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BookTube 101: An evening with Sanne Vliegenthart & BookMachine

BookTube 101

BookTube 101

On Wednesday our Administrator and Social Media Coordinator Ellie attended the BookMachine’s event: BookTube 101.

BookTube is the name given to the community of book vloggers on YouTube (channels dedicated to the discussion of books) and booktubers are the given name of the vloggers that run these channels.

One such booktuber is Sanne Vliegenthart, of BooksandQuills, who was the guest host of the event. She came to discuss the relevance of BookTube to the publishing industry and how she has developed her own BookTube channel and career.

Starting out in 2008 Sanne created her channel BooksandQuills to discuss things she was interested in. At the time she was studying for an English Literature degree, so she wanted to discuss what she was reading. Sanne also covered other topics, as BookTube was not officially a ‘thing’ until around 2011.

In 2009 she began to focus more heavily on books when she took part in the 50 Book Challenge, a challenge to read 50 books in one year. Audiences were responsive to her videos documenting her progress, and she found her subscribers growing due to the challenges popularity.

Now, in 2017, her channel has over 160,000 subscribers, 11 million views and she has created over 600 videos since 2008.

BookTube & Publishing

Sanne links her successful BookTube channel to her getting a career in publishing. She currently works as the Social Media producer for Penguin Random House, and she previously worked for Hot Key Books, an imprint of Bonnier, as Digital and Social Media Manager.

With social media being a part of our everyday lives and new jobs within publishing being created specifically to accommodate and utilise it, a background in booktubing and blogging are a growing way to break into the publishing industry. You can read our post on using blogging to get into publishing here.

Along with discussing the benefits of booktubing on her career development, Sanne also discussed the relevance of BookTube to publishers looking to develop their marketing, sales and publicity approaches.

For most booktubers in Britain, booktubing is a hobby that is done alongside a full-time job or education. Out of the close community of booktubers Sanne is a part of, none of them are professional full-time YouTubers. But many of them do have links to the publishing community.

Some are social media producers at other publishing houses, others are writers, booksellers, freelance editors, marketing assistants and more.

BookTube & Publicity

Sanne then discussed how BookTube can help publishing companies publicise books and journals, similarly, if not more so, than blogs and blog tours.

  • YouTube videos often create more comments and discussions than blog posts do.
  • They can last longer than a blog post – imagine writing a 10 minute video into a cohesive blog post.
  • It’s easy to share content and they’re visually appealing
  • Subscribers of booktubers can develop a personal connection with the booktuber, through reading tastes, professionalism and consistency of posting.

BookTube & Sales

As an example, Sanne has procured, roughly, £45,000 for the publishing industry, selling books through an affiliate link to the Book Depository.

She pointed out that this figure is from one affiliate link only. She cannot monitor the amount her subscribers are spending buying books from her recommendations in shops, online or via subscriptions to websites such as Audible.

The topic turned from how booktubers can help to how they should be approached. Since booktubing is a hobby most booktubers will only read and discuss books that they themselves want to read. Sometimes they are sent books and publicity materials from publishers, but rarely accept anything unsolicited. Often publishers will request to send a book to a booktuber, but there is no requirement that they discuss the book on their channel unless they want to.

It is clear from Sanne’s channel and statistics alone that BookTube is incredibly popular and a worthwhile consideration to the development of the publishing industry.

Our YouTube Channel

We are very interested in the topic of BookTube and hearing some tips for starting a channel from Sanne, as we ourselves have a YouTube channel. So far we have created videos on topics such as How to get a Job Interview in PublishingHow to get into Academic Publishing and shared a vlog of our time at the London Book Fair 2017, among others. We’ve recognised the potential of YouTube for the publishing industry and are utilising it for recruitment.

We want to say a big thank you to BookMachine for holding the event, and to Sanne for hosting! Ellie had a great time!

For more information contact us on any of our social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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How to use LinkedIn to get a Job

LinkedIn

How to use LinkedIn to get a Job

LinkedIn is a professional social media site, with over 225 million users, which is a great place to start when beginning a job search.

Whilst not social in the sense of funny meme sharing and night out gossip, is a great way to socialise and network with potential employers and recruiters. It is also a great hub for learning more about different industries and networking.

If you attend an event, for example the London Book Fair, and meet a publishing professional in the queue of a café, get their name and link up with them afterwards. You never know where a future encounter might take you, and having a LinkedIn account can make it so much easier!

As such, the first step is to create a LinkedIn account!

Whether you’re looking for an apprenticeship, internship, part-time, temporary or permanent role, having a LinkedIn account can be really beneficial.

Not only can you create your own LinkedIn account for people to find, you can also follow other people’s accounts and company profiles. Such as our own: Atwood Tate.

We regularly post our latest jobs, competitions, blogs, and industry news on our account so it is worth following! You can also follow our recruitment consultants and have a one-to-one way of communicating and access to their latest jobs in their sector of job type.

For example: Karine Nicpon handles Editorial roles in B2B and will post these jobs to her LinkedIn account.

But firstly, you need your own account.

Here are some simple tips on how to make your account as professional as possible and use LinkedIn to get a job:

  • Make sure your profile photo is clear and professional. Do not upload a picture of yourself on your latest night out or of striking a silly pose. Use a photo that shows your whole face, is un-blurred and looks professional but approachable.
  • Add your experience – LinkedIn is more social than a CV so you don’t have to be as thoroughly detailed or structured, you can describe your roles with simple bullet points or a brief description. You can also write in first person rather than third.
  • Use keywords – some recruiters search by specific words, for example we search for the keyword Publishing and, depending on roles we have in, editorial or publishing sales etc. But you can also include keywords like office experience, languages, B2B, admin experience etc
  • Fill out everything! If you have volunteer experience, however small, add it, along with any accomplishments you are proud of and any skills or hobbies that you have.
  • Include your contact details – these will only be available to people that you accept as followers, but a recruiter will need them to get in contact with you about potential jobs.
  • Upload a CV! As a recruiter this is really important to us, as this will hold more details on your education, background and specific skills. It is also what a recruiter will need for when they later put you forward for jobs!

Once you have made your LinkedIn account as professional as possible you can follow people!

Companies:

  • Follow companies you are interested in for information on their business, where they’re based, their company size and any jobs that they are advertising.
  • Follow the companies that you have worked for in the past, however small. Link them to your work experience categories to give more information to future employees!
  • Follow recruitment companies for information on their latest jobs! You can see our current jobs on LinkedIn here.

Contacts:

  • Contact friends, colleagues and family to link up as contacts. Not only can you stay in touch (it is a social network after all) but you can also endorse each other’s skills! This lets companies/recruiters know that you’re telling the truth when you say you have experience in HTML, French and Networking, for example.
  • Follow old colleagues and tutors/teachers for potential referrals for future jobs. The more contacts you have the better.
  • Follow recruitment consultants or HR recruiters at potential companies you would like to work for. They might get in touch directly in future.

Now you’ve created your profile and linked up with people you can start applying for roles advertised on companies LinkedIn pages. You can even search for potential roles in the search bar and get job alerts to let you know when a job fitting your preferences and previous job searches becomes available.

We hope that this post helps you with your job search! And we hope that you’ll come and follow us on our LinkedIn account for more details and news on all our latest jobs, our business and industry news. You can also follow us on our other social media accounts: Twitter, Facebook, YouTube or Instagram.

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How to Use Blogging to Get into Publishing

How to use Blogging to get into Publishing

How to Use Blogging to Get into Publishing

How relevant is blogging to publishing? You’d be surprised. Blogging is not a hobby you should start specifically to enter publishing, but if you have one: mention it!

Blogging is a growing hobby, and a new career choice, in the 21st century. Having a blog gives people a platform to discuss what they want and voice their own opinions. But it also gives you the opportunity to work with others across multiple fields of industry. Not to mention develops skills in your own time which can help you in the long-run.

If you’re just starting out and are looking for an entry-level role within publishing, blogging is a great skill to have! So long as you have some work experience to back it up, blogging can tip the balance on whether or not you get an interview or even a job!

There are many different types of blogs, and all can help you gain many skills, from Coding, Design, Marketing, networking and more! But within the Publishing industry specifically book blogging is a very relevant skill!

Book blogging, or booktubing (video blogging), gives you the chance to voice your opinions about books and the latest book trends. A book blogger can write reviews, top ten lists, trend-reviews and more and each of these topics has some relevance to publishing. If you’re an established book blogger you may even work with publishers; taking part in blog tours, hosting giveaways and Q&As and attending book events.

Through communicating with publishers through these events, and voicing your own opinions, shows a potential employee that you understand the industry. You can see trends, converse with professionals and work to deadlines in a creative and independent manner.

This is relevant to all sectors, be it Trade or B2B, and all roles from IT, Editorial, Publicity and more!

It also shows an interest outside of work, which suggests to a future employer that you are a reliable candidate with a keen sense of the publishing industry.

Whether you’re a book blogger or not; blogging is skill to add to your CV!

Here some things you can highlight to show how blogging is useful to you:

  • Commitment: The longer you’ve been blogging the better. This shows commitment and creative thinking, and also proves that you can work well independently.
  • Networking: If you’ve worked with brands or publishers mention it on your CV. Not only does it prove your communicational skills, but also shows an understanding of the industries you mention. This is particularly good if the brands are relevant to the job you’re applying for.
  • Social Media and SEO abilities: Have you got 1000 twitter followers because of your blog publicity? Mention it! Do you understand SEO? Mention it!
  • Coding: If you’ve altered your HTML yourself or have learnt about it then put that down as a skill. For more information about HTML and how to do it, look at our series of posts here!
  •  Design: Did you design your blog, or make your own graphics/headers? Have you got original artwork or worked with others to create artwork? Put it on your CV.

There are so many relevant and useful skills which can be a real pull to employers when looking at CV.

Make sure you have other work experience to back up your blog experiences, but also be sure to highlight the skills you have learnt through blogging! It could mean the difference between getting a job interview and getting a job when you’re first starting out!

Need any more tips about how to enter publishing? Take a look at our Work Experience & Entry-Level Resources!

For more advice, or if you have any questions, get in touch via any of our social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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Writing a Winning Sales CV

Writing a Winning Sales CV

Writing a Winning Sales CV

Creating the perfect CV is one of the most important things for any job seeker. But particularly so for sales people. Where a journalist can submit samples of their writing or a designer a portfolio of work, as a sales person your CV has to do most of the talking.

Having reviewed many CVs in my time in recruitment, I’ve come to identify what makes an effective and well written CV for sales roles. There are many simple bits of information that candidates miss out which may affect their chances of being considered for a job.

So you don’t make the same mistake, I’ve compiled some guidelines of key things to include!

Whether a second jobber or an experienced sales manager you should include:

  • Sales figures – Where possible you should include details of revenue achieved, targets met, sales made etc… Always make sure they are honest and that you can back them up if asked about them in an interview.
  • Achievements – You should give examples of particular successes you’ve had, whether securing a large deal, signing on a new client…
  • Products & clients – If you’ve worked for a large organisation do specify what area of the business or publication you worked on or what type of products you were selling. It’s also useful to know who you were selling to or specific regions you dealt with.
  • Languages – If you have professional competency in more than one language and would be willing to use it at work, tell us! It might be just what a particular client is looking for.
  • Travel – If you are used to travelling a lot and enjoy it, it’s good to know and if applying for field sales positions, do mention if you have a clean driving licence and car.
  • Line management – If you’ve managed staff, say how many and whether they were office or field based.

Last but not least, being a successful sales person is often very much about your personality so don’t be afraid to let this show on your CV. Also remember that you need strong communication skills and to be well presented and professional so your CV should demonstrate this.

For more general advice on CV layout, you should visit https://atwoodtatepublishingjobs.co.uk/advice/.

If you have any questions get in touch via social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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Companies: Why You Should Consider Temps

Why You Should Consider Temps

Companies: Why You Should Consider Temps

Our articles on temping have typically been to inform candidates of the many benefits that come with temping, both professionally and personally. But today, we’d like to point out the many reasons why temping is such a useful avenue for clients to consider.

  • The flexibility of temps also means company flexibility.

If you’re expanding your team but you’re not quite prepared to hire a permanent person, a temporary employee is a great way to establish exactly what it is you need in terms of additional resources. Maybe you’ve never had extra hands on deck and you’re only now starting to realise the new objectives you can tackle. A temp-to-perm scenario can be a match made in heaven for company and employee alike. As someone grows into a newly created role and reveals the kind of results that can be produced with more staff. The manager can then take these results to HR as Exhibit A on what expanding the team can mean for everyone.

But more than that,

  • Temps bring their own expertise with them.

They don’t need to be entry-level candidates acting as a stop-gap. By hiring consultants or veteran freelancers, a company also gets to avail of a temporary worker’s own experiences, the different business practices they’ve witnessed in their time. New blood often means new ideas and even if the worker doesn’t stick around, their contributions can last forever.

And, of course,

  • Temporary workers can provide much needed breathing space to permanent employees.

When the day-to-day administration is taken off their hands, they’re able to concentrate on the bigger picture and implement the projects. This improve service and streamline practices. You can get a lot done when you don’t have to sweat the small stuff. Even if it’s only for a little while.

So, for anyone who’s currently reviewing team numbers or work-loads, don’t commit until you know for sure exactly what you need – try a temp today! Get in touch with Kellie Millar, who manages our Temps and Freelancers desk, or her colleague, Alison Redfearn, and they can send you more workers than you can shake a stick at!

5 reasons to get a temp:

  • Cover sick leave
  • Cover holiday
  • Help with a project
  • Flexibility – have for 1 day / 1 week / 1 month…
  • No admin – we cover all payment, NI, holiday pay, pension

Kellie Millar
E: kelliemillar@atwoodtate.co.uk
Tel: 02070347897

Alison Redfearn
E: alisonredfearn@atwoodtate.co.uk
Tel: 02070347922

You can also contact us with any questions via our social media pages: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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How to Register with Atwood Tate

how-to-register-with-atwood-tate

New Year, New Job?

Why not use Atwood Tate to help you find your next job in publishing. To take the first step you need to register with us!

This is entirely free and can be done online on our website!

Register Online

Click on the Login/Register button in the top right hand corner and then click on ‘Not Registered?’ This will take you to our registration page where you can fill out all of your personal details, your preferences and upload your CV.

You can choose up to three preferences, from a list, for three separate areas:

  • Job Type: i.e. Editorial, Sales or Marketing
  • Job Sector: i.e. STM, MedComms or B2B
  • Job Location: i.e. London, Oxford or International

You can also choose whether or not to receive Job Alerts. Job Alerts are tailored to your preferences, so if your top preferences are Editorial in a B2B sector if a job becomes available you will be alerted via email.

**Please note that when you sign up for Job Alerts you may receive several immediately. This will stop after a few hours, as these will be our current jobs that suit your preferences.

Also, our Job Alerts are not tailored to salary so some roles may be too senior or too junior for you depending on your experience. Please note that you are able to search for jobs by salary on our website Job search though. If you are confused or interested in any of these roles but are unsure of whether they are suitable, each email comes with the contact details for the consultant covering that position. Feel free to phone or email them for more details.

In addition, when you register with us you set yourself a password which will allow you to login to your profile page and make edits, such as upload a new CV, turn on/off your job alerts etc. Please make a note of your password upon registering. Your username will be your email address.

Once you have filled in your details and uploaded your most recent CV, press Register.

The Next Step

Your profile will have been added to our system and our Administrator Ellie Pilcher will review it within a couple of days. She will either send your details to the most relevant consultant:

For example:

Or, Ellie will respond herself to clarify any questions we may have, or to suggest that you gain more work experience. The majority of our clients require at least 3-6 months’ worth of in-house publishing experience before considering candidates for a role. Although our Temps desk may consider applicants with less experience who have admin skills, for temp roles.

Don’t be disheartened if we respond suggesting you need to gain more experience. We have resources we can point you to, to help you gain that experience! And we’re happy to answer any questions about Work Experience on our social media accounts. For more in-depth information please contact Ellie at: eleanorpilcher@atwoodtate.co.uk.

Office Registration

Once a profile has been reviewed by Ellie and forwarded to one of the consultants, that consultant will then get in touch with you! They may invite you to register with us in person, at either our London or Oxford office depending on your immediate location. We can also do registrations via the phone and Skype.

When you have registered online you are registered with Atwood Tate. You do not need to meet us in person before you can apply for our roles, you may do so immediately.

When a consultant organises to meet with you in person it is to gather more information about your past experiences, your skills and where exactly you would like to work within publishing. You and the consultant will sort out a time and date suitable for you both and directions/information will be given before your registration.

It is an informal registration, but you can use the experience as a practice interview if you like. You will be asked to complete a couple of forms, including our Equal Opportunities form, and you’ll be required to bring along two forms of identification: a passport &  your National Insurance number.

The meeting shouldn’t take more than 20-30 minutes, but it is your opportunity to ask us any questions you have, to highlight where you want to go within your career and to discuss any vacancies that we currently have.

Applying for a Job

Whilst registering with Atwood Tate you can apply for any of our current vacancies. However, if you require more information we can only forward further details, such as salary, location and the company name after you have registered with us, due to client confidentiality.

When you apply your information will be forwarded directly to the consultant handling the position. We recommend that you do not apply for more than three roles at a time, unless you are certain you have the required experience.

If you would like to contact us for more information regarding a job please have the reference number and Job Title to hand. They will be on the job alert or our website.

We will let you know within a few days whether or not you are suitable for the role. Although, if you have not heard from us after two weeks it is unlikely we can consider you for that position.

And there we have it! That is how you register with Atwood Tate!

If you have any further questions about registering with us please contact our administrator via telephone or email. And if you’ve registered with us before but have forgotten your details, or are struggling to access your profile, also contact our administrator.

If you have any immediate questions feel free to contact us via social media or comment down below. Twitter, Facebook, LinkedIn, YouTube or Instagram.

We hope that you will register with us soon!

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Recruitment at Christmas Time

recruitment

It’s that time of the year again. The first dates of the advent calendar have been pried open, the decorations have gone up, the streets of London are lit like a chandelier and, of course, Die Hard is on TV. But what does it mean work-wise?

Well, for a lot of offices, it means a short month as everyone closes up for the holidays. And where there are brief intervals, there are temporary contracts!

Already, the temps desk has had several short-term roles in that start immediately and run up to Christmas Eve. These vary from junior roles to more senior ones, with some contracts extending into the new year, depending on workload and performance.

A lot of people think Christmas is an unstable time to go job-hunting but here at Atwood Tate, we can attest to the fact that the search never stops. Some people like to wait it out, go into professional hibernation, so to speak, and check what the lay of the land is in the new year. How is anyone supposed to think about a new job when there’s Christmas shopping to do, family and friends to see, Star Wars films to watch in the cinema?

But we know from experience that some companies are looking to fill roles right up to the holidays and the industry is ripe with opportunities for the brave and the bold.

This very minute, we are reading applications, arranging interviews, sending congratulations, playing matchmaker between client and candidate like we always do. Christmas doesn’t need to be a quiet period, it can be the ladder to a very different year for you! So, if you’re looking for a change, drop us a line. John McClane was in the wrong place at the wrong time but if you’re smart, you could be in the right place at the right time!

To get in touch with the temps desk about possible temp work over Christmas call Kellie Millar on 02070347897 or Alison Redfearn on 02070347922!

Be sure to enter our Christmas Giveaway for a  chance to win a Stocking of Christmas Goodies!

If you have any questions regarding our temps team, temp jobs or other just get in contact with us via Twitter, Facebook, LinkedIn or Instagram.! We’re happy to help!

Merry Christmas!

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How to write a great CV

How to write a great CV

As administrator for Atwood Tate I am the one responsible for going through 70-90 CV’s a week and determining which Consultant to send a CV to. I am also the one who determines whether or not we can help a candidate, at first glance.

Since Atwood Tate is a specialist Publishing Recruitment Company it is imperative that there a candidate has some sort of publishing experience, or a relevant skill to be used within publishing, in order for us to consider them as an applicant.

So for my first bit of advice:

  • Add all publishing experience: be it a one week work placement or a freelance marketing job! Write it down

Blogging, writing your own stories and working as a reviewer for an online magazine are not quite what we mean. But if you’ve worked with editors or a marketing department to promote your blog or reviews then add it! It makes you just that little more qualified.

That piece of advice is tailored to our company being a Publishing Recruitment specialist; the advice below is much more universal.

  • Stick to two or three pages MAX: Be as concise as possible. We do not need a page of publications or a list of quotes from your references. We need your work experience (including dates!), education, personal details and skills.
  • Use Bullet Points: From experience trying to piece together a person’s ability from a long spiel in a paragraph is a lot harder than reading their skills listed in bullet points.
  • Employment History: This should always be written in reverse chronological order, with your most recent or current job at the top. It makes it easier for us to see what kinds of roles you are looking to move into and your current skill-set. Add bullet points underneath of your most relevant tasks – if you have done similar roles in the past pick the most interesting/important achievements in each role rather than list the same skills repetitiously.
  • Education: This should also be written in reverse chronological order. We rarely need to know you’re modules or tutors, we simply need your degrees/qualifications and grades.
  • Further Skills: A useful addition to any CV is a bullet point list or paragraph of additional skills, which may not have been listed in your employment history. For example: IT skills (whether you’re Mac or PC literate) MS Office, a language etc
  • Write in the Third person: Ellie finds that CVs in the third person are much more professional
  • Typos: This is a cardinal sin on all CVs, but particularly on CVs that are about to enter the publishing world. Publishing is all about the written word, whether you’re applying for IT roles or Marketing. You cannot have typos in your CV.
  • Update it regularly! A CV should be updated every time it is sent out, even if you have been in the same job for ten years. Update your skills, personal details, preferences etc. Edit it for the role(s) you’re applying for.

To register with Atwood Tate please click here. For more advice regarding CV’s please see our CV layout recommendations.

If you have any questions about whether or not to send us your CV or how best to layout a CV, get in contact with us on any of our social media sites: Twitter, Facebook, Instagram or LinkedIn!

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Tip of the Day

When saving your CV and cover letter, don’t just call them “cv.doc” and “cover letter.doc”.

We receive lots and lots of CVs and cover letters (as you can imagine), and it can be hard to keep track. Make it easier on us (and you), by putting your name in the file name. For example, I would call it “Claire Louise Kemp CV.doc”

Any other handy tips? Why not share them in the comments below or on Twitter (@atwoodtate).

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The Beginners Guide to Networking in Publishing (and other industries)

Networking. It’s not many people’s favourite activity but we all have to do it. Charly Salvesen-Ford of the Independent Publishers Guild (IPG) and I recently gave a “Masterclass on Networking” to the SYP Oxford, and below are the highlights of what we talked about.

But why do I have to network?
Publishing is a very collaborative industry and it is very relationship driven. Networking can get you anything from free books, to book club members, to new business opportunities, to job offers.

  • People are more likely to remember you if they’ve met you and can put a face to the name.
  • People are more likely to remember you, and therefore recommend you to others if they’ve spoken to you in real life
  • People are more likely to remember you, and therefore be willing to help you if they’ve met you in real life.

Ok. Quick! Tell me what I need to know in 30 seconds.

  • Be brave and fake it till you make it – I bet 90% the people in the room are just as nervous as you are! Seriously, people are often just as shy as you are, and being nice to them in real life, will make them feel better about themselves and therefore good about you.
  • Baby steps – challenge yourself to get just one business card. Voila! You have networked. Next time will be easier and you can get two.
  • Practice – The more you do it, the less scary it will get. I promise.
  • Just do it!!! – Networking is one of those things that you learn by doing.

Maybe a little bit more detail…
Even the most extroverted people know how intimidating walking into a room full of people can be… and a room full of people that all seem to already know each other is a million times worse! Quick tip for that? Get there for the start of the event as opposed to “fashionably late” and cliques won’t have had time to form.

Claire Louise and Charly’s Top Ten Tips for Networking Success

Before the event

  1. Bring business cards, and be ready to accept them too.
    If you’ve got no business card, bring a biro or a Sharpie – that way you can improvise if necessary, or can jot notes to remind of you of things that you will associate with the new contacts. Note: We say biro or sharpie, rather than ink pens because some cards are glossy and hard to write on. Keep spares in your name badge holder/lanyard if you have one.
  2. Look at the delegate list.
    You will often have access to a list of who is at an event. If you have a quick look over it, it may help you recognise people in the room. There may also be specific people that you’d like to be introduced to – why not ask an organiser (or an experienced industry person) if they can point them out or introduce you. You will sometimes know who is going to an event beforehand, in which case it’s worth doing some prep.
  3. Engage online if it is encouraged by the event.
    For example, IPG events love to use hashtags – it’s a good icebreaker for before an event “I’m going to this, do say hello!” and to start virtual conversations that can transfer to real ones if you find the person you are tweeting alongside.

During the event

  1. Just say hello.
    It can be difficult to know how to open a conversation but it’s usually absolutely to fine to start with the basics – say hi and smile! First impressions really count, so a smile can be a winning accessory – even to people you don’t speak to on that occasion.
  2. Give yourself a target of people to meet / cards to obtain.
    Remember though ultimately it’s quality not quantity. Make it a challenge and a game and get invested. These don’t have to be big challenges. For example, if you are super nervous, set yourself the goal of one conversation. Little steps. Next time it won’t be as daunting.
  3. Ask questions
    If the networking follows a talk/conference, ask what they thought about a panel. People like to be asked questions about them and what they do – it’s often an interesting and useful conversation springboard if you ascertain how long someone has worked in the industry.
  4. Speak to people you wouldn’t normally speak to.
    You never know when something/someone’s going to be important and it would be boring if we only spoke to people like ourselves. (It can be tempting to hang around with a group of friends. You will see your friends again, this is the time to work on your career.)

After the event & general thoughts

  1. Do your follow up!
    If you exchanged cards, send a “nice to meet you” email a day or so later. If you said you would send them something, SEND IT!
  2. Don’t forget to tweet the event (using the hashtag) to say “great event” afterwards. A thank you is also always appreciated – events take a lot of organisation! (And if you write a blog follow-up, again, mention the hashtag and organiser in a tweet with the link)
  3. Don’t panic.
    Everyone is human and we don’t all get it right all the time. That’s fine.

Do you have any further tips or networking tricks? Do let us know in the comments, or jump into the conversation on Twitter (@atwoodtate, @kempcl, and @ipghq).

clk-new Charly Ford

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