Last week Claire, Christina and Alison attended The Bett Show at London’s Excel centre. This annual trade show is the world’s largest edtech fair, featuring over 850 companies, and over 34,000 attendees. It’s an opportunity for people from the education sector to get together and see the latest innovation in technology /attend seminars and generally be inspired and share ideas. For us at Atwood Tate, it was a good opportunity to say hello to our clients in the education and keep abreast of any changes in the industry.
BETT show 2017
Alison and I had a good look around the BETT show last week – this is the main exhibition for all things in education and a great opportunity to find out the latest in education technology.
As ever, there was a mix of educational publishing companies (or information providers as some prefer to be known) and new technological innovations. It’s exciting to see so many people involved in the cutting edge of classroom activities and the Steam area was very lively (loved the pun on STEM)!
Some of our publishing clients were there including Hodder Education and Rising Stars, GL Education & GL Assessment, Oxford University Press, Macmillan Education to name a few. It’s always good to see the latest products in the flesh so to speak and meet some of the teams to hear about it in person.
We didn’t have time to go to many, but there were seminars and talks covering all aspects of learning across primary, secondary, further, higher and SEN. Check out some of the Highlights and blogs.
Here are some useful links to keep up to speed:
And there’s a #Bettchat weekly on a Tuesday 4.30pm!
Also of interest and happening this week is the Learning Technologies exhibition and conference incorporating Learning & Skills and covers all things to do with learning and development at work.
Let us know what you thought of the BETT show and whether or not you’re attending the Learning Technologies exhibition! We have a full list of events on our events page so check that out for more details of what we’ll be up to over the next month!
You can contact us on any of our social media sites and take part in our regular Twitter Q&A’s using the hashtag #AskAtwood: Twitter, Facebook, LinkedIn, YouTube or Instagram.
On Friday we had the chance to visit the BETT show and find out what the future of education holds. Being held at Excel this year, it was large exhibition with a great variety of exhibitors and colours. A nice blend of educational publishing companies, technological innovations and inspiring developments. A lot of fascinating interactive educational platforms, games and products that took us back in time to revisit the early school years to see how much has changed and to see how much fun learning truly is.
Throughout the BETT show, there were presentations and activities including a very animated robot, keeping everyone entertained. As we visited the stands, including: Hodder Education, SAGE, GL Assessment, Oxford University Press, Express Publishing, Macmillan Education to name a few, we were greeted with enthusiasm and the teams were happy to share their knowledge about the latest innovations. A big thanks to all our clients for taking the time to speak to us!
BETT has a great range of seminars so there’s lots of background reading you can do if you weren’t able to get there, and there are Highlights videos and a blog.
Here are some useful links to keep up to speed:
And there’s a #Bettchat weekly on a Tuesday 4.30pm
A view down onto the main Hall
It’s hard to believe LBF is over again for another year! It was a great fair and the 3 days flew by. Being at London Olympia was a new experience and I definitely liked the new venue. It was so light and it was great to be able to look out over the halls from the balconies and see all of the hustle and bustle of the fair. It’s hard to pinpoint exactly what my favourite thing was this year as I can honestly say I enjoyed all of it. It is always so great being at the book fair and seeing everyone and I’m already looking forward to LBF 2016!
I always enjoy LBF and this year was no exception – it is three days jam-packed with people all passionate about the publishing industry, catching up with old friends, meeting new people, and going to some interesting seminars. One in particular was “Including the Excluded, chaired by Beth Cox and Alexandra Strick from Inclusive Minds (who we interviewed a little while ago). It was really inspiring to see that many in the Children’s book industry are starting to take positive steps to make more diverse and inclusive titles.
Beatrice and Susan are the B2B team at Atwood Tate.
We found the atmosphere and the variety of different exhibitors quite fascinating – for instance, the exhibitions on the luxury travel book stands couldn’t be more different from the type of B2B magazine we usually work on! We thoroughly enjoyed our afternoon at the LBF.
There were some really interesting seminars on offer at LBF this year. I attended one called ‘Creativity, Coding and Commercial Savvy – fusion skills for a future in publishing’. This discussion focused on the growing importance of digital technology and how creative, technical and entrepreneurial skills are the key to the success of UK publishing. It was fascinating to learn about how coding can be a solution to problems and provide a unique advantage. It was also great to hear the story of Emma Barnes; founder of Snowbooks and how she created the award winning Bibliocloud system. A key point was that coding is nothing to be daunted by and it is just another language. There was also an important message about creativity and I came away feeling inspired to always take a fresh approach to work each day and to aim to think outside of the box as this can be the key to success.
Now we’ve all had a chance to catch our breaths and get our voices back (unlike Helen I did lose mine again this year!), the Team wanted to share some of our favourite bits of the Fair. Claire, Helen, and Katie are up first. The rest of the team will be follow shortly!
Our stand in the Tech zone had a good view over the bustling main Hall and all the stands below
It was another superb book fair – for me LBF is the highlight of the year. It gives us a chance to catch up with lots of candidates and clients and it’s a rare opportunity to see many of the different sectors we work with under one roof. Saying that the new venue took about 3 days wandering around before I got my bearings again, despite having been several times when it used to be at Olympia. I loved having our booth in the Ivy Club bar, it was an oasis of calm and a great place for our more private meetings. Just need to finish the follow up now…
Claire enjoying our booth in the Ivy Club bar
London Book Fair this year reminded me of my first ever LBF at Olympia, before the move to Earls Court via Excel. I felt quite nostalgic to begin with (not least because I bumped into my MA dissertation supervisor who I hadn’t seen for over 11 years) but so much in the world of publishing has changed since the event was last at Olympia and the atmosphere certainly wasn’t jaded or dated.
I didn’t lose my voice this year, which was a minor miracle given the amount of talking I managed to fit in. There was general catching up and more specific conversations about the state of the market and helping employees to develop relevant skills for a changing industry. Perhaps unsurprisingly, consumer insight and market analysis was one of the more common topics of discussion. Overall, I came away with the impression that publishing has come to terms with the new order of things and seems to be in a positive and innovative phase of growth.
In between meetings I managed to have a quick wander through the buzzing halls and narrowly missed a photo opportunity with Conchita Wurst. I didn’t quite muster the courage to sit on the giant sofa in the Tech area and that is something I regret. So my one plea to the organisers for next year is please, please bring back the giant sofa and I will overcome my shyness and sit on it.
This was my first London Book Fair and I was pretty blown away by the sheer size and scale of the operation. I thought the venue was lovely – very light and airy – and the staff were really helpful when we were setting up our stand. It was interesting to meet people from various parts of the industry, and to get a feel for the huge variety of products on offer.
Lynne and Claire at LBF 2015