Tag Archives: how to

How to Use Blogging to Get into Publishing

How to use Blogging to get into Publishing

How to Use Blogging to Get into Publishing

How relevant is blogging to publishing? You’d be surprised. Blogging is not a hobby you should start specifically to enter publishing, but if you have one: mention it!

Blogging is a growing hobby, and a new career choice, in the 21st century. Having a blog gives people a platform to discuss what they want and voice their own opinions. But it also gives you the opportunity to work with others across multiple fields of industry. Not to mention develops skills in your own time which can help you in the long-run.

If you’re just starting out and are looking for an entry-level role within publishing, blogging is a great skill to have! So long as you have some work experience to back it up, blogging can tip the balance on whether or not you get an interview or even a job!

There are many different types of blogs, and all can help you gain many skills, from Coding, Design, Marketing, networking and more! But within the Publishing industry specifically book blogging is a very relevant skill!

Book blogging, or booktubing (video blogging), gives you the chance to voice your opinions about books and the latest book trends. A book blogger can write reviews, top ten lists, trend-reviews and more and each of these topics has some relevance to publishing. If you’re an established book blogger you may even work with publishers; taking part in blog tours, hosting giveaways and Q&As and attending book events.

Through communicating with publishers through these events, and voicing your own opinions, shows a potential employee that you understand the industry. You can see trends, converse with professionals and work to deadlines in a creative and independent manner.

This is relevant to all sectors, be it Trade or B2B, and all roles from IT, Editorial, Publicity and more!

It also shows an interest outside of work, which suggests to a future employer that you are a reliable candidate with a keen sense of the publishing industry.

Whether you’re a book blogger or not; blogging is skill to add to your CV!

Here some things you can highlight to show how blogging is useful to you:

  • Commitment: The longer you’ve been blogging the better. This shows commitment and creative thinking, and also proves that you can work well independently.
  • Networking: If you’ve worked with brands or publishers mention it on your CV. Not only does it prove your communicational skills, but also shows an understanding of the industries you mention. This is particularly good if the brands are relevant to the job you’re applying for.
  • Social Media and SEO abilities: Have you got 1000 twitter followers because of your blog publicity? Mention it! Do you understand SEO? Mention it!
  • Coding: If you’ve altered your HTML yourself or have learnt about it then put that down as a skill. For more information about HTML and how to do it, look at our series of posts here!
  •  Design: Did you design your blog, or make your own graphics/headers? Have you got original artwork or worked with others to create artwork? Put it on your CV.

There are so many relevant and useful skills which can be a real pull to employers when looking at CV.

Make sure you have other work experience to back up your blog experiences, but also be sure to highlight the skills you have learnt through blogging! It could mean the difference between getting a job interview and getting a job when you’re first starting out!

Need any more tips about how to enter publishing? Take a look at our Work Experience & Entry-Level Resources!

For more advice, or if you have any questions, get in touch via any of our social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

Leave a Comment

Filed under Advice

Writing a Winning Sales CV

Writing a Winning Sales CV

Writing a Winning Sales CV

Creating the perfect CV is one of the most important things for any job seeker. But particularly so for sales people. Where a journalist can submit samples of their writing or a designer a portfolio of work, as a sales person your CV has to do most of the talking.

Having reviewed many CVs in my time in recruitment, I’ve come to identify what makes an effective and well written CV for sales roles. There are many simple bits of information that candidates miss out which may affect their chances of being considered for a job.

So you don’t make the same mistake, I’ve compiled some guidelines of key things to include!

Whether a second jobber or an experienced sales manager you should include:

  • Sales figures – Where possible you should include details of revenue achieved, targets met, sales made etc… Always make sure they are honest and that you can back them up if asked about them in an interview.
  • Achievements – You should give examples of particular successes you’ve had, whether securing a large deal, signing on a new client…
  • Products & clients – If you’ve worked for a large organisation do specify what area of the business or publication you worked on or what type of products you were selling. It’s also useful to know who you were selling to or specific regions you dealt with.
  • Languages – If you have professional competency in more than one language and would be willing to use it at work, tell us! It might be just what a particular client is looking for.
  • Travel – If you are used to travelling a lot and enjoy it, it’s good to know and if applying for field sales positions, do mention if you have a clean driving licence and car.
  • Line management – If you’ve managed staff, say how many and whether they were office or field based.

Last but not least, being a successful sales person is often very much about your personality so don’t be afraid to let this show on your CV. Also remember that you need strong communication skills and to be well presented and professional so your CV should demonstrate this.

For more general advice on CV layout, you should visit https://atwoodtatepublishingjobs.co.uk/advice/.

If you have any questions get in touch via social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

Leave a Comment

Filed under Advice

Companies: Why You Should Consider Temps

Why You Should Consider Temps

Companies: Why You Should Consider Temps

Our articles on temping have typically been to inform candidates of the many benefits that come with temping, both professionally and personally. But today, we’d like to point out the many reasons why temping is such a useful avenue for clients to consider.

  • The flexibility of temps also means company flexibility.

If you’re expanding your team but you’re not quite prepared to hire a permanent person, a temporary employee is a great way to establish exactly what it is you need in terms of additional resources. Maybe you’ve never had extra hands on deck and you’re only now starting to realise the new objectives you can tackle. A temp-to-perm scenario can be a match made in heaven for company and employee alike. As someone grows into a newly created role and reveals the kind of results that can be produced with more staff. The manager can then take these results to HR as Exhibit A on what expanding the team can mean for everyone.

But more than that,

  • Temps bring their own expertise with them.

They don’t need to be entry-level candidates acting as a stop-gap. By hiring consultants or veteran freelancers, a company also gets to avail of a temporary worker’s own experiences, the different business practices they’ve witnessed in their time. New blood often means new ideas and even if the worker doesn’t stick around, their contributions can last forever.

And, of course,

  • Temporary workers can provide much needed breathing space to permanent employees.

When the day-to-day administration is taken off their hands, they’re able to concentrate on the bigger picture and implement the projects. This improve service and streamline practices. You can get a lot done when you don’t have to sweat the small stuff. Even if it’s only for a little while.

So, for anyone who’s currently reviewing team numbers or work-loads, don’t commit until you know for sure exactly what you need – try a temp today! Get in touch with Kellie Millar, who manages our Temps and Freelancers desk, or her colleague, Alison Redfearn, and they can send you more workers than you can shake a stick at!

5 reasons to get a temp:

  • Cover sick leave
  • Cover holiday
  • Help with a project
  • Flexibility – have for 1 day / 1 week / 1 month…
  • No admin – we cover all payment, NI, holiday pay, pension

Kellie Millar
E: kelliemillar@atwoodtate.co.uk
Tel: 02070347897

Alison Redfearn
E: alisonredfearn@atwoodtate.co.uk
Tel: 02070347922

You can also contact us with any questions via our social media pages: Twitter, Facebook, LinkedIn, YouTube or Instagram.

Leave a Comment

Filed under Advice, Industry News & Events

How to Register with Atwood Tate

how-to-register-with-atwood-tate

New Year, New Job?

Why not use Atwood Tate to help you find your next job in publishing. To take the first step you need to register with us!

This is entirely free and can be done online on our website!

Register Online

Click on the Login/Register button in the top right hand corner and then click on ‘Not Registered?’ This will take you to our registration page where you can fill out all of your personal details, your preferences and upload your CV.

You can choose up to three preferences, from a list, for three separate areas:

  • Job Type: i.e. Editorial, Sales or Marketing
  • Job Sector: i.e. STM, MedComms or B2B
  • Job Location: i.e. London, Oxford or International

You can also choose whether or not to receive Job Alerts. Job Alerts are tailored to your preferences, so if your top preferences are Editorial in a B2B sector if a job becomes available you will be alerted via email.

**Please note that when you sign up for Job Alerts you may receive several immediately. This will stop after a few hours, as these will be our current jobs that suit your preferences.

Also, our Job Alerts are not tailored to salary so some roles may be too senior or too junior for you depending on your experience. Please note that you are able to search for jobs by salary on our website Job search though. If you are confused or interested in any of these roles but are unsure of whether they are suitable, each email comes with the contact details for the consultant covering that position. Feel free to phone or email them for more details.

In addition, when you register with us you set yourself a password which will allow you to login to your profile page and make edits, such as upload a new CV, turn on/off your job alerts etc. Please make a note of your password upon registering. Your username will be your email address.

Once you have filled in your details and uploaded your most recent CV, press Register.

The Next Step

Your profile will have been added to our system and our Administrator Ellie Pilcher will review it within a couple of days. She will either send your details to the most relevant consultant:

For example:

Or, Ellie will respond herself to clarify any questions we may have, or to suggest that you gain more work experience. The majority of our clients require at least 3-6 months’ worth of in-house publishing experience before considering candidates for a role. Although our Temps desk may consider applicants with less experience who have admin skills, for temp roles.

Don’t be disheartened if we respond suggesting you need to gain more experience. We have resources we can point you to, to help you gain that experience! And we’re happy to answer any questions about Work Experience on our social media accounts. For more in-depth information please contact Ellie at: eleanorpilcher@atwoodtate.co.uk.

Office Registration

Once a profile has been reviewed by Ellie and forwarded to one of the consultants, that consultant will then get in touch with you! They may invite you to register with us in person, at either our London or Oxford office depending on your immediate location. We can also do registrations via the phone and Skype.

When you have registered online you are registered with Atwood Tate. You do not need to meet us in person before you can apply for our roles, you may do so immediately.

When a consultant organises to meet with you in person it is to gather more information about your past experiences, your skills and where exactly you would like to work within publishing. You and the consultant will sort out a time and date suitable for you both and directions/information will be given before your registration.

It is an informal registration, but you can use the experience as a practice interview if you like. You will be asked to complete a couple of forms, including our Equal Opportunities form, and you’ll be required to bring along two forms of identification: a passport &  your National Insurance number.

The meeting shouldn’t take more than 20-30 minutes, but it is your opportunity to ask us any questions you have, to highlight where you want to go within your career and to discuss any vacancies that we currently have.

Applying for a Job

Whilst registering with Atwood Tate you can apply for any of our current vacancies. However, if you require more information we can only forward further details, such as salary, location and the company name after you have registered with us, due to client confidentiality.

When you apply your information will be forwarded directly to the consultant handling the position. We recommend that you do not apply for more than three roles at a time, unless you are certain you have the required experience.

If you would like to contact us for more information regarding a job please have the reference number and Job Title to hand. They will be on the job alert or our website.

We will let you know within a few days whether or not you are suitable for the role. Although, if you have not heard from us after two weeks it is unlikely we can consider you for that position.

And there we have it! That is how you register with Atwood Tate!

If you have any further questions about registering with us please contact our administrator via telephone or email. And if you’ve registered with us before but have forgotten your details, or are struggling to access your profile, also contact our administrator.

If you have any immediate questions feel free to contact us via social media or comment down below. Twitter, Facebook, LinkedIn, YouTube or Instagram.

We hope that you will register with us soon!

Leave a Comment

Filed under Advice

Recruitment at Christmas Time

recruitment

It’s that time of the year again. The first dates of the advent calendar have been pried open, the decorations have gone up, the streets of London are lit like a chandelier and, of course, Die Hard is on TV. But what does it mean work-wise?

Well, for a lot of offices, it means a short month as everyone closes up for the holidays. And where there are brief intervals, there are temporary contracts!

Already, the temps desk has had several short-term roles in that start immediately and run up to Christmas Eve. These vary from junior roles to more senior ones, with some contracts extending into the new year, depending on workload and performance.

A lot of people think Christmas is an unstable time to go job-hunting but here at Atwood Tate, we can attest to the fact that the search never stops. Some people like to wait it out, go into professional hibernation, so to speak, and check what the lay of the land is in the new year. How is anyone supposed to think about a new job when there’s Christmas shopping to do, family and friends to see, Star Wars films to watch in the cinema?

But we know from experience that some companies are looking to fill roles right up to the holidays and the industry is ripe with opportunities for the brave and the bold.

This very minute, we are reading applications, arranging interviews, sending congratulations, playing matchmaker between client and candidate like we always do. Christmas doesn’t need to be a quiet period, it can be the ladder to a very different year for you! So, if you’re looking for a change, drop us a line. John McClane was in the wrong place at the wrong time but if you’re smart, you could be in the right place at the right time!

To get in touch with the temps desk about possible temp work over Christmas call Kellie Millar on 02070347897 or Alison Redfearn on 02070347922!

Be sure to enter our Christmas Giveaway for a  chance to win a Stocking of Christmas Goodies!

If you have any questions regarding our temps team, temp jobs or other just get in contact with us via Twitter, Facebook, LinkedIn or Instagram.! We’re happy to help!

Merry Christmas!

Leave a Comment

Filed under Advice

How to write a great CV

How to write a great CV

As administrator for Atwood Tate I am the one responsible for going through 70-90 CV’s a week and determining which Consultant to send a CV to. I am also the one who determines whether or not we can help a candidate, at first glance.

Since Atwood Tate is a specialist Publishing Recruitment Company it is imperative that there a candidate has some sort of publishing experience, or a relevant skill to be used within publishing, in order for us to consider them as an applicant.

So for my first bit of advice:

  • Add all publishing experience: be it a one week work placement or a freelance marketing job! Write it down

Blogging, writing your own stories and working as a reviewer for an online magazine are not quite what we mean. But if you’ve worked with editors or a marketing department to promote your blog or reviews then add it! It makes you just that little more qualified.

That piece of advice is tailored to our company being a Publishing Recruitment specialist; the advice below is much more universal.

  • Stick to two or three pages MAX: Be as concise as possible. We do not need a page of publications or a list of quotes from your references. We need your work experience (including dates!), education, personal details and skills.
  • Use Bullet Points: From experience trying to piece together a person’s ability from a long spiel in a paragraph is a lot harder than reading their skills listed in bullet points.
  • Employment History: This should always be written in reverse chronological order, with your most recent or current job at the top. It makes it easier for us to see what kinds of roles you are looking to move into and your current skill-set. Add bullet points underneath of your most relevant tasks – if you have done similar roles in the past pick the most interesting/important achievements in each role rather than list the same skills repetitiously.
  • Education: This should also be written in reverse chronological order. We rarely need to know you’re modules or tutors, we simply need your degrees/qualifications and grades.
  • Further Skills: A useful addition to any CV is a bullet point list or paragraph of additional skills, which may not have been listed in your employment history. For example: IT skills (whether you’re Mac or PC literate) MS Office, a language etc
  • Write in the Third person: Ellie finds that CVs in the third person are much more professional
  • Typos: This is a cardinal sin on all CVs, but particularly on CVs that are about to enter the publishing world. Publishing is all about the written word, whether you’re applying for IT roles or Marketing. You cannot have typos in your CV.
  • Update it regularly! A CV should be updated every time it is sent out, even if you have been in the same job for ten years. Update your skills, personal details, preferences etc. Edit it for the role(s) you’re applying for.

To register with Atwood Tate please click here. For more advice regarding CV’s please see our CV layout recommendations.

If you have any questions about whether or not to send us your CV or how best to layout a CV, get in contact with us on any of our social media sites: Twitter, Facebook, Instagram or LinkedIn!

Leave a Comment

Filed under Advice

Tip of the Day

When saving your CV and cover letter, don’t just call them “cv.doc” and “cover letter.doc”.

We receive lots and lots of CVs and cover letters (as you can imagine), and it can be hard to keep track. Make it easier on us (and you), by putting your name in the file name. For example, I would call it “Claire Louise Kemp CV.doc”

Any other handy tips? Why not share them in the comments below or on Twitter (@atwoodtate).

Leave a Comment

Filed under Advice

The Beginners Guide to Networking in Publishing (and other industries)

Networking. It’s not many people’s favourite activity but we all have to do it. Charly Salvesen-Ford of the Independent Publishers Guild (IPG) and I recently gave a “Masterclass on Networking” to the SYP Oxford, and below are the highlights of what we talked about.

But why do I have to network?
Publishing is a very collaborative industry and it is very relationship driven. Networking can get you anything from free books, to book club members, to new business opportunities, to job offers.

  • People are more likely to remember you if they’ve met you and can put a face to the name.
  • People are more likely to remember you, and therefore recommend you to others if they’ve spoken to you in real life
  • People are more likely to remember you, and therefore be willing to help you if they’ve met you in real life.

Ok. Quick! Tell me what I need to know in 30 seconds.

  • Be brave and fake it till you make it – I bet 90% the people in the room are just as nervous as you are! Seriously, people are often just as shy as you are, and being nice to them in real life, will make them feel better about themselves and therefore good about you.
  • Baby steps – challenge yourself to get just one business card. Voila! You have networked. Next time will be easier and you can get two.
  • Practice – The more you do it, the less scary it will get. I promise.
  • Just do it!!! – Networking is one of those things that you learn by doing.

Maybe a little bit more detail…
Even the most extroverted people know how intimidating walking into a room full of people can be… and a room full of people that all seem to already know each other is a million times worse! Quick tip for that? Get there for the start of the event as opposed to “fashionably late” and cliques won’t have had time to form.

Claire Louise and Charly’s Top Ten Tips for Networking Success

Before the event

  1. Bring business cards, and be ready to accept them too.
    If you’ve got no business card, bring a biro or a Sharpie – that way you can improvise if necessary, or can jot notes to remind of you of things that you will associate with the new contacts. Note: We say biro or sharpie, rather than ink pens because some cards are glossy and hard to write on. Keep spares in your name badge holder/lanyard if you have one.
  2. Look at the delegate list.
    You will often have access to a list of who is at an event. If you have a quick look over it, it may help you recognise people in the room. There may also be specific people that you’d like to be introduced to – why not ask an organiser (or an experienced industry person) if they can point them out or introduce you. You will sometimes know who is going to an event beforehand, in which case it’s worth doing some prep.
  3. Engage online if it is encouraged by the event.
    For example, IPG events love to use hashtags – it’s a good icebreaker for before an event “I’m going to this, do say hello!” and to start virtual conversations that can transfer to real ones if you find the person you are tweeting alongside.

During the event

  1. Just say hello.
    It can be difficult to know how to open a conversation but it’s usually absolutely to fine to start with the basics – say hi and smile! First impressions really count, so a smile can be a winning accessory – even to people you don’t speak to on that occasion.
  2. Give yourself a target of people to meet / cards to obtain.
    Remember though ultimately it’s quality not quantity. Make it a challenge and a game and get invested. These don’t have to be big challenges. For example, if you are super nervous, set yourself the goal of one conversation. Little steps. Next time it won’t be as daunting.
  3. Ask questions
    If the networking follows a talk/conference, ask what they thought about a panel. People like to be asked questions about them and what they do – it’s often an interesting and useful conversation springboard if you ascertain how long someone has worked in the industry.
  4. Speak to people you wouldn’t normally speak to.
    You never know when something/someone’s going to be important and it would be boring if we only spoke to people like ourselves. (It can be tempting to hang around with a group of friends. You will see your friends again, this is the time to work on your career.)

After the event & general thoughts

  1. Do your follow up!
    If you exchanged cards, send a “nice to meet you” email a day or so later. If you said you would send them something, SEND IT!
  2. Don’t forget to tweet the event (using the hashtag) to say “great event” afterwards. A thank you is also always appreciated – events take a lot of organisation! (And if you write a blog follow-up, again, mention the hashtag and organiser in a tweet with the link)
  3. Don’t panic.
    Everyone is human and we don’t all get it right all the time. That’s fine.

Do you have any further tips or networking tricks? Do let us know in the comments, or jump into the conversation on Twitter (@atwoodtate, @kempcl, and @ipghq).

clk-new Charly Ford

3 Comments

Filed under Advice, Industry News & Events

Good HTML etiquette – the accessible link

Still with me for Part Three? Huzzah. Hopefully, you have all had a little bit of a practice with everything we’ve talked about so far.

Part One – why HTML?
Part Two – the building blocks of HTML

With the basics hopefully making sense, it’s time to get a little bit more sophisticated. But not too sophisticated, so don’t worry. Some of what I am going to talk about relates to accessibility, some of it is because that is just the way computers work and it would take far too long to explain. Just accept that this is the way it should be done!

Firstly, accessibility and why you should worry about it:
Accessibility is about making your website (and content) accessible to all users, regardless of ability, and regardless of what browsing technology they’re using. You need to keep in mind that not everyone views the Web in the same way that you do. They might have a desktop with a huge screen, or an old one with a tiny monitor, a laptop, an iPad, a mobile device, a TV… They might be blind or partially sighted, or their mouse might be broken, or they are stuck on a dial-up (or dodgy mobile) signal that is sloooooooooooooooooow to load. They might even be a screen-reader, or a text-only browser such as Lynx.

By making your website accessible you are opening it up to a much wider potential audience. Making something accessible for humans also has the side effect of making it more accessible for search engines (SEO). Which is just good sense.

The first thing you can do to improve the accessibility of your content is making accessible links.

An “accessible link” is simply a link that imparts as much information to as many users as possible. It enables the reader to preview the link, making an informed decision about whether to follow it or not, and helps to differentiate between links that may share link text but refer to different targets.

A quick reminder what a link looks like:
<a href=”URL” title=”DESCRIPTION”>link text</a>

The “accessible” bit is the title=”” part, and is called the title attribute.

This title attribute enables the reader to preview the link. This in turn allows users to more accurately guess where the link will take them, and make a more informed decision about whether or not they should follow it. Roll your mouse over this example link and you will see what I mean. The text that appears by your mouse cursor is the preview.
Example link

To code it, I typed <a href="http://www.google.com" title="this is a link to Google">Example link</a>

The title attribute can be any text you want, though to make it as accessible as possible, follow these simple rules:

  1. It should say something about the destination of the link.
  2. It needs to be between 3 and 80 characters long. A single sentence is normally sufficient.

If you are using the handy code buttons in the WordPress editor, the title attribute is controlled by the Title box in the pop-up. Another note on the link editor in WordPress – be very cautious about ticking the “open in a new window” box… It is bad web etiquette. Like in Jurassic Park, just because you can clone a T-Rex, it doesn’t mean you should. To be serious, you are taking control of the browsing experience away from the user and that is frowned upon in polite circles.

Next time, it will be accessible images… Exciting!

1 Comment

Filed under Advice

The building blocks of HTML

So after reading part one we have decided to give this HTML thing a go. What next?

First, we need to learn a little bit of new terminology, and I am going back to complete basics here.

What is HTML? It stands for Hyper Text Markup Language, and is a language for describing web pages. It is the code that controls everything.

  • HTML is a markup language, because you “mark up” the content
  • A markup language is a set of markup tags
  • The tags describe document content
  • HTML documents (web pages) contain HTML tags and plain text

The most important thing to grasp here is the idea of a TAG.

  • HTML tags are keywords (tag names) surrounded by angle brackets like <strong>
  • HTML tags normally come in pairs like <strong> and </strong>
  • The first tag in a pair is the start tag, the second tag is the end tag
  • The end tag is written like the start tag, with a forward slash before the tag name
  • Start and end tags are also called opening tags and closing tags

This : <strong>bold text</strong> displays like this: bold text.

There are a gazillion different tags you can use, but the most important ones for a blogger are:

<strong> </strong> – makes things BOLD
<em> </em> – makes things ITALIC
<blockquote> </blockquote> – styles things into a quote
<ul> </ul> (used with <li>) – make a bullet pointed list
<ol> </ol> (used with <li>) – makes a numbered list
<li> </li> – is the LIST ITEM (used with <ul> or <ol>)
<a href=””> </a> – makes something a link
<img src=”” /> – adds an image
<p> – creates a paragraph (if you are using WordPress you won’t need to use this, as even when you using the text editor it automatically puts in new paragraphs for you).

(I’ll talk about why in Part Three, but don’t be tempted to use B for bold or I for italic. It’s very naughty).

Tags always come in pairs. The exceptions you need to know are the <img> tag and the <a href=””> tag, because what would life be like if it was ALL straight forward? I’ll illustrate how they are different in a little bit. (Technically it is because they have attributes, but that’s getting a bit too complex for me).

So you have some text you want to make look bold. What do you do?

  1. Make sure your editor is set to “TEXT” view. Mine looks a little like this, but yours will vary depending on browser, computer, the blogging software…
  2. Type your content. La la la la la…
  3. Decide what you want to make bold (I think the third “la” will do nicely)
  4. Put <strong> in front of the word you want bold
  5. Put </strong> after the word you want bold
    (It should look something like this: la la <strong>la</strong> la la…)
  6. Press preview or publish. Whatever floats your boat and fits in with your workflow
  7. Um, there is no step seven. Told you it was easy.

You do exactly the same for any other tag you want to use.

Making a link:
As I mentioned earlier, links are a little bit more complicated, but not much. They look like this:
<a href=”URL” title=”DESCRIPTION”>link text</a>
And they break down into several sections.

  1. the tag itself <a></a>
  2. the link address, or URL, controlled by the href=”” part
  3. a word description of the link, controlled by the title=”” part
  4. how you want the link to display in your content (link text)

If I wanted to link to Google, I would type:
<a href="http://www.google.com" title="google.com">this is a link to Google</a>
And it would display like: this is a link to Google

Inserting an image:
Image tags look like this
<img src=”URL” alt=”DESCRIPTION” />
Like a link, they also come in several parts, but this time it is just one tag, not a pair.

  1. the tag itself <img />
  2. the address of where the image is saved, controlled by the src=”” part
  3. a word description of the image, controlled by the alt=”” part
  4. note the / inside the tag, to close it as there is no separate closing tag

Now with images I will not be too upset if you use the built in image uploader as the WordPress one in particular is quite handy. But always check the code it gives you so you know it isn’t aligning oddly, or linking somewhere strange.

And to get really crazy? Try making a image into a hyperlink… It’s possible because you can NEST tags. This is the code you need – does it make sense?
<a href=”URL” title=”DESCRIPTION”> <img src=”URL” alt=”DESCRIPTION” /> </a>

The last bit I want to discuss in a bit more detail in this post is the List. I have used both bullet point lists and numbered lists in this post. They are great ways to, well, make lists. Put each list item between a <li></li> and top/tail the block of <li></li> with <ul> and </ul>, and there you have it.
<ul>
<li></li>
<li></li>
<li></li>
</ul>

Want to practice or learn some more? Go to the W3Schools course and work your way through. It is quick, easy, and has handy “try it yourself” sections.

Go. Play. And when I come back with Part three we will go through HTML etiquette and accessibility and oodles of other fun stuff. Promise*

* For a given value of “fun”.

2 Comments

Filed under Advice