Tag Archives: Publishing Event

Frankfurt Book Fair 2019

It is only a week to go until the start of the Frankfurt Book Fair 2019, so we’ve put together a collection of top tips and things to do and see while you’re there! These suggestions are aimed at anyone attending, whether you’re coming as a student, publishing professional, job-seeker or just trying to increase your knowledge of the publishing and media industry. Even if you’re an annual attendee at the event, we’ve got some ideas for you!

Here are some of our top tips:

  • Plan your time in advance: there will be many conferences and events throughout the day so it is important that you check the schedule in order to see what events might interest and benefit you the most. It is a huge venue with plenty going on, so by planning your time well, you’ll be able to get the most out of the fair! Do also use the hall plan to avoid getting lost!
  • You will be meeting clients and important contacts, so you do want to be smart and ladies might be tempted to wear heels, but trust me, you will most definitely regret this decision. The Frankfurt exhibition centre is huge and the book fair is spread across several halls, so you will for sure be on your feet all day. Wear flat shoes or shoes that are comfortable. Of course dress code varies but you can never go wrong with business casual, a pair of flat clean shoes or boots will keep you comfy throughout the day!
  • Considering it’s an all-day event and you might well be using your phone to contact colleagues, show clients clips and perhaps be taking plenty of photos and videos yourself, bring a portable phone charger! Download the Frankfurter Buchmesse App for a convenient guide around the fair as well as a timetable of the event. Do take pictures of impressive stands you like as a reminder to yourself, but most definitely share them on social media too!
  • As this is the biggest international event of the year for the publishing industry, there’ll be a lot of people and food stalls and stands will have queues! So remember to carry a bottle of water to keep yourself hydrated! Bring a snack if you’re super organised. It’s very easy to get hot and dehydrated in big events, to avoid the long queues and high prices at the cafes!

Lastly, although you are out in Frankfurt for the Book Fair, it’s also important to plan some chill-out time, so that you don’t get overwhelmed! Walking around all day or keeping a constantly cheerful face on for your back to back meetings is exhausting. Frankfurt is a beautiful city in the centre of Germany and there is plenty to see and do to escape for a little while! Take some time before arriving to see what there is around and see if there is an alternative venue that you can escape to to, whether that be cultural things to do and see or places to eat and drink in peace! This is a tough event for anyone prone to anxiety in crowds, so be prepared and look out for friends and colleagues who might be struggling a bit.

Here is a list of places you might like to visit near/around the venue:

  • If you get a tired of the traditional German food, this traditional Japanese restaurant called Mangetsu, offers great Japanese food and is a great place to go if you’re in need of some quiet space.
  • The heart of Frankfurt is The Römerberg: Frankfurt’s Old Town Centre, this town centre is filled with traditional buildings, a very picturesque square that will look amazing in photos!
  • The Palm Garden is the largest botanic garden in Germany, so it is definitely worth seeing if you have the time. I’m sure the garden will look fantastic during the Autumn season!

For more places to visit around Frankfurt click here!

Make sure to check what events are going on throughout the fair and which companies are attending!

Byte the Book is networking at the book fair this year and are offering Networking Drinks on October 16th in the fair from 9pm till late! This will be a great opportunity to meet some new people from the media and publishing industry and would be great to broaden your knowledge on both industries! For more information on the event click here!

In case you weren’t aware Norway is the guest of honour this year so to honour that we’ve decided to share some of our favourite Norwegian reads:

The Bookseller of Kabul by Asne Seierstad

Harry Hole thrillers series by Jo Nesbo

A Doll’s House by Henrik Ibsen

Sophie’s World by Jostein Gaarder

We look forward to seeing you all post about the event, do keep in contact via our Twitter, tweet us pictures and information about the event we’ll be glad to hear from you!

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Marketing in book publishing

BytetheBook hosted a particularly good event called ‘How Do you Market Authors and their Books?’

Introduced by Justine Solomons and chaired by Hermione Ireland (Marketing Director at Little Brown Book Group @hermioneireland) the evening covered a really good range of questions for both authors and those working in marketing in publishing.

They had a range of experts including Julia Silk (Literary Agent at Kingsford and Campbell @juliasreading), Truda Spruyt (Director of PR agency Colman Getty @TrudaSpruyt) and Kit Caless (Author and Publisher at Influx Press @KitCaless) to ensure we heard all sides of the story!

Take aways

  • It’s important to market yourself (or your author) not just your product. You need to creative and authentic.
  • It’s vital to be resilient (perhaps more in publicity) where you get lots of no’s before you get yes’s.
  • There was a split on the importance of social media with Kit saying it depends if the author is confident to do. Similarly events can work well if the author is behind it and has connections.
  • Partnerships also work well if the author has a strong back story and connections.
  • Everyone agreed it’s vital to get a marketing plan together at a very early stage – 3-6 months ahead of publication date and you either need time to do marketing yourself or money to pay someone to do it for you!
  • Publishers should put together a detailed marketing plan for you with a budget that generally reflects the size of the advance.
  • For self-published authors, be creative (Kit sends 2-300 advance copies with a hand-written note out to all the indie booksellers which generates strong advance orders).
  • Metadata is vital to get right. There are various codes and key words that can be used and manipulated to gain visibility. In big publishers there are tech people doing this but you can put your book in several niche sub categories to reach a wider audience. You might be number 1 in a niche!
  • Facebook advertising can be used effectively especially for genre publishing. And try Facebook Live which is free.
  • Authors should think about their readers/audience as the book will need to go through a long selling chain if published by a publisher (Agent – Editor – Sales – Marketing etc) and they’ll all be asking – who will be interested in buying this book?

Thanks to the panel and Justine, founder of @BytetheBook and look forward to the next event!

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Commissioning in Book Publishing – How to build a successful list outside the 6-figure zone?

It was a lovely evening in the beautiful Century Club at the Bookmachine Talking Editorial! Truly enlightening to hear from 3 publishing professionals about how they build their very different lists. Valerie Brandes from Jacaranda Books, Keshini Naidoo from recently founded Hera books and Zara Anvari from White Lion (Quarto Group) were on the panel which was chaired by the brilliant Abbie Headon.

Valerie explained how Jacaranda books was founded in 2012 as a direct result of the lack of diversity discussion in the industry. There was a need for what they were doing and submissions came flowing. At the beginning no budget and no connection, however opportunity was always there because nobody was doing what they were doing. She says that you constantly have to reimagine your list and identify gaps in books published. For instance, they did notice that very few black British authors were published and in 2018 they decided that in 2020 they will publish 20 books written by black British authors.

Keshini is the co-founder of hera, a female-led, independent commercial fiction digital-first publisher (and now also publishing paperbacks). Their audience is the reader who cannot put a book down for 3 days. They publish books across genres such as romantic comedy or psychological thrillers. The story comes first and the commercial aspect is priority, although quality is necessary. The books they publish she admits might not make the Booker Prize list but will make many people happy! For Keshini, to commission you have to love what you commission and be able to push the title/the list.

Zara recently joined White Lion, an imprint of the Quarto Group publishing non-fiction books across pop culture and lifestyle. Business strategy is key for them: you have to have a direction and be profitable. Zara’s job differs from Valerie’s and Keshini’s as she comes up with concepts for books which she then has to sell to her colleagues and managers before finding the right authors for them. It a very collaborative environment and people have to buy into your idea. If you do not believe in it, nobody will. So you need to know what you want and go for it. As the imprint is quite new, they still consider what are their successes, what they do well, and this is a guiding principle across the whole.

How do they find their authors?

Valerie from Jacaranda looks at things she liked. She attends events, talks to agents and publishers, reads articles and blogs. Her advice: you just have to ask! Sometimes just asking if the rights of a book are available will work! For things that were not being published, she really focuses on what she likes, and obviously reads a lot and exposes herself to a lot of different influences.

Keshini from hera finds her authors through lots of different ways. It could be through submissions through their website or from authors and agents (ratio is 50/50 between the two). She was pleasantly surprised by the support she and her business partner received from agents from the start. She also mentioned something interesting about social media and Twitter in particular. Twitter is a way to commission, who would have thought?! There is a big community out there: authors put their pitch down with the hashtag #PitMad. This is very big in the USA, not as much in the UK but is this the way forward?

Zara from White Lion relies a lot on recommendations. Her concepts are born in-house and commissioning for her is more trying to find the right author for it (could be an influencer or an academic). In light of this, budget can be an element too. Zara’s advice is to stay open, and try to sell yourself to the author too as you will be working as a team, in a partnership.

What does success look like?

For Keshini, success is not focussing on prize but high chart positions. Online buzz and good exposure on social media is also very important. For Zara, as their books are very international, success is often measured by the attention they attract at book fairs. They need to make sure it gets international exposure and good conversion in terms of interest and sales. For Valerie, the notion of success has been evolving. At the very beginning, launching their publishing house was a success in itself. It has been an incredible learning curve for the founders of Jacaranda books as there is a massive difference between understanding what being a business is, compared to just being part of a business. It has been really hard and success was surviving as a business. This year what looks like success is very much visible for them as they won prizes and were long-listed for awards.

Commissioning and what makes a list successful are very different things depending on what books you publish and what business you are part of. But what the 3 speakers all agreed on is that to commission, you have to trust your gut and be passionate enough about the book to fight for it. To the question “what makes a book stand out from the lot” Keshini’s conclusion was hilarious but nonetheless very true as she quoted Marie Kondo: “If it doesn’t spark joy, get rid of it!”

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SYP AGM: UK Committee and London Committee

The SYP meets every year in January in the beautiful Stationers’ Hall to say goodbye to old SYP UK and London committees and welcome in new. There will be a recap of the whole SYP year from different committee members, followed by our panel.

In this, the headphone era, it is not surprising that audiobooks and podcasts are going from strength to strength – and with the recent Futurebook Conference hosting a stream dedicated to The Audiobook Revolution, this format looks set to continue its growth. To delve more into the creation and popularity of audiobooks, the impact of podcasts on our industry, and what might be next, we’ll be joined by Miles Stevens-Hoare of audiobooks.com and the team from the amazing Mostly Lit podcast.

Join us on the Monday 29 January 2018 to meet our new committee and to join in the discussion. (Please note that all are welcome to attend but only SYP members can vote on any movements made in the AGM.)

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Equal Opportunity and Diversity in Publishing

 

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Building Inclusivity in Publishing Event

On the 15th November our consultant Helen will be attending the Building Inclusivity in Publishing event, run by the Publishers Association and the London Book Fair.

The day-long conference will look at each component of the publishing industry and the representation of people in each area, from authors to consumers.

The day will encourage the attendees to re-evaluate their ideas of diversity and to see who the real audience are, by drawing on positive examples and personal experiences! By the end of the conference the attendees will know how to build inclusivity within the publishing industry!

As an Equal Opportunities company Atwood Tate are very keen on spreading the word on inclusivity throughout Publishing! Within our company we never discriminate against the candidates, clients or employees we work with, we encourage diversity in publishing! For more information on our Equal Opportunities and Diversity policy click here.

The Inclusivity conference will include panels and speakers from all areas of publishing, including authors, agents and booksellers. Here’s the Conference Programme.

Speakers Include:

  • Crystal Mahey-Morgan, founder, OWN IT! Publishing
  • Robyn Travis, author, Mama Can’t Raise No Man
  • Tim Hely Hutchinson, Group CEO, Hachette UK
  • Louise Clarke, Latimer Group
  • Diana Broccardo, Profile Books
  • Emad Ahmed, Creative Access and ex-News Statesman
  • Sunny Singh, academic and author, co-founder Jhalak Prize
  • Siena Parker, Penguin Random House
  • Jessica Kingsley, Jessica Kingsley Publishers
  • Jazzmine Breary, Jacaranda

And many others! For a full list of speakers see here! Conference Speakers.

The panels and case studies look fascinating and we can’t wait to hear the thoughts of everyone who attends!

Be sure to watch out in the days after the conference for a summary blog about the event and the level of inclusivity in publishing, and please say hello to Helen if you see her!

In the meantime we will be on Twitter, Facebook, LinkedIn and Instagram to cover the conference! Let us know if you’re attending.

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