Tag Archives: Sales

Types of Sales Roles in B2B Publishing

Types of Sales Roles B2B

Types of Sales Roles in B2B Publishing

There are many different types of sales roles within publishing. It is worth asking what type of sales role you are applying for, and highlighting which type you’ve done on your CV, when applying for a job.

Our Sales Consultant in the London office, Olivia, has put together a list of the key types of sales roles to explain further.

The key types are:

  • Delegate – selling delegate spaces (i.e. tickets) to attend events and conferences
  • Sponsorship – selling sponsorship opportunities for events. It can also refer to sponsored editorial content, which is when companies pay to publish an article in your publication as a way of promoting their own brand.
  • Advertising – selling advertising space. Can be either print (e.g. a print publication or magazine) or online (eg. a website). It can also be classified (i.e. no graphics, inexpensive small messages) or display (these include graphics and colour and might take up half a page or more).
  • Subscriptions – selling a subscription to a product. Can be print (e.g. a print publication or magazine) or digital (e.g. an online database or service).
  • Conference production – this isn’t really classified as media sales. It’s basically a varied mix of sales, marketing, editorial and project management but for entry level conference production roles clients usually want someone with some sales experience, such as delegate sales.

A B2B Sales role, for example, could involve just one or several of these types of sales. It’s quite common to see delegate and sponsorship sales together or delegate and subscriptions.

Generally the skill set required for each type of sales role, and the types of clients they deal with, will be similar. But it’s always best to check with our consultants beforehand which ones the role involves just to avoid confusion.

For more information about Sales roles you can view our current vacancies page and select Sales in preferences.

You can also contact us on info@atwoodtate.co.uk or 020 7034 7900. Or via social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

 

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Writing a Winning Sales CV

Writing a Winning Sales CV

Writing a Winning Sales CV

Creating the perfect CV is one of the most important things for any job seeker. But particularly so for sales people. Where a journalist can submit samples of their writing or a designer a portfolio of work, as a sales person your CV has to do most of the talking.

Having reviewed many CVs in my time in recruitment, I’ve come to identify what makes an effective and well written CV for sales roles. There are many simple bits of information that candidates miss out which may affect their chances of being considered for a job.

So you don’t make the same mistake, I’ve compiled some guidelines of key things to include!

Whether a second jobber or an experienced sales manager you should include:

  • Sales figures – Where possible you should include details of revenue achieved, targets met, sales made etc… Always make sure they are honest and that you can back them up if asked about them in an interview.
  • Achievements – You should give examples of particular successes you’ve had, whether securing a large deal, signing on a new client…
  • Products & clients – If you’ve worked for a large organisation do specify what area of the business or publication you worked on or what type of products you were selling. It’s also useful to know who you were selling to or specific regions you dealt with.
  • Languages – If you have professional competency in more than one language and would be willing to use it at work, tell us! It might be just what a particular client is looking for.
  • Travel – If you are used to travelling a lot and enjoy it, it’s good to know and if applying for field sales positions, do mention if you have a clean driving licence and car.
  • Line management – If you’ve managed staff, say how many and whether they were office or field based.

Last but not least, being a successful sales person is often very much about your personality so don’t be afraid to let this show on your CV. Also remember that you need strong communication skills and to be well presented and professional so your CV should demonstrate this.

For more general advice on CV layout, you should visit https://atwoodtatepublishingjobs.co.uk/advice/.

If you have any questions get in touch via social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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