Last month, we were delighted to be one of the sponsors of the PPA Independent Publisher Awards 2017. It was an exciting day and a great occasion to catch up with a lot of friendly contacts, clients and candidates, and the Independent Publisher Conference in the morning was as always full of talented speakers and valuable insights.
Jim Bilton, Managing Director at Wessenden Marketing, was the first to take the stage. He offered the audience a unique insight into the key industry trends in 2017, which has been a challenging year. He observed a massive drop in turnover and headcount growths (these figures were compiled from the benchmark Publishing Futures survey taken by 99 publishers). This has of course affected both our clients and candidates and confidence has reduced particularly in smaller publishers (only 44% are more confident than a year ago). B2B publishing, remarked Jim, is much more global and ad-driven than consumer publishing, and low print. Overall B2B has a solid profitability. Jim gave the audience valuable advice to overcome challenges and adapt to a changing media landscape, and he concluded on a positive note as 2018 should be a promising year with key indicators picking up.
Another crucial piece of information that morning was the session about the imminent GDPR. Simon Morissey, Partner at Lewis Silkin, talked us through users’ implied consent in online marketing. The GDPR will give users more control and choice over their data. This will be a challenge for the publishing industry but Simon pointed out that challenge creates opportunities. He also advised strongly that publishers start thinking about their marketing GDPR strategy now, not in May 2018 but now!
This enlightening morning was followed by the PPA Independent Publisher Awards. I was proud (and I confess a bit nervous!) to give away the award for Publisher of the Year. It was a great afternoon in very nice company. Congratulations again to all the winners of this year and thanks to the PPA for organising such a wonderful event! Bring on 2018.
For more information about the PPA see their website here.
Karine Nicpon, Lead Consultant (B2B roles)
t: 020 7034 7905