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Administrator in the Hot Seat: Anna Slevin

If you could write ‘THE book’ on something, the definitive how-to guide on any subject, which topic would you choose?

This is also my one true fact to share but I wrote 6,000 words about cinnamon instead of a dissertation for my degree! It wasn’t definitive so I’d quite like to go back and do that someday. (It was a choice between cinnamon or coffee at the time but I didn’t want to end up hating coffee!)

What three books changed your life?

First Test by Tamora Pierce

Where a girl didn’t have to pretend to be a boy to do what she wanted! (Tamora Pierce started in the eighties and is having a revival at the moment) It didn’t so much change my life as shape it from the start because my mum read it to me when I was about six I think.

The Corfu Trilogy by Gerald Durrell

(Slightly cheating I know but I only picked it up because it was so thick!) This autobiography melded fact and storytelling the point where I went off and wrote about cinnamon and studied Creative Nonfiction later. It’s been adapted into several television productions each different from the last. It showed me that real life can be as interesting as fiction and imagination can be applied to everything. Even slugs.

Kitchen by Banana Yoshimoto

I often give people the impression that I only read longer books or sprawling series, this isn’t entirely true because of this book. The amount of foreign literature in translation on British shelves is minimal – this is criminal. Kitchen is two novellas by a Japanese author that were somehow mainstream enough to be in English at my local library. Novellas are often underrated or undervalued, unfortunately they cost almost the same as much lengthier paperbacks. But some stories should be a certain length. Some stories need a certain style, a certain pace. Some stories are specific and individual and particular. But resonate. I now actively look for shorter fiction and translations.

If you were given the chance to have one superpower from any book/comic character, what would you have?

 Walking between worlds. It’s something of a theme in Diana Wynne Jones from her nine-lived enchanters with the title Chrestomanci to Howl of the Moving Castle fame (the film is very different! In the book he’s actually Howell Jenkins from Wales in our world) and in Homeward Bounders while in The Merlin Conspiracy there is confusion with multiple Earths…

The way it can mean so many different things even to one author strikes me as something special. It normally makes the character appreciate the world they come from or find one they prefer! I like the idea of seeing how different societies function and being able to choose for myself, much like a good book…

Bonus Question

Who would you invite (and why) to your fantasy literary dinner party?

There’s a saying: “never meet your heroes” and a lot of the best characters can be very obnoxious… I’m actually reading The Immortal Dinner at the moment with Keats and Wordsworth in appearance but Wordsworth sounds like a very difficult guest at times!

Do you invite characters or authors? What would they eat? Does Bob Dylan count, having won the Nobel Prize? If this is a fantasy literary dinner party I would invite my dad and Bob Dylan to talk to each other because my dad would love that, and William Morris; I would invite my mum and Margaret Drabble because she introduced me to her, and Eric Hobsbawm; and I would quietly slip out the back door and ask my parents about it later as an after-party. I don’t know who would be making the food. My parents introduced me to literature for which I can never thank them enough so I think I’d rather they get the opportunity and I know I would have no regrets, facilitation being the better part of valour.

 

 

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Industry Spotlight: Marketing and Publicity

Welcome to Atwood Tate’s industry spotlight series, where we go behind the scenes of each of our recruitment desks to give you the scoop on working with Atwood Tate. This week, Olivia returns, focusing on Marketing and Publicity roles.

marketing strategy image

Marketing

What do Marketers in publishing do?

Marketers are responsible for promoting a publisher’s products or services to their target audience, whether that be to individual consumers (B2C) or other businesses (B2B). Marketing can broadly be split into traditional (e.g. print advertisements, newsletters, flyers, brochures) and digital (e.g. social media, email, websites, paid search, SEO). The majority of marketing roles in publishing combine the two or are digital focused, so it’s advisable to keep your digital skills up to date.

Marketers have many different channels and techniques at their disposal and roles will vary depending on the nature of the product or service and target audience. For example, if you are marketing books to teachers you are likely to produce a lot of visually appealing marketing collateral and do a lot of direct mail campaigns. On the other hand, if you are marketing a medical journal to doctors you will likely target them with intellectually stimulating email campaigns.

Do you need a marketing qualification to work in marketing?

Absolutely not. It’s something employers might find desirable but a lot of people start out in an entry level role and build up from there. Some people choose a qualification once they’ve built up some experience and decided on an area to specialise in. The Chartered Institute of Marketing (CIM) and Institute of Direct and Digital Marketing (IDM) both provide qualifications which can be studied for alongside a full-time job. Your employer may even cover the cost of the course.

Where can a marketing job take me?

Marketing is great in that the skills and knowledge you develop are very transferable and will be useful for so many employers and different industries. There are a wealth of marketing roles in publishing. Some people choose to stay in one area of publishing for most of their career while others move around different sectors, which is possible to do, especially if you have particular skills or a specialism which is in high demand.

As there are so many marketing roles there are lots of opportunities for career progression and chances to move into management positions or very specialised roles.

publicist author interview

Publicity/PR

What do Publicists in publishing do?

Publicists are responsible for managing relationships with authors and dealing with their agents. Their job is to secure press coverage for books in the print, broadcast and online media so they are expected to build strong press relationships. They are also responsible for organising and attending events with authors, such as book launches and signings, interviews, author tours and appearances at literary festivals. Publicists need to stay informed about new trends and developments in their area of publishing and they often attend editorial meetings and contribute to pitches for new acquisitions.

Is PR all about parties and schmoozing with authors?

Yes, you might get the chance to work with high-profile and celebrity authors. You may also work with new and debut authors, which can be just as exciting and rewarding. Regardless of author list, there’s a lot of hard work and relationship building which goes into making any campaign successful.

Do you need a big network of media contacts?

Initially no. In junior roles you will be assisting PR Managers with their campaigns and general admin. As time goes on, you will start to build up a network of contacts. If you are working on particular titles, this may become quite specialised. For example, if you’re working with cookery authors, you will build up contacts with cookery magazines and food bloggers.

What skills do you need to succeed in marketing and publicity?

Marketing and publicity roles are closely linked and require similar skill sets. Anyone who wants to succeed in one of these roles needs superb communication and relationship building skills. They are busy jobs so excellent organisation skills are also essential. Creativity is also important. Some publishers work with small budgets, so you have to be innovative and resourceful to come up with new and inventive ideas. Keeping up to date with trends in the market is also key.

Marketers in particular often need to have strong copywriting skills and a good eye for detail. Photoshop and InDesign experience is a plus, especially if working in a collateral heavy role. Software skills are important as there are marketing programs you will be expected to use, such as CRM, email, social media, marketing automation software and analytics tools. There are a wealth of programs which do different things so it’s good if you can pick them up quickly. Video and audio content creation skills are increasingly desired in publishing, especially when working with online products.

If you are looking for a job in Marketing or Publicity, get in touch with Olivia at Olivia@atwoodtate.co.uk.

 

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B2B Job Focus: Sub-Editors

In a previous post, we described different career paths available to B2B reporters. In this article, we explore the significant part played by sub-editors/copy-editors in the editing process!

Sub-editors / Copy-editors

Sub-editors who work for newspapers and magazines are often called copy-editors (or subs). Their role is to process the copy that will appear in their publication. They must ensure that it is accurate, free of mistakes, makes sense and reads well.

Sub-editors often sit in/next to the production team. They do not write articles, but they edit the work of others to “house-style” and adhere to word counts. They also write headlines, standfirsts, captions and summaries. Their duties may include laying out pages too.

Typical tasks

  • correcting spelling or grammar/typographical errors
  • writing headlines, abstracts and captions
  • checking the article’s accuracy and spotting potential legal problems
  • cutting or editing copy to fit on the page
  • liaising with reporters and editors
  • laying out pages

Sub-editors need to be meticulous and ready to edit heavily if necessary. They are more often than not the crafty hands turning articles into compelling stories. They need to be very organised and able to work to tight deadlines.

Many sub-editors trained as journalists before moving on to this position. Unfortunately a lot of publishers outsourced their sub-editing/production function in the last decade and journalists and editors often have to fill in for sub-editors as they don’t have the in-house staff required. And the line is sometimes very thin between these positions.

Career Path

The National Council for the Training of Journalists (NCTJ), the National Union of Journalists (NUJ), the Society of Editors and the Publishing Training Centre offer preliminary accredited qualifications or copy-editing courses by distance learning. Graduates with relevant qualifications, such as a degree in English, media or publishing are also considered. The career path for a sub-editor includes being promoted to senior and potentially chief sub-editor or production editor. Their main role is to supervise a team of sub-editors and oversee the whole production process, making sure the magazine is delivered on time and to schedule.

Next week, we will be entering the fascinating world of Market Reporters!

Is our career advice helping you in your job search? Do let us know via our social media channels!

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Administrator in the Hot Seat: Cheryl O’garro

  • Who would you invite (and why) to your fantasy literary dinner party?

Meg Cabot has been one of my favourite authors since my teens, so she is non-negotiable. Richard Brinsley Sheridan and Jane Austen because their ear for wit, satire and the human condition is just fantastic. I think if the three of them got together, the resulting literary effort would  be a masterpiece. I’m just there for the great company!

  • If you could have written any book that exists now, which would it be?

How long do you have?! Off the top of my head, I would have to say either Harry Potter (for obvious reasons) or Northern Lights (the first of the His Dark Materials trilogy.) Both of those for me really draw you into their world and allow your imagination to really flow in a way that isn’t often possible outside of fantasy novels. I first read them when I was 7 and 10 respectively, and I would count both among my favourite books.

  • What has been the highlight/s of the past year?

The examiner telling me that my Masters’ thesis on the psycho-social benefits of hyper-engagement (a term I coined describing the adoption of arts consumption as a personality trait) had a strong and original voice and warranted elaboration. Who am I to decline that kind of professional and academic validation?! That is closely followed by my graduation ceremony in January.

  • If you were given the chance to have one superpower from any book/comic character, what would you have?

Right now it would have to be Quicksilver- the ability to move at great speed would be so useful for travelling and completing tasks. I’d still have my 24 hours in the day, but could fit in so much more! 

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Byte the Book | Buzz Words: How Can You Build a Community Around Your Content

Last night I attended Byte the Book’s event on marketing and building a community around your content, sponsored by Bookswarm. As Atwood Tate’s Social Media Coordinator, I found the talk from industry leaders and influencers really interesting.

We gathered in the chapel at the House of St Barnabas (a not-for-profit private members’ club working against homelessness), which was a beautiful if unconventional venue. The wine I’d bought not long before had to be quickly finished off as we couldn’t bring alcohol into the chapel. As I sat on a hard wooden pew, I drafted a tweet with an image of the chapel, which I immediately had to delete upon being told the crucifix hanging over the alter was in fact copyrighted.

the chapel and full audience waiting for the discussion to begin

The chapel sans crucifix

At any other panel talk, the audience being glued to their phones throughout would be considered rude. At a digital marketing discussion, it’s encouraged, with live updates from the #BytetheBook hashtag projected on to the screen behind the speakers.

Digital Marketing Tips from the Panellists

Lysanne Currie, a journalist and digital strategist, chaired the discussion. She began by asking Laura Lindsay, Director of Global Communications at Lonely Planet, about the community of travellers Lonely Planet has built online and offline. Lindsay recounts how Lonely Planet started its online community in the 1990s by sharing letters from their readers. They were one of the first brands on Twitter, and built their following by sharing content from their community of travellers, not just sharing marketing materials. Building an online community, she says, is no different to building a ‘real world’ community.

Children’s author Piers Torday notes the barriers to connecting directly with readers online when those readers are children, so he embeds himself in distinct communities of parents, librarians and teachers. These are the gatekeepers and the people who buy children’s books. He also discusses the differences between content on different platforms. Twitter, he says, is great for conversations. Instagram is best for curated storytelling.

Leena Normington, YouTuber and Social Media Producer at Vintage Books, advises the audience to choose what platform(s) work for you, and not worry about using every platform. She notes the different demographics engaging with different media – for example podcasts tend to have a slightly older and more male audience than YouTube videos. She also emphasises treating your online audience as real people, not only as viewers or subscribers.

The panellists agree that the key to a great social media presence is to be consistent and to be genuine. Have a schedule for uploading content and show who you are as a person, rather than just marketing your book. Try new things and experiment, see what works for you and it’s okay to stop if it’s not working.

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Best Book and Publishing-Related Podcasts

When I’m not listening to an audiobook on my way to work, I love listening to podcasts – especially ones about books and publishing! It’s no secret that the audio sector is growing, whether through audiobook services like Audible, Kobo or Google Play, or through the rise of podcasts. Here are a few of my favourite book and publishing-related listens:

1)    Mostly Lit

A weekly books and pop-culture podcast from Alex Reads, Rai, and Derek Owusu. Aimed at a millennial audience, this is a fun and accessible podcast that promotes reading as something for everyone to enjoy. It makes reading cool again, discussing books alongside films and TV.

You can find them on Twitter @MostlyLit

2)    Minorities in Publishing

This publishing industry podcast from Jenn Baker interviews publishing professionals as well as authors and others related to the industry about diversity (or the lack thereof) in book publishing.

You can find them here: http://minoritiesinpublishing.tumblr.com/

3)    BBC Radio 4 Books and Authors

BBC Radio 4 hosts a number of high quality book podcasts, which include interviews with high-profile authors and public figures. It tends to focus on more literary fiction. Harriett Gilbert hosts A Good Read, where she discusses people’s favourite books. Recent episodes feature Ruby Tandoh, Nicola Sturgeon, and Stephen Fry. Also see Radio 4’s other podcasts – Bookclub and Short Story in particular are worth a listen.

Download Books and Authors here: http://www.bbc.co.uk/programmes/p02nrsfl/episodes/downloads

4)    Guardian Books

Similar in tone to the Radio 4 podcasts, the Guardian’s version is a weekly show hosted by Claire Armistead, Richard Lea, and Sian Cain with interviews and discussions about latest book trends and themes. Recent episodes cover LGBT must-reads and Helen Dunmore’s posthumous Costa prize.

Find all episodes here: https://www.theguardian.com/books/series/books

5)    Time Literary Supplement – Freedom, Books, Flowers & the Moon

This weekly podcast from the TLS takes its name from the Oscar Wilde quotation, ‘With freedom, books, flowers, and the moon, who could not be happy?’ Stig Abell, Thea Lenarduzzi and Lucy Dallas are joined by special guests and discuss articles from the week’s edition of the magazine, covering literature and related topics, including politics, culture, language and history.

All episodes are on their website and can be found here: https://www.the-tls.co.uk/podcast-freedom-books-flowers-moon/

6)    Book Riot

Book Riot is well worth a listen for their accessible discussions of book-related news. There is a notable American bias, but any global publisher today will want to keep up with what’s happening in the book world over the pond.

Find it on the Book Riot website (and while you’re there, it’s also worth taking a look at the other content on there!): https://bookriot.com/listen/shows/thepodcast/

Let us know in the comments or on social media what you’ve been listening to recently!

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Q&A Round Up

Last week was the Publishers Association’s #workinpublishing week! We did a Q&A on Twitter – if you missed it, you can catch up here.

Q: What are the key features recruiters look for in a CV and Cover Letter when recruiting for entry level publishing jobs?

A: Office/admin experience is useful across the board, as are work experience, internships or temp roles in publishing houses! A well written, clear and concise cover letter will also get you a long way.

Q: How important do you think events like literary events and trade shows are?

A: Getting to know people at industry events can be really useful, especially as you can get a feel for different roles and sectors! Having said that, it’s not compulsory, so if you don’t live in London and you can’t get to events easily, don’t worry!

Q: When considering a job offer, it’s not just about salary. What else should candidates be thinking about?

A: Consider what’s important to you – the commute time, flexible working opportunities, training/professional development and company benefits!

Q: What are the most desirable additional tools to have experience in?

A: It depends on the role! But skills like InDesign, social media, general admin/database experience are useful for a lot of publishing work.

Q: I have a lot of volunteer experience with indie pubs, and I’m starting to look for my first publishing job. What would you say my next step should be?

A: Sounds like you should start applying for entry-level roles! You’d also be a great temping candidate, which can sometimes lead to long term roles.

Q: how can I make myself stand out from the hundreds of other graduates when applying for jobs?

A: Make your cover letter stand out by talking about your work experience, any temp roles, admin experience, and extracurricular interests which give you transferable skills!

Q: Are entry level publishing roles hard to come by? I feel like I haven’t seen many around since I graduated.

A: Entry-level roles are VERY competitive so get filled quickly, but a great way to get your foot in the door is through temping! Register with us for temping opportunities and we may be able to help.

Q: What are the most in demand roles in publishing?

A: Most people want to work in editorial, but publishers are always looking for Commissioning Editors and Production Controllers!

Q: What are your top tips for writing a good CV?

A: Be clear and concise, use bullet points, and put most relevant experience at the top! No long paragraphs please! For more tips see our blog post here.

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Beanstalk and Reading Matters have joined forces!

We were delighted to hear that Beanstalk who we’ve been supporting for the last 7 years has now merged with another literacy charity, Reading Matters. This will allow them to support even more children and young people and help them to achieve their 2020 vision of working with 30,000 children.

The aim of the charity is to help children from disadvantaged backgrounds gain confidence in reading. Beanstalk provides 1-1 reading support to children in primary schools and early years, Reading Matters covers secondary schools so this is a great combination.

In 2016-17 Reading Matters helped 6,497 children and young people while Beanstalk worked with 11,000 children over the same period.

About Beanstalk

  • Beanstalk is a national charity that provides one-to-one literacy support to children who struggle with their reading.
  • The charity recruits, trains and supports volunteers to provide one-to-one literacy support in primary schools.
    Beanstalk’s trained reading helpers transform the lives of the children they support, turning them into confident, passionate and able readers.
  • In the last school year the charity helped over 11,000 children across England, in over 1,400 schools, with the help of over 3,000 reading helpers, ensuring children have the skills and confidence to reach their true potential.
  • By 2020-21 Beanstalk aims to help 30,000 children every year, with 8,000 volunteers.

About Reading Matters

  • Reading Matters is a registered charity and not-for-profit social enterprise which began in 1997. Since then, the charity has supported tens of thousands of young people.
  • In 2016/17, Reading Matters supported 6,497 children and young people and on average increased reading ages by 13 months in just 10 weeks.
  • The charity runs a range of programmes: Reading Mentors, Reading Leaders, Reading Families and Reading Teams. They provide schools with a resource box of reading materials that will engage and encourage reluctant readers.
  • Reading Matters’ social mission is to help children, young people and adults to reach their potential by becoming confident and enthusiastic readers.

More info:

www.beanstalkcharity.org.uk

and check out the Bookseller article: https://www.thebookseller.com/news/beanstalk-and-reading-matters-merge-664681

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What I’ve Learnt from working at Atwood Tate as Administrator & Social Media Coordinator

Working at Atwood Tate
What I’ve Learnt working as Administrator & Social Media Coordinator at Atwood Tate

In July 2016 I joined Atwood Tate as a maternity cover Administrator. In October I was made permanent as the Administrator and Social Media Coordinator. Sadly I am now leaving the company which I have absolutely loved working for, for an exciting opportunity working as a Marketing and Publicity Executive at a Trade publishing house.

As Administrator, and later Social Media Coordinator, I have learnt a lot during my time at Atwood Tate! From the different publishing sectors to the true cost of London commuting!

Upon leaving University in May 2016 I hectically began applying for numerous jobs and work experience placements within publishing and had first-hand experience of the difficulty of breaking into this industry.

Publishing is an increasingly competitive world to enter into and often candidates requires a lot of experience to get an entry-level job. With work experience placements often over-subscribed and most not covering more than expenses, it was sometimes difficult to add extra work experience to my CV. Instead I developed my skills within blogging, social media and coding which eventually led to me gaining a few interviews.

If you want to learn more about how blogging, YouTubing and Coding/HTML can help make your CV’s stand out take a look at our blog posts on these subjects!

I was lucky enough to come across a vacancy at Atwood Tate and attended an interview for the role. I was later offered the position of Administrator and jumped at the opportunity to be working within the publishing industry on the recruitment side of things.

Working in recruitment is a great way to learn about the industry and to network with a lot of people working within it.

Ultimately, I’ve decided to return to my roots within publishing, but during my time at Atwood Tate I have learnt many things about this industry and have had a great time doing so:

What I’ve Learnt Working at Atwood Tate:

  • There are more sectors in publishing that just Trade, Academic and Educational. This includes: B2B (Business to Business), STM (Science Technical and Medical) and Professional publishing. These sectors are just as exciting as the three I knew about prior to joining, and are a great place to build experience and learn more about publishing.
  • Also, there are a lot more roles within publishing than just editorial. A lot of people are looking to enter Editorial positions when they first apply for publishing roles, but Publicity, Sales, Rights and many other job roles are just as engrossing and immersive within the industry
  • Recruitment Companies, such as Atwood Tate, are a great resource for job-hunters, both experienced and entry-level. Even if Atwood Tate have no available roles for entry-level candidates we have created resources for entry-level candidates across our social media and on our website. This includes fortnightly Q&As, a work experience resources page, quick email responses to inquiries and regular helpful blog posts on job applications, temping and skills development.
  • Publishing Recruitment is just as immersive as working in a publishing house. When I first joined Atwood Tate I wanted to meet people within publishing, and develop my networking abilities. Since starting I have gone to numerous Society of Young Publishers event, attended the London Book Fair and LBF seminars, gone to the Borough Book Bash and generally communicated with publishing houses and publishers via our Social Media accounts
  • And last but not least, one of the best things I’ve learnt from working at Atwood Tate: helping people to find a job within publishing is a fantastic feeling.

Not only have I met some great people outside of the office but I have also made some fantastic friends within the company as well – mostly from bringing in copious amounts of cake!

One of the best bits of feedback we can receive from candidates and clients alike is about how friendly they find the staff at Atwood Tate, and it’s true! I may be biased but the main aim of everyone at Atwood Tate is to get our candidates their dream jobs, and clients their dream employees. And to give advice during the times that we’re waiting for those jobs to come in.

I’m leaving Atwood Tate in the full knowledge that if I ever need a new job in future I will be in safe hands when coming to them.

I also leave behind our new social media which I have had the great responsibility and joy of developing, including our YouTube Channel and Instagram. I leave this in the capable hands of our new Administrator and Social Media Coordinator: Andrew Willis.

You’ll be hearing more about Andrew in the coming week! So watch out for that.

For now I leave Atwood Tate with huge thanks for the wonderful opportunities and experiences I have had. And best of luck to our new Administrator Andrew, who’s going to do a wonderful job!

 

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BookTube 101: An evening with Sanne Vliegenthart & BookMachine

BookTube 101

BookTube 101

On Wednesday our Administrator and Social Media Coordinator Ellie attended the BookMachine’s event: BookTube 101.

BookTube is the name given to the community of book vloggers on YouTube (channels dedicated to the discussion of books) and booktubers are the given name of the vloggers that run these channels.

One such booktuber is Sanne Vliegenthart, of BooksandQuills, who was the guest host of the event. She came to discuss the relevance of BookTube to the publishing industry and how she has developed her own BookTube channel and career.

Starting out in 2008 Sanne created her channel BooksandQuills to discuss things she was interested in. At the time she was studying for an English Literature degree, so she wanted to discuss what she was reading. Sanne also covered other topics, as BookTube was not officially a ‘thing’ until around 2011.

In 2009 she began to focus more heavily on books when she took part in the 50 Book Challenge, a challenge to read 50 books in one year. Audiences were responsive to her videos documenting her progress, and she found her subscribers growing due to the challenges popularity.

Now, in 2017, her channel has over 160,000 subscribers, 11 million views and she has created over 600 videos since 2008.

BookTube & Publishing

Sanne links her successful BookTube channel to her getting a career in publishing. She currently works as the Social Media producer for Penguin Random House, and she previously worked for Hot Key Books, an imprint of Bonnier, as Digital and Social Media Manager.

With social media being a part of our everyday lives and new jobs within publishing being created specifically to accommodate and utilise it, a background in booktubing and blogging are a growing way to break into the publishing industry. You can read our post on using blogging to get into publishing here.

Along with discussing the benefits of booktubing on her career development, Sanne also discussed the relevance of BookTube to publishers looking to develop their marketing, sales and publicity approaches.

For most booktubers in Britain, booktubing is a hobby that is done alongside a full-time job or education. Out of the close community of booktubers Sanne is a part of, none of them are professional full-time YouTubers. But many of them do have links to the publishing community.

Some are social media producers at other publishing houses, others are writers, booksellers, freelance editors, marketing assistants and more.

BookTube & Publicity

Sanne then discussed how BookTube can help publishing companies publicise books and journals, similarly, if not more so, than blogs and blog tours.

  • YouTube videos often create more comments and discussions than blog posts do.
  • They can last longer than a blog post – imagine writing a 10 minute video into a cohesive blog post.
  • It’s easy to share content and they’re visually appealing
  • Subscribers of booktubers can develop a personal connection with the booktuber, through reading tastes, professionalism and consistency of posting.

BookTube & Sales

As an example, Sanne has procured, roughly, £45,000 for the publishing industry, selling books through an affiliate link to the Book Depository.

She pointed out that this figure is from one affiliate link only. She cannot monitor the amount her subscribers are spending buying books from her recommendations in shops, online or via subscriptions to websites such as Audible.

The topic turned from how booktubers can help to how they should be approached. Since booktubing is a hobby most booktubers will only read and discuss books that they themselves want to read. Sometimes they are sent books and publicity materials from publishers, but rarely accept anything unsolicited. Often publishers will request to send a book to a booktuber, but there is no requirement that they discuss the book on their channel unless they want to.

It is clear from Sanne’s channel and statistics alone that BookTube is incredibly popular and a worthwhile consideration to the development of the publishing industry.

Our YouTube Channel

We are very interested in the topic of BookTube and hearing some tips for starting a channel from Sanne, as we ourselves have a YouTube channel. So far we have created videos on topics such as How to get a Job Interview in PublishingHow to get into Academic Publishing and shared a vlog of our time at the London Book Fair 2017, among others. We’ve recognised the potential of YouTube for the publishing industry and are utilising it for recruitment.

We want to say a big thank you to BookMachine for holding the event, and to Sanne for hosting! Ellie had a great time!

For more information contact us on any of our social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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