How to use LinkedIn to get a Job
LinkedIn is a professional social media site, with over 225 million users, which is a great place to start when beginning a job search.
Whilst not social in the sense of funny meme sharing and night out gossip, is a great way to socialise and network with potential employers and recruiters. It is also a great hub for learning more about different industries and networking.
If you attend an event, for example the London Book Fair, and meet a publishing professional in the queue of a café, get their name and link up with them afterwards. You never know where a future encounter might take you, and having a LinkedIn account can make it so much easier!
As such, the first step is to create a LinkedIn account!
Whether you’re looking for an apprenticeship, internship, part-time, temporary or permanent role, having a LinkedIn account can be really beneficial.
Not only can you create your own LinkedIn account for people to find, you can also follow other people’s accounts and company profiles. Such as our own: Atwood Tate.
We regularly post our latest jobs, competitions, blogs, and industry news on our account so it is worth following! You can also follow our recruitment consultants and have a one-to-one way of communicating and access to their latest jobs in their sector of job type.
For example: Karine Nicpon handles Editorial roles in B2B and will post these jobs to her LinkedIn account.
But firstly, you need your own account.
Here are some simple tips on how to make your account as professional as possible and use LinkedIn to get a job:
- Make sure your profile photo is clear and professional. Do not upload a picture of yourself on your latest night out or of striking a silly pose. Use a photo that shows your whole face, is un-blurred and looks professional but approachable.
- Add your experience – LinkedIn is more social than a CV so you don’t have to be as thoroughly detailed or structured, you can describe your roles with simple bullet points or a brief description. You can also write in first person rather than third.
- Use keywords – some recruiters search by specific words, for example we search for the keyword Publishing and, depending on roles we have in, editorial or publishing sales etc. But you can also include keywords like office experience, languages, B2B, admin experience etc
- Fill out everything! If you have volunteer experience, however small, add it, along with any accomplishments you are proud of and any skills or hobbies that you have.
- Include your contact details – these will only be available to people that you accept as followers, but a recruiter will need them to get in contact with you about potential jobs.
- Upload a CV! As a recruiter this is really important to us, as this will hold more details on your education, background and specific skills. It is also what a recruiter will need for when they later put you forward for jobs!
Once you have made your LinkedIn account as professional as possible you can follow people!
- Follow companies you are interested in for information on their business, where they’re based, their company size and any jobs that they are advertising.
- Follow the companies that you have worked for in the past, however small. Link them to your work experience categories to give more information to future employees!
- Follow recruitment companies for information on their latest jobs! You can see our current jobs on LinkedIn here.
- Contact friends, colleagues and family to link up as contacts. Not only can you stay in touch (it is a social network after all) but you can also endorse each other’s skills! This lets companies/recruiters know that you’re telling the truth when you say you have experience in HTML, French and Networking, for example.
- Follow old colleagues and tutors/teachers for potential referrals for future jobs. The more contacts you have the better.
- Follow recruitment consultants or HR recruiters at potential companies you would like to work for. They might get in touch directly in future.
Now you’ve created your profile and linked up with people you can start applying for roles advertised on companies LinkedIn pages. You can even search for potential roles in the search bar and get job alerts to let you know when a job fitting your preferences and previous job searches becomes available.
We hope that this post helps you with your job search! And we hope that you’ll come and follow us on our LinkedIn account for more details and news on all our latest jobs, our business and industry news. You can also follow us on our other social media accounts: Twitter, Facebook, YouTube or Instagram.