Tag Archives: Industry Event

Commissioning in Book Publishing – How to build a successful list outside the 6-figure zone?

It was a lovely evening in the beautiful Century Club at the Bookmachine Talking Editorial! Truly enlightening to hear from 3 publishing professionals about how they build their very different lists. Valerie Brandes from Jacaranda Books, Keshini Naidoo from recently founded Hera books and Zara Anvari from White Lion (Quarto Group) were on the panel which was chaired by the brilliant Abbie Headon.

Valerie explained how Jacaranda books was founded in 2012 as a direct result of the lack of diversity discussion in the industry. There was a need for what they were doing and submissions came flowing. At the beginning no budget and no connection, however opportunity was always there because nobody was doing what they were doing. She says that you constantly have to reimagine your list and identify gaps in books published. For instance, they did notice that very few black British authors were published and in 2018 they decided that in 2020 they will publish 20 books written by black British authors.

Keshini is the co-founder of hera, a female-led, independent commercial fiction digital-first publisher (and now also publishing paperbacks). Their audience is the reader who cannot put a book down for 3 days. They publish books across genres such as romantic comedy or psychological thrillers. The story comes first and the commercial aspect is priority, although quality is necessary. The books they publish she admits might not make the Booker Prize list but will make many people happy! For Keshini, to commission you have to love what you commission and be able to push the title/the list.

Zara recently joined White Lion, an imprint of the Quarto Group publishing non-fiction books across pop culture and lifestyle. Business strategy is key for them: you have to have a direction and be profitable. Zara’s job differs from Valerie’s and Keshini’s as she comes up with concepts for books which she then has to sell to her colleagues and managers before finding the right authors for them. It a very collaborative environment and people have to buy into your idea. If you do not believe in it, nobody will. So you need to know what you want and go for it. As the imprint is quite new, they still consider what are their successes, what they do well, and this is a guiding principle across the whole.

How do they find their authors?

Valerie from Jacaranda looks at things she liked. She attends events, talks to agents and publishers, reads articles and blogs. Her advice: you just have to ask! Sometimes just asking if the rights of a book are available will work! For things that were not being published, she really focuses on what she likes, and obviously reads a lot and exposes herself to a lot of different influences.

Keshini from hera finds her authors through lots of different ways. It could be through submissions through their website or from authors and agents (ratio is 50/50 between the two). She was pleasantly surprised by the support she and her business partner received from agents from the start. She also mentioned something interesting about social media and Twitter in particular. Twitter is a way to commission, who would have thought?! There is a big community out there: authors put their pitch down with the hashtag #PitMad. This is very big in the USA, not as much in the UK but is this the way forward?

Zara from White Lion relies a lot on recommendations. Her concepts are born in-house and commissioning for her is more trying to find the right author for it (could be an influencer or an academic). In light of this, budget can be an element too. Zara’s advice is to stay open, and try to sell yourself to the author too as you will be working as a team, in a partnership.

What does success look like?

For Keshini, success is not focussing on prize but high chart positions. Online buzz and good exposure on social media is also very important. For Zara, as their books are very international, success is often measured by the attention they attract at book fairs. They need to make sure it gets international exposure and good conversion in terms of interest and sales. For Valerie, the notion of success has been evolving. At the very beginning, launching their publishing house was a success in itself. It has been an incredible learning curve for the founders of Jacaranda books as there is a massive difference between understanding what being a business is, compared to just being part of a business. It has been really hard and success was surviving as a business. This year what looks like success is very much visible for them as they won prizes and were long-listed for awards.

Commissioning and what makes a list successful are very different things depending on what books you publish and what business you are part of. But what the 3 speakers all agreed on is that to commission, you have to trust your gut and be passionate enough about the book to fight for it. To the question “what makes a book stand out from the lot” Keshini’s conclusion was hilarious but nonetheless very true as she quoted Marie Kondo: “If it doesn’t spark joy, get rid of it!”

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5 Reasons Why You Should Attend the London Book Fair 2017

London Book Fair 2017

5 Reasons Why You Should Attend the London Book Fair 2017

The London Book Fair 2017 is fast approaching. It will be happening on the 14th-16th of March at the beautiful Olympia in Hammersmith.

It is an opportunity for all those in the publishing industry to meet and discuss publishing, with the main focus of the fair being on the literary agents as they sell book rights in the International Rights Centre. This is an event to learn, observe and discover the latest trends within publishing, with a lot of publishing’s finest under one roof.

The exhibition floors will be filled with publishers, agents, recruitment consultants and writers. It is a brilliant place to mingle and learn more about the publishing industry if you any, or wanting to be, any of the above.

Here are 5 Reasons why you should attend the London Book Fair:

  • There is a Careers Clinic and recruitment agencies attending

Bring your CV and book a place at the Career’s Clinic. At the clinic you get 5 minutes to speak to a specialist recruitment agent who can discuss jobs and offer advice, and even take your CV for further review.

We will be attending the Careers Clinic, as we did last year, with our consultants offering advice. More info on this over the next few weeks!

Recruitment agencies will also have their own stands throughout the fair, at which you can approach them for a chat.

  • Networking Opportunities

Yes, that dreaded word appears again. The London Book Fair has a busy atmosphere, but it is the perfect place to meet people within the publishing industry, and ask questions where suitable.

Each publisher within the industry will have their own stand, but there are other opportunities to network as well: seminars, meetings and clinics. Also queues! The queues for food can sometimes get quite large but you can always strike up a conversation at this point. Be open and friendly.

For more advice on Networking check out this blog post our temps team administrator Michael did!

  • Seminars & Meetings

The London Book Fair also includes seminars and discussions for anyone to attend. Some require paid tickets, but most are free – but you do need to book beforehand! Check out the LBF Insight Guide for a look at all of the seminars at the event!

You could attend the Byte the Book Networking event on the 14th of March or attend the Careers Clinic. Or, if you’re a writer, book a meeting with the Society of Authors.

  • The Publishing Sectors

The London Book Fair is the perfect opportunity to learn more about all the sectors of publishing. From Academic to B2B, Trade to Print and Production.

From viewing the stands to networking with the stand-holders, this is a great opportunity to learn more about the publishing industry as a whole. With over 2000 exhibitors over three days this is a fascinating experience for anyone looking to enter the publishing world.

  • Attend with Friends

This is a great event to attend with fellow publishing candidates, be it already in publishing or looking to enter the industry. It can be a lot easier to mingle with others when you have a friend to go with you, and the event is quite social.

You can always grab a coffee or some food at one of the many cafes, discuss the event, walk around together or attend seminars together. It is much a social event as it is a professional one.

Make sure you book your LBF ticket in advance though. Tickets cost £40 per person for the three day fair. Book here!

So there are 5 reasons to attend the London Book Fair 2017. We will be releasing more information as we creep nearer to the event! And we can’t wait to see you at the Careers Clinic. Don’t leave it too long before you book your place at the clinic, these places tend to go quickly!

Want to learn more about the London Book Fair? Check out there website or follow them on Twitter. They will be live tweeting throughout the day, as will many other publishers, so keep an eye on social media over the week.

You can also follow us on social media to stay up to date: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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