Tag Archives: Publishing Events

Who are Jessica Kingsley Publishers?

We had a fantastic evening at the Book Machine: Meets Jessica Kingsley Publishers event yesterday! It was great to hear from the panel on how JKP works, how they develop their list, how they market to their audience and what makes them different from other publishers.

JKP made its name through publishing specialist literature on autism. As awareness grew, their list grew and they are now market leaders. JKP identify niche markets and identify the needs of a specific group of people.

Here we have summarised what each of the speakers had to say about their role within JKP.

Lisa Clark – Editorial Director

Lisa has been at JKP since 2007.

JKP published their first book on autism in 2006. The list now comprises of 650 books from picture books for children to parenting memoirs and is an internationally recognised list.  

How does JKP maintain and develop an established list? It is important that they stay ahead of the curve and maintain creativity. It is key for editors to stay in touch with the community by meeting people constantly, attending events and being present online. Editors do this by tuning in to the debates on twitter so they can identify emerging topics. This network brings authors to JKP.

JKP champions strength and difference. Editors identify sensitivity to readership, to language for example, so that they can maintain strong relationships with communities. Lisa says that this sensitivity is what makes JKP stand out compared to other publishers who dabble in and out of these markets.

They champion autistic thinking and provide support for the challenges. 8/10 of top e-books last year were from the autism list and they are now looking to create more digital content.

What drew Lisa to JKP? Lisa fell into her role but cannot imagine herself leaving, after being at JKP for 12 years.

Andrew James, Senior Commissioning Editor

Andrew manages the gender and diversity list. The list has filled gaps in the market and now successfully dominates it. This year JKP will publish their first book on the overlap between autism and transgender people. Andrew says that other publishers might see some topics as too niche but for JKP they are a goldmine!

To build a list takes a lot of research; editors cannot go in blind, instead they need to understand the language and terminology, issues faced by communities and current debates. They also look at how other publishers have approached the topic, what they did wrong and what they did right.

JKP publishes in a vertical way; they publish resources for children, teens and adults. This means that they have left no opportunity for other publishers to muscle in on their market.

Andrew says that the authors are the experts! The authors know what the market wants. JKP does not work with agents instead they commission from inside the community.

The challenge is to stay ahead of the pack and identify new audiences to reach out to. JKP avoids trends and has moved away from memoirs and introductory books.

Andrew also stays on top of what is new on social media, what is being written about on blogs. YouTube is also a platform for people to share and speak about their experiences.

What drew Andrew to JKP? Andrew used to work in academic publishing but he got sick of monographs. Andrew loves that in the morning he can be working on a children’s book and in the afternoon he can be working on a professional book. Andrew is also passionate about LGBT rights.

Sarah Plows – Marketing Manager

The marketing team is made up of 6 marketing executives who each have responsibility for a certain list and market towards a certain group.

The marketing team immerse themselves in the needs and concerns of their customers. They do this by communicating at every point through email, conferences, over the phone and by reading specialist press and twitter. This allows the team to be aware of sensitivities.

Their long-term strategy for the niche market is to build their mailing list (230,000 contacts) of already engaged customers who have made a commitment to the brand. They can then use email marketing to target these contacts.

Content marketing is also important; the blog has 200,000 hits a year. The team ensures the content is as discoverable as possible, for example by framing headings as questions that people may use in google searches.

The marketing team also leverage their author relationships and connections. Their authors may have links to professional organisations, some authors work for NGO’s.

What drew Sarah to JKP? Sarah loves that JKP has a wide remit to be innovative and take risks. Publishing a diverse range for a diverse audience and meeting audience needs is rewarding for Sarah.

Lily Bowden – Senior Publicity and Marketing Executive

Lily says that autism, gender and mental health currently have the most publicity appeal. 

“Own voices” is a buzz term at the moment with authors sharing their own experiences. It is important for Lily to put the author’s voice at the forefront of her pitches and to find something relatable within own voices stories.

Lily treats her authors as a fount of knowledge, they are the experts and the best people to learn from and talk to. This not only generates trust with the authors that their story will be told in the right way but also gives Lily confidence to pitch their story.

Lily has learned that it is ok to miss the big opportunities. It can feel counter intuitive to miss publicity opportunities but it is her job to make sure they are the right fit for her authors. A learning experience was with 2 authors, 1 who was transgender and both on the autism spectrum who were invited to the ITV show This Morning, it was an uncomfortable and awkward interview.

Lily finds allies in the media, for example journalists and publications sensitive to the cause or already producing content about current issues. This means that stories will not be twisted to fit a house style, but instead their profile will be raised organically because journalists are on board and supporting the authors.

What drew Lily to JKP? Lily loves the variety and being able to work on books that teach you something. Lily hopes she has been made a better and more liberal person.

Pippa Adams – Special Sales and Rights Assistant

Sales for niche publishers differs in that they do a lot of work with NGOs and support groups rather than to the big supermarkets and retailers. JKP builds and maintains relationships with specialist booksellers and suppliers.

JKP’s books are stocked by specialist retailers who are in close contact with the communities they work with. The booksellers may not be huge but it is important to build strong relationships with them so that their books reach communities that these booksellers engage with every day.

Pippa also builds relationships with academic professionals and library suppliers.

Pippa uses her authors as a resource. For example, an author may head up an organisation that could present an opportunity for book sales. Local authority and government spending can be opaque in terms of how the money is being spent, however authors may have contacts, which allows Pippa to spot trends.

With regards to translation rights, the back list is very important. As different countries become more aware, there are spikes of interest. For example, recently this has been the case in Russia with autism. As knowledge grows and spreads, opportunities come organically.

What drew Pippa to JKP? Pippa previously worked in educational publishing in the Middle East and became aware of JKP as her younger brother has autism. When the opportunity to work in the UK and when JKP were looking she jumped at the chance. From a rights and sales perspective, she enjoys knowing that she is spreading something good and not just books.

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How to be Productive: 6 tips to maximise productivity in high-frequency publishing

Last week we went to the PPA event 6 Pro Tips to Maximise Productivity for high frequency publishers. A lot of information and advice was given and we learned a lot! Here we have summarised the big takeaways for you.

6 pro-tips:   

  1. Break tasks down into smaller chunks of work
  2. Time-Boxing
  3. Removing Repetition
  4. Automation in all areas of pure process
  5. Talk about email habits and practices
  6. Leave work on time

Here we dig a little deeper into these tips by summarising what the main speakers had to say and discuss the relationship between technological and cultural productivity.

Simon Weare – PCS Development Officer

                   Estimate all the things little and often

Simon defined productive as the most relevant and valuable thing that you should be doing right now. `Best resource we have is our mind and our time.’

Simon is an advocate of technological productivity. He says we need to use a module/software that embraces change and allows for organisational visibility. There should be no hidden activity, all effort and work should be demonstrated and shown. The system should manage productivity in a way that is visible to everyone; everyone should be able to see what each other is working on and what stage it is at.

Within this system there should be mechanisms to evaluate priorities, frameworks and estimates to assist in understanding the activity and review these frequently.

Resistance to change is a productivity killer and can slow down the progress of your team. To be productive we have to adapt to change and manage it. To do this we have to allow and allocate for the scope to change, this means you won’t disappoint by not delivering but will adapt when the deadline changes or progresses.

Simon says: `if you aren’t measuring it, you aren’t managing it’.

Rich Mansell – PCS Solutions Manager

Rich is also an advocate of technological productivity. Rich says we live in a time critical environment and we need to think productive in terms of software.

We need to reduce the number of systems in place and instead have just one that can distribute content to all places. Including software that sends content out to the web.

We need to think in terms of how software can aid and store content. Most companies have a large amount of folders, we need to remove this inefficiency so that we can locate content more quickly without manual intervention.

This will improve staff morale by reducing clicks and tasks. Templates will also help in removing this repetition of work.

4 key areas when choosing any system are: partnership approach, analyse the current workflow, design the bespoke workflow and learn from past experiences.

Hayley Watts – Productivity Ninja

Hayley is an advocate of cultural productivity. When are you the most focused? When do you procrastinate? Hayley says we need to manage our attention energy and pinpoint our most productive hours in our working day and do the most important things then. Right activity, right time.

Making lists is one of Hayley’s tips; they help in knowing what to do when your energy and focus is at a lower level. It helps to also have a done list to keep track but don’t dwell on what you have not done. Instead focus on what is going to make the most impact and put your energy into that.

Another one of Hayley’s tips is to make your emails work for you. Which emails do you want to be copied into? Communicate your preferences of what will work for you to your team.

It is important to protect your productivity levels. We are more likely to make mistakes when stressed, tired, multitasking or overloading. This will result in decision fatigue. Rather than carrying on it is more beneficial to take a break and come back with a clear head. In your break do activities that increase your energy levels; go for a run, do some reading, or socialise. Find what works for you.

It is important to communicate your own deadlines `I’ll be free at 1, I have to do this task at the moment’. This will protect your hours without impacting your team.

Be calm, ruthless, weapon savy and human not superhero – Hayley’s definition of a productivity ninja.

There is a marriage between technology and culture; simplifying is the key. We need to manage our focus and energy whilst being able to digest content and integrate systems. Dealing with change by being flexible and open is also key to being productive. It is important to recognise that not all employees are going to be open to change but by working and going on a journey together change is positive.

Think Productive – Getting your inbox back to zero course

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Inclusivity and Diversity in Publishing

Building inclusivity is a top priority in the UK, and we in the publishing industry must also work to establish best practice in the recruitment process in order to bring in diverse voices and varied experience.  Coming from a different cultural background myself and having worked in publishing and recruitment, I have built up a passion for this topic, and I am very keen on making an impact within the publishing industry.

As a team at Atwood Tate, we have had Equality and Inclusion training and I recently attended the Building Inclusivity in Publishing conference put on by The Publishers Association and The London Book Fair.  The conference gathered different panels of representatives from the publishing industry, who spoke about what they have done/are doing to encourage and educate publishing companies to build a more inclusive work environment. 

On International Women’s Day, I spent an afternoon attending a forum on Inclusivity and Diversity, hosted by the Recruitment & Employment Confederation. This forum gathered recruitment professionals from different industries and explored how a better understanding of intersectionality can support a more inclusive recruitment process and deliver a truly diverse candidate sheet.

During the conference, Mark Gales from Young Women’s Trust explained how recruiters and HR professionals can support young women, as studies show that 53% of young women feel worried and uncertain about the future.  By signing up as a volunteer with the YWT, recruiters and HR professionals can offer coaching and tailored job application feedback for young women to build up employability and their confidence.  After using the coaching service, 92% of attendees felt more confident in presenting their CV and felt they had a better understanding of what employers are looking for.  Even more encouraging was that 55% of young women got a new job/work experience.

On offering support to disadvantaged people who are trying to get into employment, Gemma Hope from Shaw Trust explained that we can help candidates by organising a non-panel-setting interview, or even offering candidates a work trial to assess ability, as some candidates might find a traditional interview process distressing.  In the financial sector in particular, some recruitment processes require no CV submissions and a solely question-based application form, from which gender, education background and age are excluded, has replaced the traditional CV and cover letter format: a solely skills-based assessment.

In the publishing industry, we are trying different recruitment approaches and we are still searching for a way to establish best practice across the whole industry.  In academic publishing, we have started to see publishers encourage salary transparency during the recruitment process.  In trade book publishing, we have seen experimentation with AI recruitment.  We, as a recruitment agency have also started to offer transparency to our clients by outlining the diversity of our search. We ensure publishers are aware that we open up their vacancies to a wider pool of candidates than they may reach through traditional advertising or networking routes.  We hope to see publishing continue to blossom and grow through achieving meaningful diversity. 

Written by Clare Chan, Senior Publishing Recruitment Consultant.

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How to Get into Publishing

Last week The London Book Fair hosted the event `How to get into Publishing?’. The Olympia Room was full of eager graduates, awaiting advice and tips of how to kick start their career in publishing. Here we have created a summary of what was said.

The panel:

Carl Smith https://uk.linkedin.com/in/carl-smith-8a2a3411b

Shalini Bhatt https://www.linkedin.com/in/shalini-bhatt

Katherine Reeve https://uk.linkedin.com/in/katharinereeve

Maria Vassilopoulos https://www.linkedin.com/in/maria-vassilopoulos-51572320

The panel began by offering a background of themselves, what was their first role and how did the skills in this role set them apart during interviews?

  1. One of the roles was working in a bookshop as a Christmas temp. The skills developed within this role; customer service, bookselling, industry knowledge contributed to success in an interview, especially when asked `what is your favourite book?’.
  2. A hospitality background and the transferable skills developed here; customer service, working on multiple projects, confidence and working with lots of different people are skills relatable to roles within publishing.
  3. If you have not studied an English or History degree, don’t worry, for one of the panel a visual arts degree stood them out from the crowd.

Interview tip: Build a rapport with your interviewer, something you have in common can help you shine in an interview.

What are the geographical challenges and how can they be overcome?

We have to admit that most publishing roles are based in either London or Oxford. However, the big publishers are not the only ones out there. You can gain experience through working in bookshops or working for charities or library suppliers for example.

Editorial roles are not the only choice. Take a look at HR, finance, marketing and production roles also.

The Spare Room Project offers free accommodation in London whilst taking up work placements. Read our blog on the Spare Room Project here: http://ow.ly/86Ck30o88C0 More good news; internships are more often than not paid.

Interview tip: Make sure you are prepared. Research your interviewer and the company on social media, look for a talking point. What are they currently advertising/working on?

In job specs how much of the criteria do I need to meet before I apply?

You don’t have to meet all of the essential and desirable skills, but you need to meet the main essentials and demonstrate them in your CV and cover letter. 

If you feel excited by an advertisement, if you know you can do that job then go for it! There is no harm in applying.

However, be realistic and ask yourself will you feel comfortable answering questions relating to the criteria in an interview situation?

Interview tip: Go in with questions, be curious and passionate.

What are the dos and don’t’ s of CVs and cover letters?

Do’s

Introduce yourself in a personal statement at the top of your CV, your skills and what you are looking for.

Always read the job spec, pick out the key skills and buzz words and demonstrate you have them in your CV and cover letter.

Be meticulous in your spelling and grammar

Prioritise information and layout, show them you can do this in your cover letter and CV. Keep your CV at max 2 pages.

Don’ts

Overdesign your CV. Instead keep it simple, not too hard on the eyes or text heavy.

Send your CV in the correct format if requested.

Make your personal statement too generic, focus on particular skills.

Don’t list all of your previous jobs, but the most important and relatable ones which demonstrate the skills they are looking for.

Interview tip: Represent yourself in the best possible way, but be yourself! Always ask when you will hear from them of the outcome of your interview.

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London Book Fair 2019

With less than two weeks to go until the 2019 London Book Fair, preparation is well under way! Not booked your ticket yet? You can here: https://www.londonbookfair.co.uk/

We are excited to again be part of one of the biggest events of the year, offering up CV advice and our expert knowledge of the publishing industry at The Careers Clinic (you will need to be registered to attend the London Book Fair to participate but they have a limited number of free London Book Fair tickets).

Would you like to meet us at the fair or after at our office near Bond Street station? Give our administrator a call on 0203 574 4420 to book an appointment!

NB: We’re running an Evening CV / Get registered Surgery event on Wednesday 6th March and you can book an appointment for anytime up until 7pm!

We are feeling extra excited because for the first time there will be a live podcast stage! With a line-up that includes Ian McEwan and Daisy Buchanan, the podcasts will be happening over the three days at The Fireside Chat Stage. You can find the podcasts events here: https://publishingperspectives.com/2019/02/london-book-fair-announces-inaugural-podcast-lineup-smartphones-pew-research/ Make sure to check it out!

Are you a first timer?

  • Plan your travel! (There are direct bus routes and Kensington Olympia has its own railway station)
  • Check out the lists of exhibitors and plan who you want to visit
  • Bring a big bag! (You may want to pick up leaflets and information)
  • There will be lots of free seminars, make sure to attend one
  • Take a notepad and pen – exhibitor stands and what they are promoting will give you industry insight that you can use in an interview
  • Network as much as you can
  • Follow up on all connections made
  • Most importantly – visit our consultants at The Careers Clinic

Are you a regular attendee? (Authors, agents, publishers)

We don’t need to tell you what to do!

But make sure you are stocked up on business cards and have planned the exhibitors you are most interested in and the seminars you want to attend!

Three of our fabulous consultants will be at The Careers Clinic!

Meet Clare Chan – Clare works on Production, non-tech Project Management, Design, Operations, Sales, Rights & International Sales in London and the Home Counties  https://www.linkedin.com/in/clare-chan-6437b068/

Meet Kellie Millar – Kellie is the manager of our temps and freelancers desk and also recruits for all Administration, HR and Finance roles https://uk.linkedin.com/in/kelliemillar

Meet Faye Jones – Faye works on Editorial (B2B & Professional), Sales, Marketing and Rights in Oxford and all areas outside London and the Home Counties https://www.linkedin.com/in/faye-jones-a94344147/

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Girls can do Anything

The panel:  Abiola Bello (Author and co-founder of Hashtag Press), Hannah Sheppard (Literary Agent, DHH Literary Agency), Charlie Morris (Senior Publicity and Marketing Executive, Stripes Books), Gillian McAllister (Sunday Times Bestselling Author)

On Wednesday, our administrators Kathryn and Anna went to the evening event Girls can do Anything, Write? The first panel discussion in a new series hosted at The Library in Covent Garden as part of the London’s Big Read 2019, inspiring an eagerly listening audience with suggestions for success in a publishing career.

Are women’s voices heard enough in the publishing industry?

The industry is predominantly populated by women so why are women rarely the ones in charge of those important decisions? After acknowledging that there are exceptions to this within the big six trade publishers, the big takeaways were:

  1. Male voices are often given more weight – women are making the hiring and firing decisions but men are rising through the ranks at faster speed.
  2. Men and women brand themselves differently – men are often more confident and actively seek a response, whilst women couch themselves with a much more passive approach. This confidence, particularly in authors trickles all the way down to the retail selling of a book.
  3. The glass ceiling has not yet been smashed – more conversations need to be had in the sharing of maternity leave for example.

On a positive note, women reign supreme in crime fiction at the moment and their voices are being heard in publicity roles across publishing.

Lesson: Be confident and share support, whatever stage you have reached in your career

(Don’t be afraid to ask AND offer!)

How can more BAME women be heard in publishing?

Publishing houses are making more of a conscious effort in their recruitment processes however, diversity reports show that there is more work to be done.

  1. There are not many BAME submissions and more books need to be published with BAME characters
  2. There is a twitter “mob mentality” around individual voices, however the existing writing community is under pressure to avoid writing diverse characters. So how do we get diverse books to young readers, with characters reflecting themselves, to encourage them become authors?
  3. It is possible that we need to start from the bottom, and address potential unconscious bias within schools and promote books outside of the educational canon.

Some Advice…

Are you an aspiring writer? Here are some useful tips:

  • FINISH THE BOOK! You can edit later, it is much easier to work on a finished manuscript.
  • Find something that triggers inspiration for you. A particular genre of films?
  • When reading, read analytically. (This is relevant to a career in publishing on the other side of the desk too!)
  • When writing, your characters should drive the plot – what do they really want? It is their goal that should lead the story.
  • It is important to network; attend events, blog, join in conversations, subscribe to industry news outlets like The Bookseller and BookBrunch. (This is relevant to a career in publishing on the other side of the desk too!)
  • TIP: Try to write 20 minutes a day and take a day off.

Do you want to get into publishing? Here are some useful tips:

  • Read a lot, especially what is being promoted, bestsellers and what is being reviewed. It is important to have knowledge of what works and the industry itself.
  • HAVE OPINIONS! When applying for a job, look for a connection between yourself and the role you are applying for.
  • Read the job advert closely, understand exactly what they are looking for and demonstrate that you have those skills.
  • Look at the companies’ social media and website and see what they value.
  • TIP: Recognise the business person within yourself and be a boss in your field!

With contributions from Anna Slevin.

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ALPSP Conference 2018

Atwood Tate is a long-term member of the Association of Learned & Professional Society Publishers (ALPSP) and were delighted to attend their conference 12 – 14 September 2018.  This conference plays a key role in scholarly publishing, and it attracted a high-level audience from all sectors including publishing people from academic, professional and STM publishing.  This conference provides an opportunity to share information and knowledge, learn about new initiatives, as well as engage in open discussion on the challenges and opportunities facing publishing.

 

I spent a day at the ALPSP conference and attended a number of fruitful talks, including Evolution of Peer Review, Industry Updates, Openness & Transparency in Scholarly Publishing and What’s New in the Digital Humanities.  The talks were very informative, and it also strengthens my knowledge in the field.  In particular, I enjoyed the talk by The Charlesworth Group where the speaker Jean Dawson talked about how scholarly publishers can use their service and promotes their works via WeChat to the Chinese audience.  Ann Michael from Delta Think made an interesting point on how data is never perfect so we need to build skills and team to fill the gaps.

Other than talks and seminars, there was also charity run in aids of FODAD, a small UK registered charity providing support to those in Sri Lanka, conference dinner and after-dinner quiz. Featuring a wide-ranging programme, this is a must-attend event for everyone involved in the scholarly publishing community.

If you weren’t able to attend, there are a number of resources and presentations available to view and listen to here: https://www.alpsp.org/2018-Programme

Video footage of all plenary sessions is also available on the ALPSP YouTube page.

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SYP Alumni Event: How do you make a difference to your company when you are not the company’s decision makers?

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Oxford Publishing Society: 21st Century Publishing Careers

On Thursday we attended the OPuS Event Careers in 21st century publishing at Oxford Brookes University. The event featured three speakers from a wide range of companies who talked through their own specific work experience path. The event aimed to answer questions on the ease of progressing and moving around in publishing, what key elements are needed to build your career and the possibility of finding success outside traditional publishing companies.

Faye & Alison and Oxford Publishing Society

 

Ian Campsall, Product Manager for The Science Direct Article Page at Elsevier

Ian completed the Oxford Brookes MA as he wanted to change careers. He completed an internship at John Wiley and then applied for the position of Digital Publishing Executive at Wiley, he then moved into product management for mobile platforms. He is now Product Management for Elsevier working on The Science Direct Article page.

Aaron O’Dowling-Keane, Sales and Marketing Manager at Sherlock: The Game is Now

Aaron also studied the MA in Publishing at Oxford Brookes and completed internships at OUP and the International Labour Office in Geneva. Her first role in publishing was for a small African Publisher in Oxford, she then moved away from publishing into crowdfunding, then story led interactive games and is now a Sales and Marketing Manager for a Sherlock themed escape room.

Saskia Watts, Marketing Specialist, VitalSource (Ingram)

After completing her MA in Publishing at Oxford Brookes, Saskia worked for Lightening Source as a marketing coordinator and she is now a marketing specialist for Ingram Vital Source.

Here are some interesting tips from the evening:
• Take risks
• Technology is everything and digital skills are important
• Organisation is key
• Talk to your company about career development opportunities
• Soft skills are vital
• Feedback is a good thing, use constructive feedback to improve
• Recognise that publishing is all about collaboration
• Take Risks, if the role does not suit you and you are not happy move on
• Be curious and talk to everyone, get to know people from different places
• Try everything and do everything, volunteer at university events, join societies like OPuS, SYP
• Create the role that you want
• Adapt and be flexible and keep learning

Useful links:
Oxford Publishing Society, OPuS: http://oxfordpublishingsociety.org/
SYP (Society of Young Publishers): https://thesyp.org.uk/

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BIC’s New Trends in Publishing Seminar

How can Technology Improve the Efficiency of the Publishing Industry?

I attended a BIC (Book Industry’s Supply Chain Org) seminar early September to hear from industry experts about the opportunities and challenges facing the publishing industry.  With six professional speakers, the seminar covered how artificial intelligence, immersive products, audio books and other technology help to improve the efficiency in the book industry. It was fascinating to see how AI can help sales and marketing, acquisitions and a broad range of functions within publishing and librarians putting together course lists and helping to make collections decisions.  As simple as searching a keyword say “neuroscience”, you can see the road map of its semantic distribution.

In a quasi classroom setting, the seminar discussed how virtual reality and augmented reality content is adopted in the education and training sector. The speaker gave an example of a module in healthcare studies where students use virtual reality technology to complete the module assessment.  Not only did this increase the assessment completion rate, but it also allowed lecturers to analyse the data on the students’ performance or identify common errors. Data and technology have played a significant role in the publishing industry in the past century, a role that will continue to evolve and refine as we explore new opportunities. I look forward to attending the next seminars and seeing what’s around the corner for the industry!

 

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