Tag Archives: Publishing Event

Commissioning in Book Publishing – How to build a successful list outside the 6-figure zone?

It was a lovely evening in the beautiful Century Club at the Bookmachine Talking Editorial! Truly enlightening to hear from 3 publishing professionals about how they build their very different lists. Valerie Brandes from Jacaranda Books, Keshini Naidoo from recently founded Hera books and Zara Anvari from White Lion (Quarto Group) were on the panel which was chaired by the brilliant Abbie Headon.

Valerie explained how Jacaranda books was founded in 2012 as a direct result of the lack of diversity discussion in the industry. There was a need for what they were doing and submissions came flowing. At the beginning no budget and no connection, however opportunity was always there because nobody was doing what they were doing. She says that you constantly have to reimagine your list and identify gaps in books published. For instance, they did notice that very few black British authors were published and in 2018 they decided that in 2020 they will publish 20 books written by black British authors.

Keshini is the co-founder of hera, a female-led, independent commercial fiction digital-first publisher (and now also publishing paperbacks). Their audience is the reader who cannot put a book down for 3 days. They publish books across genres such as romantic comedy or psychological thrillers. The story comes first and the commercial aspect is priority, although quality is necessary. The books they publish she admits might not make the Booker Prize list but will make many people happy! For Keshini, to commission you have to love what you commission and be able to push the title/the list.

Zara recently joined White Lion, an imprint of the Quarto Group publishing non-fiction books across pop culture and lifestyle. Business strategy is key for them: you have to have a direction and be profitable. Zara’s job differs from Valerie’s and Keshini’s as she comes up with concepts for books which she then has to sell to her colleagues and managers before finding the right authors for them. It a very collaborative environment and people have to buy into your idea. If you do not believe in it, nobody will. So you need to know what you want and go for it. As the imprint is quite new, they still consider what are their successes, what they do well, and this is a guiding principle across the whole.

How do they find their authors?

Valerie from Jacaranda looks at things she liked. She attends events, talks to agents and publishers, reads articles and blogs. Her advice: you just have to ask! Sometimes just asking if the rights of a book are available will work! For things that were not being published, she really focuses on what she likes, and obviously reads a lot and exposes herself to a lot of different influences.

Keshini from hera finds her authors through lots of different ways. It could be through submissions through their website or from authors and agents (ratio is 50/50 between the two). She was pleasantly surprised by the support she and her business partner received from agents from the start. She also mentioned something interesting about social media and Twitter in particular. Twitter is a way to commission, who would have thought?! There is a big community out there: authors put their pitch down with the hashtag #PitMad. This is very big in the USA, not as much in the UK but is this the way forward?

Zara from White Lion relies a lot on recommendations. Her concepts are born in-house and commissioning for her is more trying to find the right author for it (could be an influencer or an academic). In light of this, budget can be an element too. Zara’s advice is to stay open, and try to sell yourself to the author too as you will be working as a team, in a partnership.

What does success look like?

For Keshini, success is not focussing on prize but high chart positions. Online buzz and good exposure on social media is also very important. For Zara, as their books are very international, success is often measured by the attention they attract at book fairs. They need to make sure it gets international exposure and good conversion in terms of interest and sales. For Valerie, the notion of success has been evolving. At the very beginning, launching their publishing house was a success in itself. It has been an incredible learning curve for the founders of Jacaranda books as there is a massive difference between understanding what being a business is, compared to just being part of a business. It has been really hard and success was surviving as a business. This year what looks like success is very much visible for them as they won prizes and were long-listed for awards.

Commissioning and what makes a list successful are very different things depending on what books you publish and what business you are part of. But what the 3 speakers all agreed on is that to commission, you have to trust your gut and be passionate enough about the book to fight for it. To the question “what makes a book stand out from the lot” Keshini’s conclusion was hilarious but nonetheless very true as she quoted Marie Kondo: “If it doesn’t spark joy, get rid of it!”

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SYP AGM: UK Committee and London Committee

The SYP meets every year in January in the beautiful Stationers’ Hall to say goodbye to old SYP UK and London committees and welcome in new. There will be a recap of the whole SYP year from different committee members, followed by our panel.

In this, the headphone era, it is not surprising that audiobooks and podcasts are going from strength to strength – and with the recent Futurebook Conference hosting a stream dedicated to The Audiobook Revolution, this format looks set to continue its growth. To delve more into the creation and popularity of audiobooks, the impact of podcasts on our industry, and what might be next, we’ll be joined by Miles Stevens-Hoare of audiobooks.com and the team from the amazing Mostly Lit podcast.

Join us on the Monday 29 January 2018 to meet our new committee and to join in the discussion. (Please note that all are welcome to attend but only SYP members can vote on any movements made in the AGM.)

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Equal Opportunity and Diversity in Publishing

 

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Building Inclusivity in Publishing Event

On the 15th November our consultant Helen will be attending the Building Inclusivity in Publishing event, run by the Publishers Association and the London Book Fair.

The day-long conference will look at each component of the publishing industry and the representation of people in each area, from authors to consumers.

The day will encourage the attendees to re-evaluate their ideas of diversity and to see who the real audience are, by drawing on positive examples and personal experiences! By the end of the conference the attendees will know how to build inclusivity within the publishing industry!

As an Equal Opportunities company Atwood Tate are very keen on spreading the word on inclusivity throughout Publishing! Within our company we never discriminate against the candidates, clients or employees we work with, we encourage diversity in publishing! For more information on our Equal Opportunities and Diversity policy click here.

The Inclusivity conference will include panels and speakers from all areas of publishing, including authors, agents and booksellers. Here’s the Conference Programme.

Speakers Include:

  • Crystal Mahey-Morgan, founder, OWN IT! Publishing
  • Robyn Travis, author, Mama Can’t Raise No Man
  • Tim Hely Hutchinson, Group CEO, Hachette UK
  • Louise Clarke, Latimer Group
  • Diana Broccardo, Profile Books
  • Emad Ahmed, Creative Access and ex-News Statesman
  • Sunny Singh, academic and author, co-founder Jhalak Prize
  • Siena Parker, Penguin Random House
  • Jessica Kingsley, Jessica Kingsley Publishers
  • Jazzmine Breary, Jacaranda

And many others! For a full list of speakers see here! Conference Speakers.

The panels and case studies look fascinating and we can’t wait to hear the thoughts of everyone who attends!

Be sure to watch out in the days after the conference for a summary blog about the event and the level of inclusivity in publishing, and please say hello to Helen if you see her!

In the meantime we will be on Twitter, Facebook, LinkedIn and Instagram to cover the conference! Let us know if you’re attending.

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