Tag Archives: reading

BookMachine London: All about BookTube

Our administrator Ellie will be attending this Bookmachine event on the 29th March, at the Library in St Martin’s Lane. Learn all about BookTube from an established BookTuber
Sanne Vliegenthart. It is sure to be an interesting evening filled with fascinating new facts and fun!

Let us know if you’re attending by contacting us on any of our social media accounts: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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World Book Day

World Book Day

World Book Day

Today is World Book Day, a day in which we celebrate the written word. And on such an occasion, some might ask, Well, do books really need a day? Here in the publishing industry, we certainly think so. In fact, books are perhaps more important than ever, given recent trends in which reading has become portrayed as the pastime of ivory tower academics, out of touch with the real world, rather than the tool with which we better every aspect of our lives, from education to, as some studies show, improving empathy.

The writer William Nicholson once wrote “We read to know we’re not alone.” He credited these words to CS Lewis, the author responsible for one of the most beloved fictional universes in literary history. They succinctly describe the reason why reading has never fallen out of fashion. Despite the drastic changes to entertainment brought about by the digital age. With sales for George Orwell and Margaret Atwood soaring since a certain president’s recent inauguration, it shows that people still go to the same place they always have for comfort.

Everyone remembers the book they read as a child that changed the way they thought. They remember the time they encountered a world they wanted to live in more than their own. They remember people who don’t exist as well as they remember the people in their own lives. Everyone has that book (or books!) they’ll never sell, that moves from one home to another like a member of the family.

Here, at Atwood Tate, we’re proud to work with all kinds of publishers, helping people find their dream jobs in an industry that couldn’t be more head-over-heels in love with books. So, to celebrate World Book Day and the publishing industry, tweet us your favourite book @AtwoodTate and shout out to the writers who changed your life!

You can also shout out your favourite book on our other social media sites: Facebook, LinkedIn, YouTube or Instagram. And check out the official Book Day website! 


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Things to Bring to the London Book Fair 2017

Things to Bring to the London Book Fair 2017

Things to Bring to the London Book Fair 2017

The London Book Fair 2017 is fast approaching! It’s only 2 weeks away! And it’s time to get prepared.

Whether you are a publisher, a candidate, an author or a reader you need to remember to bring certain things to the London Book Fair. Not only your ticket but items which will make your day much more enjoyable!

Remember to bring:


Your CV:

  • We are the only recruitment company attending the fair with a stand, come say hello at: stand 3B26 (in Tech). We are also taking part in the Careers Clinic on the Thursday. Bring your CV to talk to help you talk to one of our consultants and to show at the Career’s Clinic. We may even take a copy of your CV, so print more than one – but don’t bring a folder. The majority of the people at the LBF are there to make deals with other publishers, not to recruit. Network with publishers at stands, but don’t force your CV on them. Instead offer…

Business Cards:

  • If you’re an author, candidate or a client and have a business card, be sure to bring them. People don’t have that much time to stop and chat at the fair, so give them a business card with details on how to get in touch.  This is a great way to get noticed and remembered.


  • Take some photos of the event! Whether to share on social media or simply to keep track of companies you are interested in. The London Book Fair is a social event as much as an industry one, so why not take a few snaps.

Comfortable Shoes:

  • Do not underestimate the size of the Olympia – where the LBF takes place. The floors are crowded with people, stands and cafes. You will need to walk everywhere so make sure you’ve got comfortable shoes.

Bottle of Water:

  • Water is imperative at events like these. You will be walking a lot in large crowds and the queues for the café get astronomical by lunch time. Be sure to bring some water with you to stay hydrated and comfortable all day.


  • If you’re attending an event, be it a seminar, an author event or the Careers Clinic, so bring a notebook with you. Taking notes is encouraged. There’s a lot to remember and a lot to see. Keep track of all of it to stay informed.


  • If you’re meeting people you will need to communicate to find them, as shouting across the hall will not work. You can also use your phone to live-tweet and follow the London Book Fair  twitter account and the official Book Fair hashtag #LBF17! People will be live-tweeting all day! Following the events on twitter is a great way to keep track of events and new throughout the day.

Make sure you keep note of these things to make the most of your attendance at the London Book Fair.

Have you bought your tickets yet? Printed off your map? Finalised which Seminars you want to attend? Found out where the seminars are and what time they start?

Visit the website for more details! And feel free to contact us on any of our social media with your questions: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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Beanstalk | Story Starters

Beanstalk Story Starters

Beanstalk | Story Starters

Last month our chosen charity, Beanstalk, received some fantastic news! They were awarded £1million by the DreamFund (People’s Postcode Lottery) for their partnership ‘Story Starters’!

‘Story Starters’ is a collaborative project, which will see Beanstalk working with Dolly Parton’s Imagination Library and LuCiD at the University of Liverpool. They will be working together to help children from disadvantaged backgrounds, receive one-to-one support and mentoring to develop their language and reading skills!

Beanstalk is a national literacy charity who recruits volunteers to work in primary schools with children to help them develop their reading. Volunteers are specially trained to spend 30 minutes, two times a week, reading with a child one-to-one for a whole year. To help children develop the truly important skill of reading. In 2016 alone Beanstalk helped over 11,000 children across the UK, in deprived areas, and with this funding they can help many more.

Dolly Parton’s Imagination Library is a global programme operating worldwide, with more than 1 million children receiving books per month, to help them fall in love with reading. LuCiD is a research collaboration which is researching how children learn to communicate with language.


The CEO of Beanstalk, Ginny Lunn, and the Beanstalk partners receiving their DreamFund cheque – all rights attributed to Beanstalk

Previous research has shown that support within schools at schools can benefit children throughout their life. 20% are more likely to get 5 A*-C GCSE’s and earn more as adults.

This is a very exciting time for Beanstalk and we couldn’t be more pleased for them. With the £1million funding they will be able to recruit and train a further 600 Story Starter volunteers and help 1,800 children between 3-5 years old to develop their reading!

Beanstalk is a truly worthwhile charity and we’re happy to support them! If you would like to learn more about Beanstalk, and Story Starters make sure you check out there website!

Be sure to check out our previous fundraising challenge for them, and let us know your ideas for the next! You can send us your ideas via social media or commenting on this blog post: Twitter, Facebook, LinkedIn, YouTube or Instagram.


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Our Autumn Reads (part 2)


Our Autumn Reads continue with three more groups of suggestions and current reads.


I am planning to read American Gods by Neil Gaiman over the next few weeks as I’ve heard a TV series is coming out and I can’t remember what happens!



This Autumn I plan to read Where am I now? the newly published memoir of Mara Wilson (aka Matilda!)  I also plan to read something horror-filled or thriller-ish – not The Woman in Black! – but perhaps Through the Woods by Emily Carroll. I am currently trying to finish The White Princess by Philippa Gregory which is a monster of a book but one that I’ve been meaning to read since last year!



I am currently reading Curtain Call by Anthony Quinn. It is set in London and revolves around the theatre and Soho, so it’s fun to read about places I know. It also has prostitutes and attempted murder so it’s pretty fun stuff!


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Our Autumn Reads (part 1)


We’ve been so busy in the office lately we’ve hardly had any time to read at all! So instead of a Summer Reads we’re going to recommend our Autumn Reads – although it still feels like Summer to us!

Claire Louise

This Autumn I am going to be reading The Good Immigrant, a collection of essays edited by Nikesh Shukla, published by UnBound. I also have The Cursed Child (J.K.Rowling) lined up, and Ancillary Justice by Ann Leckie. A somewhat eclectic mix, I will admit, but I like to try new things!


Claire Law

I’ve recently finished The Circle by Dave Eggers

This was an interesting book but a bit exhausting to read as it was all about social media taken to extreme levels with no switching off time! The Circle is an imaginary internet company, but rather like a combo of Google, Facebook, Apple with the aim of having one central online identity for everyone (meaning they have control over your email, social media, bank accounts, shopping, voting etc). The main character Mae Holland is likeable with some faults and you follow her journey from first day of work where she feels so lucky and learns the ropes quickly. But things soon start to spiral out of control and she becomes a willing pawn in the ever more scary Circle bid for transparency (or world domination!). It’s an unsettling read and ultimately a bit of a moral fable, but definitely a story for our times.



An Extraordinary Theory of Objects: A Memoir of an Outsider in Paris by Stephanie LaCava is an absolutely lovely read about a young American girl’s coming of age in Paris. As an adolescent in a foreign country, the author found an unconventional way to deal with her social awkwardness and feelings of uncertainty about the future. She takes solace from the strange and beautiful objects she came across in her daily life.


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Trek Helambu Nepal with Beanstalk!


This year Beanstalk will be holding their first international challenge from 10-19th November!

Beanstalk trek

Volunteers will make an incredible 4 day trek from Kathmandu to Thimbu through the unexplored Helambu region of Nepal. This will be followed by a two day project visit in a local school, to help set up a special place for the children to read.

The charity are aiming to raise over £30,000 which will go towards their life changing work; spreading the joy of reading to children across England.

If you are interested in taking part in the adventure of a lifetime please visit the Beanstalk website.


Beanstalk is Atwood Tate’s chosen charity. Beanstalk is a national charity (registered charity number 296454) which provides literacy support for children aged 6-11 in areas of deprivation across England. They hope to create a nation of confident children, literate for life and they need your help to achieve this.

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BIC Seminar: New Trends in Publishing

I was very pleased to attend the BIC Seminar about New Trends in Publishing last Wednesday (#bicnewtrends @BIC1UK). We were invited in the very impressive Stationers’ Hall to hear all about the latest trends in publishing and what we can expect for the future.

Chris McCrudden (Head of Technology and New Media at Midas PR) and Jane Tappuni (Executive Vice President of Business Development at Publishing Technology) got the ball rolling, revealing the 5 top trends in trade publishing nowadays.

The first one is “Direct to Consumer Publishing”: to grow publishers’ need to understand and find out who their customers are. All publishers know how to cultivate their B2C relationships. A good example of this is what HarperCollins did with their virtual Romance festival last year. This was a clever way to develop their relationship marketing and to build their community activity. Publishers also focus on creating buying opportunities (D2C ecommerce) and leveraging their brand offer (memberships).

The second top trend is “Mobile reading”: 14 million Kindles and 2.5 billion mobile reading devices were sold in 2015. Are people reading on their mobile phone? Yes, they are!


Phones are getting bigger and bigger and reading on a mobile is getting more and more comfortable.


There are now publishers creating specific content for mobile reading.

The third top trend in Trade publishing is “The Power of Fandom”. If you haven’t heard of it yet (where were you?), fandom is basically people creating content on fan fiction websites. I can hear you say “Why should we take this seriously?” As Chris and Jane pointed out, millions of people create and consume fan fiction. Wattpad, a host for fan fiction content, counts 40 million users! And when fan fiction hits the mainstream it goes big! The best example of that is Fifty Shades of Grey. It started life as a piece of Twilight fan fiction and we know what happened next…

The fourth trend is “Growing pains for eBook subscription”. Chris and Jane revealed that if the book subscription services have grown they haven’t grown quickly enough. Most of the members consume a lot of books and this doesn’t generate a lot of money.

The last top trend fiction is “Content as Marketing”: authors have been creating content that brands would pay for: Jonathan Safran Foer and Toni Morrison wrote original content for coffee cups:


These are the 5 top trends in trade publishing according to Chris and Jane. It is quite fascinating to see how the industry evolves and we’ll see in the part 2 of this blogs how this evolution impacts other parts of the business such as printers.

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Port Eliot Festival

I wanted to share some of the best bits from the Port Eliot festival I went to recently in Cornwall. It’s one of the smaller ones but great for book lovers as it has lots of author events as well as music, comedy, cookery demos, wild swimming and lots of other entertainment.

Port Eliot

Some of the literary highlights I made it to:

Simon Garfield. I’m not a big non-fiction reader, but I always find him incredibly eloquent and inspiring. He was talking about his reading history and how this had helped shape and inspire him as a writer (I’d recommend Just My Type and On the Map)

Matt Haig, author of The Humans (a World Book Night 2014 title) was speaking about his new book, a redemptive memoir about life, depression and reading…

Dom Joly was very entertaining as you might expect, he’s got a new biography out – apparently this one is real as opposed to previous made up ones?

Ones I missed but can get the book and catch up (one day!):
Sarah Waters
Shappi Khorsandi – comedian and now author of A Beginners Guide to Acting English by Bloomsbury
Alex Bellos – I’ve seen before and amazingly makes maths sound exciting
Neel Mukherjee
Patrick Gale
David Baddiel – talking about his new children’s book The Parent Agency
Ella Berthoud – she is a bibilotherapist at The School of Life!
James Flint
Cathy Rentzenbrink – Associate Editor at The Bookseller and Project Director of book industry charity Quick Reads. Also author of The Last Act of Love
Iain Sinclair

Other highlights were a cookery demo by Tom Parker Bowles who pitches himself as the light entertainment between heavyweight chefs such as Rick Stein and Thomasina Miers.

We discovered some great new music from Stornaway, The Unthanks, Villagers, Stealing Sheep and enjoyed some old favourites like The Fisherman’s Friends and Sarah Cracknell.

Comedy is always good especially local (Cornish) comedian The Kernow King, Sean Hughes and Sara Pascoe.

As ever at a festival, there are usually far too many things you want to see and do and you end up stumbling across new and unexpected treasures. Port Eliot gets a big yes from me for the variety it offers and the location is second to none.

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Our Summer Reads

Now that summer’s in full swing we’re planning our holiday reading! Here are some suggestions from the team.

Claire Louise

This summer I am most excited by two of my bookclub’s reads as they are books I have been meaning to read for ages! The first is The Paying Guests by Sarah Waters and the other is Blue is the Warmest Colour by Julie Maroh.

Front Cover


I’ve got a couple of books lined up to read over my holiday.  Firstly, Elizabeth is Missing by Emma Healey.  My mother gave me a signed copy, so it’s not going to be a “by the lake” read (we’re going to the mountains rather than the seaside) or disposable summer reading.  For serious reading, I have The Hare with Amber Eyes by Edmund de Waal on my list, which I’ve been meaning to get around to for a long time.  This weekend, I’m also going on a charity shop hunt for some Georgette Heyer to add to my existing collection and to keep me going in between more taxing reads or for those long airport waits.


I’ve just finished reading The English Patient by Michael Ondaatje. It’s set in the summer time, but also has a very dreamy, lazy, waiting quality to it, as the characters try to work out what their next steps will be, now that the war in Europe has ended but things aren’t quite back to normal yet. The book ends with the bombing of Nagasaki, and strangely enough the next book I picked up in Oxfam was A Pale View of Hills, by Kazuo Ishiguro, which is about a woman’s reminiscences of a hot, bug-ridden summer in that recovering city. I’ve nearly finished that one, so perhaps I should read something a bit more cheery next! Any suggestions? Go Set a Watchman and Kate Atkinson’s A God in Ruins are waiting on my shelf. They’re both hardbacks so I need to find a chunk of time when I’m in one place – I don’t like carrying hardbacks on the train to and from work every day. Roll on the summer hols!

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