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PPA Independent Publisher Awards 2017

Speaker talking to audience in front of projection of PPA independent publisher conference 2017

Last month, we were delighted to be one of the sponsors of the PPA Independent Publisher Awards 2017. It was an exciting day and a great occasion to catch up with a lot of friendly contacts, clients and candidates, and the Independent Publisher Conference in the morning was as always full of talented speakers and valuable insights.

Jim Bilton, Managing Director at Wessenden Marketing, was the first to take the stage. He offered the audience a unique insight into the key industry trends in 2017, which has been a challenging year. He observed a massive drop in turnover and headcount growths (these figures were compiled from the benchmark Publishing Futures survey taken by 99 publishers). Key Industry Metrics graphThis has of course affected both our clients and candidates and confidence has reduced particularly in smaller publishers (only 44% are more confident than a year ago). B2B publishing, remarked Jim, is much more global and ad-driven than consumer publishing, and low print. Overall B2B has a solid profitability. Jim gave the audience valuable advice to overcome challenges and adapt to a changing media landscape, and he concluded on a positive note as 2018 should be a promising year with key indicators picking up.

Another crucial piece of information that morning was the session about the imminent GDPR. Simon Morissey, Partner at Lewis Silkin, talked us through users’ implied consent in online marketing. The GDPR will give users more control and choice over their data. This will be a challenge for the publishing industry but Simon pointed out that challenge creates opportunities. He also advised strongly that publishers start thinking about their marketing GDPR strategy now, not in May 2018 but now!

This enlightening morning was followed by the PPA Independent Publisher Awards. I was proud (and I confess a bit nervous!) to give away the award for Publisher of the Year. It was a great afternoon in very nice company. Congratulations again to all the winners of this year and thanks to the PPA for organising such a wonderful event! Bring on 2018.PPA Independent Publisher Awards winners

For more information about the PPA see their website here.

Karine Nicpon, Lead Consultant (B2B roles)

t: 020 7034 7905

e: karinenicpon@atwoodtate.co.uk

https://uk.linkedin.com/in/karine-nicpon

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PPA Independent Publisher Conference & Awards 2016

Our B2B/STM consultant Karine Nicpon and Design consultant Lucy Slater will be attending the PPA Independent Publisher Conference & Awards event at the Park Plaza Riverbank on the 8th December!

The Conference will take place in the morning and the awards being from 1:30pm. It is set to be a really lovely and insightful day and we can’t wait to hear all of the news!

If you are attending the event let us know on Twitter, Facebook, LinkedIn or Instagram! If you see Karine and Lucy while you are there be sure to say hello! We would love to hear from you!

 

 

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PPA Business Class: Tech and Data One Summary

PPA Business Class: Tech & Data one

PPA Business Class: Tech and Data One Summary

A week ago Friday, Kellie and I attended The Tech and Data One, an event put together by the PPA (Business Class). The event was held at M by Montcalm in the heart of London’s tech city.

The event was excellently executed with well thought-out content coupled with interesting debate. It was an opportunity to meet publishers and suppliers (to publishers) alike from Chief Technology Officers to Chief Data Officers, Strategists and Compliance Specialists (as well as top of their game consultants from the recruitment sector!).

  • Chaired by Chris Fosberry, CTO of Argus Media, the event kicked off with a panel discussion involving Mark Brincat, CTO of The Economist Group, Mike Fraser, CTO of Wilmington PLC and Jonny Kaldor, Co-Founder of the Kaldor Group covering the implementation of the right technology, the best strategy, skill-set and partnerships  in order to help the business grow and flourish.
  • Sean Hayes, Group head of Data from Incisive Media was next presenting Data, Data Everywhere which was all about getting the right data strategy for the business and utilising the best data so that the correct demographic knows your product and services, increasing the revenue stream.
  • Following this, and beautifully delivered by Duncan Smith, Director iCompli with a touch of clever humour, was an interesting piece on compliance regarding the use of data, where we are with it and where we’re going. Lookout for the GDPR (General Data Protection Regulation!).
  • To conclude the presentations, Lee Atkinson, Enterprise Solutions Architect of AWS (Amazon Web Services) explained how new cloud architectures can benefit the publishing sector, by streamlining operations and increasing value whilst in a secure environment.

With the presentations over, we split into small groups for an informal workshop where we discussed and shared ideas of our technology experiences and best practices.

A great event and I would highly recommend the next one!

If you attended the event, or will be attending the next, let us know! Contact us via Twitter, Facebook, LinkedIn or Instagram.

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PPA Business Media Class: Tech and Data One

PPA Business Media Class: The Tech & Data One

Two of our consultants, David Martin our IT/Technology Consultant and Kellie Millar our Temps/Freelance Recruitment Manager, will be attending the PPA Business Media Class: the Tech and Data One!

Having previously attended the Marketing one we’re looking forward to seeing what the speakers at the Tech & Data one have to say.

See our upcoming blog post for more details on the speakers, panels and topics of the afternoon and let us know, via Twitter, Facebook, LinkedIn or Instagram  if you are going!

We would love for you to come over and say hello!

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PPA Business Class: The Tech and Data One

ppa-business-class-tech-and-data

You may remember that on the 21st October we attended the PPA Marketing Conference; well on the 18th November we will be attending the Tech and Data One!

For more information about the event click here!

Here’s a brief summary of the sessions you can attend on the day:

Sessions:

The Panel: Systems, Big Data And Making the Money
As a senior tech executive, how do you drive strategy and help business grow? What are the partnerships you can seek to create, and are there particular skill sets you can hire to help meet your objectives?

  • Creative Advertiser partnerships
  • Strategies for data-focused technologies
  • Investing in specialised staff and skills

Other sessions at the event include topics on:

  • Data
  • Compliance and Legality
  • Transformational Publishing
  • Suppliers: The Inside Track

Speakers Include:

Chris Fosberry, CTO, Argus Media
Mark Brincat, CTO, The Economist Group
Mike Fraser, CTO, Wilmington plc
Jonny Kaldor, CO-Found, Kaldor Group
Sean Hayes, Group Head of Data, Incisive Media
Duncan Smith, Director, iCompli
Lee Atkinson, AWS Enterprise Solutions Architect

We’re happy to be an official sponsor for this event, as we were for the last which you can read about here!

Two of our consultants, David Martin and Kellie Miller,  will be attending the event! David handles all of our IT and Data roles whilst Kellie is the Temps team manager. Please feel free to contact them via their emails, which can be found here, or via LinkedIn to request a meeting or to get in touch on the day.

Let us know if you’re attending the event on Twitter, Facebook and don’t forget to share any photos on Instagram!

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PPA Master Class: The Marketing One Summary

 

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The PPA recently launched a new series of half day conferences specifically for senior professionals, and last Friday was one for Marketing.

A range of professionals from across the industry came together to share their experiences in a morning ably chaired by Ruth Mortimer, Content Director, Centaur Media. The first panel focused on the key skills the panel of Caroline Hird  (BMJ), Kendal Mott (Procurement Leaders), and Ian McGowan, (Merit Group) felt marketing professionals needed. Marketing automation, data analytics, and strategic thinkers were all things the panel felt were crucial. Indeed, these three things were mentioned repeatedly throughout the morning.

Nick Varney and Amanda Munoz of Dow Jones, then led a panel discussing subscriptions, using their experience with the Wall Street Journal as an example to illustrate how membership can revitalise revenue streams. The importance of personalisation, exclusivity of content, and engendering a sense of customer loyalty were the key take-aways from this panel.

Caroline Hird, Marketing Director of the BMJ spoke on the importance of community and driving customer engagement to increase revenues, build customer loyalty, and drive innovation. Caroline’s three key points about communities:

1)    Be clear why you are doing this – and be able to report on your successes (and failures)

2)    Have a unique value proposition – know your niche and offer them something they cannot get elsewhere

3)    Be focused – just because you can do something, it doesn’t mean you should

Nik Dinning, Marketing Director of Retail Week/New Civil Engineer explored how using targeted content strategies – both exploiting back catalogue content and developing new partner content – to drive revenue and substantial return on investment. Again, Nik talked about the importance of knowing your niche and doing your research to find out what the market wants.

Lastly, Ruth Mortimer looked at the difference between customer engagement and customer numbers, driving home the message that a targeted group of engaged consumers can be vastly more valuable than a high CPM. She also talked a little about the importance of measuring the right things to help make fully informed marketing choices.

All-in-all it was a fascinating morning, and if you get the opportunity to go to the Tech & Data one in November, do so!

Make sure to let us know if you attended the conference on twitter @AtwoodTate 

Now if you’ll excuse me, I am off to read Mary Meeker’s 2016 Internet Trends  because Ruth Mortimer told me to!

 

 

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2015 PPA Independent Publisher Conference and Awards

 

PPA-IPA-Logo-2015-Awards-CMYK

The PPA Independent Publisher Conference and Awards 2015 took place at The Brewery on 9th December.

The morning offered a huge range of presentations across two streams focusing on strategy and content. Afterwards, 400 publishing professionals attended the glittery lunch at which the 2015 winners were announced and the awards presented. These included our own Atwood Tate MD, Claire Law, who presented the Business Media Brand of the Year award to The Drum, Carynx Group.

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The strategy stream kicked off with a series of case studies examining how publishers are tackling the area of live events, digital publishing, retail and mobile. Highlights included Rhinegold’s MD Ciaran Morton talking about Rhinegold Live, an innovative (free) rush hour concert series.  We also heard from Alex Beaumont, Cogora MD; Andy Salter, Road Transport Media MD; Dan Sims, Retail Director, Seymour; and Jonny Kaldor, Kaldor’s CEO.

Later sessions included “How to build and retain a strong team to drive business success”, offering top tips on two contrasting approaches from Terry Grimwood  (Publishing Director at DJ Murphy) and  Marc Hartog (Founder & CEO, Apptitude Media).  An insight into native and programmatic Advertising was offered by Richard Johnstone, Editorial Director, The Drum and Carole Jordorson , Digital Strategist at  Digital Heights.

The morning closed with a fascinating panel presentation on “20 Things you need to know about Digital Publishing” delivered by five leading experts , Jonathan Collins, CEO, Affino; Fiona Evans, Director of Publishing Partnerships, Collective; Esther Kezia Harding, Digital Editor and Designer, Page Lizard; and Michael Kowalski, Founder, Contentment.

Altogether a great day!

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Fifth annual PPA Independent Publisher Conference and Awards 2013

“Don’t write off print quite yet!” was one of the messages that came through at the PPA Independent Publisher Conference held at the Montcalm Hotel on Dec 6th.

PPA CEO Barry McIlheney kicked off a packed agenda, interspersed with a series of polls conducted via hand-held voting machines (and announced by Conference Moderator Mark Frith). That said, although just over half of the audience (53%) had launched a new print product during the past two years, three-quarters (75.4%) had launched a new digital product. Some 40% saw a printed magazine as still playing a central role in their business in two years’ time, compared with 60% who saw it as one of a range of products.

We also learned that 48% of independent publishers had a full social media strategy in place while 51% tweeted occasionally, leaving a mere 1% claiming that a social media strategy was simply not on their radar.

Other gems of information we gleaned from the event included the fact that the total UK digital market is worth c £25 mn per year and that 96% of all app downloads result in no sale (Nick Howitt, Frontline). Farmers count their pennies and share their magazines – each issue of Farmers Weekly is read by 2.8 people. However, they’re not all behind the times, with 31% of subscribers owning a tablet and 23% using it for business (Luise Mulholland, Farmers Weekly, RBI). Jeanette Carlsson (@newmedia2.0) highlighted the need to focus on “useful” data rather than “big” data; Will Drew (Restaurant Magazine, William Reed Business Media) described the phenomenal success of the World’s 50 Best Restaurants which has acquired a huge social media following and made the transition from B2B to B2C. Other fascinating contributors included: Jim Bilton (Wessenden Marketing); Paul Newman (Photography Portfolio, Future); Alex Martinez (Sigaria, winner of Digital Product of the Year); Jane Toft (Mollie Makes, Future); Liezl Hollander (Dennis Publishing); and the final View from the Top panel discussion with Graham Bond (Hemming Group), Marc Hartog (Apptitude Media), Louise Kittle (IOM Communications) and Ian McAuliffe (Think, winner of Independent Publishing Company of the Year, Team of the Year and Customer Magazine of the Year).

 

The PPA Independent Publisher Conference and Awards 2013 http://www.ppa.co.uk/events/ipn2013/

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