Tag Archives: industry news

Who are Jessica Kingsley Publishers?

We had a fantastic evening at the Book Machine: Meets Jessica Kingsley Publishers event yesterday! It was great to hear from the panel on how JKP works, how they develop their list, how they market to their audience and what makes them different from other publishers.

JKP made its name through publishing specialist literature on autism. As awareness grew, their list grew and they are now market leaders. JKP identify niche markets and identify the needs of a specific group of people.

Here we have summarised what each of the speakers had to say about their role within JKP.

Lisa Clark – Editorial Director

Lisa has been at JKP since 2007.

JKP published their first book on autism in 2006. The list now comprises of 650 books from picture books for children to parenting memoirs and is an internationally recognised list.  

How does JKP maintain and develop an established list? It is important that they stay ahead of the curve and maintain creativity. It is key for editors to stay in touch with the community by meeting people constantly, attending events and being present online. Editors do this by tuning in to the debates on twitter so they can identify emerging topics. This network brings authors to JKP.

JKP champions strength and difference. Editors identify sensitivity to readership, to language for example, so that they can maintain strong relationships with communities. Lisa says that this sensitivity is what makes JKP stand out compared to other publishers who dabble in and out of these markets.

They champion autistic thinking and provide support for the challenges. 8/10 of top e-books last year were from the autism list and they are now looking to create more digital content.

What drew Lisa to JKP? Lisa fell into her role but cannot imagine herself leaving, after being at JKP for 12 years.

Andrew James, Senior Commissioning Editor

Andrew manages the gender and diversity list. The list has filled gaps in the market and now successfully dominates it. This year JKP will publish their first book on the overlap between autism and transgender people. Andrew says that other publishers might see some topics as too niche but for JKP they are a goldmine!

To build a list takes a lot of research; editors cannot go in blind, instead they need to understand the language and terminology, issues faced by communities and current debates. They also look at how other publishers have approached the topic, what they did wrong and what they did right.

JKP publishes in a vertical way; they publish resources for children, teens and adults. This means that they have left no opportunity for other publishers to muscle in on their market.

Andrew says that the authors are the experts! The authors know what the market wants. JKP does not work with agents instead they commission from inside the community.

The challenge is to stay ahead of the pack and identify new audiences to reach out to. JKP avoids trends and has moved away from memoirs and introductory books.

Andrew also stays on top of what is new on social media, what is being written about on blogs. YouTube is also a platform for people to share and speak about their experiences.

What drew Andrew to JKP? Andrew used to work in academic publishing but he got sick of monographs. Andrew loves that in the morning he can be working on a children’s book and in the afternoon he can be working on a professional book. Andrew is also passionate about LGBT rights.

Sarah Plows – Marketing Manager

The marketing team is made up of 6 marketing executives who each have responsibility for a certain list and market towards a certain group.

The marketing team immerse themselves in the needs and concerns of their customers. They do this by communicating at every point through email, conferences, over the phone and by reading specialist press and twitter. This allows the team to be aware of sensitivities.

Their long-term strategy for the niche market is to build their mailing list (230,000 contacts) of already engaged customers who have made a commitment to the brand. They can then use email marketing to target these contacts.

Content marketing is also important; the blog has 200,000 hits a year. The team ensures the content is as discoverable as possible, for example by framing headings as questions that people may use in google searches.

The marketing team also leverage their author relationships and connections. Their authors may have links to professional organisations, some authors work for NGO’s.

What drew Sarah to JKP? Sarah loves that JKP has a wide remit to be innovative and take risks. Publishing a diverse range for a diverse audience and meeting audience needs is rewarding for Sarah.

Lily Bowden – Senior Publicity and Marketing Executive

Lily says that autism, gender and mental health currently have the most publicity appeal. 

“Own voices” is a buzz term at the moment with authors sharing their own experiences. It is important for Lily to put the author’s voice at the forefront of her pitches and to find something relatable within own voices stories.

Lily treats her authors as a fount of knowledge, they are the experts and the best people to learn from and talk to. This not only generates trust with the authors that their story will be told in the right way but also gives Lily confidence to pitch their story.

Lily has learned that it is ok to miss the big opportunities. It can feel counter intuitive to miss publicity opportunities but it is her job to make sure they are the right fit for her authors. A learning experience was with 2 authors, 1 who was transgender and both on the autism spectrum who were invited to the ITV show This Morning, it was an uncomfortable and awkward interview.

Lily finds allies in the media, for example journalists and publications sensitive to the cause or already producing content about current issues. This means that stories will not be twisted to fit a house style, but instead their profile will be raised organically because journalists are on board and supporting the authors.

What drew Lily to JKP? Lily loves the variety and being able to work on books that teach you something. Lily hopes she has been made a better and more liberal person.

Pippa Adams – Special Sales and Rights Assistant

Sales for niche publishers differs in that they do a lot of work with NGOs and support groups rather than to the big supermarkets and retailers. JKP builds and maintains relationships with specialist booksellers and suppliers.

JKP’s books are stocked by specialist retailers who are in close contact with the communities they work with. The booksellers may not be huge but it is important to build strong relationships with them so that their books reach communities that these booksellers engage with every day.

Pippa also builds relationships with academic professionals and library suppliers.

Pippa uses her authors as a resource. For example, an author may head up an organisation that could present an opportunity for book sales. Local authority and government spending can be opaque in terms of how the money is being spent, however authors may have contacts, which allows Pippa to spot trends.

With regards to translation rights, the back list is very important. As different countries become more aware, there are spikes of interest. For example, recently this has been the case in Russia with autism. As knowledge grows and spreads, opportunities come organically.

What drew Pippa to JKP? Pippa previously worked in educational publishing in the Middle East and became aware of JKP as her younger brother has autism. When the opportunity to work in the UK and when JKP were looking she jumped at the chance. From a rights and sales perspective, she enjoys knowing that she is spreading something good and not just books.

Leave a Comment

Filed under Hot Seat, Industry News & Events, Industry Spotlight, Industry Voices

Flexible working: Does it work for employee and employer?

We had a fantastic response to our blog competition and we do aim to answer all of your brilliant questions!

The team decided that ‘Flexible working: Does it work for employee and employer?’ should be the first question we address as it’s very much a hot topic and the question of flexible working is often raised by our candidates when considering a role.

We have researched this topic by asking our clients their company’s stance on flexible working, what policies they have or what is in their pipeline for the future.

Types of flexible working you might consider:

  • Part-time
  • Term-time
  • Job-sharing
  • Flexitime
  • Compressed hours
  • Working from home on a regular basis

Our clients have noticed a shift from flexible working being more focused on hours e.g. flexible starts and finishes to now moving onto location.

Does it work for employee?

We all dread that rush hour commute and we all wish we could have been home for that boiler repair, right? The opportunity to avoid commuting (even once a month!) and make that all important appointment is a huge stress reliever.

Flexible working and the trust that comes with it from our employers gives employees a positive feeling and a sense of autonomy, encouraging a positive attitude towards their work.

An office atmosphere is great! However, if a member of staff has a lot on and needs to focus, this atmosphere can sometimes be a distraction. Allowing an employee the option of working from home can be beneficial as they can work without distractions.

Some employees don’t enjoy working from home, instead they miss that social interaction and that is fair enough!

It goes without saying that for employees with children or family commitments, flexible working is extremely beneficial.

Does it work for employer?

Our clients recognise that allowing employees to work from home, is a trust exercise and employees have reacted positively to this. In particular millennials are expecting a more flexible work environment and companies need to respond to a changing workforce.

For expanding or small companies, flexible working is also a positive because it allows for a better working environment in terms of space. Small offices can be quite cramped and stuffy, by employees taking it in turn with their flexible working allows for a much more comfortable working environment in the office.

A concern our clients acknowledged was centred on creativity. People often work best when they can bounce off each other and discuss ideas and their concerns in person. So there is a need for people to be present for meetings and to maintain communication between teams.

However, with most people having access to good wifi, it’s possible to have meetings from remote locations using Skype / Google hangout etc – once everyone gets the hang of it this works fine!

Does it work for employee and employer? YES!

The response from our clients was overall positive and flexible working has become part of company consciousness and improving working standards.

For some clients their flexible working policies are already in place with employees working one day a week from home (with successful completion of probation period in mind) for others the policies have started with some improvements to go.

If flexible working does not have a negative effect on the working standards then why not!

Further Reading:

https://www.cipd.co.uk/knowledge/fundamentals/relations/flexible-working/factsheet (You can register and get full details)

https://www.rec.uk.com/news-and-policy/policy-and-campaigns/ongoing-campaigns?a=154804

https://www.publishers.org.uk/activities/inclusivity/inclusivity-action-plan/

https://www.theguardian.com/commentisfree/2019/apr/16/flexible-work-parents-child-free-control

Leave a Comment

Filed under Advice, Company News, Industry News & Events, Industry Voices

Marketing in book publishing

BytetheBook hosted a particularly good event called ‘How Do you Market Authors and their Books?’

Introduced by Justine Solomons and chaired by Hermione Ireland (Marketing Director at Little Brown Book Group @hermioneireland) the evening covered a really good range of questions for both authors and those working in marketing in publishing.

They had a range of experts including Julia Silk (Literary Agent at Kingsford and Campbell @juliasreading), Truda Spruyt (Director of PR agency Colman Getty @TrudaSpruyt) and Kit Caless (Author and Publisher at Influx Press @KitCaless) to ensure we heard all sides of the story!

Take aways

  • It’s important to market yourself (or your author) not just your product. You need to creative and authentic.
  • It’s vital to be resilient (perhaps more in publicity) where you get lots of no’s before you get yes’s.
  • There was a split on the importance of social media with Kit saying it depends if the author is confident to do. Similarly events can work well if the author is behind it and has connections.
  • Partnerships also work well if the author has a strong back story and connections.
  • Everyone agreed it’s vital to get a marketing plan together at a very early stage – 3-6 months ahead of publication date and you either need time to do marketing yourself or money to pay someone to do it for you!
  • Publishers should put together a detailed marketing plan for you with a budget that generally reflects the size of the advance.
  • For self-published authors, be creative (Kit sends 2-300 advance copies with a hand-written note out to all the indie booksellers which generates strong advance orders).
  • Metadata is vital to get right. There are various codes and key words that can be used and manipulated to gain visibility. In big publishers there are tech people doing this but you can put your book in several niche sub categories to reach a wider audience. You might be number 1 in a niche!
  • Facebook advertising can be used effectively especially for genre publishing. And try Facebook Live which is free.
  • Authors should think about their readers/audience as the book will need to go through a long selling chain if published by a publisher (Agent – Editor – Sales – Marketing etc) and they’ll all be asking – who will be interested in buying this book?

Thanks to the panel and Justine, founder of @BytetheBook and look forward to the next event!

Leave a Comment

Filed under Advice, Company News, Industry News & Events, Industry Voices

Brexit for employers and job seekers

Our industry body, the REC (Recruitment and Employment Confederation) is working hard to help us prepare for Brexit, whatever the outcome.

We are keeping abreast of the latest developments so that we can update you on how an outcome will affect us and employment in the UK generally.

There is a lot of advice for employers from the Government, but I think this link is probably the clearest and most useful as a starting point: https://euexitbusiness.campaign.gov.uk/

There are links on this page to a number of useful publications and resources suitable for Candidates who are wondering what the situation will be for them.

  1. If you are an EU national and you want to continue living in the UK: https://www.gov.uk/staying-uk-eu-citizen
  2. If you are an UK Citizen in the EU: https://www.gov.uk/uk-nationals-living-eu
  3. New EU citizens arriving in UK will be able to stay 3 months before applying for a visa. Following this you will get remain for 36 months.

The key message is: Don’t worry if you’re already working here in the UK, you will be able to stay!

But you will need to make an application – the EU Settlement Scheme will open by 30 March 2019 and you will be able to apply until 30 June 2021, provided you were resident in the UK by 31 December 2020.

5 years’ residence will lead to settled status with a bridging pre-settled status for new arrival.

If you do have questions, please do get in touch with us and we can clarify on some of this advice and hopefully point you in the right direction!

Other HMRC links:

Leave a Comment

Filed under Advice, Company News, Industry News & Events, Industry Voices

Girls can do Anything

The panel:  Abiola Bello (Author and co-founder of Hashtag Press), Hannah Sheppard (Literary Agent, DHH Literary Agency), Charlie Morris (Senior Publicity and Marketing Executive, Stripes Books), Gillian McAllister (Sunday Times Bestselling Author)

On Wednesday, our administrators Kathryn and Anna went to the evening event Girls can do Anything, Write? The first panel discussion in a new series hosted at The Library in Covent Garden as part of the London’s Big Read 2019, inspiring an eagerly listening audience with suggestions for success in a publishing career.

Are women’s voices heard enough in the publishing industry?

The industry is predominantly populated by women so why are women rarely the ones in charge of those important decisions? After acknowledging that there are exceptions to this within the big six trade publishers, the big takeaways were:

  1. Male voices are often given more weight – women are making the hiring and firing decisions but men are rising through the ranks at faster speed.
  2. Men and women brand themselves differently – men are often more confident and actively seek a response, whilst women couch themselves with a much more passive approach. This confidence, particularly in authors trickles all the way down to the retail selling of a book.
  3. The glass ceiling has not yet been smashed – more conversations need to be had in the sharing of maternity leave for example.

On a positive note, women reign supreme in crime fiction at the moment and their voices are being heard in publicity roles across publishing.

Lesson: Be confident and share support, whatever stage you have reached in your career

(Don’t be afraid to ask AND offer!)

How can more BAME women be heard in publishing?

Publishing houses are making more of a conscious effort in their recruitment processes however, diversity reports show that there is more work to be done.

  1. There are not many BAME submissions and more books need to be published with BAME characters
  2. There is a twitter “mob mentality” around individual voices, however the existing writing community is under pressure to avoid writing diverse characters. So how do we get diverse books to young readers, with characters reflecting themselves, to encourage them become authors?
  3. It is possible that we need to start from the bottom, and address potential unconscious bias within schools and promote books outside of the educational canon.

Some Advice…

Are you an aspiring writer? Here are some useful tips:

  • FINISH THE BOOK! You can edit later, it is much easier to work on a finished manuscript.
  • Find something that triggers inspiration for you. A particular genre of films?
  • When reading, read analytically. (This is relevant to a career in publishing on the other side of the desk too!)
  • When writing, your characters should drive the plot – what do they really want? It is their goal that should lead the story.
  • It is important to network; attend events, blog, join in conversations, subscribe to industry news outlets like The Bookseller and BookBrunch. (This is relevant to a career in publishing on the other side of the desk too!)
  • TIP: Try to write 20 minutes a day and take a day off.

Do you want to get into publishing? Here are some useful tips:

  • Read a lot, especially what is being promoted, bestsellers and what is being reviewed. It is important to have knowledge of what works and the industry itself.
  • HAVE OPINIONS! When applying for a job, look for a connection between yourself and the role you are applying for.
  • Read the job advert closely, understand exactly what they are looking for and demonstrate that you have those skills.
  • Look at the companies’ social media and website and see what they value.
  • TIP: Recognise the business person within yourself and be a boss in your field!

With contributions from Anna Slevin.

Leave a Comment

Filed under Advice, Company News, Industry News & Events, Industry Voices

Penguin Living – Careers 360 Immersion Day 11th September

Penguin Living, a new initiative from Penguin Random House, is launching a great series of events to promote authors and experts specialising in personal development. We’re really delighted to be involved in the very first one – the Careers 360 Immersion Day on 11th September.

The day will involve a series of talks with workshop elements from selected authors and experts – authors confirmed so far are Tim Vincent, the author of Nail That Interview, Caroline Goyder, author of Gravitas, Alice Olins and Phanella Mayall Fine, authors of Step Up – Confidence, Success and Your Stellar Career in 10 Minutes a Day, John Williams, author of Screw Work, Break Free, Bill Burnett and Dave Evans, authors of Designing your LifeBuild a Life That Works for You, and Kevin Rodgers, author of Why Aren’t They Shouting? Books will be on sale throughout the day.

The brand’s overarching aim is to “empower people to live life better” by making best use of its authors’ ideas, advice and insight.

The day, priced £15 per session or £40 for the whole day, will be divided into three segments: “Applying for Jobs”, “Improving your Career” and “Career Choices”, with PRH’s authors and experts – including Atwood Tate! – offering tips on how to give a great interview, changing careers and flexible working.

Check out the Penguin Living website, www.penguinliving.co.uk, the Twitter handle is @PenguinLivingUK and hashtag #DoItBetter.

        Tim Vincent                 Caroline Goyder                    Alice Olins                   Phanella Mayall Fine

tim_vincentcaroline_goyderalice_olinsphanella_mayall_fine

 

 

 

 

              

   Kevin Rodgers                     Dave Evans                      Bill Burnett                      John Williams       

 kevin_rodgersDave Evans110625.BruceHeimanWeddingjohn_williams2 

 

 

Leave a Comment

Filed under Industry News & Events