Tag Archives: Youtube

BookTube 101: An evening with Sanne Vliegenthart & BookMachine

BookTube 101

BookTube 101

On Wednesday our Administrator and Social Media Coordinator Ellie attended the BookMachine’s event: BookTube 101.

BookTube is the name given to the community of book vloggers on YouTube (channels dedicated to the discussion of books) and booktubers are the given name of the vloggers that run these channels.

One such booktuber is Sanne Vliegenthart, of BooksandQuills, who was the guest host of the event. She came to discuss the relevance of BookTube to the publishing industry and how she has developed her own BookTube channel and career.

Starting out in 2008 Sanne created her channel BooksandQuills to discuss things she was interested in. At the time she was studying for an English Literature degree, so she wanted to discuss what she was reading. Sanne also covered other topics, as BookTube was not officially a ‘thing’ until around 2011.

In 2009 she began to focus more heavily on books when she took part in the 50 Book Challenge, a challenge to read 50 books in one year. Audiences were responsive to her videos documenting her progress, and she found her subscribers growing due to the challenges popularity.

Now, in 2017, her channel has over 160,000 subscribers, 11 million views and she has created over 600 videos since 2008.

BookTube & Publishing

Sanne links her successful BookTube channel to her getting a career in publishing. She currently works as the Social Media producer for Penguin Random House, and she previously worked for Hot Key Books, an imprint of Bonnier, as Digital and Social Media Manager.

With social media being a part of our everyday lives and new jobs within publishing being created specifically to accommodate and utilise it, a background in booktubing and blogging are a growing way to break into the publishing industry. You can read our post on using blogging to get into publishing here.

Along with discussing the benefits of booktubing on her career development, Sanne also discussed the relevance of BookTube to publishers looking to develop their marketing, sales and publicity approaches.

For most booktubers in Britain, booktubing is a hobby that is done alongside a full-time job or education. Out of the close community of booktubers Sanne is a part of, none of them are professional full-time YouTubers. But many of them do have links to the publishing community.

Some are social media producers at other publishing houses, others are writers, booksellers, freelance editors, marketing assistants and more.

BookTube & Publicity

Sanne then discussed how BookTube can help publishing companies publicise books and journals, similarly, if not more so, than blogs and blog tours.

  • YouTube videos often create more comments and discussions than blog posts do.
  • They can last longer than a blog post – imagine writing a 10 minute video into a cohesive blog post.
  • It’s easy to share content and they’re visually appealing
  • Subscribers of booktubers can develop a personal connection with the booktuber, through reading tastes, professionalism and consistency of posting.

BookTube & Sales

As an example, Sanne has procured, roughly, £45,000 for the publishing industry, selling books through an affiliate link to the Book Depository.

She pointed out that this figure is from one affiliate link only. She cannot monitor the amount her subscribers are spending buying books from her recommendations in shops, online or via subscriptions to websites such as Audible.

The topic turned from how booktubers can help to how they should be approached. Since booktubing is a hobby most booktubers will only read and discuss books that they themselves want to read. Sometimes they are sent books and publicity materials from publishers, but rarely accept anything unsolicited. Often publishers will request to send a book to a booktuber, but there is no requirement that they discuss the book on their channel unless they want to.

It is clear from Sanne’s channel and statistics alone that BookTube is incredibly popular and a worthwhile consideration to the development of the publishing industry.

Our YouTube Channel

We are very interested in the topic of BookTube and hearing some tips for starting a channel from Sanne, as we ourselves have a YouTube channel. So far we have created videos on topics such as How to get a Job Interview in PublishingHow to get into Academic Publishing and shared a vlog of our time at the London Book Fair 2017, among others. We’ve recognised the potential of YouTube for the publishing industry and are utilising it for recruitment.

We want to say a big thank you to BookMachine for holding the event, and to Sanne for hosting! Ellie had a great time!

For more information contact us on any of our social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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BookMachine London: All about BookTube

Our administrator Ellie will be attending this Bookmachine event on the 29th March, at the Library in St Martin’s Lane. Learn all about BookTube from an established BookTuber
Sanne Vliegenthart. It is sure to be an interesting evening filled with fascinating new facts and fun!

Let us know if you’re attending by contacting us on any of our social media accounts: Twitter, Facebook, LinkedIn, YouTube or Instagram.

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Blogmas: Day 22

Blogmas: Day 22

We’re nearly there! It’s Day 22…just two more days and we can all go home, or to our family’s, and eat food and watch TV!

But first we’re releasing our 3rd Youtube video on our brand-new channel and we’re going to be live on twitter and in the office answering questions, registrations and trying to catch up on our scanning!

What are you doing the last few days before Christmas? Let us know on  Twitter, Facebook, LinkedIn or Instagram!

Merry Christmas!

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Blogmas: Day 15

It’s the 15th! 10 days to go! Have you done you’re Christmas shopping today? Well hopefully we have as we’re going to our Christmas Office Lunch at 2pm! But before that we will be posting our 2nd Youtube video on our brand new Youtube Channel! Make sure you check out this one and the previous video, for more tips and tricks to getting into publishing!

Today is also the LAST DAY to enter the BLOGMAS GIVEAWAY we have running! All entries must be in by Midnight tonight! We will release the name of the winner tomorrow so make sure you have entered to have a chance of winning a Huge Stocking of Christmas Goodies! You’ve got to be in it to win it!

Let us know how your Christmas month is going! Sick of Christmas music yet – we’re not! Come and say hello on Twitter, Facebook, Instagram and LinkedIn. I’m sure we’ll be posting during our meal too!

Merry Christmas!

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Introducing our new YouTube Channel

introducing-our-new-youtube-channel

We’ve started a YouTube Channel!

If you’ve been following our Instagram and Twitter feeds you would know that yesterday we released our first ever Atwood Tate YouTube video!

Atwood Tate | Who Are We

We’ve started basic but soon we hope to be adding weekly content about things that you want to know about: how a specialist Publishing Recruitment agency works, the jobs we handle, the best ways to get a job in Publishing and more!

The reason we started our YouTube channel is to grow our presence across Social Media and better explain what we do and how we can help people find a job in Publishing in an interactive way! We want to make videos that you want to watch so if you have any questions or ideas send them our way! Comment below or let us know on another of social media accounts!

This channel will also allow you to meet our Atwood Tate team! From both our London and Oxford offices! We’re all going to be getting involved!

In yesterday’s video you meet two of our staff members: Karine Nicpon and Helen Speedy.

Karine is a Senior Publishing Consultant who handles editorial jobs in the STM & B2B sectors whilst Helen is the Associate Director of Atwood Tate and handles more Senior Roles across the whole of the publishing industry; she also manages the Perm (permanent jobs) team.

In the future we hope that you’ll get to hear from all of us Atwood, and understand the roles each of us play in the office, not to mention which consultant would be best to send your CV when you start looking for a job! That video will be coming up soon so keep your eye out for that!

You can follow all that we are doing on our YouTube channel and more on all of our Social Media Links: Twitter, Facebook, LinkedIn & Instagram.

If you haven’t entered our Giveaway yet you have only 1 week to go! You could win a Stocking full of Christmas Goodies!

Merry Christmas!

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Blogmas Day 8

Blogmas Day 8

Today is a very exciting day as we will be releasing…our first Youtube Video! You read correctly: Atwood Tate are starting a Youtube Channel! We want to discuss our business and role within publishing further and make your job-searching that little bit easier with tips, tricks and instructions on how best to present yourself, your CV and everything in between!

Make sure you look out on our Youtube Channel which you can find here! Subscribed, Like and Comment – we would love to hear suggestions for future videos! We have a few in the works but any suggestions we be fabulous!

We also hope you’re following our Instagram Advent Calendar and are following our Twitter account for more news about Competitions, Giveaway and Quizzes!

Make sure you’ve entered our Blogmas Giveaway and come and say hello over on: Twitter, Facebook, LinkedIn and Instagram.

Merry Christmas!

Atwood Tate Youtube Banner

 

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