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Byte the Book | Buzz Words: How Can You Build a Community Around Your Content

Last night I attended Byte the Book’s event on marketing and building a community around your content, sponsored by Bookswarm. As Atwood Tate’s Social Media Coordinator, I found the talk from industry leaders and influencers really interesting.

We gathered in the chapel at the House of St Barnabas (a not-for-profit private members’ club working against homelessness), which was a beautiful if unconventional venue. The wine I’d bought not long before had to be quickly finished off as we couldn’t bring alcohol into the chapel. As I sat on a hard wooden pew, I drafted a tweet with an image of the chapel, which I immediately had to delete upon being told the crucifix hanging over the alter was in fact copyrighted.

the chapel and full audience waiting for the discussion to begin

The chapel sans crucifix

At any other panel talk, the audience being glued to their phones throughout would be considered rude. At a digital marketing discussion, it’s encouraged, with live updates from the #BytetheBook hashtag projected on to the screen behind the speakers.

Digital Marketing Tips from the Panellists

Lysanne Currie, a journalist and digital strategist, chaired the discussion. She began by asking Laura Lindsay, Director of Global Communications at Lonely Planet, about the community of travellers Lonely Planet has built online and offline. Lindsay recounts how Lonely Planet started its online community in the 1990s by sharing letters from their readers. They were one of the first brands on Twitter, and built their following by sharing content from their community of travellers, not just sharing marketing materials. Building an online community, she says, is no different to building a ‘real world’ community.

Children’s author Piers Torday notes the barriers to connecting directly with readers online when those readers are children, so he embeds himself in distinct communities of parents, librarians and teachers. These are the gatekeepers and the people who buy children’s books. He also discusses the differences between content on different platforms. Twitter, he says, is great for conversations. Instagram is best for curated storytelling.

Leena Normington, YouTuber and Social Media Producer at Vintage Books, advises the audience to choose what platform(s) work for you, and not worry about using every platform. She notes the different demographics engaging with different media – for example podcasts tend to have a slightly older and more male audience than YouTube videos. She also emphasises treating your online audience as real people, not only as viewers or subscribers.

The panellists agree that the key to a great social media presence is to be consistent and to be genuine. Have a schedule for uploading content and show who you are as a person, rather than just marketing your book. Try new things and experiment, see what works for you and it’s okay to stop if it’s not working.

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Q&A Round Up

Last week was the Publishers Association’s #workinpublishing week! We did a Q&A on Twitter – if you missed it, you can catch up here.

Q: What are the key features recruiters look for in a CV and Cover Letter when recruiting for entry level publishing jobs?

A: Office/admin experience is useful across the board, as are work experience, internships or temp roles in publishing houses! A well written, clear and concise cover letter will also get you a long way.

Q: How important do you think events like literary events and trade shows are?

A: Getting to know people at industry events can be really useful, especially as you can get a feel for different roles and sectors! Having said that, it’s not compulsory, so if you don’t live in London and you can’t get to events easily, don’t worry!

Q: When considering a job offer, it’s not just about salary. What else should candidates be thinking about?

A: Consider what’s important to you – the commute time, flexible working opportunities, training/professional development and company benefits!

Q: What are the most desirable additional tools to have experience in?

A: It depends on the role! But skills like InDesign, social media, general admin/database experience are useful for a lot of publishing work.

Q: I have a lot of volunteer experience with indie pubs, and I’m starting to look for my first publishing job. What would you say my next step should be?

A: Sounds like you should start applying for entry-level roles! You’d also be a great temping candidate, which can sometimes lead to long term roles.

Q: how can I make myself stand out from the hundreds of other graduates when applying for jobs?

A: Make your cover letter stand out by talking about your work experience, any temp roles, admin experience, and extracurricular interests which give you transferable skills!

Q: Are entry level publishing roles hard to come by? I feel like I haven’t seen many around since I graduated.

A: Entry-level roles are VERY competitive so get filled quickly, but a great way to get your foot in the door is through temping! Register with us for temping opportunities and we may be able to help.

Q: What are the most in demand roles in publishing?

A: Most people want to work in editorial, but publishers are always looking for Commissioning Editors and Production Controllers!

Q: What are your top tips for writing a good CV?

A: Be clear and concise, use bullet points, and put most relevant experience at the top! No long paragraphs please! For more tips see our blog post here.

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Beanstalk and Reading Matters have joined forces!

We were delighted to hear that Beanstalk who we’ve been supporting for the last 7 years has now merged with another literacy charity, Reading Matters. This will allow them to support even more children and young people and help them to achieve their 2020 vision of working with 30,000 children.

The aim of the charity is to help children from disadvantaged backgrounds gain confidence in reading. Beanstalk provides 1-1 reading support to children in primary schools and early years, Reading Matters covers secondary schools so this is a great combination.

In 2016-17 Reading Matters helped 6,497 children and young people while Beanstalk worked with 11,000 children over the same period.

About Beanstalk

  • Beanstalk is a national charity that provides one-to-one literacy support to children who struggle with their reading.
  • The charity recruits, trains and supports volunteers to provide one-to-one literacy support in primary schools.
    Beanstalk’s trained reading helpers transform the lives of the children they support, turning them into confident, passionate and able readers.
  • In the last school year the charity helped over 11,000 children across England, in over 1,400 schools, with the help of over 3,000 reading helpers, ensuring children have the skills and confidence to reach their true potential.
  • By 2020-21 Beanstalk aims to help 30,000 children every year, with 8,000 volunteers.

About Reading Matters

  • Reading Matters is a registered charity and not-for-profit social enterprise which began in 1997. Since then, the charity has supported tens of thousands of young people.
  • In 2016/17, Reading Matters supported 6,497 children and young people and on average increased reading ages by 13 months in just 10 weeks.
  • The charity runs a range of programmes: Reading Mentors, Reading Leaders, Reading Families and Reading Teams. They provide schools with a resource box of reading materials that will engage and encourage reluctant readers.
  • Reading Matters’ social mission is to help children, young people and adults to reach their potential by becoming confident and enthusiastic readers.

More info:

www.beanstalkcharity.org.uk

and check out the Bookseller article: https://www.thebookseller.com/news/beanstalk-and-reading-matters-merge-664681

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What I’ve Learnt from working at Atwood Tate as Administrator & Social Media Coordinator

Working at Atwood Tate
What I’ve Learnt working as Administrator & Social Media Coordinator at Atwood Tate

In July 2016 I joined Atwood Tate as a maternity cover Administrator. In October I was made permanent as the Administrator and Social Media Coordinator. Sadly I am now leaving the company which I have absolutely loved working for, for an exciting opportunity working as a Marketing and Publicity Executive at a Trade publishing house.

As Administrator, and later Social Media Coordinator, I have learnt a lot during my time at Atwood Tate! From the different publishing sectors to the true cost of London commuting!

Upon leaving University in May 2016 I hectically began applying for numerous jobs and work experience placements within publishing and had first-hand experience of the difficulty of breaking into this industry.

Publishing is an increasingly competitive world to enter into and often candidates requires a lot of experience to get an entry-level job. With work experience placements often over-subscribed and most not covering more than expenses, it was sometimes difficult to add extra work experience to my CV. Instead I developed my skills within blogging, social media and coding which eventually led to me gaining a few interviews.

If you want to learn more about how blogging, YouTubing and Coding/HTML can help make your CV’s stand out take a look at our blog posts on these subjects!

I was lucky enough to come across a vacancy at Atwood Tate and attended an interview for the role. I was later offered the position of Administrator and jumped at the opportunity to be working within the publishing industry on the recruitment side of things.

Working in recruitment is a great way to learn about the industry and to network with a lot of people working within it.

Ultimately, I’ve decided to return to my roots within publishing, but during my time at Atwood Tate I have learnt many things about this industry and have had a great time doing so:

What I’ve Learnt Working at Atwood Tate:

  • There are more sectors in publishing that just Trade, Academic and Educational. This includes: B2B (Business to Business), STM (Science Technical and Medical) and Professional publishing. These sectors are just as exciting as the three I knew about prior to joining, and are a great place to build experience and learn more about publishing.
  • Also, there are a lot more roles within publishing than just editorial. A lot of people are looking to enter Editorial positions when they first apply for publishing roles, but Publicity, Sales, Rights and many other job roles are just as engrossing and immersive within the industry
  • Recruitment Companies, such as Atwood Tate, are a great resource for job-hunters, both experienced and entry-level. Even if Atwood Tate have no available roles for entry-level candidates we have created resources for entry-level candidates across our social media and on our website. This includes fortnightly Q&As, a work experience resources page, quick email responses to inquiries and regular helpful blog posts on job applications, temping and skills development.
  • Publishing Recruitment is just as immersive as working in a publishing house. When I first joined Atwood Tate I wanted to meet people within publishing, and develop my networking abilities. Since starting I have gone to numerous Society of Young Publishers event, attended the London Book Fair and LBF seminars, gone to the Borough Book Bash and generally communicated with publishing houses and publishers via our Social Media accounts
  • And last but not least, one of the best things I’ve learnt from working at Atwood Tate: helping people to find a job within publishing is a fantastic feeling.

Not only have I met some great people outside of the office but I have also made some fantastic friends within the company as well – mostly from bringing in copious amounts of cake!

One of the best bits of feedback we can receive from candidates and clients alike is about how friendly they find the staff at Atwood Tate, and it’s true! I may be biased but the main aim of everyone at Atwood Tate is to get our candidates their dream jobs, and clients their dream employees. And to give advice during the times that we’re waiting for those jobs to come in.

I’m leaving Atwood Tate in the full knowledge that if I ever need a new job in future I will be in safe hands when coming to them.

I also leave behind our new social media which I have had the great responsibility and joy of developing, including our YouTube Channel and Instagram. I leave this in the capable hands of our new Administrator and Social Media Coordinator: Andrew Willis.

You’ll be hearing more about Andrew in the coming week! So watch out for that.

For now I leave Atwood Tate with huge thanks for the wonderful opportunities and experiences I have had. And best of luck to our new Administrator Andrew, who’s going to do a wonderful job!

 

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World Book Day

World Book Day

World Book Day

Today is World Book Day, a day in which we celebrate the written word. And on such an occasion, some might ask, Well, do books really need a day? Here in the publishing industry, we certainly think so. In fact, books are perhaps more important than ever, given recent trends in which reading has become portrayed as the pastime of ivory tower academics, out of touch with the real world, rather than the tool with which we better every aspect of our lives, from education to, as some studies show, improving empathy.

The writer William Nicholson once wrote “We read to know we’re not alone.” He credited these words to CS Lewis, the author responsible for one of the most beloved fictional universes in literary history. They succinctly describe the reason why reading has never fallen out of fashion. Despite the drastic changes to entertainment brought about by the digital age. With sales for George Orwell and Margaret Atwood soaring since a certain president’s recent inauguration, it shows that people still go to the same place they always have for comfort.

Everyone remembers the book they read as a child that changed the way they thought. They remember the time they encountered a world they wanted to live in more than their own. They remember people who don’t exist as well as they remember the people in their own lives. Everyone has that book (or books!) they’ll never sell, that moves from one home to another like a member of the family.

Here, at Atwood Tate, we’re proud to work with all kinds of publishers, helping people find their dream jobs in an industry that couldn’t be more head-over-heels in love with books. So, to celebrate World Book Day and the publishing industry, tweet us your favourite book @AtwoodTate and shout out to the writers who changed your life!

You can also shout out your favourite book on our other social media sites: Facebook, LinkedIn, YouTube or Instagram. And check out the official Book Day website! 

 

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The Academic Publishing Sector

Academic Publishing Header

Academic Publishing

In keeping with Academic Book Week (#AcBookWeek), today’s blog we’re discussing the Academic Sector in all its glory.

Most candidates, particularly new candidates to publishing, tend to overlook academic publishing. But Academic Publishing is a cutting edge and often a very exciting sector to work in!

An academic publisher publishes journals, books, articles and monographs on the latest findings within academic research. The content is often written by researchers and academics within a specific area of research – such as historians, doctors and scientists – and it is normally peer reviewed by fellow scholars of the same topic.

There is a lot of crossover between Academic Publishing and STM (Science, Technical, Medical) but we categorise them into two separate sectors at Atwood Tate.

Suitability within Academic Publishing

Many fields within academia have their own publications in which to publish their findings. These are the societies and publishers for which you would be applying to work for.

As such a degree, PhD, or a background within non-fiction publishing, or an evidential interest in a topic of academia, is preferable to many employers within academic publishing. Some more so than others. It often depends on the specifics of a role.

For an entry-level role in Academic publishing we recommend you gain as much as admin experience as possible. With regards to sales, design, marketing and other roles within publishing, a clear interest in academic publishing can be enough to be considered for a role. Also, if you have experience working within the higher education sector in some way this can also be useful. It shows a developed insight into the academic market and customers.

The skills and academic background required is dependent on the publisher in question.

If we have a role within academic publishing which you are interested in but are unsure of the qualifications required, feel free to ask us for clarification. We will be able to let you know what is required and discuss the role further.

What type of Publishers are Academic Publishers:

There are many different types of academic publishers. Here are some examples of the companies we’ve worked with before.

Many University establishments have their own academic presses, such as:

  • Oxford University Press
  • Manchester University Press
  • Cambridge University Press

But there are also societies and specific academic publishers, such as:

  • The Biochemical Society
  • Elsevier
  • Taylor & Francis
  • Springer

These are just some of many Academic Publishers in the UK, some of which have positions internationally as well.

Due to the exciting nature of the published content within academic publishing, this is a great sector in which to have a career. You can work on the latest research and publish exciting findings across many different topics. You can also work in an industry which is very often ahead of other publishing sectors, in terms of publishing innovations such as digital publishing, online platforms etc. It is as intellectually challenging as it is creative.

Interested in a role in Academic Publishing? Want to know more about the sector? Get in touch:

And make sure you check out the Twitter Feed and official website for #AcBookWeek.

Let us know what you would like to learn about next on our blog on our social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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Blogmas: Day 21

Blogmas: Day 21

We’re into the final countdown of Christmas now as it’s Day 21! Today is jam-packed with work!

It is also the last day of our Twitter Q&As! We will be answering questions from 12:30-1:30pm about any publishing subject you wish: Work Experience, CVs, Interviews…anything! Tag @AtwoodTate or use the hashtag #AskAtwood!

We will also be releasing a new blog post! So watch out for that!

Let us know if you’re excited for Christmas on Twitter, Facebook, LinkedIn or Instagram!

Not long now until Christmas!

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Blogmas: Day 20

Blogmas: Day 20

Today is the last day of our Instagram Competitions so make sure you’ve head over there and take part to win a prize! We will also be active on Twitter and continuing to work on all registrations, jobs and future positions! We’re going to be busy but we’re always free for a chat if you need some advice on registering, a job or work experience advice!

We’ll be getting ready for tomorrow’s Q&A as well! So if you do have any outstanding question feel free to ask away then, on  Twitter, Facebook, LinkedIn or Instagram.

Merry Christmas!

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Blogmas: Day 16

Blogmas: Day 16

It’s the big reveal of our Christmas Giveaway winner! We can’t wait to send all the goodies to the lucky recipient!

Today is also CHRISTMAS JUMPER DAY! Make sure you check out our Instagram, Twitter and Facebook to see what jumper’s we’ll be rocking in the office! Don’t forget to share your pics too! We’d love to see!

We will also be releasing a new Blog Post today and our weekly Christmas Quiz – theme to be confirmed! – over on our Facebook page! It’s going to be a great day with only 9 DAYS TIL CHRISTMAS!

Merry Christmas!

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Where to Find Work Experience in Publishing

where-to-find-work-experience-in-publishing

For the last two weeks we have been running a Twitter Q&A every Wednesday and most of the questions have been about ‘Where to Find Work Experience in Publishing’

In a previous blog post about Work Experience we mentioned most companies require a minimum of 3-6 months’ work experience within publishing before considering applications for part-time or permanent entry-level roles. This is because Publishing is an incredibly popular business and entry-level roles are heavily applied for! Some of the larger publishers can get between 20 and 200 applications for any entry-level position, with editorial roles being the most popular!

If you really want to make your CV stand out then you need to get some work experience.

Where to Find Work Experience in Publishing

  • Atwood Tate, as a company, do not handle work experience placements but we do have a Temps Team! Our temp’s team can help you get a paid temporary job, starting tomorrow in some cases, all you need have is a small amount of admin skills or equivalent. Temps are paid weekly and can have work lasting from a fortnight to three months. To get in contact with our team and learn more about how they can help you, email Michael, their team administrator: michaellawlor@atwoodtate.co.uk
  • Twitter: A lot of people say they struggle to use twitter to find work experience but it’s all about following the right people and making connections online! For example: If you want to work at a Literary Agency follow the Literary Agents and the company pages! They are more likely to post work experience placements on twitter to gather interest from people who are clearly interested in them! It is the same for publishing companies, particularly smaller publishing houses. You can also follow certain pages which are dedicated to helping people finding jobs and work experience within publishing, for example: @PubInterns and @BookJobsUK and specific job pages for publishing houses and academic presses!
  • Facebook: Another Social Media site. A lot of the bigger named trade publishing houses have specific Work Experience Vacancies pages on Facebook. They advertise anywhere from fortnightly to yearly with opportunities for interns and work experience, from yearlong schemes to two week placements! It is well worth seeing which publishing houses are on Facebook and finding their Work Experience pages!
  • BA/MA Courses: This is not always a viable option, but if you want to learn more about publishing in an academic way or within a learning environment you can apply for multiple BA/MA courses all over the UK. Some come with guaranteed Work Experience placements as part of the modules. You get a broad overview of Publishing within these courses and will usually graduate with many skills across multiple publishing sectors and job roles. They will not guarantee you a full-time publishing position straight away upon graduation though.
  • Company Pages: Nearly all companies will post Work Experience schemes on their websites. We recommend you keep an eye on smaller, more independent, publishing houses across all sectors from trade to B2B to gain some experience. These schemes are normally less over-subscribed and in some cases can last longer than an average fortnight placement.
  • Blogs: Much like Twitter there are several blogs dedicated to finding Work Experience within publishing. To name a few: Diary of a Publishing Professional and Publishing Interns. They release weekly to monthly bulletins of all of the latest entry-level roles and work experience placements going across Book Publishing, Magazines, B2B and Newspapers across the whole of the UK.
  • The Society of Young Publishers: Open to anyone with under 10 years publishing experience. There is an annual fee to join the society but you are given access to a private jobs board with work experience and entry level roles, as well as tickets to publishing events where you can network with other publishing professionals and more! If you want to know if Networking is helpful read our blog on the subject here! It is well worth joining the SYP if you are sure you want to work within publishing.
  • Jobs Boards: Last, but not least, jobs boards. You can get job alerts from many of these jobs boards which you can tailor to the positions that you want, i.e. Publishing or B2B or Editorial etc. There are also specific job boards to Publishing as well as the standard job boards. Example: Guardian, Reed, PublishingScotland, Oxford Brookes Publishing Board, Indeed, The Bookseller and more!

We hope that these tips will help you know where to find work experience in publishing!

If you have any more questions comment below or join us for our next/last Q&A of 2016 on Wednesday 21st December at 12:30pm on Twitter. Use the hashtag #AskAtwood or tag @AtwoodTate!

Let us know what you think on our social media sites too: Twitter, Facebook, YouTube, LinkedIn or Instagram.

 

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