Tag Archives: Graduates

Job Sectors in Publishing

Today, we wanted to do a brief breakdown on the different job sectors in publishing for you. A lot of graduates are interested in working in publishing but are not always sure exactly what sector they would like to work in. It’s good to keep an open mind but to also have an understanding of the fundamentals of each sector and whether it might suit you:

Business Publishing (B2B): B2B stands for Business-to-Business and means producing specialist publications and media for businesses and specialist consumer markets. Sales and marketing roles are prevalent within this sector and editorial positions will often call for journalistic qualifications like NCTJ.

Academic Publishing: This sector is responsible for the distribution of academic research and scholarly, peer reviewed articles. It suits details-oriented people, often with an academic background.

STM Publishing: STM stands for Scientific, Technical and Medical Publishing and they report on scholarly research. Like academic publishing, it suits candidates motivated by research as well as a demonstrable interest in scientific reportage.

Educational Publishing: This sector covers a variety of educational publications, from ELT (English Language Training) to creating accessible fiction for struggling readers. It can often suit candidates with a teaching background and a working knowledge of the educational system.

Professional Publishing: This sector is geared towards management and administrators within business, finance and legal industries. Like B2B, it can often require journalistic qualifications and a comprehensive knowledge of one’s subject from finance, government or law.

Print/Production Services & Library Suppliers/Distributors: This sector involves large-scale production of reading materials and is a strong area for technical-minded production assistants and controllers and candidates with an interest in logistics and operations.

Digital/Emerging Technologies: This sector is for the tech-savvy out there, candidates who have a passion for digital products, who can write about them, market them or develop them from inception.

Charity Publishing: This sector contains charities who predominantly publish their own list of titles, to increase awareness about the work they do. Candidates with an interest in local and global issues as well as a desire to make a contribution generally lean towards this area.

Publishing/Rights/Licensing Jobs: This sector covers agencies who cover copying and re-use of previously published content. They also collect licensing revenue for publishers. Candidates interested in rights and legal compliance can excel here.

Trade Publishing: Finally, Trade, one of most popular sectors for publishing graduates. This covers fiction, non-fiction and children’s publishing. It is a natural fit for creative types and, with trade editorial being perhaps the most applied for role in the industry, one might consider opting for an alternative job type within this sector, such as sales, marketing and operations.

There’s more information on our website for each sector and you can always get in touch with your questions. Once you know the direction you want to move in, you can start your journey! Contact us in London at london@atwoodtate.co.uk and in Oxford at oxford@atwoodtate.co.uk.

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SYP Practical Workshops: How to be a Booktuber

How to be a booktuber

SYP Practical Workshops: How to be a BookTuber

On Monday evening our Administrator and Social Media Coordinator Ellie was lucky enough to attend the first of the Society of Young Publishers (SYP) Practical workshops. The topic was:

How to be Booktuber.

The workshops are a new yearly series of workshops occurring once a month, about a different topic each month. For a full list of the upcoming workshops and how to apply to take part in one take a look at the SYP’s page here.

This workshop was run by an established Booktuber: Leena Normington, aka justkissmyfrog on YouTube.

Leena has previously worked as a Creative Producer for Pan Macmillan, running their BookBreak series on YouTube, and currently works for the Telegraph. She has been a Booktuber for 7 years and was happy to share some tips and practical advice about starting a BookTube channel.

Held at Hachette, the evening consisted of a lot of laughter, discussions and a task of pitching a YouTube video around a certain book.

The workshop was fully attended by 10 people so everyone got a chance to speak, ask questions and generally chat about the different ways YouTube can helping the publishing community within publicity, marketing, sales and more.

Here are our three top tips we took from the event:

  • Affiliate links on YouTube channels

Affiliate links are links to website and booksellers online where viewers of YouTube videos can purchase any of the products, in this case books, discussed within the video. Not only are these links great for promoting books but they’re also fantastic for monitoring how many and what type of books are being bought by the audience. Through this information a Booktuber can monitor the tastes of their audience and adapt to suit them, as well as prove that BookTube sells books!

  • YouTube & Google Analytics

Views are not everything…no, really! On YouTube when you post a video you can go to the Creator Studio and view your analytics for your channel and each individual video. Whilst getting 1000 views on a video would be fantastic, it’s better if the watch time of the video (the average length of time a person spent viewing the video) is higher or equal to the length of the video. If you have 1000 views, but the viewers only spent an average of 30 seconds watching a 4 minute video, this actually shows that this video wasn’t as successful as you thought. If a video has only 100 views but was watched for the entirety of its length this was a more successful video.

  • Tone & Topic

A strong point to take away from this workshop was the need for a consistent tone and topic across all social media channels within business. If a business has a Twitter, Instagram, newsletter etc, when building a new YouTube channel you need to build a channel that matches the established social media in tone and topic. It would be jarring to create fun, bright videos about different topics if the company’s other social media is very serious and focused solely on one topic.

BookTube is a growing social media platform, one which we ourselves have begun, and has been featured recently at several events. You can read about the BookTube event ran by BookMachine last month here.

This workshop was a lot of fun and left Ellie with a lot of information to take away; from software advice to campaign planning. It it was a fantastic evening with Leena and other SYP members and we can’t wait to hear about, and maybe attend, some of the next workshops!

For more information the workshops be sure to follow the SYP on twitter at @SYP_UK and also follow the official hashtag for the workshops: #SYPpubskills

Do you like the sound of BookTube or the SYP workshops? Let us know on any of our social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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