain background – a plain wall is ideal. You don’t want the interviewer to be distracted by the stack of laundry in the background or your unusual taste in posters.
  • If it’s a Skype interview, make sure you check your webcam and microphone are working well before your scheduled interview time. Call a friend or family member to check, and to help calm your nerves.
  • If you have to record your answers, make sure you practice and listen to yourself back a couple of times. Without the presence of an interviewer, it’s easy to feel awkward and that can come across in the recording. Practising will help you feel more natural.
  • Dress smartly – as you would for a face-to-face interview – and not just on the top half. You’ll feel more in the interview ‘zone’ as well as coming across more professional.
  • Look at the camera, not yourself. This will give an appearance of eye contact, otherwise you’ll appear to be looking down.
  • Relax – you’ve got this!

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PPA IPN Conference & Awards

The annual Independent Publisher Conference and Awards Ceremony 2017. We are very proud to be sponsoring the event and hope to see you there!

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London Info International 5 – 6 Dec 2017

Next week is the London Info International conference and exhibition at The Business Design Centre, Islington. Atwood Tate will be exhibiting for the first time so we hope to see you there. Anyone can book a FREE place for the exhibition now so invite your colleagues and industry friends! (Entry is free if you pre-register)

London Info International (LII) is a conference for the information industry with a diverse set of world leading speakers who will discuss and debate the most important and pertinent topics affecting us.

There are over 40 different speakers from the widest range of disciplines, organisations and geographies with top keynotes including:

  • Ziyad Marar, President, Global Publishing, Sage Publishing
  • Alfred Rolington, CEO Cyber Security Intelligence
  • Danny Kingsley, Deputy Director of Scholarly Communication University Library, University of Cambridge, Head of Scholarly Communications, University of Cambridge
  • Nicola Jones, Head of Publishing for Grand Challenges, Springer Nature
Themes:

The conference will cover all the main themes affecting information professionals today, including: Facing the realities of uncertainty. New tribes, changing realities. The AI and machine learning renaissance – a revolution in the waiting? Dispatches from the university publishing revolution. Meet the upstarts – the publishing start-ups challenging the status quo. Valuing truth in the age of fake. Birth of the new infotech. Whose research is it anyway? Open science, open futures? Welcome to the new impact.

See the full Conference programme and speakers here.

There will also be Showfloor presentations including sessions on includes sessions on Rights, Counter, Copyright, Text and Data Mining, Scientific Research and Education, Content and Technologies.

And look out for the ‘Disruptor Zone’ (a competitive event designed to offer start-ups, vendors and publishers the opportunity to showcase their newest and most innovative products, platforms and/or content).

Exhibitors will be across the industry showcasing the best of scholarly, research and professional publishing, tools, technologies and service providers.

You can prebook for ‘Scheduled Networking’! There is a 1hr session each day where you will be given the opportunity to spend a few minutes with organisations of your choice to exchange business cards and have a brief discussion which can be extended on their stand or another meeting set up. Click here to sign up.

And lastly, there’s an Event app so you can plan your visit and for up to date news on-site. Book meetings, sessions programmes, Exhibitors list, floorplan, reminders and more! Available from 29th November.

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Beanstalk and Reading Matters have joined forces!

We were delighted to hear that Beanstalk who we’ve been supporting for the last 7 years has now merged with another literacy charity, Reading Matters. This will allow them to support even more children and young people and help them to achieve their 2020 vision of working with 30,000 children.

The aim of the charity is to help children from disadvantaged backgrounds gain confidence in reading. Beanstalk provides 1-1 reading support to children in primary schools and early years, Reading Matters covers secondary schools so this is a great combination.

In 2016-17 Reading Matters helped 6,497 children and young people while Beanstalk worked with 11,000 children over the same period.

About Beanstalk

  • Beanstalk is a national charity that provides one-to-one literacy support to children who struggle with their reading.
  • The charity recruits, trains and supports volunteers to provide one-to-one literacy support in primary schools.
    Beanstalk’s trained reading helpers transform the lives of the children they support, turning them into confident, passionate and able readers.
  • In the last school year the charity helped over 11,000 children across England, in over 1,400 schools, with the help of over 3,000 reading helpers, ensuring children have the skills and confidence to reach their true potential.
  • By 2020-21 Beanstalk aims to help 30,000 children every year, with 8,000 volunteers.

About Reading Matters

  • Reading Matters is a registered charity and not-for-profit social enterprise which began in 1997. Since then, the charity has supported tens of thousands of young people.
  • In 2016/17, Reading Matters supported 6,497 children and young people and on average increased reading ages by 13 months in just 10 weeks.
  • The charity runs a range of programmes: Reading Mentors, Reading Leaders, Reading Families and Reading Teams. They provide schools with a resource box of reading materials that will engage and encourage reluctant readers.
  • Reading Matters’ social mission is to help children, young people and adults to reach their potential by becoming confident and enthusiastic readers.

More info:

www.beanstalkcharity.org.uk

and check out the Bookseller article: https://www.thebookseller.com/news/beanstalk-and-reading-matters-merge-664681

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