Tag Archives: #workinpublishing

Byte the Book | Buzz Words: How Can You Build a Community Around Your Content

Last night I attended Byte the Book’s event on marketing and building a community around your content, sponsored by Bookswarm. As Atwood Tate’s Social Media Coordinator, I found the talk from industry leaders and influencers really interesting.

We gathered in the chapel at the House of St Barnabas (a not-for-profit private members’ club working against homelessness), which was a beautiful if unconventional venue. The wine I’d bought not long before had to be quickly finished off as we couldn’t bring alcohol into the chapel. As I sat on a hard wooden pew, I drafted a tweet with an image of the chapel, which I immediately had to delete upon being told the crucifix hanging over the alter was in fact copyrighted.

the chapel and full audience waiting for the discussion to begin

The chapel sans crucifix

At any other panel talk, the audience being glued to their phones throughout would be considered rude. At a digital marketing discussion, it’s encouraged, with live updates from the #BytetheBook hashtag projected on to the screen behind the speakers.

Digital Marketing Tips from the Panellists

Lysanne Currie, a journalist and digital strategist, chaired the discussion. She began by asking Laura Lindsay, Director of Global Communications at Lonely Planet, about the community of travellers Lonely Planet has built online and offline. Lindsay recounts how Lonely Planet started its online community in the 1990s by sharing letters from their readers. They were one of the first brands on Twitter, and built their following by sharing content from their community of travellers, not just sharing marketing materials. Building an online community, she says, is no different to building a ‘real world’ community.

Children’s author Piers Torday notes the barriers to connecting directly with readers online when those readers are children, so he embeds himself in distinct communities of parents, librarians and teachers. These are the gatekeepers and the people who buy children’s books. He also discusses the differences between content on different platforms. Twitter, he says, is great for conversations. Instagram is best for curated storytelling.

Leena Normington, YouTuber and Social Media Producer at Vintage Books, advises the audience to choose what platform(s) work for you, and not worry about using every platform. She notes the different demographics engaging with different media – for example podcasts tend to have a slightly older and more male audience than YouTube videos. She also emphasises treating your online audience as real people, not only as viewers or subscribers.

The panellists agree that the key to a great social media presence is to be consistent and to be genuine. Have a schedule for uploading content and show who you are as a person, rather than just marketing your book. Try new things and experiment, see what works for you and it’s okay to stop if it’s not working.

Leave a Comment

Filed under Industry News & Events, Industry Voices

Team update: Welcome to the team, Clare!

We’re delighted to welcome our new Recruitment Consultant, Clare Chan! She is joining our London office, where she will be working on Editorial (STM) vacancies and roles in Production, Production Editorial, Design, Distribution and Operations positions across publishing sectors (excluding B2B) in London, East Anglia and the Home Counties.

Clare Chan

Clare started her publishing career in Hong Kong where she managed an independent art book publishing house and gained experience in design, editorial and print production.  Moving to London, she continued her publishing career specialising in Sales and Marketing at Black Dog Publishing and Artifice books on architecture.  Clare has worked in a variety of positions in publishing and has developed a great knowledge of the industry.  She enjoys swimming and going to art exhibitions (especially photography arts!) She joined Atwood Tate in February 2018 as a Publishing Recruitment Consultant, and works on Editorial roles in STM publishing and vacancies in Production, Production Editorial, Design, Distribution, and Operations positions across all publishing sectors (excluding B2B) in London, East Anglia and the Home Counties.

clarechan@atwoodtate.co.uk

0203 574 4428

See our Meet the Team page for more information and contact details for all our consultants.

Leave a Comment

Filed under Company News

LGBT History Month in Books and Publishing

February is LGBT History Month in the UK, a month to remember the contributions of lesbian, gay, bisexual and transgender people throughout history and to raise awareness of the current position of LGBT people in society. We thought this would be a good time to reflect on and celebrate LGBT authors and those working in publishing.

LGBT booksDetail of the portrait of a young woman (so-called Sappho) with writing pen and wax tablets

I am a big fan of LGBT literature, with my dissertation at university being about the influence of Sappho on twentieth century female poets – Anne Carson, with her beautiful translations of Sappho’s fragments; Amy Lowell, chronically overshadowed by her relative Robert; Olga Broumas and her collaborations with Jane Miller and T. Begley, celebrations of female love and desire.

Oscar Wilde, Virginia Woolf, Patrick Ness, Sarah Waters, Rita Mae Brown, Jeanette Winterson, Ali Smith… LGBT writers and texts have helped shape literary history, though many are forgotten, or their sexuality hidden. Many chose not to write explicitly about their sexualities, due to censorship. Today we obviously do not censor LGBT literature, though barriers remain to getting published. Books featuring LGBT characters may be considered more niche and therefore not chosen for publication. As a result, LGBT authors and characters are underrepresented on our bookshelves.

What’s changing in the publishing industry?

Publishers are trying to change this and diversify their lists. Penguin Random House launched Write Now in 2016, a programme for un-agented writers from communities underrepresented in publishing. This includes those from BAME and LGBT+ communities. Selected writers are invited to insight days and ten are selected for a year-long mentoring programme, with the aim to then publishing these writers.

Little Tiger announced today that they will be publishing a short-story anthology for young adults written by LGBT+ authors. They are now accepting submissions for PROUD from unpublished and un-agented LGBT+ writers.

Last year, Pride in Publishing launched as a network for anyone who identifies as LGBT+ working in the UK publishing industry. They hold bimonthly networking events and committee meetings which all members are welcome to attend.

Leave a Comment

Filed under Industry Voices

The Gender Pay Gap

The gender pay gap is something that affects a huge number of women in the UK and across most industries, including publishing. It is an issue that’s close to my heart, firstly being a woman and secondly working in recruitment and placing men and women into jobs. I’d like to hope we’re all doing more to address the gap and make this a fairer industry to be working in.

Gender Pay Gap and the Law

As members of the REC (Recruitment and Employment Confederation), we are aware of the latest news and legal requirements in recruitment. There is new leglislation coming up where employers with more than 250 employees will need to report on gender pay gaps. The deadline is 4 April for private organisations and 30 March for public sector employers. Many employers have already started to file their data on the dedicated government website.

The Government’s Gender Pay Gap Campaign website is a good resource for employers, giving information about how to collect and report data on the issue and how to close the gap. The following infographic gives the benefits of gender diversity in the workforce.

Employer benefits: improves brand reputation, attracts an improved pool of talent, higher staff retention, boosts staff productivity, meets the diverse needs of customers

Source: Gender Pay Gap Campaign

The Gender Pay Gap in Publishing – Advertising Salaries

Publishing has historically not been transparent with disclosing salaries – likely for a number of reasons and not all of them negative. This might not be a popular view but I really feel the industry would be much healthier with full transparency where all jobs are advertised with a salary range that is based on skills and experience.

In the UK, we shy away from talking about how much we earn. This is part of the reason employers choose not to advertise salaries on their vacancies, as employees in the same or similar roles may not want their own salary to be made public. It’s a taboo to ask ‘How much do you earn?’ But without open discussion, we cannot know what we are worth and so women’s value can be underestimated, by themselves as well as by their employer.

We’ve written before about advertising salaries here. We regret that we usually cannot display salaries on our vacancies, although we always give candidates the salary information before they submit an application.

The gender pay gap is slowly narrowing, though we still have a way to go. What do you think publishers and recruiters can do to close the gap further?

Leave a Comment

Filed under Company News, Industry News & Events

Is a Publishing MA right for me?

A Publishing MA can be a big boost to your CV, due to the technical and theoretical knowledge it can give you, as well as the practical work experience you will gain. It is by no means a prerequisite for a job in publishing, but it can help when you enter an over-saturated job market. However, it’s not for everyone and lots of people get into the industry via other means, such as internships and work experience. Before you apply, you should consider whether the course is right for you.

What universities offer a Publishing MA course?

Some universities which offer the course include:

Things to consider

Cost

Fees vary between universities, but are usually around £6,000-£10,000. You will also need to fund living expenses. UK postgraduate students can apply for a loan of up to £10,280 (https://www.gov.uk/postgraduate-loan/what-youll-get), and there are various bursaries available. See the websites of individual courses for more information about the financial support they can offer.

You may want to work part-time during your MA; however, if your course includes full-time work experience placements as well as studying, then consider whether you will have time to work alongside it.

What does the course cover?

What sectors of the publishing industry does the course look at – trade? Academic? STM? And what job roles/departments will you learn about – editorial? Production? Marketing?

If you are not 100% sure which area you want to go into, a Publishing MA can be a great way of finding our more information about areas you may not have previously considered. Then you can make an informed decision about your future career path rather than going in blind.

Links to publishing houses

What publishing houses does the course have links with? Ask where previous students have done placements and consider whether these are the types of companies you want to work for. Work placements and contacts at top companies are one of the most valuable components of publishing courses.

Other things to think about

  • Are you the kind of person who likes working in an academic environment? Are you prepared for the exams and/or dissertation or would you rather gain your skills on the job?
  • Will this help you get a foot in the door or increase your future earning potential?
  • Have you already done some work experience in the publishing industry? This can help you make sure this is the right career for you – before you spend any money.

For more information about getting into publishing, please see our Work Experience and Entry-Level Resources page.

Leave a Comment

Filed under Advice

Bett Show 2018

Last week Claire, Christina and Alison attended The Bett Show at London’s Excel centre. This annual trade show is the world’s largest edtech fair, featuring over 850 companies, and over 34,000 attendees. It’s an opportunity for people from the education sector to get together and see the latest innovation in technology /attend seminars and generally be inspired and share ideas. For us at Atwood Tate, it was a good opportunity to say hello to our clients in the education and keep abreast of any changes in the industry.

 

Leave a Comment

Filed under Industry News & Events

Consultant in the Hot Seat: Claire Carrington-Smith

Introducing our new Oxford-based consultant, Claire Carrington-Smith! Claire, along with Alice Crick, works on roles outside of London and the Home Counties.

Claire sitting in front of afternoon tea with lots of cakesWhich literary figure would you be?

Definitely Matilda Woodworm, because like me, she is a bookworm. Matilda also taught me about feminism, as both Matilda and Miss Honey are strong female characters, and were very inspiring to me growing up. Roald Dahl was one of my favourite authors as a child, and I remember wanting to be just like Matilda!

If you were given the chance to have one superpower from any book/comic character, what would you have?

Other than Matilda’s telekinetic super power, I would also love to be able to time travel to a magical and distant land like Lucy in The Lion, The Witch and The Wardrobe. This the first book I remember falling in love with I was a child, and it’s still is one of my favourites.

What has been the highlight/s of the past year?

The past year has been very eventful as well as moving house I left publishing to working as a Recruitment Consultant at Atwood Tate! Leaving publishing after 10 years was such a big decision, but I am so excited to be here and the new challenge it brings. I’m really enjoying it so far.

What is on your birthday wish list?

It sounds really boring, but I have just had my birthday and I got a running jacket and some new trainers as I have just started running. It’s definitely a new years’ resolution I hope to keep up!

Claire Carrington-Smith is responsible for Editorial, Production, Production Editorial, Design, Distribution & Operations roles in all sectors (excluding B2B) in all UK locations outside of London, Home Counties and East Anglia.

To find out more about the roles each of our consultants cover, go to the “Meet the Team” page:

https://www.atwoodtatepublishingjobs.co.uk/about/meet-the-team.aspx

Leave a Comment

Filed under Hot Seat

Make #BlueMonday into #BrightBlueMonday

Let’s face it: January can be a miserable month. It’s cold, Christmas is over, and the days may be getting longer but you wouldn’t know it when sometimes you go days without seeing the sun at all. This all gave rise to #BlueMonday – allegedly the most depressing day of the year.

#BrightBlueMonday

However, the charity Rethink Mental Health acknowledges that mental health isn’t dictated by the date. Depression can and does affect people every day of the year and this isn’t an issue to take lightly. That’s why they have come up with #BrightBlueMonday, a day to do some good and spread a bit of joy. They suggest that you ‘share a coffee with a colleague, bake something for the office or […] text an old friend to say hello.’

Brightening up a gloomy Monday morning is definitely something we can get behind. It’s also an opportunity to talk about serious issues. Employers: what are you doing to support those with mental health issues in your company? According to Rethink, 1 in 4 of us are affected by mental illness. The charity Mind’s research shows that ‘a culture of fear and silence around mental health is costly to employers’, and it may lead to poorer employee retention, higher absenteeism and lower motivation among staff.Woman smiling under rainbow umbrella. Text reads: 15 January Show your colours on #BrightBlueMonday

So what can employers do to help?

Mind have put together a fantastic collection of resources for businesses here. It’s about being accommodating and offering tailored reasonable adjustments to employees, whether that’s flexible working, providing a workspace that is, for example, quiet or has lots of natural light, or extra support for employees experiencing stress. Another policy could be a buddy system, which offers support outside of a line-management structure.

Charities like Mind and Rethink Mental Health have contributed to the positive cultural shift in attitudes towards mental illness. Companies are also making changes to better support their employees, but there are things we could all do to reach out to our friends and colleagues who may be struggling. So let’s make #BlueMonday into #BrightBlueMonday and spread some positivity today.

Leave a Comment

Filed under Advice, Industry News & Events

5 Steps to Achieve Your Career Goals in 2018

The beginning of a new year is a good time to reassess where you are in your career and where you would like to be. This is the first stage of achieving your career goals. As we begin 2018, start making a plan of how to fulfil your ambitions and get the most out of your career.

1)   Assess where you currently are compared to where you want to be

Do you know what a typical career ladder in your field might look like? If not, it’s time to do some research. Ask colleagues, contacts, even Google. Or have a browse of Linked In at the people who are doing the job you want to be doing – and see the steps they took to get there. (You might want to check your Linked In privacy settings first if you don’t want them to know you’re looking at their profile!)

We also post infographics showing, for example, a career path for Production, on our Facebook page! Follow us to keep up to date.

2)   Decide on a timeline

It’s not a good idea to be looking for a new job or a promotion if you’ve only just started in a new role. Hiring Managers will be wary of someone who has switched jobs every six months. 2018 might not be the year you get that new, dream job, but that doesn’t mean you’re not moving forward and getting closer to achieving your goals.

Alternatively, it may be that the time is right and you’re ready to move on to new challenges. If that’s the case, get in touch! Register on our website, or if you are already registered, make sure we have your up-to-date CV. We’d be happy to help you in your search!

Speaking of…

3)   Update your CV

Make sure it’s up to date and looks its best. Ask for feedback from people you know. Also see our advice on our blog, like our recent post on the Do’s and Don’ts of CVs.

4)   Brush up on your skills

Are there skills you know would be useful in your career that you haven’t got around to learning? If training opportunities arise in your current job, take them! Or if not, there are great resources available online. Codeacademy is a great free resource to learn to code, including HTML and CSS. Alternatively, if you have the resources, the Society for Editors and Proofreaders (SfEP) offer a number of reputable online or classroom-based courses. Also see what’s coming up from:

5)   Follow through

It’s easy to start the year full of motivation, but it’s hard to follow this momentum through all year. Set yourself deadlines if you’re learning new skills, or print out your career resolutions and stick them above your desk at home so you can see it and be reminded of your goals.

Good luck! We wish you the best in achieving your career goals this year, and hope you’ll be in touch with us if you’re looking for a change so we can help.

Leave a Comment

Filed under Advice

Atwood Tate Yearly Review: 2017

 

2017 has been a great year here at Atwood Tate. Our Temps team are placing record numbers of candidates into temporary roles and are still growing, we’re continuing to build on our B2B desk, and we’ve had a number of new recruits and promotions in the team!

So what’s been happening?

Achievements:

  • Almost 4000 new candidates have registered on our website!
  • We launched our three new service levels for clients: silver, gold and platinum. Our most popular level is our gold service, which is based on an exclusive partnership with our client and rewards their trust in us by offering our most competitive rates.
  • Continued to grow our Social Media accounts, with over 6,000 followers on Twitter and over 5,000 on LinkedIn! We’ve also continued to build up our Instagram account.
  • Continued to place our wonderful candidates in Permanent, Contract and Temporary roles with clients both new and established.

New staff joined:

  • Alice Crick joined our Oxford office as a Recruitment Consultant! She specialises in Marketing, Sales, Publicity, Rights & International Sales, Contracts & Royalties, and Customer Services (covering all sectors excluding B2B & Medcomms and all UK locations outside of London, Home Counties and East Anglia).
  • Andrew Willis joined the team as an Administrator in May, after temping for us at various publishing houses.
  • Tanaya Rogers joined our Temps/Freelance team as the Administrator.
  • Ellie Heikel joined as the Administrator for the Permanent team and the Social Media Coordinator.
  • Claire Carrington-Smith joined us from Bloomsbury in the Oxford office as a Recruitment Consultant. She will be working on Editorial, Production, Production Editorial, Design, Distribution & Operations (covering all sectors excluding B2B & Medcomms and all UK locations outside of London, Home Counties and East Anglia).

Promotions:

  • Karine Nicpon is now Lead Consultant across all B2B publishing recruitment in all areas of the country.
  • Alison Redfearn in our Temps team has been promoted to Senior Temps/Freelancers Consultant and will continue finding great temps and freelancers focussing in Trade Book and Educational publishing sectors. She also got her REC Certificate in Recruitment Level 3!
  • Olivia Constantinides is now a Senior Recruitment Consultant in our Permanent team. Olivia looks after Sales, Marketing, Publicity and Customer Services roles in all sectors (excluding B2B) in London and the Home Counties.
  • Christina Dimitriadi was promoted to Senior Recruitment Consultant and also got married! Her main focus is on Rights, International Sales, and Contract roles and Editorial vacancies (excluding STM) in London and the Home Counties.

See our Meet the Team page for contact details for all our consultants.

We’ve had a great year and look forward to working with you all in the New Year. Have a great Christmas and see you on 2nd January 2018!

**Our offices will be closed Monday 25th December – Monday 1st January, reopening Tuesday 2nd January**

Leave a Comment

Filed under Company News